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55597013 Toyota Final Project Report

Jun 02, 2018

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    GLOBAL BUSINESS SCHOOL

    \ A PROJECT REPORT DISSERTATION

    ON

    To Understand the customer satisfaction for pre and

    Post salesAT SHODHA TOYOTA (HUBLI)

    Submitted to in partial fulllment of the reuirement

    of the

    Degree of

    POST GRADUATE DIPLOMA IN MANAGEMENT AND

    MASTER IN INTERNAIONAL MANAGEMENT

    2008-2010

    GLOBAL BUSINESS SCHOOL OF MANAGEMENT.

    Bairidevrakoppa, behind of Hyundai showroom, Hubli.

    Submitted

    BY

    SABANNA.T.TELSANG

    REG NO. 12

    UNDER THE GUIDENCE OF

    !a"e #

    http://www.toyotabharat.com/
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    GLOBAL BUSINESS SCHOOL

    Internal External

    Prof.Santosh Nandur Mrs.Shilpa Jatteppanava

    S.NO CONTENTS PG ,NO

    # Introduction $

    % Showroom photo &

    $ Company address '

    &The company road map '

    ' Dealer mission (

    ( Unique 3s (

    ) Contact persons )

    * My objectives *

    + Product detail *,+

    #- Company Marketing aria +

    ## Company Touch points +,#-#% Company mission #-

    #$ Objective of the company #-

    #& Organization strengths ##

    #'Working hours of employees ##

    #( Canteen facilities ##

    #)Technical specification of company products

    #%,$-

    #*Awaited modals of company products $#

    #+ Special features $#

    %- Story of Toyota company $$

    %# Employees job description $$

    %$ Customer serve report

    $&,'-

    !a"e %

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    GLOBAL BUSINESS SCHOOL

    %& Company organization chart '#

    %' Questionnaire

    '%,'&

    %( Suggestions ''

    %) Declaration '(

    %* Conclusion 57

    Introduction:

    Shodha motors Pvt. Ltd., is the exclusive 3S dealership of Toyota Kirloskar

    Motors Ltd. 3S Stands for sales, service and spare parts under one roof is

    Toyotas unique Approach to customer care and service.

    Shodha Toyota is one of the first of its kind in Hubli, similar to other

    Toyota dealership in India, meeting Toyota international standards. It is fully

    equipped with all tools, Equipments and spare parts, from the day of

    commencement of its operations. Mr. Yamazaki Managing Director, Toyota

    Kirloskar Motors Ltd., in the presence of the honorable Minister for large and

    medium industries, Govt of Karnataka Mr. .R V Deshpande , the deputy

    managing director of TKML ,Mr.K.K Swami ,and director of marketing TKML ,

    Mr. S. Aoki , inaugurated Shodha TOYOTA on 28thApril 2001 .

    Shodha Toyota Consist of the Following Board of Directors

    Managing Director : Mr. Prasad Deshpande

    CEO : Mr. Ganesh kumar

    Director : Mrs.Prakash naik , Kalpana Naik

    Director : Mrs. Meghana Deshpande

    !a"e $

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    GLOBAL BUSINESS SCHOOL

    Qualis is a quality proven multi purpose vehicle, which was launched in the

    year 2000. The organization has a strong sales team, which sells more than 30

    Vehicles in a month. It also conducts various promotional activities as and

    when required. The service is also not weak in serving the vehicles. Minimum10 vehicles per Day come for service. The service team provides a satisfactory

    service to the customers. This can be verify by Customer Relation Officer who

    is always intouch with the customer and follows up the customers which

    includes both purchased as well as serviced one. The Organization believes in

    KAIZEN (continuous improvement) Principle. where in each individual and

    process has to improve continuously. Shodha Toyota is ISO certified company,

    which speaks about the standard Working conditions.

