A Bigger, Better 2015: Part 1 - Finding More Leads

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

A Bigger, Better 2015Part 1: Finding More Leads

Jenn Tervo

Customer Success Trainer

Why Fill Your Pipeline?

More Leads = More Opportunity

Types of Lead Generation

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

OnlineTraditional

Time VS. Money

Traditional Lead Generation

Traditional Sources

My Home Alerts:

Automated listing alert emails

Real Estate Information &

Newsletters:

Marketing Emails

Indirect:

• Farming

• Direct Mail

• Newsletters

• Postcards

• Flyers

Direct:

• Referrals

• Door knocking

• Professional Sphere

• Networking

• Open Houses

My Home Alerts:

Automated listing alert emails

Real Estate Information &

Newsletters:

Marketing Emails

Step-Up Your Open Houses

• Get to know the HOA

• Invite neighbors

• Have a sign-up sheet:

• Market Reports

• Your Blog

• New Listings

• Provide food:

• Beer & pretzels

• Coffee & Cookies

• Wine & Cheese

Foster Referrals

My Home Alerts:

Automated listing alert emails

Real Estate Information &

Newsletters:

Marketing Emails

• Nurture past clients:

• Anniversaries

• Market reports

• Birthdays

• Holidays

• Community info

• Sold data

• Events

• Calendars

• Newsletters

Online Lead Generation

Online Lead Generation

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

PaidFree

Free Sources

My Home Alerts:

Automated listing alert emails

Real Estate Information &

Newsletters:

Marketing Emails

Online Classifieds:

• eBay Classifieds

• Craigslist

• Kajiji

Blogging:

• ActiveRain

• WordPress

• Blogger

SEO

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

Google wants trustworthy answers

• What are you contributing to the internet?

• What makes you a credible resource?

• What content are you putting out there?

• Why should Google trust you?

Be comprehensive and informative

• Be the authority on the subject

• Answer questions your visitors may ask

The Internet Wants Experts

Update Your Content

Paid Sources

Paid Sources

Pay-Per-Click:

• Google

• Bing

• Yahoo

Third-Party Websites:

• Trulia.com

• Zillow.com

• Realtor.com

• Homes.com

Online Consumer Timeline

Make 2015 Your Best Year Yet

My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

• Leads are opportunities

• Choose time or money

• Determine your lead sources

• Keep in touch with past clients

• Track and measure results

• If it works, do it more/better

• It not, make adjustments