Step-by-Step Pinterest & Social Media Marketing Plan for 2015
Aug 12, 2015
STEP ONE:
Figure out your social media
goals. Ask yourself: What do
you want social media to
accomplish?
Potential Social Media Objectives:
- Build brand awareness.
- Drive traffic to your website and/or blog.
- Get new customers.
- Encourage existing customers to write great
reviews about you.
- Collect market feedback from customers
- Who do you want to reach on social media?
- What is your ideal prospect profile?
- Do you know where and how to target them?
- Use techniques to gain a deeper understanding
of their needs, problems, interests, etc.
- How are they interacting with their
audiences or potential customers?
- What can you do differently, newer,
better, faster…?
- Use your company logo so you’re more easily
recognized.
- Be careful with copyright laws.
- Size matters on Pinterest. Make sure your
pins are at least 800×1200 pixels.
- Humanize your content by showing how your
customers are using your products and
services.
- What kind of content will you create that your
audience wants, needs and loves?
- Determine the frequency of pinning.
Monthly, weekly, daily – have a well thought out plan.
- Stick to a regular schedule
- Know the key times to use each platform to reach
your customers
- Use a Pinterest scheduling tool like ViralTag
- Leverage your other socials like Facebook and
Twitter.
- Include your top pins in your email marketing. Let all
of your subscribers know that you're on Pinterest and
tell them why they should follow you.
- Promote your social media profiles. Add icons
linking to each network on your website, in your
email signatures, and in all your marketing
materials.
- Before you start your social media campaign
establish metrics that are associated with your
business goals.
- Decide how often you want to monitor your
results.
- Determine which analytics tools you will you use
to measure your results.
- Track & measure ROI accurately. Make sure the
person you are paying to do the job for you is
actually earning their paycheck.
FINAL STEP:
Sign up for a FREE trial of Viraltag today
and start streamlining your social media
visual content strategy.