    !a"e &

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    GLOBAL BUSINESS SCHOOL

    !a"e '

    http://www.toyotabharat.com/http://www.shodhatoyota.com/index.asp
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    GLOBAL BUSINESS SCHOOL

    CONTACT US

    Shodha Motors Pvt Ltd

    Opp.KSFC

    Hubli Dharwad Road

    (NH4)

    Rayapur

    Hubli-580 002

    Telephone:

    +91-83-6222-5001/2/ 3

    Fax:

    +91-83-6222-5004

    E-mail:

    [email protected]

    ROAD MAP

    !a"e (

    mailto:[email protected]:[email protected]
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    GLOBAL BUSINESS SCHOOL

    DEALER PRINCIPAL

    !a"e )

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    GLOBAL BUSINESS SCHOOL

    Mr. Prasad Deshpande

    DEALERMISSION

    "Total customer satisfaction is our mission". To achieve this we willalways strive to improve processes continuously and deliver quality

    service as per customer needs and thus build "Customer for Life".

    By Integrating sales, after-sales service and service parts storage in a

    !a"e *

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    GLOBAL BUSINESS SCHOOL

    single convenient location, 3S dealers contribute to the High level of

    quality associated with Toyota throughout the World.

    CONTACT PERSON

    r. Ganesh Kumar

    CEO

    Mobile: +91-99728-44388

    r. Govin Govannavar

    !ea - Cus"omer #ervi$e

    Mobile: +91-99728-44%77

    rs.#hil&a 'a""e&&anavar

    Mana(er - Cus"omer )ela"ions

    Mobile: +91-97313-98**3

    !a"e +

    http://www.shodhatoyota.com/html/spares.htmhttp://www.shodhatoyota.com/html/service.htmhttp://www.shodhatoyota.com/html/sales.htm
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    GLOBAL BUSINESS SCHOOL

    !a"e #-

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    GLOBAL BUSINESS SCHOOL

    !a"e ##

    Innova

    Innovating to provide All you desire:

    TOYOTA KNOWS THE ROADS OF THE

    WORLD. This unmatched expertise andexperience has been combined with a deep

    understanding of what owners look for in

    their cars to give shape to a never-before

    automobile, The Toyota Innova. The Innova

    is a result of a unique process that has

    broken new grounds in the way

    automobiles are created. The Innova brings

    together qualities never before seen together

    in an automobile. Fantastic ride quality and

    luxury coupled with versatile space;

    superior performance and driving pleasurewith world class safety, advanced styling

    with solid durability..

    Prado

    Go Ahead and Conquer them all. Other

    cars will slow down and give way. The

    SUV..Ultimate from Toyota. An absolute

    powerhouse that goes to any extreme. With

    sculpted looks, spoiling comfort and

    thrilling features. City lanes or jungle trals.

    Gushing streams or rushing traffic. On

    road or off it. On your Land Cruiser

    Prado..go ahead, conquer them all....

    Camry

    Toyota's flagship Prestige sedan. It delivers

    the highest standards of driving refinement

    and performance. The Camry's spacious,

    luxurious and quite cabin has a finely

    crafted interior that provide unparalleled

    comfort. The driver and passengers are

    provided with an array of thoughtful

    amenitities designed for....

    Corolla AltisOnce in a lifetime comes a car that

    redefines luxury and style. Which

    looks and feels like it belongs to a

    class above. And provides a driving

    experience so far beyond anythingyouve experienced, that youll either

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    GLOBAL BUSINESS SCHOOL

    TOYOTA COMPANY MARKETING AREA

    1) DAVANGERI 7) BAGALAKOT

    2) HAVERI 8) RAICHURE

    3) BALLARI 9) GADAG

    4) DHARWAD 10) BIJAPUR

    5) BELGAUM 11) GULBURGA

    6) KOPPAL 12) BIDAR

    TOUCH POINTS FOR THE CUSTOMER

    Toyota company: First touch point is showroom, while the customer willcoming the showroom first security will well come them, and well great them

    then second point is while the customer entering the showroom the company

    employees will well come them and well greeting them very well, and tee, copy

    will give them and employees will do request to the customer to sit on the chairthey will have chair salesman will explain about product, and another one

    very important customer touch point is company have beautiful girls, these

    girls will also well come them great them and will explain about which product

    they have. And will give them quotation to the customer about which product

    they have chosen. Then sales person and tally calling team keep touch with

    !a"e #%

    . .

