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E1 1 AD-Worlds: Brands,
Media, Audiences
Greg Myers 1999 246 Part I:
1. What do ads do?
2. Products, brands, and signs.
3. Banking, branding, and strategies of address.
4. Globalization in advertising.
Part II:
5. The media mix.
6. Posters and space.
7. Television commercials channels and times.
8. Advertising, interaction, and the World Wide Web.
Part III:
9. Constructing the audience: Advertising research.
10. Projecting the audience: During driving.
11. Protecting the audience: Complaints and regulation.
12. Advertising literacies: What do audiences know?
Glossary of keywords
References
Index
E2 2 Basic Radio Journalism Paul Chantler,
Peter Stewart
2004 259 Chaper1: The structure of UK radio.
Chapter 2: Working in radio.
Chapter 3: News gathering.
Chapter 4: New writing.
Chapter 5: New bulletins.
Chapter 6: News presentation.
Chapter 7: Technicalities.
Chapter 8: Interviewing.
Chapter 9: News reporting.
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Chapter 10: Newsdesk management.
Chapter 11: Legalities.
Chapter 12: Newsroom management.
Chapter 13: Small newsrooms.
Chapter 14: Programme production.
Chapter 15: Specialized programming.
E3 2 Be your own spin doctor: A
Practical Guide to Using the
Media
Paul Richards 1998 144 1. Living In Spin.
2. Here Is The News.
3. Dealing With the Media.
4. Planning and Preparation.
5. Spinning In Print.
6. Spinning On the Air.
7. Other Ways of Spinning.
8. Advanced Spinning.
E4 1 Communication,
Technology and Society
Lelia Green 2001 243 1. What fuels technology change?
2. Technology adoption and diffusion.
3. Domestication of technologies.
4. Fragmenting mass media in the postmodern information
society.
5. Information policy in the information society.
6. The public interest and the information divide.
7. Mass media and the public sphere.
8. Communication policy and regulation.
9. Popular culture in techno culture.
10. Gender, power and technology.
11. Making sense of being in cyberspace.
12. Techno culture and social organisation.
E5 2 Development as Freedom Amartya Sen 2001 365 1. The Perspective of freedom.
Page 3
2. The ends and the Means of Development.
3. Freedom and the Foundations of Justice.
4. Poverty as Capability Deprivation.
5. Markets, States, and Social Opportunity.
6. The Importance of Democracy.
7. Famines and Other crisis.
8. Women’s Agency and social change.
9. Population. Food and freedom.
10. Culture and Human Rights.
11. Social choice and Individual Behavior.
12. Individual Freedom as a social commitment.
E6 1 Effective Media Relations Michael Bland,
Alision Theaker,
David Wragg
2000 162 PART 1: THE MEDIA CONTEXT
1. Where and when: a brief media history
2. Who: ownership of the media
3. Media law
4. Ethics and privacy
5. Broadcasting in the UK
6. New media technology
7. What is it all for? Media evaluation
PART 2 : DEALING WITH THE PRESS
8. What: newspapers and periodicals
9. Why: press relations – a means to an end
10. News, features and more
11. How: writing for the press
12. How: talking to the press
13. Checklists for effective press relations
PART 3 : HANDLING THE BROADCAST MEDIA
14. Why: the importance of broadcast coverage
15. How: preparation and briefing
16. How: winning the interview
Page 4
17. Fine-tuning: handling different interviews
18. How: radio interviews
E7 2 Effective PR Scott M.Cutlip,
AllenH.Center,
Glen M.Broom
2001 588 PART I:
CONCEPT, PRACTITIONNERS, CONTEXT, AND
ORIGINS
Chapter 1: Introduction to contemporary public relations
Chapter 2: Practitioners of public relations
Chapter 3: Organizational setting
Chapter 4: Historical origins
PART II: FOUNDATIONS
Chapter 5: Ethics and professionalism
Chapter 6: Legal considerations
Chapter 7: Theoretical underpinnings: adjustment and adaptation
Chapter 8: Communication and public opinion
Chapter 9: Media and media relations
PART III: MANAGEMENT PROCESS
Chapter 10: Step one: defining public relations problems
Chapter 11: Step two: planning and programming
Chapter 12: Step three: taking action and communicating
Chapter 13: Evaluation the program
PART IV: THE PRACTICE
Chapter 14: Business and industry
Chapter 15: Government and politics
Chapter 16: Nonprofit organizations, health care, and education
Chapter 17: Trade associations, professional societies, and labor
unions
E8 2 Ethnic Minority Media: An
International Perspective
Stephen Harold
Riggins
1992 78 PART 1 : MODELS OF ABORIGINAL SURVIVAL
1. Ethnic Broadcasting in Alaska: the Failure of a
Participatory Model
Page 5
