Toyota Final Project

8/17/2019 Toyota Final Project

1/31

Final ProjectBusiness And Management in Asia Pacifc

RegionsBeatriz de la Fuente – F04170107Natalia Muncunill – F04170104Elisabet am!er – F0417010"#$a%i anc&ez'Magro – F0417010(


2/31

INDEX

Abstract.............................................................................3

TOYOTA:.............................................................................3Introduction of the co!an":.....................................................3

Anal"sis of #uccess...................................................................$1) *+#A,-+.,/.RA,))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))4) #N/ERNA/#*NA, #FFEREN+E))))))))))))))))))))))))))))))))))))))))))))))))))))))))))72) P*,#/#+A, /AB#,#/3))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))4) F#NAN+#A, +*N#/#*N5)))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))6") *8ERNMEN/ EFFE+/#8ENE5))))))))))))))))))))))))))))))))))))))))))))))))))))))))12() ,AB*R MAR9E/5)))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))147) ,EA, AN RE.,A/*R35))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))17) #NFA/R.+/.RE5)))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))16) MA+R*E+*N*M#+5))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))010) R#8A,5))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))211) *PERA/#*NA,-/RA/E#+-MAR9E/#N5)))))))))))))))))))))))))))))))))))))))))"

%onclusions............................................................................&'(eferences..............................................................................&'


3/31

Abstract

TOYOTA:

Introduction of the co!an":

/o:ota;s &istor: is a!an in 1(7 during t&e modernization and industrialization era)?e =as an engineer@ and begun in t&e tetile feld) .nder t&e frm;sname /o:oda Automatic ,oom or%s@ &e created t&e '/:!eAutomatic ,oom in 167@ t&e most tec&nologicall: adCanced loom oD t&at time)a%ic&i;s dream@ t&oug&@ =as to !roduce automobiles) &ortl: aDter&is success in t&e tetile enCironment@ &e decided to Dollo= &is dream

=it& t&e fnancial aid &e gained Drom t&e loom@ and t&e &el! oD &is so@9iic&iro /o:oda) MoreoCer@ t&e >a!anese oCernment aided &imbecause t&e: needed domestic Ce&icle !roduction because oD t&e =ar=it& +&ina) ?e begun inCesting in researc& and deCelo!ment in 1620@and in e!tember 1622 /o:oda created t&e frst Automobilee!artment =it&in t&e /o:oda Automatic ,oom or%s +om!an:)#n A!ril 162"@ t&e: com!leted t&e frst !rotot:!e oD an engine@ buts&ortl: aDter@ t&e frst automobile !rotot:!e =as com!leted too) /&efrst automobile =as called A1@ and in A!ril 162(@ t&e: begun mass'!roducing it) #t =as suc& a success t&at on August 1627 &is son@created t&e /o:ota Motor +or!oration ,td)@) /&e d Drom /o:oda

=as re!laced Dor t&e current t oD /o:ota because it =as easier to!ronounce@ and as :ou %no=@ t&e name oD t&e com!an: is asim!ortant as t&e !roduct itselD)uring orld ar ##@ t&e com!an: !roduced truc%s Dor t&e #m!erial >a!anese Arm:) >a!an =as suGering economicall:@ so t&e truc%s =eremade as sim!ler as !ossible to be cost'eHcient) ADter ##@ >a!ancontinued &aCing economic !roblems) /&e: continued ma%ing truc%s@and b: ecember 164"@t&e .nited tates gaCe !ermission to /o:otato start !eacetime !roduction) #n 1647@ /o:ota begun !roducing acommercial !assenger car called A) #n 1646 t&e com!an: =as nearl:in ban%ru!tc:@ but Dortunatel:@ t&e: obtained a loan Drom a grou! oD ban%s t&at =anted to ac&ieCe inde!endent sales and eliminate t&eecess oD man!o=er) /&is aid =as not enoug& at frst sig&t@ as b: >une 16"0@ t&e com!an:onl: !roduced 200 truc%s and t&e: =ere on t&e edge to disa!!ear) /&e manager announced la:oGs and =age reductions) 9iic&iro /o:oda&ad to renounce to &is !osition@ and /aizo #s&ida@ t&e c&ieD eecutiCeoD t&e /o:oda Automatic ,oom or%s +om!an:@ succeeded it) /&e9orean ar saCed t&e com!an:@ as more t&an ")000 . militar:Ce&icles =ere ordered to /o:ota) All t&e credits =ere giCen to #s&ida@as &e Docused t&e small budget t&e: &ad Dor inCestment and

