66243313 Square Consumer Products Ltd (1)

Square Consumer Products Ltd.

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Consumer Product A consumer product is generally any tangible personal property for sale and that is used for personal, family, or household for non-business purposes. The determination whether a good is a consumer product requires a factual finding, on a case-by-case basis. This basis will vary from one jurisdiction to another.

The consumer products industry is comprised of a variety of products, such as toiletries and cosmetics, small appliances, consumer durables, consumer electronics, and other household items. This industry has seen steady growth since the Industrial Revolution, and with the rising markets of Russia, China, and India starting to demand more commodities, this growth is expected to continue into the future.

Consumer Products IndustryConsumer Products include goods and services that are bought for personal and household use such as food and clothing that are intended for direct use or consumption. Consumer goods are classified as durables and non-durables. Fast Moving Consumer Goods (FMCG) is a term used to describe frequently purchased consumer goods. These products produce high levels of sales within a short period of time, such as soap powder, CDs, cigarettes and toiletries. Your core consumers will see the brand names of FMCG every time they open their refrigerator doors or go to their pantries.

Consumer packaged goods (CPG) are consumable goods such as food and beverages, footwear and apparel, tobacco and cleaning products which are classified as non-durable goods. CPG are things that get used up and must be replaced frequently, as opposed to durable items that people keep for a long time, such as cars and furniture.

Pressure continues to mount in the consumer goods industry daily. A good example of this is the apparel segment industry. The apparel manufacturers face unpredictable fashion trends, short lifecycles, and large numbers of size, color and style variations and long procurement lead times, all of which make it difficult to forecast demand. The result of this is being out-of-stock of popular items and excess stock of slow movers.

Historically the CPG industry has been slow to invest in new technology, it is increasingly turning to computerized Web-based applications for customer relationship management (CRM), supply chain management (SCM) and enterprise resource planning (ERP). Today, many of the successful consumer goods companies are separating themselves from the rest by adopting supply chain technologies to cut costs and grow profits to deal with marketplace challenges. A technology solution has provided the foundation for overcoming the many challenges that these consumer goods manufacturers face.


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Company ProfileSquare Consumer Products Limited has started its journey in 2001 as a member of Square Group,

the leading corporate house in Bangladesh. Within a short span of time, it has been able to create a

strong foothold in the market through its quality products and customer services. For its obsession

with quality management, the company had obtained the international quality standard ISO 9001 in

2005. Strong commitment to quality, adoption of advanced technology, stress on human resource

development, focus on continuous improvement and introduction of new products for the growing

markets has given the company a decisive position in the industry. Recently the company achieved

ISO 22000 for its food safety management system.

Square Consumer Products Limited has introduced three popular brands in the market namely

Radhuni, Ruchi and Chashi. Radhuni is the flagship brand of the company. Just after its introduction,

Radhuni drew the attention of housewives who demanded convenience and time saving cooking.

The product range of Radhuni is enriched with basic spices, mixed spices, cereals & pulses based

products, edible oil and dairy. On the other hand, Ruchi is providing ready-to-eat snacks like

Chanachur, Fried Dal, Banana Chips, Jhuribhaja, Peanut, Chutney, Pickles and Honey. Ruchi has won

the heart of the youngsters for its healthy, tasty & innovative ground breaking products.

The new brand of the company, Chashi is the landmark of those products which are collected

directly from the farmers having the indigenous essence and freshness.

The company assures to meet the increasing demand for quality products both at home and abroad.

The products with international standards are being exported to more than 22 countries. Dedication

to quality, innovative products, customer service and reasonable price has given the company a

unique position in the food market.

Mission StatementWe want to be the world-class food products manufacturer in Bangladesh by ensuring intrinsic quality products and customer services with state-of-the-art technology and motivated employees.