2. Mass Media in Greenland: the Politics of survival
3. Communication, Culture, and Technology: Satellites and
Northern Native Broadcasting in Canada
4. Broadcasting in Aboriginal Australia: One Mob, One
Voice, One Land
5. Inadvertent Assimilationism in the Canadian
6. A Radio for the Mapuches of Chile: from Popular
Education to Political Awareness
7. Flaws in the Melting Pot: Hawaiian media
PART 11: THE QUEST FOR MEDIA SPACE BY
IMMIGRANTS AND
MINORRITIES
8. Local Radio and Regional Languages in Southwestern
France
9. Revista Mea: Keeping Alive in Romanian community in
Israel
10. Minority – Language Broadcasting and the Continuation of
Celtic Culture in Wales and Ireland
11. The Postcolonial Policy of Algerian Broadcasting in
Kabyle
12. Spainish- Language Media in the Greeter New York
Region During the 1980s
13. The Promise and limits of Ethnic Minority Media
E9 2 Ethnographic Methods Karen O’Reilly 2005 252 1. Introduction to ethnography methods
2. Where to begin
3. Ethical ethnography
4. Participating and observing
5. Interviews: asking questins of individuals and groups
6. Practical issues in interviewing
7. Visual data and other things
Page 6
8. Ethnographic analysis: from writing down to writing up
9. Writing, reflexivity and autobiography
E10 2 Event Management: For
Tourism, Cultural,
Business and Sporting
Events
Lynn Van Der
Wagen
2005 390 PART 1: STRATEGIC MANAGEMENT
Chapter 1: Introduction to Event Management
Chapter 2: Event Concept Development
Chapter 3: Feasibility of Event Projects
Chapter 4: Event Venue and Site Selection
Chapter 5: Legal Compliance
Chapter 6: Business and Client Relationships
Chapter 7: Event Marketing
Chapter 8: Event Sponsorship
Chapter 9: Financial Management
Chapter 10: Risk Management
Chapter 11: Event Proposals and Bids
PART 2: OPERATIONAL PLANNING
Chapter 12: Event Project Management
Chapter 13: Event Promotion
Chapter 14: Staging Management
Chapter 15: Staffing and Volunteer Management
Chapter 16: People Performance Management
Chapter 17: On-site Management
Chapter 18: Safety and Security
Chapter 19: Spectator Management
Chapter 20: Event Protocol
Chapter 21: Event Catering
Chapter 22: Waste and Environmental Management
Chapter 23: Event Impact and Evaluation
Chapter 24: Careers in a Changing Environment
E11 2 Evolving Media Markets: Robert G.plcard 1998 307 Part1: Structure, size and power
Page 7
Effects of Economic and
Policy Changes
Part2: Issues in the changing environment
Part3: National experiences with changing conditions
E12 2 Excellence in Business:
Communicator
John
V.Thill,Courtland
L.Bovée
2005 518 1. Applying The Three-step writing process
2. Writing letters, memos, e-mail, and other brief messages
3. Understanding the foundations of business communication
4. Preparing reports and oral presentations
5. Writing employment messages and interviewing for jobs
E13 1Get me a Murder a day! A
History of Mass
Communication in Britain
Kevin Williams 1998 288 1. The “naughty and lend word”: the birth of mass
communication in Britain
2. Right against might: the rise and fall of the radical press
3. Get me a murder a day: the Northcliffe revolution and the
right of the popular press
4. Rescued by Rover
5. The golden age of the wireless
6. Sing as we go
7. Their finest hour
8. The cosy duopoly
9. Crisis?
10. Carrying on
11. Goodbye to fleet street
12. New media, old dangers
E14 2Global Media Governance:
A beginner’s Guide
Sean O Siochru,
Bruce Girard,
Amy Mahan
2002 203 Part 1
1. Introduction to national media regulation
2. Global Governance Institution
3. Trends in media
Part 2
4. The international telecommunication union
5. The world trade organization and trade media products
Page 8
6. The UN educational, scientific, and cultural organization
7. The world intellectual property organization and
intellectual property right
8. The internet corporation for assigned names and numbers
and internet governance
Part 3
9. Global media regulation
10. Actors and trends in global governance
11. Scenarios for media governance
E15 1 Invisible persuaders David michie 1998 319 Part 1: Financial and corporate PR
The rise and the rise of city PR
Champagne and chicanery inside the square mile
Creating Headlines and managing News :the world of
corporate spin
Why toxic sludge is good for you: PR greenwashing
Don’t beef about McDonald’s
Accentuating the Negative: PR ‘s Dark Underworld
Part II:
What’s in a name? The power and the glory of celebrity
PR
‘drugs Priest in palace sex romp’: The wacky world of the
Tabloids
Max Clifford: Whitr knight or sultan of sleaze?