e


4/31

targeted to t&e use oD masses) ince t&en@ /o:ota became a reDerenton automobile brands) /&is =as t&e beginning oD t&e /o:otism) /&e s:stem oD !roductioncreated b: /o:ota combined t&e strict a!an) #t =as inBrazil and since t&en@ t&e: maintained t&e !&iloso!&: oD localizing t&e!roduction and design oD eac& !roduct@ =&ic& means t&at t&e: =ouldada!t t&e !roducts Dor t&e !laces t&e: =ould be used as =ell asbuilding t&em u!) ue to t&is@ t&e: created a net=or% oD design andresearc& and deCelo!ment Dacilities oCerseas@ in Nort& America andlater in Euro!e)#n 16(0 /o:ota o!ened a ne= researc& and deCelo!ment Dacilit: in /&ailand@ and Durt&ermore@ in t&e same :ear@ t&e: created!artners&i!s as t&e one =it& ?ino Motors and ai&atsu) 3ears later@ in16((@ /o:ota ac


5/31

Anal"sis of #uccess

). #O%IA*+%,*T,(A*

An: com!an: t&at =or%s =orld=ide must bear in mind al=a:s somesocial as!ects in order to =or% et&icall: =it& citizens iD it =ants to!rogress) #t is a basic need Dor an: successDul com!an: to s&o=res!ect and ma%e citizens Deel connected =it& it) /&ereDore@ /o:otata%es s!ecial care oD all it;s customers as =ell as t&e =&ole citizens=&ic& giCes t&em a com!etitiCe adCantage)B: being actiCel: lin%ed to institutions dedicated to t&e !roblems oD societ:@ /o:ota is able to Ioin t&e communit: and at t&e same time&el! t&e sustainable deCelo!ment oD t&ese institutions and societ: asa =&ole)As !art oD its +or!orate ocial Res!onsibilit: !olic:@ /o:ota &asorganized some eCents in collaboration =it& goCernments in order toma%e !eo!le conscious oD driCing saDe !ractices)

e =ill ma%e s!ecial mention oD a !rogram called /o:ota and :ou@deCelo!ed in Argentina@ =&ere around 1 million oD car accidents occur:earl:) #n t&is case@ /o:ota@ as an automotiCe com!an:@ is committedto ma%e t&eir contribution to reducing road accidents in t&e countries

it o!erates) /&ereDore it deCelo!ed a Dree !rogram designed to &el!and educate :oung !eo!le bet=een 17 and 2 :ears =it& registrationand t&eir !arents to driCe saDel: and reliabl: and !roCides tools toidentiD: and react to real situations oD ris% or distraction@ as Doream!le t&e use oD cell !&ones) /&e course lasts 2 &ours andcombines t&eoretical sessions and management !ractices)*t&er actiCities t&at s&o= t&e sociall: res!onsible attitude oD /o:otaare Dor eam!le5• +&ildren;s a:@ =&ic& is celebrated since t&e :ear 000 =it&

c&aritable organizations) /&e aim oD t&is actiCit: is to deliCer aidsand to:s to unluc%: c&ildren)

"


6/31

• /o:ota endorses Eart& ?our)• reenmont&5 Among t&e actiCities underta%en@ some oD t&e most

releCant are t&ose tr:ing to educate em!lo:ees about resourceconsum!tion at &ome@ a !rogram oD s&ared mobilit:@ and

reDorestation)• Race Against ?unger5 #n order to rise com!anies !artici!ation andmone: Dor c&arit:)

• olidarit: cam!aign J+&ristmas Dor AllJ5 Again to collect mone: Dort&e less Dortunate)