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Objectives

To continue to provide the very best of what the consumer wants

To explore new segments of market and to cater to it

To continue to assure intrinsic quality of hygienic food products

To enhance consumers' standard of food habit

To ensure that the products are available at consumers' doorsteps

To enhance the strength and skill of the organization that will contribute to company's increasing growth both in domestic and global markets

Company PositionSquare Consumer Products Limited has accomplished a number of noteworthy feats since its journey began. These are listed below:

Year 2001: Square Consumer Products Limited introduced Radhuni and Ruchi in July, 2001 in

the market. Products at the time of launching were Chilli Powder, Turmeric Powder, Coriander

Powder and Ruchi Chanachur (Regular).

Year 2002: Square Consumer Products Limited started exporting to South Korea.

Year 2005: The company obtained ISO 9001:2000 certifications for its Quality Management

System. SME Award 2005 for Best Medium / Corporate Management.

Year 2009: Square Consumer Products Limited introduced its third brand Chashi in July.

Year 2010:The company obtained ISO 22000 certification for its food safety management systems requirement for organization in the food chain.

Quality AssuranceAs a market leader and a member of the prestigious Square Group, Square Consumer Products Limited always delivers quality products for its customers. The company cares for its consumers and


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keeps its promise by accumulating the finest ingredients. It maintains consistent quality of the products and keeps updating the latest technology.

Finest IngredientsWhen it comes to cooking, ingredients are the first priority. Tasty and healthy food can never be made from inferior ingredients. Using quality products like spices and edible oil easily makes good cooking much easier. Square Consumer Products Limited takes special care in selecting the raw materials. The company strictly maintains superiority in procuring raw materials by collecting them from those locations where the best quality raw materials are harvested. Thus it contributes to the purity and authenticity of final products.

TechnologySpices have a long and ancient history, especially in our subcontinent, where they are a part of life and heritage. But with change of time the spices processing technology has also been changed. Square Consumer Products Ltd. provides consumers those spices which are made from the choicest raw materials maintaining the highest processing standards. The company uses the state of the art technology for production process. The low temperature Grinding technology guarantees all essential volatile oil intact along with appropriate pulverization. The manufacturing plant of the company has a hi-tech laboratory where the quality check is accomplished. The company uses fully automated packaging system which ensures zero exposure to external hazard.

Manufacturing UnitThe manufacturing unit of Square Consumer Products Limited is located at Pabna, the northern part of Bangladesh, which is prominent for agricultural products and thus it is convenient to source specific variety of raw materials. This gives the company the opportunity to produce food items from the best quality raw materials. Square Consumer Products Limited's manufacturing units are environment friendly and are equipped with modern machineries. Technical capabilities in processing, post-harvest handling, maintaining Good Manufacturing Practice (GMP) and modern grinding technology have given Square Consumer Products Limited strong competitive edge in the industry.

Quality CertificationDue to the excellent quality management system Square Consumer Products Limited obtained ISO 9001 in 2005. Moreover, the company has obtained ISO 22000 for its food safety management system. Strong commitment to quality, adoption of advanced technology, stress on human resource development, focus on continuous improvement and introduction of new products for the growing markets has given the company a decisive position in the industry.

Square Consumer Products Limited strives to manufacture and pack all the products following the requirements of CODEX, HACCP and FDA in order to meet the requirement of the customers of home and abroad. The special areas of concern of the company are:

Focus on customer Leadership ability of the human resources Involvement of people Process approach System approach to management


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Continual improvement Factual approach to decision making Mutually beneficial supplier relationships

Major Players of This IndustryIn Bangladesh some major players of this industry are-

Square Consumer Products Ltd. ACI Consumer Products Ltd. Pran RFL Group Abul Khair Consumer Products Ltd. Aftab Consumer Products Ltd. Partex Consumer Products Ltd.


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External EnvironmentThe external environment in which an organization operates presents both threats and

opportunities. Growth or decline in international trade, national protectionism and regional trading

blocs are some examples of the political and economic environment, which have considerable

impact on the marketing of the maritime industry.

There are different ways of classifying the types of external environment that usually just reflect the

preferences of different authors, but there are some core types which are always identified.

