10 Storytelling Tips for B2B Content Marketers

10 Tips for Effective

B2B Story Telling

We already know story telling worksin the world of retail content

marketing

But story telling can also be a vital tool in B2B marketing

How do you create stories That work when marketing

To B2B Customers?

The Problem…

Let’s take a look…

Be Well WrittenTip #1

Be Well WrittenTip #1

• Make every sentence and every word count

Be Well WrittenTip #1

• Make every sentence and every word count

• Use language that is the right level for your prospects

Be Well WrittenTip #1

• Make every sentence and every word count

• Use language that is the right level for your prospects

• Don’t let them dismiss what you are saying because of a few

silly grammatical errors

Keep The Reader Enthralled

Tip #2

Keep The Reader Enthralled

Tip #2

• Every sentence should be built with the aim of making the

prospect read the next sentence

Keep The Reader Enthralled

Tip #2

• Every sentence should be built with the aim of making the

prospect read the next sentence• Don’t give it all away at the

start… keep them wanting more

Capture Their ImaginationTip #3

Capture Their ImaginationTip #3

When you know who your customers are you can reach

them on an emotional, as well as an intellectual level

Make Them ThinkTip #4

Make Them ThinkTip #4

• When people have to think they become more engaged and

interested in what you say

Make Them ThinkTip #4

• When people have to think they become more engaged and

interested in what you say• You can also cause them to

take ownership of an idea

Teach Them SomethingTip #5

Teach Them SomethingTip #5

People love to learn something new… and they will consider you

an expert if you are the one teaching it!

Contain The TruthTip #6

Contain The TruthTip #6

People are buying a real product or service – so make sure you

aren’t dealing in fantasy but real truths

Build ConfidenceTip #7

Build ConfidenceTip #7

Your stories are a chance to build the credibility and authority of

your brand – use it!

Don’t Leave DoubtsTip #8

Don’t Leave DoubtsTip #8

• Nagging doubts or a sense of something lacking leads to lost

sales

Don’t Leave DoubtsTip #8

• Nagging doubts or a sense of something lacking leads to lost

sales• The only real way to find out if

this is the case is to test it on other people

Make It ShareableTip #9

Get a load of this!

Make It ShareableTip #9

Let others spread the word – make sure the content and stories you create are easily

shareable via Facebook, Twitter & Email etc.

Leave Them Wanting MoreTip #10

They thought he was crazy building his website like this…

They were stunned when they saw why.

(Find out what he did in our next B2B Slideshare!)

Now put the magicinto action!

Want more like this?

to be teleported magically

across the web!

Click!