Let them eat cake: PR and the royals
Media Alchemy and Marketing Celebrity pay
Part III: Lobbying and Political PR
Lobbying: The three Great Myths Of the Westminster
Warriors
Cash for question: lan greer and the lobbying scandal that
never was
Page 9
New Labour: Made in America
E16 1 Journalism: Critical Issues Stuart Allan 2005 381 Part 1: Journalism‘s histories
Part 2: Journalism and democracy
Part 3: Journalism‘s realities
Part 4: Journalism and the politics of othering
Part 5: Journalism and the public interest
E17 1 Journalism in the Digital
Age: Theory and Practice
for Broadcast, Print and
On-line Media
John Herbert 2001 343 1. Journalism in the digital age
2. A questioning progression
3. Working in a digital age newsroom
4. The purpose and meaning of news
5. Ethics, law and free speech
6. Journalism language
7. The language of print a style guide
8. Writing features for print
9. Reporting for broadcasting
10. Broadcast presentation: looking and sounding great
11. Interviewing for print
12. Interviewing for radio and TV
13. Feature and documentary production for radio and TV
14. Public affairs reporting
15. Investigative reporting
16. Specialist reporting
E18 1 Journalism: Principles and
Practice
Tony Harcup 2004 179 Chapter 1: Who, what, where, when, why, and how? An
introduction to journalism
Chapter 2: Constrains and influences on journalism
Chapter 3: What is news?
Chapter 4: where does news come from?
Chapter 5: The journalist as objective reporter
Page 10
Chapter 6: The journalist as investigator
Chapter 7: The journalist as entertainer
Chapter 8: Interviewing
Chapter 9: Writing news
Chapter 10: Writing features
Chapter 11: Style for journalist
Chapter 12: Beyond print: broadcasting and online journalism
Chapter 13: Conclusion: the challenge for journalism
E19 2 Media Economics: Theory
and Practice
Alison Alexander,
James Owers,
Rod Carveth, C.
Ann Hollifield,
Albert N.Greco
2004 301 I. Economic value and structure
An introduction to media Economics Theory and Practice
Economics and Media Regulation
Structure and Change: A communications industry
Overview
The Economics of international Media
II. Industries and Practices
The economics of the daily Newspaper industry
The Economics of books and Magazines
The Broadcast television Networks Douglas A.Ferguson
The Economics of the cable Industry
The Economics of Hollywood :money and media
The economics of the contemporary Radio Industry
The economics of the Recording Industry
The economics of the advertising Industry
The economics of Online Media
E20 2 On Deadline: Management
Media Relations
Carole
M.Howard,
Wilma
K.Mathews
2000 347 1. Technology and Tabloids: How the new Media World Is
Changing Your Job
2. Getting started: Setting Up Your Program
3. News: What it is and How it gets to the public
4. Tools of the Trade: From News releases to Background
Page 11
Briefings
5. Reporters Helping Them Meet Their Pbjectives
6. Spokespersons Training and Briefing Them For Their
Role
7. Ethics The Golden Rules of Media Relations
8. Media Events: How to Make Them Work For you
9. Going Global: How to Anticipate and Manage
Emergency Situations
10. Measurement/Evaluation to Anticipate and Manage
Emergency Situations
11. Measurement Evaluation: How to know if your Program
Is working
12. The Future: Expanding Your Counselor Role
E21 2 Planning and Managing PR
Campaigns
Anne Gregory 2003 181 1. Planning and managing can be fun!