External Environment Factors

External environment consist of six major components. They are1. Global2. Demographic3. Economic4. Political5. Socio-Cultural6. Technological

Figure: Components of External Environment


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Global Factors

Global factors are basically Customer driven, goal oriented business activities. Achieving sustainable,

profitable growth, designed to increase restaurant visits and grow brand loyalty among new &

existing customers, further build financial strengths are the main moto of global factors.

International developments that can impact a business for Rise of China as economic power, Rising

global trade and WTO, Intellectual property protection, Important political events: Iraq war, Search

for low cost suppliers.

Demographic Factors

Demographic factors consist with Gender Age, Income levels, Ethnicity, Race, Geographic place of

residence Family size and composition, Education, Employment status, Birth rates, Life

expectancies. Demographic factors are very important for business nationally as well as globally.

Political factors

Political factors include areas such as tax policy, labor law, environmental law, trade restrictions,

tariffs, and political stability. Political factors may also include goods and services which the

government wants to provide or be provided and those that the government does not want to be

provided. Furthermore, governments have great influence on the health, education, and

infrastructure of a nation.

Economic factors

Economic factors include economic growth, interest rates, exchange rates and the inflation rate.

These factors have major impacts on how businesses operate and make decisions. For example,

interest rates affect a firm's cost of capital and therefore to what extent a business grows and

expands. Exchange rates affect the costs of exporting goods and the supply and price of imported

goods in an economy.

Social factors

Social factors include the cultural aspects and include health consciousness, population growth rate,

age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand


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for a company's products and how that company operates. For example, an ageing population may

imply a smaller and less-willing workforce (thus increasing the cost of labor). Furthermore,

companies may change various management strategies to adapt to these social trends (such as

recruiting older workers).

Technological factors

Technological factors include ecological and environmental aspects, such as R&D activity,

automation, technology incentives and the rate of technological change. They can determine

barriers to entry, minimum efficient production level and influence outsourcing decisions.

Furthermore, technological shifts can affect costs, quality, and lead to innovation.

Legal factors

Legal factors include discrimination law, consumer law, antitrust law, employment law, and health

and safety law. These factors can affect how a company operates, its costs, and the demand for its

products.

External Environment Factors for Square Consumer Goods

Global Factors

In Bangladesh Square consumer products ltd. is enjoying some benefits of non barrier from

Bangladesh government. One the other hand for globalization the market become very competitive

and also expands in broad range.

Demographic Factors

In Bangladesh as a Muslim country it is easy for them to introduce foods or foods as segment wise.

The growth rate of Bangladeshi population is very high and it is also huge populated country. That’s

why they are getting benefit from this side.

Political factors


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There are some threats from political instability in Bangladesh. Sometimes strike can make the

business harder for the company. But the government is very liberal for export oriented company. It

can add some incentive for Square Consumer Products ltd.

Social factors

Square Consumer Products ltd. has the modern technology that can ensure the consumer health and

they also can ensure the product quality for the customer. As a result it can create a better impact

for the company.

Technological factors

Square Consumer Products ltd. has powerful R&D department. It can introduce people the new and

innovative product that consumers actually prefer for. Besides that, they also have the modern

technology implementation in their business field.

Legal factors

Square Consumer Products ltd. follows the all labor laws and other government issues in terms of

their business. They also ensure the environmental safety and health care issues.

Porter Five Forces Model

In conducting an external environmental scan, the farm business manager also must assess various

industry forces. Michael Porter, an authority on competitive strategy, contends that there are five

forces that should be accounted for in conducting an industry analysis.

The five forces

The threat of the entry of new competitors

Profitable markets that yield high returns will attract new firms. This results in many new entrants,

which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms

can be blocked by incumbents, the abnormal profit rate will tend towards zero (perfect

competition).


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The existence of barriers to entry (patents, rights, etc.) The most attractive segment is one in

which entry barriers are high and exit barriers are low. Few new firms can enter and non-

performing firms can exit easily.

