8 Keys To Breaking Into The Field

8 Keys To Breaking Into The Field

Kevin Carr and Brendon Rearick

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Thank You For Having Us

• Everyone who is here to listen

• Kinesiology Staff


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Our Path..• Kinesiology 10”, minor in Psych• Average student• Over-average worker• MBSC

– Internship Summer 2008– Part-Time 2008 -2010

• TA:– Strength and Conditioning– Personal Training– Testing and Programming

• Body Shop Internship 2x• UMass Wellness Centers 2007-2010

Our Path..• Kinesiology 10” • Came in as an Engineering major• Internships

– Cushing Academy Summer 08’– Athletic Evolution Summer 09’– MBSC Fall 10’

• Employment– Wellness Centers 2007-2010– Athletic Evolution Summer 10’– MBSC Since October



Fast Forward to Now

• Training hundreds of athletes weekly from all sports and skill levels

• Training 20+ PT sessions per/week

• Educating other professionals

• Working with the best in our field

• Changing lives daily“And I just started paying back my loans….”



You Can See More Success• You’ll know what we didn’t at graduation

•We weren’t at Kin Club meetings

• Where do you want to go?

•Strength and Conditioning•Personal Training•PT •Medical•Other



8 Keys To Breaking Into The Field

Follow these steps and make a plan for success



1). Just Graduate• “The goal should be to keep the goal, the

goal.” -Dan John

• You’re here to graduate first, you can’t conquer the universe as a super senior.

2). Set Goals

• Yale Goal Setting Study– 1953 Graduating Class

• 3% -Written Goals• 97% -No Written Goals

• 20 Years Later– The 3% Wealth > 97% Wealth – WRITE DOWN YOUR GOALS!!!!!



2). Set Goals• Professional

– X Sessions/Wk– Continuing Ed.

• Personal– Organizational– Be On Time

• Training– % BF– X lb deadlift– Weight Loss

• Write them down and be specific!!



3). Work, Work, Work (For Free)“You’ll find that everything in life exacts a price and you will have

to decide whether the price is worth the prize”

• Internships– MBSC, Athletic Evolution, Athletes Performance, Cressey

Performance, CATZ etc….

• Mentorships

• Volunteer Positions– “Can I come in a few times a week?”

• PT Aide– Widely Available

• Just keep showing up somewhere until they kick you out.– Everyone wants free help.

4). Work, Work, Work (For Money)

• Turn your internship into a job– (Work your ass off!!).

• If you’re a trainer, find somewhere to train people.– Who cares if it’s Planet Fitness!!

• If you want to be a PT find somewhere to rehab people!! – Who cares what population!!


• The 9-5 doesn’t exist anymore in this field

– Think 7-5, 8-6, 9-9, 6-9 etc..– Saturday & Sunday

• There is money to be made in this field if you are willing to grind

– 20 + PT sessions a week @ X/session =$$$






• The 10,000 Hour Rule

– Practical experience is everything

– 10,000 hours to master a craft

• Three hours a day (20 hours a week) for ten years.

• Or for the crash course, 40 hours a week for five years.

• 50-60 Hours a week???

“Learn in your twenties, earn in your thirties, give back in your forties”



5). Read, Read, Read• You must read a lot to succeed!

– You cannot manufacture any new thoughts without new “raw material.”

• Eventually you may have an “Ah-Ha” moment that leads to something profitable or life changing.

– A varied, diverse input of ideas, viewpoints and stories are need to expand your range of thinking.

• Without exposure to others thinking your range of thought shrinks.

– You cannot stay current in your field. You need to read a monstrous amount of books, magazines and newspapers and you will probably still be behind.

» Dan Kennedy on reading, From Alwyn Cosgrove’s Blog

5). Read, Read, Read• Personal Development• How To Win Friends And Influence People - Dale

Carnegie• Today Matters - John Maxwell• Outliers - Malcom Gladwell• Crush It! - Gary Vaynerchuk

• Strength and Conditioning• Advances In Functional Training - Mike Boyle• Starting Strength - Mark Rippetoe• Practical Programming - Mark Rippetoe• Never Let Go -Dan John





5). Read, Read, Read• Anatomy/PT• Anatomy Trains - Thomas Myers• Muscle Testing and Function with Posture and Pain• Atlas of Human Anatomy - Frank Netter• Ultimate Back Fitness and Performance - Stuart

McGill• Bulletproof Knees - Mike Robertson

• Websites/Blogs/Podcasts• Strengthcoach.com• Sportsrehabexpert.com• Strengthcoach podcast• SBcoachescollege.com





6). Write About What You Know

• You don’t have to be the next online “expert”, just write about what you know.

• Writing feeds reading. Reading feeds learning.



6). Write About What You Know• Blog

– COACHKEVCARR.COM– REARICKSTRENGTH.COM

• Submit to websites– EliteFTS, Strengthcoach

• Read/Contribute to Forums– Don’t be forum troll

• Take part in studies– You are at a research institute!

• Write for yourself– Training Philosophy

“Act like an expert, eventually people will see you as one”



7). Make Connections• Is it about who you know or what you know?

– Both! It’s best to know a lot and know a lot of people

• “All else being equal, people prefer doing business with their friends. All else not being equal people still prefer doing business with their friends” - Henry Ford

• Go to seminars and ask questions

• Social Networks– Email– Facebook, Twitter etc..– Blogs



8). You Have To Want To Help Others

• Whatever you do ALWAYS UNDERPROMISE and OVERDELIVER– Go the extra mile for clients/athletes and employers and you’ll do great

• Training/Coaching/PT is a service industry.– Continue your education for them

• Your working to help others achieve goals and change lives– You cannot go about this job passively– If your in it solely for money/recognition then get the hell out

• This why things like “The Biggest Loser” are a joke– It’s about profit and ratings not healthy results– Plus the trainers are absolutely terrible

Questions??







8 Keys To Breaking Into The Field

Documents

athletic evolution summer

craftthree hours

graduatethe goal

pt sessions perweekeducating

grind20 pt sessions

athletes performance

pt aidewidely availablejust

range of thinking