CONTENT GET YOUR MESSAGE ACROSS Tell a story using emotional elements like comedy and drama – These get your videos shared TAGS HELP GOOGLE HELP YOU Search engines can’t crawl videos as effectively as text – Use keywords and metadata for SEO SHARE GO BEYOND YOUTUBE Social platforms like LinkedIn and Twitter now have video rich functionality – Leverage it LENGTH SHORT AND SWEET People are more likely to watch the entire video if it’s shorter – Get right to the point LABELS WRITE EFFECTIVE TITLES Grab attention but honor your commitment to your audience - Don’t bait and switch AUDIENCE IDENTIFY THE VIEWER Focus on a specific target market and their interests – Use relatable examples 1 2 3 5 6 7 TO BEGIN YOUR B2B VIDEO MARKETING STRATEGY ENHANCE CAPTURE GREAT FOOTAGE Include eye-candy like powerful images, simple graphics, and eloquent movements - Make your videos more engaging and memorable 4 BONUS ART SCHOOL STUDENT Get a video intern from your local art school – give them your story and see how they will tell it 7 TIPS