7. Marketing Tools: Web 2.0. S econd generation of web technology, services, and tools Communication, creativity, collaboration, and information sharing.

7. Marketing Tools: Web 2.0

Second generation of web technology, services, and tools

Communication, creativity, collaboration, and

information sharing

Conversational marketing

EB 2.0

Page 90

Blogs for Real Estate Professionals

Tremendous marketing opportunity

18% of REBAC members have a blog

Growing rapidly

Pages 90-91

Why Blog?Web presence

Networking

Remain top of mind

Demonstrate expertise

Build your brand

Improve search results

Showcase personality

Provide valuable

information

New clients & referrals

Media exposure

Answer questions

Page 92

Who Should Blog? Anyone! Need desire, dedicated

time, and something to say

Integrate into overall prospecting strategy

Allocate time How often? 2-3 hours

weekly

Pages 95-96

How Do I Get Started?> Review variety of other

blogs> Select blog software> Populate site> Make site available for

others> Review “Your Toolbox”

and “Bright Idea” take-away tips

Page 96-98

What Should I Blog About? Industry trends Home buying tips Common mistakes Local activities Restaurants Guest bloggers Weekly features Community events

Personal stories and anecdotes

local news commentary Home warranty

overview Buyers and FSBO Foreclosure issues Blog roundup

Page 99

Exercise: 6-Minute Brainstorming: Blog Topics

> What topics would you like to blog about?> What would be of interest to your buyers?

Page 100

Series3 19%

28%

27%

8%

2%

16%

How comfortable are you using social media?

Page 101

Largest online social network for personal and business

300 Million Users

Worldwide > Share photos, links, videos, blog posts> Make far-flung connections> Network is called “friends”

www.facebook.com

Readers are followers

TweetsRetweets

@RTHandles

> Microblogging site—140 character limit> Exchange “tweets” > Asks, “What are you doing?”> Readers are “followers”

www.twitter.comtwitter

Ask buyers to add a testimonial

Contacts are recommendedEstablishes a baseline of trust

> Professional social network > Find, meet, and connect with qualified professionals> Receive recommendations > Invite others to be part of your network

www.Linkedin.com

Page 104

> Share photos and videos—educational, entertainment, and marketing

> Link to your blog or Web site

> Publish to the world or restrict access to a viewer list

www.youtube.com

Page 104

> Collaborative photo management and

sharing site

> Upload and tag photos and link to your blog

or Web site

> Used as a photo repository for bloggers

www.flickr.com

Page 104

Flickr

> Personal social networking tool

> Create private communities

> Share photos, journals, interests, music, status, Web sites and more

> Used mostly by teenagers, college students, and young adults

www.myspace.com

Page 104

Real Estate Sites> Active Rain

> Active Rain-Localism

> Trulia Voices

> RealTown

> Talk.Realtor.com

> Zillow Communities

> Inman

> RE Bar Camps

> Real EstateVoice

> Zolve

> WannaNetwork

Pages 105-106

Social Media Best Practices> Use sites for intended

purposes> Connection requests to

those you know> Create groups and

customize settings> Include links> Complete profiles

> Use key words

> Schedule time and set time limits

> Actively participate

> Don’t get overwhelmed

> Focus on the sites you enjoy

Pages 112-113

Social Media Best Practices> Ask clients to write

recommendations on LinkedIn

> Send a Facebook “friend request” after meeting potential clients

> Post house-hunting photos to Flockr

> Post testimonials on YouTube, link to Facebook and LinkedIn

> Tweet open house alerts to followers

> Use TweetLocal.com > Who is twittering about

houses?

Pages 112-113