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    GLOBAL BUSINESS SCHOOL

    them.

    The Mission statement of Shodha Toyota

    Total customer satisfaction is our mission. To achieve this we will always

    strive to improve processes continuously and deliver quality service as per

    customer needs and thus build Customer for Life.

    Objectives for Shodha Toyota

    *To understand & define customer vehicle requirements clearly and executing

    the order as per the sales Process so as to achieve 100%customer satisfaction.

    * To procure spare parts and materials from approved suppliers and keep

    optimum stock levels so as that Customer requirement fulfilled.

    * To understand and define customer service needs clearly and executing them

    as per service process so as to Achieve 100% customer satisfaction.

    * To allocate work competent personal and improve their competence level

    through effective training.

    * To improve process continuously at every opportunity.

    * To maintain pressure environment, hygienic facilities and clean atmosphere

    with an aim to serve people and Society.

    * To meet the requirements of all interested parties viz., suppliers, directors,

    employees, Toyota kirlosker motor Ltd., suppliers and statutory and

    regulatory bodies with en aim to enhance stockholder satisfaction.

    The Human Resource Department governs the activities of

    Recruitment

    Selection

    Training and development

    !a"e #$

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    GLOBAL BUSINESS SCHOOL

    The Organization conducts strong in house training programmes for new as

    (200903) well as presently working employees.

    Strength of the organization:

    The organization has strength of minimum 80 employees, which varies

    according to the requirement.

    Working hours of employment

    In Shodha Toyota, the employees work for eight hours per day and enjoy

    holiday on Sundays.

    Service 9:00am To 6:00pm

    Sales 9:00am To 6:30pm

    Admin & Finance 10:00am To 7:00pm

    Sunday will be a holiday.

    Canteen Facility

    The employees as well as customer can enjoy the food (veg & non-veg) inorganization it self. Shodha Toyota has a canteen facility where in the employee

    gets subsidized food where as customer get the same thing at a cheaper rate.

    Toyota Corolla

    Corolla with its superior design and features are fully loaded with

    luxurious interior. Interior of this car include leather upholstery,

    two tone color scheme, wood grain central console, lumbar support,elevated seating, superior cooling, 6 CD play audio system, premium

    sound, audio controls on steering wheel etc. Safety features include

    dependable airbags, collision test, safe brake pedal design, 3 point

    ELR/ALR seat belts etc.

    !a"e #&

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    GLOBAL BUSINESS SCHOOL

    It includes the following models:

    Corolla 1.8 E

    Corolla 1.8 G

    Corolla 1.8 J

    Corolla Altis

    TECHNICAL SPECIFICATIONS OF TOYOTA INNOVA

    Grade E G V

    Model

    Code

    G1 G4

    Seating

    Capacity

    7S 8S 8S 8S7S8S 8S7S8S

    Engine Diesel PetrolDieselPetrolDiesel PetrolDiesel

    DIMENSI

    ONS

    Overall Lx W x H

    4555 mm x 1770 mm x1750 mm

    Wheel

    Base

    2750 mm

    !a"e #'

    Corolla 1.8 E

    It has special features like 5 M/T, Fabric or leather seat, wood grain

    panel, fog lamp, 6 speaker, in dash 6 CD changer, silhouette meter

    etc.

    View Technical Specification of Corolla 1.8E

    Corolla 1.8 G

    With all the features in Corolla 1.8G, it has special feature like 4

    A/T.

    View Technical Specification of Corolla 1.8G

    Corolla 1.8 J

    It has special features like 5 M/T, fabric seat, manual air-

    conditioning, AM/FM radio/cassette, 4speaker, analog meter etc.

    View Technical Specification of Corolla 1.8J

    COROLLA ALTIS

    Price Range:- Rs 10 lakh and Rs 13 lakhs.

