600 x 600px $2 beverages! - singtel.com basic, Traditionalist, Sociotainment Yuppies, Savvy Family Behaviours (insights into behaviour) ... Voyager of the Seas - Royal Caribbean International

Product/Service[Fill product/service name here; e.g Singtel Music] Singtel RewardsCampaign Name[Fill here. This is not the name of the product] Singtel Rewards January 2018 CampaignCampaign Date (Live Date)[Fill the Date that the comms goes out to market] 4 JanuaryCampaign BRIEF date[Fill the Date that the brief is/will be briefed in] 18 DecemberFirst DRAFT date[Fill the Date that the �rst draft needs to be received] 20 DecemberFA date (if date di�ers from Live Date)[Fill the Date that the FA needs to be received] 25 December – printed tentcards x 45 pieces (Delivery by 28 December)

From 26 December – web banners27 December – eDM & Inbox HTML FB & IG copies by 29 December Campaign informationContext(Why are we doing this?)[Fill here, include references if available] To reward customers with a line-up of attractive o�ers, drive open rate for eDM and inbox.Target Audience[Fill here] All segments & age (> 18 to 65)Send to priority emailPrioritize inactive (last 3 mths) and non-OnePass usersCapped at 500K Base LifestylesDigitally basic, Traditionalist, Sociotainment Yuppies, Savvy FamilyBehaviours(insights into behaviour) [Fill here]USPs & Business objectives(What are the USPs of whatever is introduced in this campaign, why do we want to launch it; drive sales etc.)[Fill here]To educate customers that there are exciting rewards to look forward to every month. Rewards is more than just discounts and handset vouchers, it is also about bringing experiences and lifestyle delights. To drive awareness for Singtel Rewards and remind that that points are no longer required.Comms InformationPromo Mechanic(Technical details, e.g; X% discount when you do Z etc.)[Fill here]$2 ice blended beverage from The Co�ee Bean & Tea Leaf!Indulge in your favourite ice-blended beverage made with their delicious co�ee extract! Limited to the �rst 7,000 redemptions before 10 January, while stocks last. To redeem, simply login to the Rewards page on My Singtel app. Then, �ash the promotion page at any participating The Co�ee Bean & Tea Leaf outlet to enjoy the o�er. Button: <Find Out More> link to MSTASingtel Rewards Fortune Draw 2018Be one of the 88 lucky winners to walk away with $100 worth of CapitaVouchers each, perfect for your festive shopping! May the fortune and luck be with you!Take more now before 17 January!Button: <Take Part Now> link TBCSingtel Exclusive: SAVE 15% on Cat 1 and Cat 2 ticketsBe charmed by a cast of over 50 unforgettable Disney characters, including Mickey Mouse, Minnie Mouse, Disney Princesses, and Disney’s Frozen as they bring 14 stories and 30 songs to life.

Promo code: DOISINGTEL15Book before 28 February 2018.

Button: <Find out more> http://www.sportshub.com.sg/DOI2018 Voyager of the Seas - Royal Caribbean InternationalSet sail for a relaxing weekend in the June holidays to Kuala Lumpur on a best cruise ship journey with your family.

Enjoy FREE Cruise for Kids or 50% OFF for 2nd GuestLimited rooms available, so hurry book yours today!