2. Public relations in context
3. Starting the planning process
4. Analysis
5. Setting objectives
6. Knowing the publics and message
7. Strategy and tactic
8. Timescales and resources
9. Knowing what you' ve:evaluation and review
E22 2 Press Gang: How
newspapers make profits
from propaganda
Roy Greenslade 2004 795 Part one: 1945-1950
1. Printing for victory
2. The press versus the politicians
Part two: 1951-1955
3. The baronial retreat
4. All this-and circulation too!
Part three: 1956-1960
Page 12
5. Death, departure and darkness
6. Suez: the explosion of a media myth
Part four: 1961- 1965
7. Sex, spies and overdose of sociology
8. Profumo: the great non-story that ran
Part five: 1966-1970
9. The King is dead! Long live Rupert!
10. Sex, dead and rebellion
Part six: 1971-1975
11. The soaraway Sun
12. Strickes, stunts and scoops
Part seven: 1976-1980
13. Selling off the family silver
14. Diana and Maggie, the making of press icons
Part eight: 1981-1985
15. New tycoons for old
16. Gotcha! The Ripper, Hitle and fairytale wedding
Part nine: 1986-1990
17. The Wapping revolution
18. Public interest and the freedom to be private
Part ten: 1991-1995
19. A media magnate goes to war
20. Was it really the
Part eleven: 1996-2003
21. Is it to chase reader?
E23 2 Prime Ministers and the
Media: Issues of Power and
Control
Colin Seymour-
Ure
2003 270 1. Public Communication and the Prime Minister’s Task
2. Public Communication as a Prime Ministerial Resource
3. Public Communication: Turning Authority into Power
4. The Capital City as New Environment
5. Harlots Revisited: Media Barons, Politics and Prime
Page 13
Minister
6. The Rise of the Downing Street Press Secretary
7. The Downing Street Press Secretary: Getting into a Spin?
8. Prime Ministers and press Conferences
9. Grapevine Political: Political Rumours
10. Drawing Blood? Prime Ministers and Political Cartoons
E24 2 PR Campaign Strategies:
Planning for
Implementation
Robert Kandall 1996 564 PART ONE: INTRODUCTION TO PUBLIC RELATIONS
CAMPAIGN STRATEGIES
Chapter 1: An overview
PART TWO: BUILDING THE CAMPAIGN PLAN: THE
RESEACH STAGE
Chapter 2: Introduction to research for campaign planning
Chapter 3: An outline of research procedures
Chapters 3: Steps in survey research
Chapter 5: Research cases and problems
PART THREE: BUILDING THE CAMPAIGN PLAN: THE
ADAPTATION STAGE
Chapter 6: Adapting the campaign to the organizational culture
Chapter 7: Adaptation in the campaign plan
Chapter 8: The adaption plan: cases and problems
PART FOUR: BUILDING THE CAMPAIGN PLAN: THE
IMPLEMENTATION STRATEGY STAGE
Page 14
Chapter 9: Graphics in the public relations campaign
Chapter 10: Developing the campaign implementation strategy
Chapter 11: Implementation strategy cases
PART FIVE: BUILDING THE CAMPAIGN PLAN: THE
EVALUATION STAGE
Chapter 12: Evaluation plan
Chapter 13: Evaluation cases
PART SIX: PRESENTING AND IMPLEMENTING THE
PLAN
Chapter 14: Preparing and making the campaign plan
presentation
Chapter 15: Implementation: executing the campaign plan
E26 2 Public Relations -
Framework
Frank Jefkins &
Daniel Yadin
1998 1. History of public relations
2. Public relations defined and distinguished
3. Public relations departments
4. Public relations consultants
5. Planning public relations programmes
6. Public relations objectives
7. Publics of public relations
8. Press relations
9. Created private media
10. Budgeting
11. Evaluating results
Page 15
12. The ethics of public relations
13. Management and employee relations
14. Exhibitions and conferences
15. Photography
16. Printing processes
17. Sponsorships
18. Export public relations
19. Marketing research
20. Public relations in developing countries
21. Special uses of PR
22. New Developments and trends
E27 2 Public Relations LS 113
- Thames
1998 101 UNIT 1: What is Public Relations
UNIT 2 : Differences between Marketing , Advertising , Sales
Promotion , Publicity, Propaganda and Public relations
UNIT 3 : Public Relations Department & Consultancy
UNIT 4 : Public Relations Planning Programme(I)
UNIT 5 : Public Relations Planning Programme(II)
UNIT 6 : Marketing Research
UNIT 7 : Code of Professional Conduct
UNIT 8 : Tools of Public Relations (I)
UNIT 9 : Tools of Public Relations (II)
UNIT 10 : Tools of Public Relations (III)
UNIT 11 : Tools of Public Relations (IV)
UNIT 12 : Tools of Public Relations (V)
UNIT 13 : Printing Process
UNIT 14 : Exhibitions
