7F Lodge Service Audit
Oct 12, 2015
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In order to make recommendations, we
first needed a thorough understanding of
everything 7F Lodge has to offer. Thus, we
conducted a service audit in order to
objectively evaluate three things, using
both quantitative and qualitative
methods, including:
1. How well 7F Lodge provides its
services to clients
2. The cues given to current clients by 7F
Lodge
3. How 7F Lodge exposes its services to
new potential clients
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To conduct this audit, we utilized twoauditing tools: the 7Ps and parts of ISME.
We used the 7 Ps as our primary tool, in
which we evaluated seven different
aspects of 7F including product, price,
place, promotion, physical evidence,
people, and process. We also used parts
of ISME as our secondary tool, in which
we objectively evaluated 7F lodges
service quality, and how they market to
new and existing customers. To gatherinformation, we mainly utilized personal
interviews and a Qualtrics data survey that
was sent out to 7F clients. Using these
tools, we separated aspects of 7F in to
three different sections: areas of strength,
areas for improvement, and neutral areas,
which is detailed in the next few pages.
AUDIT
CUSTOMERSCLAIM, THERE ISNO PLACE LIKE 7F
LODGE!
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IMPLEMENTATION
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WINE TASTINGS RING EVENTS
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INSTAGRAM
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