Economies of product differences

Brand equity

Switching costs or sunk costs

Capital requirements

Access to distribution

Customer loyalty to established brands

Absolute cost

Industry profitability; the more profitable the industry the more attractive it will be to new

competitors

The threat of substitute products or services

The existence of products outside of the realm of the common product boundaries increases the

propensity of customers to switch to alternatives:

Buyer propensity to substitute

Relative price performance of substitute

Buyer switching costs

Perceived level of product differentiation

Number of substitute products available in the market

Ease of substitution. Information-based products are more prone to substitution, as online

product can easily replace material product.

Substandard product

Quality depreciation

The bargaining power of customers (buyers)

The bargaining power of customers is also described as the market of outputs: the ability of

customers to put the firm under pressure, which also affects the customer's sensitivity to price

changes.

Buyer concentration to firm concentration ratio


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Degree of dependency upon existing channels of distribution

Bargaining leverage, particularly in industries with high fixed costs

Buyer volume

Buyer switching costs relative to firm switching costs

Buyer information availability

Ability to backward integrate

Availability of existing substitute products

Buyer price sensitivity

Differential advantage (uniqueness) of industry products

RFM Analysis

The bargaining power of suppliers

The bargaining powers of suppliers are also described as the market of inputs. Suppliers of raw

materials, components, labor, and services (such as expertise) to the firm can be a source of power

over the firm, when there are few substitutes. Suppliers may refuse to work with the firm, or, e.g.,

charge excessively high prices for unique resources.

Supplier switching costs relative to firm switching costs

Degree of differentiation of inputs

Impact of inputs on cost or differentiation

Presence of substitute inputs

Strength of distribution channel

Supplier concentration to firm concentration ratio

Employee solidarity (e.g. labor unions)

Supplier competition - ability to forward vertically integrate and cut out the BUYER

The intensity of competitive rivalry

For most industries, the intensity of competitive rivalry is the major determinant of the

competitiveness of the industry.

Sustainable competitive advantage through innovation

Level of advertising expense

Powerful competitive strategy


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The visibility of proprietary items on the Web used by a company which can intensify

competitive pressures on their rivals.

How will competition react to a certain behavior by another firm? Competitive rivalry is likely to be

based on dimensions such as price, quality, and innovation. Technological advances protect

companies from competition. This applies to products and services. Companies that are successful

with introducing new technology are able to charge higher prices and achieve higher profits, until

competitors imitate them. Examples of recent technology advantage in have been mp3 players and

mobile telephones. Vertical integration is a strategy to reduce a business' own cost and thereby

intensify pressure on its rival.

Figure: Porter Five Forces Model


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Figure: Analysing Square Consumer Products Ltd. by Porter’s five forces model

Porters Five Forces Model for Square Consumer Products Ltd.In this model we find that The bargaining power of customers (buyers) is, the bargaining power of

suppliers are low, the threat of substitute products are high, the threat of the entry of new

competitors is hard and the intensity of competitive rivalry is in this industry is strong.

Findings from this model

This model shows the condition of the environment analysis by Porter’s five forces model. In this

context, the bargaining power of customers (buyers) is high for the large no of buyers as well as wide

range of products. The bargaining powers of suppliers are low here, because there are available

buyers in this ground. The threat of substitute products or services is also high here. There are some

major players are here who are competing. In this industry it is hard to establish a new setup. It

needs a huge amount of capital, land and manpower. For that reason the entry of new competitors

are not so easy. Lastly the intensity of competitive rivalry is in this industry.

High

Low

High

High

High


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Pro

du

cti

on

(Hig

h)

Pro

du

cti

on

(Hig

h)

Market Share (Low)Figure: Strategic Group Map of Square Consumer Products Ltd.