UNIT 15 : Sponsorship
UNIT 16 : Photography
UNIT 17 : Public Relations in Developing Countries
UNIT 18 : Export Public Relations
Page 16
UNIT 19 : Special Uses of Public Relations (I)
UNIT 20 : Special Uses of Public Relations (II)
UNIT 21 : PR in Commercial and Non-commercial
Organizations
E28 2 Public Relations Writing:
The Essentials of Style and
Format
Thomas H.Bivins 2005 359 Chapter 1: Writing for Public Relations
Chapter 2 : Planning and Research
Chapter 3 : Message Strategy
Chapter 4 : Ethics and Public Relations Writing
Chapter 5 : Media Relations and Placement
Chapter 6 : Crisis Communication
Chapter 7 : News Releases and Backgrounders
Chapter 8 : Annual Reports and Social Responsibility Reports
Chapter 9 : Newsletters, Magazines, and Features Writing
Chapter 10 : Brochures and Other Information Pieces
Chapter 11: Print Advertising
Chapter 12 : Television and Radio
Chapter 13 : Speeches and Presentations
Chapter 14 : Design , Printing and Desktop Publishing
Chapter 15 : Computer Writing and the Internet
Chapter 16 : Writing for Diverse Audiences
E29 Scenarios in Marketing :
From Vision to Decision
Gill Ringland &
Laurie Young
2006 227 Chapter 1 : Introduction to Scenario Planning
Chapter 2: Securing Future Revenue
Chapter 3 : Marketing Strategy and Scenarios
Chapter 4 : Scenario Planning and Innovation
Chapter 5 : Scenarios in Customer Management
Chapter 6 : Scenarios in Brand Valuation and Brand Porfolio
Strategy
Chapter 7: Marketing Communication: Radical or Rational
Change?
Page 17
Chapter 8: Scenarios for Fast-Moving Sectors
Chapter 9: Conclusions
E30 2 Strategic Planning for PR Ronal D.Smith 2005 380 PHASE ONE : FORMATIVE RESEARCH
Step 1 : Analyzing the situation
Step 2 : Analyzing the Organization
Step 3 : Analyzing the Publics
PHASE TWO: STRATEGY
Step 4 : Establishing Goals and Objectives
Step 5 : Formulating Action and Response Strategies
Step 6 : Using Effective Communication
PHASE THREE: TACTICS
Step 7 : Choosing Communication Tactics
Step 8 : Implementing the Strategic Plan
PHASE FOUR : EVALUATIVE RESEARCH
Step 9 : Evaluating the Strategic Plan
APPENDIX A : APPLID RESEACH TECHNIQUES
APPENDIX B : ETHICAL STANDARDS
APPENDIX C : SAMPLE CAMPAIGNS
E31 1 Talespin: public relations
disasters-inside stories &
lessons learnt
Gerry McCusker 2005 327 A
Ambassadors – clearly there’s no substitute
Announcements – the information superhighway
Astroturfing – PR creates smokescreen
B
Branch – Cola Branch fizzing after allegalations
Briefings – Master plan Leeds to nowhere
Broadcast media – PR man of letter
C
Celebrities
Community relations- Good intentions turned around
Page 18
Contingency planning – In a froth over debt collection
Crisis management – Motorists let down by tyre fiasco
D
Damage limitation – Destabilizing the PR effort
Diplomacy – love thy neighbour
Direct mail – Volkswagen blasted over bomb mailer
Disclosure – “virus” catches consultancy out
E
Endorsement – radio star makes waves
Ethics – the lie of the land
Event management : PROs left feeling sheepish
F
Financial PR 1 – share value takes a kicking
Financial PR 2 – from sexual relations to invester relations
G
Goodwill – trouble brewing
Government – grave error in burying bad news
Grassroots campaigns – Bood job exposed
Guerrilla marketing – naked ambition
H
Healthcare PR1 – open doors policy opens wounds
Healthcare PR2 – a bitter pill to swallow
Hype – bottles water launch
I
Icons – home truths for lifestyle icon
Internal communications – mechanical failure
Interview 1 – losing the PR war
Interview 2- dogged by bad publicity
Issues management – pouring oil on troubled waters
J
Journalists 1 – registering disdain
Page 19
Journalists 2- investigating journalism
Journalists 3 – smok and glass mirrors
K
Kobe Bryant- hoopstar caught off guard
L
Launches 1 – unsinkable enthusiasm
Launches 2 – creating media impact
Leadership – conservative with a small ‘c’
Libel – lawsuit hard to swallow for PR people
Lobbying – PR hall of shame
M
Mascots – costume drame
Media lists – list hysteria alert
Media relations 1 – football guru’s PR own goal
Media relations 2 - news release hits wrong note
Minority groups- taking the messege to market
N
News management – courage of convictions
Newspapers – retraction drives newspaper bananas
O
Off the record – all that glitters
Opinion former – image is a bankable asset
P
Philanthropy – a good strategic fit?