    The all-new Corolla Altis redefines luxury and style. This dynamic

    and advanced car has a lower and wider body which provides a

    stable ride, and presents a more bold and advanced lock. Its other

    secial features are multi-information disla deendable GOA

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    GLOBAL BUSINESS SCHOOL

    Minimum

    Ground

    Clearance

    176 mm

    MinimumTurning

    Radius

    5.4 m

    Tyres 205 / 65R15

    Gross

    Weight

    (kg)

    2240 2240 2290 2240 2290 2240 2290

    ENGINE

    Engine

    Type

    16V

    DOHC16V DOHC 16V DOHC 16V DOHC

    Fuel

    DelivarySystem

    CommonRail

    EFI

    w/VVT-i

    Com

    monRail

    EFI w/VVT-i CommonRail EFI w/VVT-i CommonRail

    Displacem

    ent

    cc(cm3)

    2494 1998 2494 1998 2494 1998 2494

    Max

    Output

    KW(ps) @

    rpm

    75 (102)@

    3600

    100

    (136)

    @5600

    75

    (102)

    @3600

    100

    (136) @5600

    75 (102)@

    3600

    100

    (136) @5600

    75 (102)@

    3600

    Max

    Torque

    Nm(kg-m)

    200(20.4)

    @ 1400-

    3400

    182(1

    8.6) @

    4000

    200(2

    0.4) @

    1400-

    182(18.

    6) @

    4000

    200(20.4) @

    1400-3400

    182(18.

    6) @

    4000

    200(20.4) @

    1400-3400

    !a"e #(

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    GLOBAL BUSINESS SCHOOL

    @ rpm 3400

    Fuel Tank

    Capacity

    (Ltrs)

    55

    CHASIS

    Front

    Suspensio

    n

    Independent, Coil Spring, Double Wishbone, with Stabilizer

    Rear

    Suspensio

    n

    4-Link, Coil Spring

    Front

    BrakeDisc

    Rear

    BrakeDrum

    Transmiss

    ion5 M/T

    EXTERIO

    R

    FEATURE

    S

    Tubeless

    Tyres

    !a"e #)

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    GLOBAL BUSINESS SCHOOL

    Alloy

    Wheels

    Wiper

    Front Mist Mist

    Intermit

    tent +Mist

    Intermitten

    t + Mist

    Intermit

    tent +Mist

    Intermitten

    t + Mist

    Wiper

    Rear

    Fog

    Lamps

    Front

    Outside

    Rear View

    Mirrors

    Black /

    Manual

    Colour /

    Manual

    Colour /

    Manual

    Colour /

    Manual

    Chrome

    /

    Electric

    al

    Chrome /

    Electrical

    INTERIOR

    FEATURE

    S

    Digital

    Clock

    Tachomet

    er

    Tripmeter

    Door Ajar

    Waning

    !a"e #*

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    Seat Belt

    Waning

    Driver

    OnlyDriver Only D + P D + P

    Front

    Map Lamp(with

    Sunglass

    Holder)

    Power

    Outlet

    (DC)

    (Cigraette

    Lighter)

    Glove Box

    Sunvisor

    (Driver

    with

    Ticket

    Holder)

    Sunvisor

    (Passenge

    r)

    with vanity mirror

    Wooden

    Panel

    SEAT &

    INTERIOR

    TRIM

    Front

    SeatsSeparate(1+1)

    !a"e #+

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    Rear No.1

    Seats

    Capt

    ain

    Seat

    (1+1)

    2+1

    (6/4

    tum

    ble)

    2+1

    (6/4

    tumbl

    e)

    2+1

    (6/4

    tumbl

    e)

    2+1

    (6/4

    tumble)

    Capta

    in

    Seat(

    1+1)

    2+1(

    6/4

    tumb

    le)

    2+1

    (6/4

    tumble)

    Capta

    in

    Seat(

    1+1)

    2+1

    (6/4

    tum

    ble)

    Rear No.2

    Seats2+1(5/5 with Space-up)

    Front Seat

    Slide

    Rear No.1

    Seat Slide

    Reclining

    Seats (all)