Button: <Find Out More> link TBC

ADDITIONAL treats! Click the deals below to �nd out more (Clickable panels) à arrange in alphabetical order · Marina Bay Carnival10% o� all drinks at the Carnival VIP lounge· National Gallery Singapore25% OFF All Access Pass· Coco Ichibanya10% OFF total billTerms and conditions apply.Key Message(What is the messaging we want to get across? E.g; Only Singtel Rewards customers get the promo, thus campaign must highlight the bene�ts of being a Rewards customer.)[Fill here] Exclusive to Singtel customers onlyTone of voice(Based on audience data, what should the tone for messaging be?)[Fill here]Distribution Channels(Where exactly the customer can purchase, �nd out etc.)· singtel.com/rewards · My Singtel app Rewards > DiningRewards > Entertainment · My Singtel app Inbox message · Facebook· Instagram· EspressoDeliverables Details (HIGHLIGHT WHAT’S NEEDED)Destination(where applicable; owned media, paid media)Artwork Dimensions (W x H)File requirements(Not more than X kb, FPFC, 2C etc.)eDM + PDF640 x var1 x Rewards eDM1 x Fortune Draw dedicated eDM FB linked image postFB & Insta image postAlways on FB carousel (4 Jan’18 onwards for 1 month) 1200 x 628px1200 x 1200px600 x 600px · $2 deal (Non boosted: FB photo post & Instagram)· Birthday 1GB Data FB ad targeting Singtel customers whose birthday fall in that month (indicated on the FB).· Singtel Rewards Fortune Draw 2018 (Boosted: FB link ad) Frame 1: Peppa PigFrame 2: May Day Concert (tentative)Frame 3: Disney On IceFrame 4: Voyager of the Seas - Royal Caribbean InternationalFrame 5: Cathay 1-for-1Frame 6: 1-for-1 Generic HungryGoWhereFrame 7: Singtel.com/rewards POS MATERIALS

A5 Tentcards with backing & Fully redeemed stickers+ PDF version For $2 dealQTY: 15 pieces (Deliver by 28 December)

Attention to: Daphne Tan (6697 6246) or Quak Renqi (6697 6254)The Co�ee Bean & Tea Leaf (S) Pte Ltd211 Henderson Road, #06=03 Henderson ParkSingapore 159552MY SINGTEL APPMSTA Mobile Splash Screen BannerMSTA Item Top BannerMSTA Thumbnail Inbox HTML 1440 x 14021440 x 758230 x 230 $2 deal, Fortune Draw$2 deal, Fortune Draw, Royal Caribbean$2 deal, Fortune Draw, Royal Caribbean

$2 deal, Fortune DrawREWARDS SPRING D Website Hero Desktop banner Mobile Desktop banner 1400 x 480 (Left Aligned)1400 x 480 (Right Aligned) 420 x 414 (50% fade on top) $2 deal (Right align), Fortune Draw (Left align)

$2 deal, Fortune DrawItem Top Banner (Desktop)Item Top Banner (Mobile)Item Desktop Banner Espresso banner1400 x 480 (centralized)420 x 414 (no fading)380 x 190 403 x 403$2 deal, Fortune Draw$2 deal, Fortune Draw $2 deal, Fortune Draw Espresso banner follows eDM masthead List of assets for the campaignCTA(what is the CTA, if there are di�erent types across channels, list down accordingly which one goes where)

[Fill here]

eDM links:· $2 ice blended beverage from The Co�ee Bean & Tea Leaf!CTA: Find out more – link to MSTADeeplink: https://my.singtel.com/ecaps/link.jsp?app=rewards/view/detail?reward_id=XXXX· Singtel Rewards Fortune Draw 2018CTA: Take part nowWebsite URL: link TBC · Disney On IceCTA: Find Out MoreWebsite URL: http://www.sportshub.com.sg/DOI2018 · Voyager of the Seas - Royal Caribbean InternationalCTA: Find Out MoreWebsite URL: link TBCADDITIONAL treats!Click the deals below to �nd out more (Clickable panels)· Marina Bay CarnivalWebsite URL: <TBC>· National Gallery SingaporeWebsite URL: https://www.singtel.com/personal/my-account/rewards/singtel-rewards-list/national-gallery-singapore· Coco IchibanyaWebsite URL: https://www.singtel.com/personal/my-account/rewards/singtel-rewards-list/coco-ichibanya· LBS (bitly to be created by Marcom):$2 ice blended beverage from The Co�ee Bean & Tea Leaf!Deeplink to MSTA: https://my.singtel.com/ecaps/link.jsp?app=rewards/view/detail?reward_id=XXXX· SMS (Bitly to be created by Marcom):Fortune DrawWebsite URL: <TBC>SMS to customers with OnePass – Marcom to create bitlySMS to customers without OnePass – Marcom to create bitly· Inbox link (SSO ID) – UTM and Bitly not required$2 ice blended beverage from The Co�ee Bean & Tea Leaf!Terms and conditions button: mysingtel://app/rewards/view/detail?reward_id=XXXX&require_onepass=true Participating outlets button: TBC· Inbox link (SSO ID) – UTM and Bitly not requiredFortune DrawFind out more: deeplink to our in-app <TBC>Terms and conditions button: .pdfLinks(External links, UTM tracking links etc. state what goes where as well) [Fill here]