Photocalls- hotel reservations over photocall
Political PR –battle for hearts and minds
Promotions - operating in a PR vacuum
Propaganda – truth is the first casualty of PR war
Publicity – falling fowl of public opinion
Public opinion – the offal truth
Q
Page 20
Quotes
R
Radio – promotion leaves station cooling its heels
Reputation management- even playing field
Research – own goal for football brand
Rumour management – devil of a stain mars reputation
S
Smear campaigns – virgin sullied but reputation intact
Soundbites – when the chips are down
Speeches – CEO caught pie-eyed
Spokespeople – legal eagle sings the blues
Sports PR – kicked into touch
Stakeholder relations – Airlines grounded over PR response
Stunts – tearing strips off publicity attempt
T
Targeting – scouting for revenue
Television – bogged down
Testimonials- word is out
U
Undercover operations- a royal pardon
V
Video news releases – video killed the media star
Viral marketing – maize of deception
W
World Wide Web1- kick in the teeth
World Wide Web 2- room for improvement
X
XXX Factor – fail is a four-letter word
Y
Youth marketing – knickers in a twist
Z
Page 21
Zephaniah, Benjamin – poetic license
Conclusion – What’s making PR such a disaster area?
E32 2 The Daily Miracle: An
Introduction to
Journalism
David Conley 2002 375 1. Journey in Journalism
2. Agents of Power
3. A “know” for news
4. Small Path, big story
5. The lead: will the reader follow?
6. Interview with The reporter
7. Upside–down Pyramids
8. A word’s Worth
9. The Story Factory
10. Reporting For Duty
11. Broadcast Journalism: The World’s Town Crier
12. Crowded Past, changing Future
13. A view to sue
14. Ethical Journalism: Is it an Oxymoron?
15. Sideshow Alley: Featuring Writing
16. Cybernaut: virtual Journalist, or the real thing?
E33 2 The Father of Spin Eward l.Bernays 283 1. Starting with Symbols
2. Lighting up America
3. The big Think
4. Setting the Spin
5. Relational for a Profession
6. Getting Personal
7. At the Office
8. Going to War
9. Uncle Sigi
10. The Cambridge Years
11. A question of Parternity
Page 22
E34 1 The Media of Mass
Communication
John Vivian 2005 515 Chapter1: Mass media
Chapter2: Books
Chapter3: Magazine
Chapter4: Newspapers
Chapter5: Recordings
Chapter6: Movies
Chapter7: Radio
Chapter8: Television
Chapter9: The web
Chapter10: News
Chapter11: Public Relations
Chapter12: Advertising
Chapter13: Entertainment
Chapter14: Media Research
Chapter15: Mass communication
Chapter16: Mass media effects
Chapter17: Mass media and Society
Chapter18: Global Mass Media
Chapter19: Mass Media and Governance
Chapter20: Mass Media Law
Chapter21: Ethics and the Mass Media
Chapter22: Visual Messages
Chapter23: Media and political Systems
E35 1 The movie business book Jason E.Squire, 2005 552 1. The creators
2. the Property
3. The money
4. The management
5. the deal
6. The Production
Page 23
7. Marketing
8. The Revenue streams
9. Theatrical distribution
10. Theatrical exhibition
11. Home video
12. Consumer Products
13. International
14. The future
Page 24
E36 2 The public Relations
Handbook
Alison Theaker 2004 366 Part I: The context of public relations
What is public relations?
Public relations and communications
Public relations, politics and the media
Professionalism and regulation
Part II: Strategic public relations
Corporate communication
Corporate Identify
Public affairs and issues management
Business ethics ,public relations and corporate social
responsibility
Part III:
Media relations
Internal communications
Corporate social responsibility in action: corporate
community involvement and cause-related marketing
An introduction to financial public relations
Public sector public relations
Consumer public relations
Business-to-business public relations
Using the internet effectively in public relations
Part IV: Shaping the future
Changing media
Research and evaluation-PR grows up?