Strategic GroupA strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. The number of groups within an industry and their composition depends on the dimensions used to define the groups. Strategic management professors and consultants often make use of a two dimensional grid to position firms along an industry's two most important dimensions in order to distinguish direct rivals (those with similar strategies or business models) from indirect rivals. Strategy is the direction and scope of an organization over the long term which achieves advantages for the organization while business model refers to how the firm will generate revenues or make money.

Strategic Group Analysis

Strategic Group Analysis (SGA) aims to identify organizations with similar strategic characteristics, following similar strategies or competing on similar bases.Such groups can usually be identified using two or perhaps three sets of characteristics as the bases of competition.

Examples of Characteristics Extent of product (or service) diversity. Extent of geographic coverage. Number of market segments served. Distribution channels used. Extent of branding. Marketing effort. Product (or service) quality. Pricing policy.

Strategic Group Map of Square Consumer Product Ltd.

Market LeaderSquare

ACIPran

(Consumer Product Ltd.)

Market LeaderSquare

ACIPran


FollowerAftabPartex


FollowerAftabPartex


NicheShahi Gura Mashala

NicheShahi Gura Mashala


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Internal Environment Analysis

The last phase of the method is an analysis of the internal environment of the organization, thus the organization itself. The aim is to determine which skills, knowledge and technological fortes the business possesses. This entails conducting an internal analysis and a competence analysis.


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Internal analysis

The internal analysis, also called SWOT analysis involves identifying the organizations strengths and weaknesses. The strengths refer to factors that can result in a market advantage and weaknesses to factors that give a disadvantage because the business is unable to comply with the market needs.

Outline Its Elements

Discovering Core Competences

Discovering Core Competences

Core CompetenciesCore Competencies

CapabilitiesCapabilities

Resources Tangible Intangible

Resources Tangible Intangible

Four Criteria of Sustainable Advantage

Four Criteria of Sustainable Advantage

ValuableRareCostly to ImitateNon Substitutable

Competitive Advantage


Value Chain

Analysis

Value Chain

Analysis

Outsource

Value Creation

Value Creation


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Organizational ResourcesResources are inputs into a firm's production process, such as capital, equipment, and the skills of individual employees, patents, finance, and talented managers. Resources are either tangible or intangible in nature. With increasing effectiveness, the set of resources available to the firm tends to become larger. Individual resources may not yield to a competitive advantage. It is through the synergistic combination and integration of sets of resources that competitive advantages are formed.

Recourses of Square Consumer Products Ltd

Tangible Recourses of Square Consumer Products Ltd

Organizational Resources

Top Management: Board of Directors

A Quarterly Report on business operation and financial position is presented before the Board of Directors for their information and review, for implementation by the Executive Management. Every month co-ordination meeting is held congregating all the department heads to discuss priority issues and solve problems, if any

The Executive Management is headed by the Managing Director, the Chief Executive Officer (CEO) who has been delegated necessary and adequate authority by the Board of Directors. The Executive Management operates through further delegations of authority at every echelon of the line management. The Executive Management is responsible for preparation of segment plans/sub-segment plans for every profit centers with budgetary targets for every item of goods & services and is held accountable for deficiencies with appreciation for exceptional performance. These operations are carried out by the Executive Management through series of committees, sub-committees, ad-hock committees, standing committees assisting the line management

Physical Resources

The manufacturing unit of Square Consumer Products Limited is located at Pabna, the northern part of Bangladesh, which is prominent for agricultural products and thus it is convenient to source specific variety of raw materials. This gives the company the opportunity to produce food items from the best quality raw materials. Square Consumer Products Limited's manufacturing units are environment friendly and are equipped with modern machineries. Technical capabilities in processing, post-harvest handling, maintaining Good Manufacturing Practice (GMP) and modern grinding technology have given Square Consumer Products Limited strong competitive edge in the industry.

Technological Resources

Spices have a long and ancient history, especially in our subcontinent, where they are a part of life and heritage. But with change of time the spices processing technology has also been changed.