    Seat

    MaterialPVC PVC Fabric Fabric

    Fabric

    HighFabric High

    COMFOR

    T &

    CONVENI

    ENCE

    Air

    Condition

    Type

    Manual /

    Single

    Manual /

    Single

    Manual

    / Dual

    Manual /

    Dual

    Manual

    / Dual

    Manual /

    Dual

    Tilt

    Steering

    Column(M

    anual)

    Power

    Steering

    Power

    Windows

    Auto

    down(Dr

    Auto

    down(Drive

    Auto

    down(Dr

    Auto

    down(Drive

    !a"e %-

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    ivers

    Side)rs Side)

    ivers

    Side)rs Side)

    Child Lock

    Rear

    Window

    Defogger

    Wireless

    Door Lock

    Audio

    System

    1 DinAM/FM

    CST

    1 DinAM/FM

    CST

    2 Din

    AM/FM

    CST 1-

    CD

    (with

    MP3)

    2 Din

    AM/FM

    CST 1-CD

    (with MP3)

    Speaker 4 no's 4 no's 4 no's 4 no's 6 no's 6 no's

    SAFETY

    Goa Body

    ABS

    SRS

    Airbags (D + P) (D + P)

    Immobilise

    r

    COLOUR

    White

    !a"e %#

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    Super

    White

    Silver

    Metallic

    Beige Mica

    Metallic

    Dark Red

    Mice

    Metallic

    Light

    Green

    Mica

    Metallic

    Black Mica

    Toyota Prado

    Toyota Prado with its sturdy but elegant, strong but sophisticated structure is

    one of the all in one mid size sport utility vehicle in the market. It is well

    equipped with the various high end standard equipments.

    It can be found with various type oftransmissionlike 6speed manual

    transmission, 5 speed automatic and manual transmission, 4 speed overdrive

    automatic transmission. It has several other features like black color front and

    fear bumpers, multi-reflector front headlamps, black color radiator grille, black

    color exterior mirrors, front and rear mud flaps, molded door trims with

    integrated armrests, molded headlining with cloth facing, fully trimmed

    compartment, driver's footrest, front bucket seats, power windows with driver

    auto/up down and anti-jam function, intermittent rear wiper and washer, rear

    !a"e %%

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    window demister, low fuel warning light, headlamp on/off, AM/FM radio with

    MP3 compatible single disc CD player with 6 speakers and antenna in rear side

    glass, engine immobilizer, remote central locking including tail gate etc.

    It is found in different colors: Black

    Beige Metallic

    Dark Red Mica

    Silver Metallic

    White

    TECHNICAL SPECIFICATIONS OF TOYOTA PRADO

    Dimensions

    Overall

    Length (mm)4715

    Width (mm)1875

    Height (mm) 1905

    Front Overhang (mm) 855Rear Overhang (mm) 1070

    Wheelbase (mm) 2790

    Front track (mm) 1575

    Rear track (mm) 1575

    Capacity

    Min ground clearance (mm) 220

    Maximum negotiable angle (degree)42

    Angle of approach (degree)32

    Angle of departure (degree)26

    Ramp break over angle (degree)20

    Wading depth (mm) 700

    !a"e %$

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    Limit angle of vehicle turn over (degree)42

    Gross vehicle weight (kg) 2850

    Curb weight (kg) 1900-2070

    Seating capacity (person)8

    Engine Type: 1GR-FE, Petrol

    Displacement (cc) 3956

    Configuration V6

    Valve mechanisam DOHC VVT-i, 24 valve

    Fuel injection system EFI

    Power 173kW(235PS)@5200rpm

    Torque 362Nm(36.9 kg-m)@3800rpm

    Fuel tank capacity (litre) 87

    Power Train Type: 5-Speed Automatic

    Gear ratio

    1st 3.520

    2nd 2.040

    3rd 1.400

    4th 1.000

    5th 0.716

    Reverse 3.224

    Suspension

    Front Double Wishbone typesuspension

    Rear 4 link type suspension with lateral

    rod

    Toyota Electronic Modulated Suspension(all wheels) with air suspension

    Standard

    Brakes

    Front Ventilated Disc

    Rear Ventilated Disc

    !a"e %&

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    Tyres & Wheels 265/65R17 aluminum wheel 7.5

    JJ tubeless

    SteeringGear type Power assisted, Rack & pinion

    Min. turning radius (meter)5.7

    Toyota Qualis

    Note:- Company has stopped manufacturing this model.