Regarding t&e culture@ lots oD !eo!le t&in% t&at /o:ota &as been sosuccessDul onl: due to its !roduction s:stem@ t&e commonl: %no=n ast&e /o:ota Production :stem K/PL@ =&ic& is an integrated socio'tec&nical s:stem@ t&at com!rises its management !&iloso!&: and!ractices@ t&e lean manuDacturing !rocess !recursor) ?o=eCer@ t&eculture oD /o:ota &as also summed u! Dor a big !art oD its success) /&is ot&er !illar oD gro=t& is an organizational culture based on t&ecreation oD contradictions)As =e %no=@ /P is a &ard innoCation t&at !ermits /o:ota im!roCecontinuousl: t&e =a: oD !roducing Ce&icles@ but t&e: also deCelo!ed asoDt innoCation =&ic& is related to !ractices =it& &uman resourcesand cor!oration culture)it& res!ect to t&is@ e!erts belieCe t&at /o:ota is so successDul

because t&ese innoCations Doster contradictor: !ers!ectiCes Drominside t&e organization and c&allenge t&e em!lo:ees to fnd solutionsb: oCercoming diGerences instead oD b: dra=ing on agreements)

e =ill !roceed to e!lain brie: =&at is t&e so !articularcontradictor: culture oD /o:ota t&at &as made t&e com!an: sosuccessDul)

First oD all@ =e &aCe to sa: t&at /o:ota ma%es slo=@ but giant ste!s) B:

t&is =e mean t&at t&e: &aCe been graduall: gro=ing since 164 b:ma%ing Ioint Centures and !roducing in large scale@ but in 1667 t&e:launc&ed t&e Prius model@ =&ic& =as a gigantic ste! due to t&e Dactt&at t&e: =ere t&e frst ones to launc& an &:brid automobile t&atcould combine t&e !o=er oD an internal combustion engine =it& anenCironmentall: Driendl: engine)#t is also im!ortant to %no= t&at alt&oug& t&e: are constantl:gro=ing@ t&e: Dace !unctual &uge do=nDalls@ li%e t&eir almostban%ru!tc: situation during t&e "0s) ?o=eCer@ one oD t&eir main

mottos is ReDorm t&e com!an: =&en business goes =ell@ =&ic&s&o=s t&eir constant innoCating !rocesses)

(


7/31

/o:ota &as also a !articular =a: oD being eHcient) /&eir o!erationsare Cer: eGectiCe@ &o=eCer t&e: &aCe Dar too man: !eo!le attendingmeetings or =or%ing@ com!ared to t&eir com!etitors) /&e com!an: is etremel: good at reducing costs Klig&ts oG during

brea% times@ etc) in >a!anL@ but s!ends a lot oD mone: in %e: areas li%econcessionaire nets or &uman resources deCelo!ment) /&e: insist in t&e Dact t&at internal communications s&ould be sim!lein order to be concise@ but t&e: &o=eCer &aCe a Cer: etended andcom!le social net=or% s:stem to maintain em!lo:ees inDormedabout eCer: detail)Finall:@ /o:ota &as a rigid &ierarc&: but lets t&e em!lo:ees t&eDreedom oD !artici!ating and s&o=ing t&eir o=n o!inion in an: issue)

/&e main Deatures oD t&e internal culture oD /o:ota are reDerred to ast&e Features oD /o:ota;s *rganizational +ulture) /&ese are@ aDter man::ears oD continuous innoCation5 /eam=or%@ +ontinuous im!roCementt&roug& learning@ ualit:@ and ecrec:) /&e com!an: is able to continue gro=ing due to its organizationalculture) /&e: base innoCation on continuous im!roCement t&roug&learning) /&roug& team =or% actiCities t&e: ac&ieCe !roblem solCingand im!roCement in


8/31

To"ota in Australia:

Remar%abl:@ /o:ota receiCed an a=ard Dor t&e best contribution to

sustainable deCelo!ment com!an:) ome oD t&e c&aracteristics t&atmade it !ossible are Dor eam!le t&e s!ecial car!ets t&e: oGer@ =&ic&are made =it& rec:cled materials t&at are su!!lied all oCer t&e =orld)Also@ t&e structure oD t&e Ce&icles is designed =it& state oD t&e arttelecommunications@ oGers also storm =ater rec:cling@ eternal solars&ades@ double and tri!le glazing@ zoned and fltered air conditioning@and an air reticulation s:stem to reduce energ: usage)

To"ota in %hina:

As =e &aCe mentioned !reCiousl:@ /o:ota isn;t t&e most !o!ularautomotiCe manuDacturer in +&ina@ =&ic& is a situation t&e: are tr:ingto im!roCe continuousl:) #t is not being eas:@ s!eciall: %no=ing t&at+&ina is an immature auto mar%et) /&ereDore@ /o:ota &as ado!ted at&ree'stage deCelo!ment !lan) /&is !lan consists oD a frst stage=&ic& is to establis& a local sales net=or% and launc& brand!romotions@ t&en building auto !arts manuDacturing bases@ and fnall:to establis& Ioint Centures =it& local brands and !roduce Ce&icles inorder to increase its a=areness)

To"ota in Euro!e:

As =e &aCe seen@ t&e Euro!ean sales account Dor a Cer: im!ortant!art oD to:ota;s reCenues) ?o=eCer@ t&is brand is >a!anese andt&ereDore &as &ad to ada!t itselD to a Cer: diGerent culture to ft =it&t&e need oD Euro!e) /&ereDore@ it is Cer: im!ortant to mention t&eeGorts oD customization in Euro!e) ome eam!les are t&e Priusgasoline electric car launc&ed in 1667@ =&ic& =as initiall: eclusiCel:Dor Euro!e) As t&is idea seemed to succeed@ one :ear later t&e:

introduced to t&e Euro!ean mar%et t&e /o:ota 3aris@ =&ic& is a smallercar) /&is car =as launc&ed eclusiCel: Dor targeting t&e Euro!eanmar%et@ &o=eCer@ t&is idea engaged Euro!ean designers to designmore cars@ =&ic& lead to an increase oD t&eir manuDacturing ca!acit:in Euro!e) /o do so@ t&e: used local !rocurements and locall:!roduced !arts in order to reduce costs) MoreoCer@ t&e: created!artners&i!s =it& Euro!ean automobile com!anies li%e Peugeot@ inorder to become more !o=erDul)

3. PO*ITI%A* #TA-I*ITY


9/31

/&e !olitical enCironment and stabilit: oD a countr: mar%s t&eguideline Dor t&e com!an:) #t aGects t&e organisation@ ideolog:@relations&i! etc)#D a countr: is suGering !olitical instabilit:@ t&e com!an: cannotDormulate long 'term goals@ as t&e !olicies constantl: c&ange)

/o:ota o!erates in man: countries around t&e =orld@ so t&e: &aCegreat de!endence oD !olitical issues) /o:ota de!ends mainl: in t&e !olitics oD t&e countries =&ere t&e: o=n!roduction or R !lants) #n general terms@ most oD t&ese countries&aCe !olitical stabilit:@ but Dor eam!le /&ailand does not)#n /&ailand@ since t&e elections oD 014@ t&is countr: &as declined) Ast&ere is no !olitical stabilit:@ t&e number oD Cisitors is decreasing@ andmoreoCer@ com!anies are suGering) Foreign inCestors mig&t !ull bac%and c&ose anot&er countries to inCest) /&e c&ieD eecutiCe oD /o:otain /&ailand is t&in%ing about sto!!ing t&e inCersion oD 400 million .dollars)Anot&er eam!le is t&e !ossible closure oD /o:ota;s !lant in 017@leaCing more t&an "00 em!lo:ees =it&out a Iob) &:S ue to t&elac% oD !olitical stabilit:@ t&e Australian dollar &as reall: unDaCourableec&ange rate@ t&e costs oD manuDacturing =ere &ig&@ t&e lo=economies oD scale and t&e &ig& tariGs in Australia K10'"OL)

Furt&ermore@ t&ere are some Dactors t&at aGect t&e !olitical stabilit:oD t&e com!an: as a =&ole in !ositiCe and in negatiCe)ome !ositiCe as!ects are Dor eam!le t&e su!!ort and assistance oD t&e >a!anese goCernment@ in #ndiana K.AL /o:ota;s taes =ere

eliminated) #n t&e .A@ too@ t&e: giCe subsidiaries Dor &:brid cars)#n t&e ot&er &and@ some issues aGect negatiCel:@ suc& as t&eec&anges rates 3en'ollar@ t&e emission legislations c&ange oCer t&ecountries so t&e: &aCe to be a=are oD eac& countries !olic:) omecountries suc& as Russia &as &ig& barriers oD entr: Dor Doreign cars)

$. FINAN%IA* %ONDITION:

An im!ortant issue to ta%e into account is t&at /o:ota;s fscal :earends on 21st Marc&@ not in 21st ecember as usuall:)

