human-Centric research strategy design wisdom + craft 1 A (BRIEF) HISTORY OF USER EXPERIENCE human-Centric research strategy design wisdom + craft @chrispalle @wisdomandcraft #uxhistory
A (Brief) History of User Experience
Aug 17, 2014
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
human-Centricresearchstrategydesign
wisdom+ craft
1
A (BRIEF) HISTORY OF
USER EXPERIENCE
human-Centricresearchstrategydesign
wisdom+ craft
chrispallewisdomandcraft
uxhistory
wisdom+ craft
BOTHSCIENCE+ART
httpwwwpanomaticsnettheundividedmind
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
sender receiverMESSAGE
feedback
httpenwikipediaorgwikiHistory_of_writing
PROTOWRITING
4
wisdom+ craft
httpenwikipediaorgwikiHistory_of_writing
Cuneiform
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
httpenwikipediaorgwikiHistory_of_writing
Early Chinese PictogramsKanji
wisdom+ craft
Johannes GutenbergThe Printing Press amp Moveable Type(Invented in early 1400s) Humanist or Venetian Type
(15th Century)
Textura (Blackletter) Printed Type(15th Century)
DEEP ROOTS IN COMMUNICATION
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchThe Dome of St Peters Basilica Rome
Medieval Architecture
Renaissance Architecture
GOTHIC ARCHITECTURE
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
BOTHSCIENCE+ART
httpwwwpanomaticsnettheundividedmind
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
sender receiverMESSAGE
feedback
httpenwikipediaorgwikiHistory_of_writing
PROTOWRITING
4
wisdom+ craft
httpenwikipediaorgwikiHistory_of_writing
Cuneiform
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
httpenwikipediaorgwikiHistory_of_writing
Early Chinese PictogramsKanji
wisdom+ craft
Johannes GutenbergThe Printing Press amp Moveable Type(Invented in early 1400s) Humanist or Venetian Type
(15th Century)
Textura (Blackletter) Printed Type(15th Century)
DEEP ROOTS IN COMMUNICATION
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchThe Dome of St Peters Basilica Rome
Medieval Architecture
Renaissance Architecture
GOTHIC ARCHITECTURE
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
sender receiverMESSAGE
feedback
httpenwikipediaorgwikiHistory_of_writing
PROTOWRITING
4
wisdom+ craft
httpenwikipediaorgwikiHistory_of_writing
Cuneiform
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
httpenwikipediaorgwikiHistory_of_writing
Early Chinese PictogramsKanji
wisdom+ craft
Johannes GutenbergThe Printing Press amp Moveable Type(Invented in early 1400s) Humanist or Venetian Type
(15th Century)
Textura (Blackletter) Printed Type(15th Century)
DEEP ROOTS IN COMMUNICATION
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchThe Dome of St Peters Basilica Rome
Medieval Architecture
Renaissance Architecture
GOTHIC ARCHITECTURE
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
httpenwikipediaorgwikiHistory_of_writing
PROTOWRITING
4
wisdom+ craft
httpenwikipediaorgwikiHistory_of_writing
Cuneiform
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
httpenwikipediaorgwikiHistory_of_writing
Early Chinese PictogramsKanji
wisdom+ craft
Johannes GutenbergThe Printing Press amp Moveable Type(Invented in early 1400s) Humanist or Venetian Type
(15th Century)
Textura (Blackletter) Printed Type(15th Century)
DEEP ROOTS IN COMMUNICATION
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchThe Dome of St Peters Basilica Rome
Medieval Architecture
Renaissance Architecture
GOTHIC ARCHITECTURE
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
httpenwikipediaorgwikiHistory_of_writing
Cuneiform
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
httpenwikipediaorgwikiHistory_of_writing
Early Chinese PictogramsKanji
wisdom+ craft
Johannes GutenbergThe Printing Press amp Moveable Type(Invented in early 1400s) Humanist or Venetian Type
(15th Century)
Textura (Blackletter) Printed Type(15th Century)
DEEP ROOTS IN COMMUNICATION
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchThe Dome of St Peters Basilica Rome
Medieval Architecture
Renaissance Architecture
GOTHIC ARCHITECTURE
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
DEEP ROOTS IN COMMUNICATION
httpenwikipediaorgwikiHistory_of_writing
Early Chinese PictogramsKanji
wisdom+ craft
Johannes GutenbergThe Printing Press amp Moveable Type(Invented in early 1400s) Humanist or Venetian Type
(15th Century)
Textura (Blackletter) Printed Type(15th Century)
DEEP ROOTS IN COMMUNICATION
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchThe Dome of St Peters Basilica Rome
Medieval Architecture
Renaissance Architecture
GOTHIC ARCHITECTURE
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
Johannes GutenbergThe Printing Press amp Moveable Type(Invented in early 1400s) Humanist or Venetian Type
(15th Century)
Textura (Blackletter) Printed Type(15th Century)
DEEP ROOTS IN COMMUNICATION
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchThe Dome of St Peters Basilica Rome
Medieval Architecture
Renaissance Architecture
GOTHIC ARCHITECTURE
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchThe Dome of St Peters Basilica Rome
Medieval Architecture
Renaissance Architecture
GOTHIC ARCHITECTURE
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
Laon Cathedral 1160-1225
Ideal Gothic ChurchRENAISSANCE ARCHITECTURE
The Dome of St Peters Basilica Rome
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
1452-1519LEONARDO DAVINCI
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