Future challenges for PR
Coping with culture
E37 2 The Practice of Public
Relations
Fraser P. Seitel 2004 567 Part 1 Evolution
Part 2 Preparation
Part 3 The Public
Page 25
Part 4 Excution
Part 5 Future
E38 2 The unseen power: Public
Relations. A History (Part
I)
Scott M. Cutlip 1994 250 Part 1 The Seedbed years of counseling, 1900 – 1919
Part 2 Public Relations booms in the booming Twenties, 1919 –
1930
Part 3 The depression and the year beyond
E39 The unseen power: Public
Relations. A History (Part
II)
Scott M. Cutlip 1994 270
E40 The unseen power: Public
Relations. A History (Part
III)
Scott M. Cutlip 1994 537
E41 Theories of
communication: A short
introduction
Armand Mattelart
and Michele
Mattelart
2004 185 1 The Social Organism The discovery of trade and follows Managing the Multitudes
2 New World Empiricism The Chicago school and human ecology Mass communication research Information theory Information and system Cybernetics
4 The Cultural Industry , Ideology and Power Critical theory Structuralism Cultural studies
5 Political economy Cultural Dependence Cultural Industries
6 The return of everyday life The intersubjective movement The ethnography of the audience
7 The dominion of communication The notion of the network One world, many societies
E42 2 Theories of the information
society
Frank Webster 304 1 Introduction
2 The idea of an information society
3 The information society as post – industrialism: Daniel Bell
Page 26
4 Information, restructuring and globalisation
5 Informational capitalism: Manuel Castells
6 Information and advanced capitalism: Herbert Schiller
7 Information management and manipulation
8 Information, reflexivity and surveillance: Anthony Giddens
9 Information, postmodernism and postmodernity
10 Conclusion: is there an information society?
E43 2Understanding Journalism
Lynette Sheridan
Burns
2002 185 Part 1: From knowing how to be Berng Able
1. Introduction
2. Journalism in action
3. Journalism in decision making
Part 2: Journalism in action
4. Finding news
5. Choosing news
6. Gathering news
7. Evaluating news source
8. Constructing news
9. Editing news
10. Working with words
E44 2 Understanding Media
Economics
Gillian Doyle 2002 184 1. Introduction to Media Economics
2. Corporate Strategies
3. Economics of advertising
4. Television Broadcasting
5. Television Production
6. The international Film Industry
7. Print Media
8. New Media
9. Media Economics and Public Policy
Page 27
E45 2 Value Added PR: The
Secret Weapon of
Integrated Marketing
Thomas L.Harris 2000 314 Part I: How public relations Adds Value to Integrated Marketing
Part II: How to write an Integrated Marketing public Relations
plan
E46 2 Women and Media:
International Perspectives
Karen Ross and
Carolyn M.Byerly
2004 209 Part I: Representing and Consuming Women
Introduction
Media Coverage of Sexual Violence Against Women and
children
Exclusion and Marginality: Portrayals of Women in
Israeli Media
Women Framed: The Gendered Turn in Mediated Politics
The Woman Marrior: A Feminist Plitical Economic
Part II: Women’s Agency in Media Production
Introduction
Feminist Interventions in Mewsrooms
Working, Watching and Waiting: Women and Issiesof
Accec ,Employment, and Decision-Marking in the Media
in India
“Dangerously Feminine?” Theory and Praxis of Women’s
Alternative Radio
Cyberspace: The new feminist Frontier?
E47 2 Writing Feature Stories How
to research and write
newspaper and magazine
articles
Matthew
Ricketson
2004 281 1. What exactly is feature story?