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Square Consumer Products Ltd. provides consumers those spices which are made from the choicest raw materials maintaining the highest processing standards. The company uses the state of the art technology for production process. The low temperature Grinding technology guarantees all essential volatile oil intact along with appropriate pulverization. The manufacturing plant of the company has a hi-tech laboratory where the quality check is accomplished. The company uses fully automated packaging system which ensures zero exposure to external hazard.

Intangible Recourses of Square Consumer Products Ltd

Human Resources

Square group has more than 27000 direct workforces which is large in Bangladesh. From top to bottom they have the best employee. Turnover rate is very low in this group.

Innovation Resources

Square Consumer Products Limited has introduced three popular brands in the market namely Radhuni, Ruchi and Chashi. Radhuni is the flagship brand of the company. Just after its introduction, Radhuni drew the attention of housewives who demanded convenience and time saving cooking. The product range of Radhuni is enriched with basic spices, mixed spices, cereals & pulses based products, edible oil and dairy. On the other hand, Ruchi is providing ready-to-eat snacks like Chanachur, Fried Dal, Banana Chips, Jhuribhaja, Peanut, Chutney, Pickles and Honey. Ruchi has won the heart of the youngsters for its healthy, tasty & innovative ground breaking products.

Organizational CapabilityCapability refers to an organization’s skills in coordinating its resources & putting them to productive use OR ‘Are the capacities for a set of resources to integrative perform a task or activity’.

Capabilities of Square Consumer Products Ltd

Distribution Among the all groups distribution set up of SCG is the best. It has sufficient number of Own vehicle. So group can easily distribute its product quickly & easily.

Employment It has more ten 27000 direct employee. Again more than 3 lac people indirect depend on this group.

Core Competencies

Resources & capability, that serves as a source of competitive advantage for a firm over its rivals.

A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria:

http://en.wikipedia.org/wiki/Business

http://en.wikipedia.org/wiki/Employees


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1. It is not easy for competitors to imitate.

2. It can be leveraged widely too many products and markets.

3. It must contribute to the end consumer's experienced benefits.

Core Competence of Square Consumer Products Ltd Capital

Talent Manager

Market Leader

Quality of the Product

In order for a resource and/or capability to provide the basis for a sustainable competitive advantage, four questions must be answered in the positive:

1. Is the resource or capability valuable?

Does the resource or capability add value to the consumer? Does it provide a core competence? Does it provide or support a competitive advantage?

2. Is the resource or capability rare?

Do rival firms have the resource or capability? If not, would it be easy for rivals to obtain?

3. Is the resource or capability hard to imitate?

Is the resource or capability unique? Is the resource or capability protected by law (copyright or patent)? Was the resource or capability built over a relatively long period? Does the resource or capability have extreme capital requirements?

4. Can the resource or capability be trumped by a substitute resource or capability?

Is it possible to use another resource or capability to take the place of the one being used by the firm? For example, can technology be replaced by outsourcing to gain a cost advantage? Can outstanding engineering be replaced by high quality design?

If the answer to ALL FOUR questions is “yes” then a sustainable competitive advantage is present.

http://drdragon000.entryhost.com/msub3/MGMT488/lectures/Chapter4_Internal.pdf

http://drdragon000.entryhost.com/msub3/MGMT488/lectures/Chapter4_Internal.pdf


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Yes

Yes

Yes

Yes

Identify Sustainable Resources of Square Consumer Products Ltd

According to this four criteria method, we can find out the core competencies of Square Consumer Products Ltd. It has capital what really valuable, Talent manger what is rare, they are the market leader what is really costly to Imitate & Quality is non substitutable. So they can gain competitive advantage by creating value & will earn above average return.

Value Chain of Square Consumer Products Ltd

Valuable

Rare

Costly to Imitate

Non Substitutable

Core Competencies Capital Talent Manager Market Leader Qulity of the


Capital Talent

Value Creation

Above-average Return


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SWOT AnalysisA scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan:

StrengthsA firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:

Patents Strong brand names Good reputation among customers Cost advantages from proprietary know-how Exclusive access to high grade natural resources Favorable access to distribution networks

WeaknessesThe absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses:


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Bradford, Robert W., Duncan, Peter J., Tarcy, Brian, Simplified Strategic Planning: A No-NonsenseGuide for Busy People Who Want Results Fast!