Refer to the above.T&Cs(Full T&Cs which are applicable to campaign, including Singtel copyright liner and all information which will go into the �nal T&C. If being housed online, provide fully summarized liner which will be inserted as well as the link that leads to where it is being housed)$2 ice blended beverage from The Co�ee Bean & Tea Leaf!A5 Tentcard T&CsTerms and conditions: Promotion is valid till 10 January 2018. Limited to the �rst 7,000 redemptions, while stocks last. Customer has to redeem the o�er in person and each customer can only redeem one(1) Small size cup per customer per transaction. Any additional purchase will be charged at regular price. O�er is only valid for The Original Mocha, The Original Vanilla, Caramel, Hazelnut, Double Chocolate, Black Forest, The Ultimate, Sunrise, Malibu Dream and Berry’d Treasure. Flavours are subject to availability and no upsize is allowed. O�er is applicable at selected outlets at Novena Square, Parkway Parade, Suntec City, Bugis+, Causeway Point, HarbourFront Centre, Great World City, Marina Square, NEX, ARC, Changi City Point, IMM, International Plaza, Republic Plaza and Orchard Central. Screen captures and multiple devices in the same transaction will not be accepted. Visit www.co�eebean.com.sg/stores for locations and operating hours.What assets will be given (lockups, �les, partner messaging etc.)[Fill in]

Visuals and o�er mechanicsGot a past reference of what you are expecting attached? YesMarcoms RepresentativeDarwinApproverAngie Regards,Darwin

*Images are for illustrationpurposes only.

How to redeem

Terms and conditions - Promotion is valid till 10 January 2018, while stocks last. Customer has to redeem the offer in person and each customer can only redeem one(1) Small size cup per customer per transaction. Any additional purchase will be charged at regular price. Flavours are subject to availability and no upsize is allowed. Offer is applicable only at Novena Square, Parkway Parade, Suntec City, Bugis+, Causeway Point, HarbourFront Centre, Great World City, Marina Square, NEX, ARC, Changi City Point, IMM, International Plaza, Republic Plaza and Centrepoint. Screen captures and multiple devices in the same transaction will not be accepted. Visit www.coffeebean.com.sg/stores for locations and operating hours.

Terms and conditions - Promotion is valid till 10 January 2018, while stocks last. Customer has to redeem the offer in person and each customer can only redeem one(1) Small size cup per customer per transaction. Any additional purchase will be charged at regular price. Flavours are subject to availability and no upsize is allowed. Offer is applicable only at Novena Square, Parkway Parade, Suntec City, Bugis+, Causeway Point, HarbourFront Centre, Great World City, Marina Square, NEX, ARC, Changi City Point, IMM, International Plaza, Republic Plaza and Centrepoint. Screen captures and multiple devices in the same transaction will not be accepted. Visit www.coffeebean.com.sg/stores for locations and operating hours.

Select from: The Original Mocha, The Original Vanilla, Caramel, Hazelnut, Double Chocolate, Black Forest, The Ultimate, Sunrise, Malibu Dream and Berry’d Treasure.

Exclusive onMy Singtel app

Login with your Singtel OnePass1.

Go to Rewards > ‘Delights and Deals’2.

Flash this promo page to enjoy now!3.

$2

beverages!

®