    The Qualis is powered by a mighty, high performance 2.4 litre diesel engine. It

    delivers a maximum power of 54 KW at 4200 rpm and a maximum torque of

    151 Nm at 2400 rpm. The 2.4 litre straight four-cylinder diesel engine

    guranteees smooth starts and powerful acceleration with a maximum speed of

    130 km/h. It has a number of safety features like a crumple zone, three point

    ELR seatbelts, side door beams etc.

    Toyota Kirloskar has acquired 430 acres of land in Bidadi and hopes a

    production of 20,000 vehicles in the first year of operation and 35,000 vehiclesin the following year.

    The car is offered in more than 10 ranges, including a special model for the

    farm sector, which will have cheaper air conditioners and washable seat covers.

    AWAITED MODELS OF TOYOTA KIRLOSKAR MOTORS

    MODEL TYPE

    Corolla Cng Premium Car

    Fortuner SUV

    Toyota Lexus LS 460 Luxury Cars

    !a"e %'

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    Corolla ALTIS Special Features

    The Corolla Altis is the revising new generation of the corolla, the worlds

    largest selling car. Engineered toperfectin and styled with flamboyance, it

    is designed to inspire envy, on and off the road.

    Cearten features available

    Keyless Entry

    Anti lock breaking system

    SRS Duel Airbags

    Vvt-I Valuable Valve timing- intelligent

    Whiplash Injury Lessing Seat

    8-Way fower Driver Seat Cruise control

    Side Airbag

    MP3

    Vehicle Stability control

    Globale Outstanding Assessment

    Side Image Beam

    D-3D

    Curtain Airbag

    Design

    Say hello to design you cant take eyes off. Cutting- edge aerodynamics. Smooth

    lines. Elegant curves. Striking lamps. The corolla Altis is designed to stun,

    head to toe.

    !a"e %(

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    Performance

    Hit the road in the corolla Altis. Rev up to absolute power with the super

    efficient VVT-i engine. Silky smooth suspensions. Choice of two transmissions

    (automatic with sequentialShift and manual). The stuff Star performers are made of.

    a) A high performance fuel efficient VVT-I engine delivers power at your

    Command.

    b) The intelligently designed super ECT transmission with sequential shift

    promises a thrilling yet smooth driving experience.

    * Optitron 3d combination meter for crystal clear display.comerhensivereadings.

    * Multi information display for comprehensive readings.

    * Audio control on the steering wheel to put convenience at your finger tips.

    * Premiums audio system with 6-cd changer and remote control.

    * 8-Way adjustable power driver seat with power lumber support for greater

    comfort.

    * Convenient cruise control for hassle free drive.

    Comfort

    Step into the new corolla Altis. You will find luxury you can sink into.

    Impeccable leather seats. Ample legroom and headroom. Premium audio

    system, with the controls conveniently fixed on the steering wheel.

    Safety:

    Inside, the corolla altis keeps you cocooned in total safety. Robust GOA body

    framework. WIL concept driver seat. HID headlamps. A host of thoughtful

    features, so that you feel nothing less than absolute peace of mind.

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    1)ABS (Anti- lock Breaking System) With EBS (Electronic Break Force

    Distribution) for Smooth and assured stops.

    2)Striking HID (High intensity Discharge) headlamps that long and are very

    easy to maintain.

    3)Electro chromatic rearview mirror to reduce the glare from rear approaching headlights, making night driving safer.

    COLOUR CHOICE OF COROLLA ALTIS

    1) Light Blue Metallic

    2) Dark Red Mica Metallic

    3) Champagne mica Metallic

    4) White Pearl Mica

    5) Silver Metallic

    The Toyota Story

    Toyota started out in 1933 as the automobile department of Toyoda Automatic

    Loom Works, Ltd., in Japan. In 1937 the Toyota Motor Company was founded,

    and by 1947 over 100,000 vehicles had been produced. The first Toyota arrived

    in the U.S. in 1957. Today more than half of the Toyotas sold in America are

    produced there. Toyota markets cars worldwide through its overseas network of

    more than 160 importers/distributors and numerous dealers.