Lack of patent protection A weak brand name Poor reputation among customers High cost structure Lack of access to the best natural resources Lack of access to key distribution channels

In some cases, a weakness may be the flip side of a strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.

OpportunitiesThe external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:

An unfulfilled customer need Arrival of new technologies Loosening of regulations Removal of international trade barriers

ThreatsChanges in the external environmental also may present threats to the firm. Some examples of such threats include:

Shifts in consumer tastes away from the firm's products Emergence of substitute products New regulations Increased trade barriers

SWOT of Square Consumer Products Ltd

Strength 20 million local people are consumer of square products

Introducer & market leader

Hugh capital

Strong Brand Image


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Weakness Price is cooperatively high

Consumer are mainly town people

Opportunity Villager is still waiting to consume their product.

Demand of International Market

Fast moving goods

Government is giving cash Incentive

Threats Lots of New player is coming

Price hick

Political Instability

Findings of Internal AnalysisInternal analysis shows the current situation of the company. What are the strengths, weaknesses, opportunities and threats? By overall examination, the outcome is management can get the above average return from this industry very easily. In context of Bangladesh, most weaknesses can be resolved very easily. That’s why square consumer products ltd. is in very much potential condition.


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Corporate Social ResponsibilitiesCorporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused businesses would proactively promote the public interest (PI) by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. CSR is the deliberate inclusion of PI into corporate decision-making, which is the core business of the company or firm, and the honoring of a triple bottom line: people, planet, profit.

CSR policy

Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns into their business operations and in their interaction with their stakeholders (employees, customers, shareholders, investors, local communities, government), on a voluntary basis

CSR is closely linked with the principles of Sustainability, which argues that enterprises should make decisions based not only on financial factors such as profits or dividends, but also based on the immediate and long-term social and environmental consequences of their activities


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Potential Business BenefitsThe scale and nature of the benefits of CSR for an organization can vary depending on the nature of the enterprise, and are difficult to quantify, though there is a large body of literature exhorting business to adopt measures beyond financial ones. However, businesses may not be looking at short-run financial returns when developing their CSR strategy.

The definition of CSR used within an organization can vary from the strict "stakeholder impacts" definition used by many CSR advocates and will often include charitable efforts and volunteering. CSR may be based within the human resources, business development or public relations departments of an organization, or may be given a separate unit reporting to the CEO or in some cases directly to the board. Some companies may implement CSR-type values without a clearly defined team or programmers.

CSR Policy of Square Consumer Products Ltd

Employment Generation Employing over 1200 permanent employees ensuring their consistent welfare and security

Emphasis on equal employment opportunity resulting in 38% women employees

Maintenance of sociable working environment which results in lowest turnover rate and a highly motivated workforce

Responsibility towards the immediate neighborhood and the residentsSquare is deeply involved with the communities where it operates, and hence has an intense sense of responsibility to its neighbors.

School in Pabna – Square Kindergarten

Library in Pabna – Ananda Gobinda Library

Ambulance to Pabna Municipality

Tree Plantation in Pabna

Job Opportunity for qualified neighbors

Disaster Management during Flood, Cyclone etc.

From CSR partFor Prevention of Diseases– We have also worked as a partner in the research study for preventing Post Partum Hemorrhage (PPH). More than 12,000 women die due to pregnancy or pregnancy related causes every year. PPH is a single most important cause of maternal death in Bangladesh. This study is being conducted in association with International Centre for Diarrheal Disease Research, Bangladesh (ICDDRB) and Obstetric and Gynecological Society of Bangladesh (OGSB).