2. The Variety of feature stories
3. Crossing the bridge from media consumer to media
practitioner
4. Generating fresh story ideas
5. Spend half an hour planning now save half a day later
6. Gathering the raw material
7. The Subtle and slipoery art of interviewing
8. Seeing things for yourself
Page 28
9. Finding the right structure for the story
10. Leads, closes and that big lump in the middle
11. Wordcraft
12. Editing your story and working with editors
13. Looking ahead…to literary Journalism
E49 Public Relations – Theory
and Practice
Jane Jonhston and
Clara Zawawi
2004 466 Part 1: Theory
1. What is public relations?
2. A history of public relations in Australia
3. Theoretical perspectives
Part 2: The legal and ethical framework
4. The legal environment
5. Ethical practice
Part 3: Process and application
6. Research and evaluation
7. Strategy, planning and scheduling
8. Tactics
9. Information and communication technologies
Part 4: Public Relations in action
10. Media relations
11. Internal and community relations
12. Crisis and issues management
13. Sponsorship and event management
Part 5: Public relations practice
14. PR in business
Page 29
15. PR in government
16. PR in the Third Sector
E50 2Strategic Public Relations
Management
Erica Weintraub
Austin, Bruce
E.Pinkleton
2006 411 I. Framework for planning
1. The need for strategic PR Management
2. Where the strategic manager begins: Taking stock
3. Element of campaign recipe
4. Determining research needs: Developing the research
plan
II. Gathering useful data for strategic guidance
5. Research decision and data collection
6. Making research decisions: Sampling
7. Making research decisions: Informal research method
8. Making research decisions: The focus group
9. Making research decisions: Formal research methods
10. Making research decisions: Survey research
11. Making research decisions: Questionnaire design
12. Collecting, analyzing, and reporting quantitative data
III. Using theory for practical guidance
13. What theory is and Why it is useful
14. Theories for creating effective message strategies
15. Practical applications of theory for strategic planning
IV. The successful pitch and follow- through
16. Presenting campaigns, program proposals, and
research reports
E51 2 Michael Regester and July
Larkin
Risk issues and
Crisis
Management
2003 194 Part 1: Risk issues management
Outside-in thinking
Issues management defined
Planning an issues management programme-an issues
management model
Page 30
An issue Ignored is a crisis ensured
Implementing an issues management programme
Part 2:
So it hits the fan–now what?
Perception is the reality
The media in crisis situations
The legal perspective
Planning for the unexpected
Crisis communications management
E52 2 Toxic sludge is good for you John C.Stauber
and Sheldon
Rampton
1995 227 1. Burning Books Before They’re Printed
2. The Art of the Hustle and the Science of Propaganda
3. Smoker’Hacks
4. Spinning the Atom
5. Spies for Hire
6. Divide and Conquer
7. Poisoning the Grassroots
8. The Sludge hits The fan
9. Silencing Spring
10. The Torturer’lobby
11. All the news that’s fit to print
12. Taking Back your Own back Yard
E53 2 Public Relations Writing and
Media Techniques
Dennis L.Wilcox 2001 570 Part 1: The Basics of Public relations Writing
Chapter 1: Preparing for writing
Chapter 2: Persuasive writing
Chapter 3: Finding and generating News 60
Chapter 4: Legal and Ethical Guidelines
Part 2: Writing for Mass Media
Chapter5: The Values of news Releases
Chapter6: The feature Story
Page 31
Chapter7: Photos and graphics
Chapter8: Pitch letter, Media Alerts, Press kits, and Op-
Ed
Chapter9: Radio, Television, and Webcasting
Chapter10: Distribution: Snail Mail to the Internet
Chapter11: Working with the media 300
Part3: Writing for other Media
Chapter12: Newsletter, E-zines, and Brochure
Chapter13: The world wide web
Chapter14: Direct Mail and Advertising
Chapter15: Letters, Email, and reports
Chapter16: Writing and giving speeches
Chapter 17: Audiovisual Aids
Part 4: Managing programs and campaigns
Chapter18: Meetings and events
Chapter19: Program planning
Chapter 20: Program Evaluation.
E54 2 Festival and special event
management
Johnny Allen,
William o’toole,
Robert harris, Ian
Mc Donnell
E55 2 Event management & event
tourism
Donald Getz 2003 439 Chapter 1: Introduction to event studies. event Management and
Event tourism
Chapter 2: Event Management: Practice and Professionalism
Chapter 3: Planning Events
Chapter 4: Site planning, Operations and Logistics
Chapter 5: Destination Planning and Marketing for Event tourism
Chapter 6: The Event Experience, Programming and Quality
Chapter 7: Organization and coordination
Chapter 8: Human Resources Management
Page 32
Chapter 9: Acquiring Resources, sponsorship, and financial
Management
Chapter 10: Safety, Health, Risky Management and security
Chapter 11: Marketing
Chapter 12: Market Research: Understanding Event Customer
Chapter 13: Communication and sales
Chapter 14: Evaluation and impact Assessment
E56 2 The Advertising handbook Sean Briebley
E57 2 Advertising, Promotion,
&Supplemental Aspects of
Integrated Marketing
Communications
Terence A. Shimp 2003 649 Part1: Integrated Marketing Communications and Its in Brand-
Equity Enhancement
Part2: IMC from the customer’s Perspective: Targeting,
communicating, and persuading
Part3: Communicating New Products, Brand Naming,
Packaginf and point-of-purchase Advertising
Part4: Advertising Management
Part5: Sales Promotion Management, marketing Oriented
public relations and sponsorships
Part6: External Pressures on Marketing Communications
E58 2 Theories of Human
Communication
Stephen W.
Littlejohn &
Karen A.Foss
2005 395 Part1: Foundations
Communication theory and scholarship
The Idea of Theory
Traditions of communication Theory
Part2: Theories
The Communicator
The Message
The Conversation
The Relationship
The Group
The Organization
Page 33
The Media
Culture and society