This was one of my talks for Master of Account Planning in Valencia past June.

In visual arts and graphic design, white space is fundamental to allowing a creation to exist, by creating delineation and focus. Similarly, in our lives, creativity often…

Hi @ALL, In an organizational perspective, key risk indicators are metrics capable of showing that it is subject to risk/s that may or may not exceeds the defined risk appetite…

Great UX design influences one video game becoming a cultural icon while another lands in the $5 bin at GameStop. So what cues can we take from these popular games—and…

This was part of an IGNITE session at UXPA 2014 in London, called "Super Heroes and Super Villains: Using Design Psychology for Good (and Evil)". I describe a website…

Those who don't learn from history are doomed to NOT repeat it. We know the old adage, but the other reality is that there's nothing new under the sun. The same…

How do we take decisions? Are we fully conscious of what we do when using a system interface? There's a lot of unconscious activity going on while we use a digital product.…

A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate.…