The Scientific Method
Retain or Reject Hypothesis
ObservationExperience
Define Problem
Hypothesis
Gather Evidence
Develop Theory
11
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
12
TELEGRAPH KEYS
Straight
ldquoSideswiperrdquo
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
13
TELEPHONE
One-Way
Two-Way
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
14
WIRELESS REMOTE CONTROL
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
COMPUTING
1st Tabulating Machine(c 1885)
IBM Type 704 (c 1957)
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
RB Thomas - First scanner1957httppatapsconistgovImageGallerydetailscfmimageid=342IMAGING
First Scanned Image1957httppatapsconistgovImageGallerydetailscfmimageid=342
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
Walt Disney 1901-1966
World Travel1925
Fashion1920s
ldquoHollywoodlandrdquoc 1923
CULTURAL PHENOMENON
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
NOT THE PRESENTATION LAYER
httpwirewaxwordpresscom20120327smart-tv-just-got-smarter
SOCIAL INTERACTIONS BETWEEN PEOPLE AND MACHINE AND BETWEEN OTHER PEOPLE
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
NOT THE PRESENTATION LAYER
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
ARPANET Logical MapMarch 1977
Douglas EnglebartInventor
First Mouse1952
INFORMATION AGE DAWNS
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
INFORMATION AGE DAWNS
Original Apple ldquoLisardquo1979-1983
Xerox Star 8010 Document Processor1981 Originally $17000
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
INFORMATION AGE DAWNS
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
Proposal for World Wide Web Originally ldquoMeshrdquoSir Tim Berners-Lee 1989
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
America Online CDs
INFORMATION AGE RISENMosaic First Web Browser 1993
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
25
FROM COMPLEXITY TO SIMPLICITY
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
Claude ShannonldquoFather of the information agerdquoBoolean Algebra - Digital Logic AND OR amp NOT
httpwwwyoutubecomwatchv=z2Whj_nL-x8ampsns=em
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
found through a google image search URL HERE
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
COMPLEXITY EXPLOSION
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
(Too long didnrsquot Read)
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
ldquoInternet of Thingsrdquo - ldquoBig Datardquo
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
30
COGNITIVE SCIENCES
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
Social Sciences EconomicsPe
rfect
ion
Eciency
ExcellenceWas
te
Poor Craftsmanship
Mathematics Statistics
31
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
ON VISUAL PERCEPTION
Direct Perception What you see is there not what you perceive to be a state of mind - indirect perception
Invariants Fixed objects in space
Optic Flow Apparent movement of objects through space
Affordances
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
AFFORDANCES
Learn more about JJ Gibson and Donald Norman
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
HICK-HYMAN LAWTime to make a decision increases with complexity
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
What the
FITTSrsquoLAWTime required to move to target is a function of its size and distance
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
Don NormanRichard SaulWurman
Jakob Neilson
36
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
Steve Krug Donrsquot Make Me Think
Christina Wodtke IA Blueprints for the Web amp BoxesandArrowscom
Peter Morville amp Lou Rosefeld Information Architecture for the Web
37
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
THE BUSINESS OF EXPERIENCE
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 22 Print
Extract Commodities
MAKE GOODS
DeliverServices
Stage Experiences
Differentiated
UnDifferentiated
Competitive Position
Needs of Customers
Relevant to
Irrelevant to
38
PremiumMarket Pricing
Guide Transformation
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
EXPERIENCE REALMS
ABSORPTION
ACTIVEPARTICIPATION
Pine B Joseph and James H Gilmore The Experience Economy Boston MA Harvard Business Review 1999 30 Print
IMMERSION
PASSIVE PARTICIPATION
ESCAPIST
EDUCATIONALENTERTAINMENT
ESTHETICYoursquore not really ldquocreating experiencesrdquo unless yoursquore hitting all these high notes The experience must have a participatory aspect to its theme to the point where the personsrsquo life is so immersed for a period of time that their perception has shifted to believe that their experience is entirely based on their own active participation
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
wisdom+ craft
CLOSING THOUGHTSAlways ensure we bake in feedback loops consider the economic impact we can have
Donrsquot limit yourself to just USER experience think about your entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that need experimentation and exploration
Investigate the notion of Service Design but also consider how thematic experiences could potentially play a role in your projects
Go Forth Dig in Learn Our History
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
human-Centricresearchstrategydesign
wisdom+ craft
THANKS QUESTIONS
41
chrispallewisdomandcraft
uxhistory
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