1/13/2014 7 smart ways marketers are using Pinterest to drive sales http://www.responsys.com/blogs/nsm/social-media-2/7-smart-ways-marketers-using-pinterest-drive-sales/ 1/6 7 smart ways marketers are using Pinterest to drive sales by Courtney Buchanan Marketers are learning fast that Pinterest boosts business. The red-hot social media site generates on average 78 cents in sales and two website visits every time a customer finds an image or video she likes on the web and posts it on Pinterest for all users to see, according to research firm Piquora. Here are some smart ways marketers are getting customers to “pin” their products: 1. Launch a Pinterest-inspired site Knowing what customers are pinning is hugely valuable. Target used that knowledge to create a site, currently in beta, that features its top-pinned products. The site, called Target Awesome Shop, also draws on reviews
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7 smart ways marketers are using pinterest to drive sales
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1/13/2014 7 smart ways marketers are using Pinterest to drive sales