    Employees Job Description

    *Job Description Overview1.Head customer service

    2.Kaizen leader

    3.TSM Coordinater

    4.Manager Customer Relation

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    5.Manager service

    6.Manager service Parts

    7.Environmental Management Representative

    8.Assistant Manager Service

    9.Customer Relation Officer

    10. Job Controler

    11. Accessories Sales Officer

    12. Service Advicer General

    13. Waranty Administrator

    14. Service Parts Assistant

    15. Service Advisor-B&P

    16.Service

    Q no:1 How did come to know about Toyota

    cars ?

    Sales 54

    showroom 36

    News paper 2

    Hording 8

    T V 0

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    Q2 : Toyota Company

    advertisement

    Excelent 34

    Verygood 54

    Neutral 12

    Good 0

    Pood 0

    Q3 :Rate of the Toyota sales

    person

    Excellent 30

    Verygood 36

    Good 30

    Poor 4

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    Q4: Awareness of all the models and prices of

    TOYOTAYes 65

    No 35

    Q6 Did the dealer offer you of finance

    providers

    Yes 64

    NO 36

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    Q no 7a: Sales person

    appearance

    points

    1 0

    2 0

    3 0

    4 4

    5 66 6

    7 18

    8 34

    9 20

    10 10

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    7b: Courasity and

    friendliness

    Points

    1 0

    2 0

    3 2

    4 6

    5 6

    6 0

    7 16

    8 14

    9 40

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    Yes 94

    No 6

    Q NO 9 Did the sales person ask about usage and

    needs?

    Yes 66

    No 34

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    Q11 How do you rate of car

    service center

    Excellent 44

    very good 26

    Neutral 16

    Good 12

    Poor 2

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    Q12 At the showroom how is the delivery

    mode?

    In time 34

    On time 54

    sometime delayed 12

    Always delayed 0

    Q13 The price of the spare partsis

    very high 38

    High 28

    Moderate 34

    Low 0

    very low 0

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    Q14 How do you rate the overall after sales

    service?

    Excellent 28

    Verygood 26

    Neutral 24

    Good 10

    Poor 2

    Q15 a : was the dealership

    clean?

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    Yes 86

    No 14

    a)did the dealership have proper signage to guide you through the

    showroom

    Yes 84

    No 16

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    Q NO 16a: Was your vehicle delivered on a

    promised date?

    Yes 82

    No 18

    16 b: was the vehicle delivered within 45

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    minit?

    Yes 76

    No 24

    Q No 17*1 : Was the vehicle delivered with all feature promised at the time of

    sale?

    Yes 96

    No 4

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    *2 : Were you explained vehicle delivery quality inspection

    form?

    Yes 90

    No 10

    *3 : Were you interoduced to service/cr dep. At the time of

    dilevery?Yes 88

    No 12

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    *4 : Was your vehicle delivered with special

    ceremony?

    Yes 84No 16

    *5 :Were you personaly thanked for the purchase of your

    vechicle?

    Yes 94

    6

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    No

    6 :Were you contracted after you took delivery of your vehicle to ensure everythingwas satisfactory ?

    Yes 96

    No 4

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    QUESTIONNAIRE

    Objective

    a) To understand the customer satisfaction for pre andpost sales

    I am Sabanna and pursuing MBA nd sem from !BS" !lobal

    Business School) and as a part of academics #e need to carr$ out

    summer implant project for % month. So &indl$ cooperate #ith us '

    (ll in the uestionnaire. I assure $ou that all information provided

    #ill be &ept

    *on(dential and #ill be used purel$ for academic purposes.

