8/9/2019 Communicators Conference Planning
1/17
Communication Committee
Planning session forCommunicators Conference
April 24, 2010DoubleTree, Seatac
8/9/2019 Communicators Conference Planning
2/17
7:15 AM Registration Table Setup
7:30 AM Registration Open, Continental Breakfast
8:30 AM Welcome (Plenary) 8:45 AM Active Communications (Plenary)
10:15 AM BREAK
10:30 AM Workshop A (1 hr): Get ConnectedWorkshop B (1 hr): Desktop Publishing
11:30 AM Communicator to Communicator
12:15 PM Lunch break 1:00 PM Workshop C (1.5 hr) : LaborWeb 2.0
Workshop D (1.5 hr) : Power Communications
2:30 PM BREAK
2:45 PM Workshop E (1.25 hr): Blogging 101Workshop F (1.25 hr): Starting your own blog - The CSD modelWorkshop G (1.25 hr): Newsletter strategies & designs
4:00 PM BREAK
4:15 PM The Final Say (Plenary)Coming Soon: Salsa & Unions AmericaShare and Report Challenge IdeasEvaluation form, drawings
5:00 PM Adjourn
8/9/2019 Communicators Conference Planning
3/17
LaborWeb 1.0(2 hrs) Presenter: Laura, Tim
Facilitators: Larry, RickPresenterTools: Projecter/Screen + Internet; Attendee Provided Wireless
Friday evening, 6:00 PM
Minimum # 5 (5 are registered!) Maximum # 20
Wireless internet ($75/room, $10pp)
8/9/2019 Communicators Conference Planning
4/17
Registration(1 hour, 7:30 AM) TABLE STAFF: Don, Sherry, Nellie, Julianne
Hand out packets AFSCME folders
Agenda, schedule
Hotline card Workshop materials
Pens, notepads
Registration not required/requested forworkshops. Attendees self select.
Sign-in sheets for each workshop.
8/9/2019 Communicators Conference Planning
5/17
Welcome MessagePresenters Carol Dotlich, Julianne Moore
Framing the day Local communicators play a key role.
Learn what communication tools/systems are already in placethat locals can use.
Learn how to make best use of our communication tools/systems. Promote the tools/systems to local members, worksite leaders.
What you need to be an active communicator.
How to use communication tools to mobilize members for thecollective bargaining campaign(s).
Introduce CHALLENGE IDEAS, Commitment statements, drawings atFinal Say (final session of the day).
What ideas/projects/tools should the communications committeeconsider adding or improving to help locals mobilize members for
contract campaigns and legislative session?
8/9/2019 Communicators Conference Planning
6/17
Active Communications(1.5 hrs) INSTRUCTOR(S): Tim Welch, Committee Panel
PresenterTools: Projecter/Internet;
Video/images of our members in action.
Standard communication policiesTim
Using communication team/committeeShellie, Dan & John
Cost and optionsCheryl West (Newsletter, outside printer), Sherry Hewitt (Newsletter, WFSEprinter), Gayle (BU Blog), Julianne (Phone tree), Larry (LaborWeb)
Adopting a Logo - Process, purposeLarry, Rick
Media Relations - Staying on message.Tim
Blogs
Desk drops
Newsletters
Logo
Publicpresence/activities
Phone tree
Email lists
8/9/2019 Communicators Conference Planning
7/17
Get Connected(1 hr) INSTRUCTOR: Tim Welch Facilitators: Cathy, DeFrance
PresenterTools: Projecter/Screen + Internet Exercise: Scavenger Hunt
Websites: WFSE.org for Hotline and information by Department/Committee
Local LaborWeb sites for Local-driven meetings, news and more
Blogs - special interest, bargaining unit, department
Email network: Action Center - Hotline, Enews, Full List
Social Network: Facebook, Twitter, YouTube
Mobile devices: WFSE blogs, Text Messaging (council-driven)
Review current usage (statistics)
Improving Usage: Getting members (and staff)to use the new communication tools we now have.