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Protecting the natural environment: SQUARE Consumer Products Limited is aiding in the protection of natural environment of Bangladesh. These days pollution of natural environment has become a burning question in this country and pollution control demands a huge amount of investment. The government will be benefited if corporate sector continues investing in the solution of this problem.

Contributing In EducationIn a country like Bangladesh where the literacy rate is very low, the involvement of corporate sector in the education sector can become helpful for the overall development of the country. By providing scholarship to meritorious students, SQUARE Pharmaceuticals Limited is facilitating the education sector of the country. Other than providing scholarships, the SQUARE Consumer Products Limited is also contributing by arranging several talent hunt programs to find out talented citizens of the country. They are also performing some programs where people’s awareness about education is growing. They also invest in the Information Technology Training programs.

Working for Disabled PeopleFrom the cases presented in this article, it can be easily identified that SQUARE Consumer Products Limited is working heavily for the disabled children, men and women of this country. Thus they are helping in ensuring human rights which is a relatively ignored issue in Bangladesh.

Women EmpowermentSQUARE Consumer Products Limited is working a lot for the women empowerment. By providing training to this socially deprived section of the community, SQUARE Consumer Products Limited is helping in the development of human resources and making the women self dependent. These organizations are also working on growing the awareness about acid abuse which is a significant problem in this country.

Cultural DevelopmentSQUARE Consumer Products Limited is getting involved in the cultural sector of the country. By arranging several talent hunt programs new cultural talents are coming in front of the country people. Definitely these kinds of programs are expensive and these organizations are taking this responsibility.

Employment CreationSQUARE Consumer Products Limited is creating employment and definitely unemployment is a serious problem in Bangladesh. By providing with internship programs for university graduates, the corporations are participating in the human resources development of the country.

Future Recommendation for Square Consumer Products Ltd.Square Consumer Products Ltd have started producing and marketing intrinsic quality of powdered spices (Like chili, turmeric,cumin and coriander), mixed spices and some ethnic snacks (Like Meat Curry Masala, Fish Curry Masala, Garam Masala, Haleem Mix, Chatpati Mix, Chanachur etc.) in terms of taste, flavor & texture. Beside these, our plans is manufacture and market various food &


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beverage items very shortly. This is showing a good picture for this industry condition of Square Consumer Products Ltd.

Square Consumer Products Ltd. has traditionally focused on their efforts and resources on serving a relatively narrow, affluent segment of the world’s population. These coveted consumers are likely to live in a developed market, make regular trips to the supermarket and chemist, with less frequent trips to a hypermarket or supercenter. To grow their business with these consumers, Consumer Products companies leverage heavy doses of trade and consumer promotion, while seeking to improve collaboration with retail customers to help deliver operating efficiencies.

In this 21st century people are more consumer goods oriented. They always try to make their life easy and dynamic. For that reason, it is a great opportunity to make a better place in this industry. Beside that Square Consumer Product Ltd. has a great brand value and pretty good reputation of Square Group of Companies. They can easily make positioning in the consumers’ minds and serve the market.

Square Consumer Products Ltd. already has the wide range of products in the market. They can introduce some other new product with new concept. Now a day’s people are more concern about their health. They can expand their organic product and new product in this category.


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References

Text Book:Dess, G.G. and Lumpkin, G.T., 2003. “Analyzing the External Environment of the Firm”, Strategic

Management: Creating competitive advantage, McGraw-Hill, New York.

Internet: http://en.wikipedia.org/wiki/Consumer_product

http://globaledge.msu.edu/industries/consumer-products/

http://www.squarefoods.com.bd/

http://www.ostamyy.com/doctors/Bangladesh.htm

http://www.driscollassociates.com/solutions/consumer-products.shtml

http://en.wikipedia.org/wiki/Strategic_group

http://en.wikipedia.org/wiki/SWOT_analysis

http://www.knowhownonprofit.org/organisation/strategy/externalanalysis/external-environment-analysis

http://www.managementstudyguide.com/environmental-scanning.htm