    Personal details

    Name /

    0obile no /

    Email id /

    A"e /

    In1ome / a2 # to ' L b2 ' to #- L 12 #- to %- L d2 %- to '-L

    O11upation / a2 Go3t4 b2 !ri3ate 12 !rofe55ional d2 Other5

    #2 Ho6 did 7ou 1ome to 8no6 about 9o7ota 1ar5:a2 Sale5 man b2 Sho6room 12 Ne65 paper5 d2 Hoardin"5

    e2 9 ;

    %2 Ho6 i5 the ad3erti5ement for 9o7ota:

    a2 Ee5 b2 No

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    a2 Ee5 b2 No

    b2 @a5 the 3ehi1le deli3ered 6ithin &' min5 : a2 >e5 b2 No

    #)2 ?eli3er7 pro1e55

    @a5 the 3ehi1le deli3ered 6ith all feature5 promi5ed at the time of 5ale:

    a2 >e5 b2 No

    6ere 7ou ee5 b2 No

    6ere 7ou introdu1ed to 5er3i1e FC ?ep. At the time of deli3er7:

    a2 >e5 b2 No

    @a5 7our 3ehi1le deli3ered 6ith 5pe1ial 1eremon7:

    a2 >e5 b2 No

    @ere 7ou per5onall7 than8ed for the pur1ha5e of 7our 3ehi1le:

    a2 >e5 b2 No

    @ere 7ou 1ontra1ted after 7ou too8 deli3er7 of 7our 3ehi1le to en5ure

    e3er7thin" 6a5 5ati5fa1tor7:

    a2>e5 b2 No

    #*2 @e 3alue 7our feedba18. or an7 1omment5 or 5u""e5tion5 , 6hi1h ha5 not

    been 1o3ered b7 abo3e ue5tion5 ,plea5e let u5 8no6.

    ......DDDDDDDDDDDDDDDDDDDDD...

    DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

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    DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

    DDDDDDDDDDDDDD.

    !la1e/

    ?ate /

    *ustomer Signature

    .

    Than&s for sparing $our most valuable time.

    SUGGESTION

    1.Organization should consider more of non-monetary motivators like

    appreciation, more challenging works and targets to be met, etc.

    2.The ideas and suggestions of the employees must be welcomed by the

    superiors to increase the employees morale and make them feel that they

    are part of the company.

    3.As the world today is more demanding and competitive more effortsshould be put by the management to motivate the employees and try to

    increase the efficiency of the employees and retain them.

    4.The company should see that the incentives and recognition given should

    rise to the level of complete satisfaction of the employees.

    5.The employees should be appreciated by their superiors for their success

    and efforts put by them atleast by giving the appreciation letter. This will

    somewhere create a good image about the company in the eyes of theemployees and in turn increase their efficiency.

    6.The management can also employ negative motivators to some limit to

    increase the efficiency of the employees.

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    7.The employees performance should be evaluated periodically and they

    should be promoted whenever necessary.

    8.Performance appraisals should be carried on so that the employees get

    motivated and tend to increase their efficiency.

    9.The company labour charges should be little bit reduce for customer.

    10. The company need to decrease the spare parts rates, for increase

    the customer and development.

    DECLARATION

    I hereby declare that the project report titled To Understand CustomerSatisfaction for Free and Post Sales (Shodha Toyota)is based on an independentstudy conducted during the academicyear 200809 under the guidance of

    Ganeshkumar(Chief executive officer)and

    Shilpa S.J(H R Manager of the Toyota Company).

    I also declare that this project has not been submitted for the award of any

    Degree /Diploma of any other University / Institution.

    I further declare that this report is entirely based on the information

    provided to me by the company and is a result of my own efforts.

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    I submit this report in fulfillment of the requirement ofPost Graduate

    Program inManagementDegree awarded by Karnataka University

    Date : SABANNA+ T+

    T,-SAN!

    Place : HUBLI

    Conclusion:

    As per my conclusion this Shodha Toyota company growth is very good, and

    while doing the project that company well supported to me, and from this

    project I assumed lot off thing like behavior of , employee, and customer with

    employee ,managers. And I have done customer survey in that company so that

    I have understand through that research, company spare parts rate is very

    high, so the company have to do decrease little bit spare parts rate ,company

    little bit have to increase for product advertisement, this is very need. This

    company has good environment, has well organizational culture.

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