8/9/2019 Communicators Conference Planning
8/17
Desktop Publishing(1 hr) INSTRUCTOR: Laura Reisdorph, Sherry Hewitt
PresenterTools: Projecter/ 2 Screens Handout: Templates
Using Word and Publisher to design literature
Demonstrate creating the basic components of a
newsletter/flyer using Word and Publisher
Creating headers, mastheads
Using columns/panels or organize content
Adding eye appeal (photos, charts, white space)
Table of contents, content ticklers
Date, page numbers
8/9/2019 Communicators Conference Planning
9/17
Communicator to Communicator(45 min) INSTRUCTOR: Sue HenricksenPresenterTools: Projecter/Screen + Internet
Networking with fellow communicators
Small group exercise:In order to better mobilize members tosupport contract negotiations andlegislative session: What can you local do to enhance the flow of
communication to members?
What do you believe the council should do tohelp support locals achieve this goal?
CHALLENGE IDEAS REMINDER
Table Groups:
Assigned seating
General scheme
Larger locals may besplit
Flip charts
8/9/2019 Communicators Conference Planning
10/17
LaborWeb 2.0(1.5 hr) INSTRUCTOR: Laura Reisdorph, Don, Larry and DeFrance
PresenterTools: Projecter/Screen + Internet
Go behind the scenes to learn the
basics of source code. Using Google analytics (slides)
Using the Photo Gallery fully.
Embedding media to an article: YouTube video
Flickr Slideshow
8/9/2019 Communicators Conference Planning
11/17
Power Communications(1.5 hrs) INSTRUCTOR: Tim WelchFACILITATORS: Rick, Gayle, Julianne, John and Nellie
PresenterTools: Projecter/Screen
Effective worksite communication strategies
Using deskdrop flyers (news, events) Rick, John
Bulletin board strategies (permanent information)Julianne
Text Messaging Gayle
Phone Trees Nellie
Mobilizing Members to Olympia Julianne
Group Exercise:
Use a hotline bulletin/message to activate aworkplace communication plan.
8/9/2019 Communicators Conference Planning
12/17
Blogging 101(1.25 hrs) INSTRUCTOR: Laura Reisdorph, Julianne
PresenterTools: Projecter/Screen + Internet
Blogging makes the news spin.Why should we care?
Writers, readers and commentersneeded.
Where to find local newspaper blogs.
Where to find WFSE blogs. How to comment on and follow blogs.
8/9/2019 Communicators Conference Planning
13/17
Starting a member-driven blog:
The CSD Model(1.25 hrs) INSTRUCTOR: Gayle, Dan, Karen Mork
PresenterTools: Projecter/Screen + Internet
A WFSE Bargaining Unit blog Making the decision, establishing a plan
Requesting Training
Our Purpose - collecting information from
members for UMCC meetings Exploring expanded uses
8/9/2019 Communicators Conference Planning
14/17
Newsletter Strategies & Design(1.25 hrs) INSTRUCTOR: Tim, John, Sherry, Don
PresenterTools: Projecter/Screen
Purpose (inform, educate, advocate)
Delegating - the secret to success
Cost, size, production tools Delivery schedule (monthly, quarterly)
Planning timeline
Design elements Permanent components
Features
Feedback
8/9/2019 Communicators Conference Planning
15/17
The Final Say(1.25 hrs) INSTRUCTOR: Rick and Larry
PresenterTools: Projecter/Screen + Internet
Raffle tickets passed out to all in attendance.Lin, Nellie, Cathy, DeFrance
Coming soon: Salsa Laura
Unions America Online Conferencing Laura
Small Group Exercise: Sharing ideas and goals SHARE CHALLENGE IDEAS by table
Report out best of the best ideas
Closing remarks
Evaluation of conference
8/9/2019 Communicators Conference Planning
16/17
Evaluation On separate PDF
8/9/2019 Communicators Conference Planning
17/17
Conference Planning
Promoting the conference 3/5 Letters to Presidents
3/5 Online registration, updated 3/13, issues 3/13-3/15
3/12 Email to Presidents
3/13 Follow-up with Presidents by committee members Hotline/Newspaper coverage
Local Meeting announcements
Other:
Registration County
Scavenger hunt, Challenge,
Drawing for Flip video camera