All t&e com!arison made in t&is re!ort =ill be mainl: KiD not indicatedLDrom fscal :ear 01" to 01()For a


10/31

ource5 &tt!5--===)to:ota'global)com-inCestors-fnancialTdata-fnancialTdata)&tml

e can obserCe a dra=bac% Drom fscal :ear 00 to 006) /&is is dueto t&e =orld=ide economic crisis =&ic& aGected large economies suc&as Euro!e and Nort& America@ bot& oD t&em im!ortant e!ortcountries Dor /o:ota) /&ere is anot&er dra=bac% Drom fscal :ear 011 to 01) /&is ismainl: because t&e reat East >a!an Eart&a!an accounted Dor (O oD Ce&icle unit sales@ it is t&ecountr: =it& more sales) #t =as onl: sur!assed b: Nort& America =it&a O@ but =e must bare in mind t&at t&is is a &uge continentcom!ared to >a!an) /&e net continent =as Asia =it& 17O and fnall:

Euro!e =it& 11O) e can see t&e eColution oD sales in t&e Dollo=ingtable)

10

http://www.toyota-global.com/investors/financial_data/financial_data.htmlhttp://www.toyota-global.com/investors/financial_data/financial_data.htmlhttp://www.toyota-global.com/investors/financial_data/financial_data.htmlhttp://www.toyota-global.com/investors/financial_data/financial_data.html


11/31

ource5 &tt!5--===)to:ota'global)com-inCestors-irTlibrar:-annual-!dD-011-!4"T(6)!dD

No=@ =e =ill com!are t&e sales in fscal :ear 011@ =it& t&ose in01"5

/otal sales &aCe increase Drom7)20 to )67)#n contrast@ >a!an mar%et sales &asreduced Drom (O to 4O@ AsiaDrom 17O to 1(@(O and Euro!e

Drom 11O to 6O@ in t&e ot&er &and@sales in Nort& America &aCeincreased u! to a 20)2O)

ource5 &tt!5--===)to:ota'

global)com-inCestors-fnancialTdata-&ig&'lig&t)&tml

+om!arison bet=een F301" and F301(

Net ReCenues *!erating #ncome >a!an "@4O 22)2ONort& America )6O '11)6OEuro!e '4)1O ')6O

Asia )"O 14)7O*t&er '1)O '11O

11

http://www.toyota-global.com/investors/ir_library/annual/pdf/2011/p45_69.pdfhttp://www.toyota-global.com/investors/ir_library/annual/pdf/2011/p45_69.pdfhttp://www.toyota-global.com/investors/financial_data/high-light.htmlhttp://www.toyota-global.com/investors/financial_data/high-light.htmlhttp://www.toyota-global.com/investors/ir_library/annual/pdf/2011/p45_69.pdfhttp://www.toyota-global.com/investors/ir_library/annual/pdf/2011/p45_69.pdfhttp://www.toyota-global.com/investors/financial_data/high-light.htmlhttp://www.toyota-global.com/investors/financial_data/high-light.htmlhttp://www.toyota-global.com/investors/financial_data/high-light.html


12/31

ource5 &tt!5--===)to:ota'global)com-inCestors-fnancialTresult-01(-!dD-


13/31

ource5 &tt!5--===)to:ota'global)com-inCestors-fnancialTdata-&ig&'lig&t)&tml

As =e &aCe said beDore@ /o:ota is not onl: an automotiCe com!an:@but t&e: also &aCe fnancial serCices and ot&er merged business@ so int&e Dollo=ing table KinDormation Drom global'to:otaL =e can see t&eCariation oD all t&e sectors)

Net ReCenues *!erating #ncome

AutomotiCe 7)O OFinancial erCices )O '10)1O*t&er '0)7O '1)1O

ource5&tt!5--===)to:ota'global)com-inCestors-fnancialTresult-01(-!dD-


14/31

ource5&tt!5--===)to:ota'global)com-inCestors-fnancialTresult-01(-!dD-a!an@ EE.. and Euro!e)

14

http://www.toyota-global.com/investors/financial_result/2016/pdf/q2/summary.pdfhttp://www.toyota-global.com/investors/financial_result/2016/pdf/q2/summary.pdfhttp://www.toyota-global.com/investors/financial_result/2016/pdf/q2/summary.pdfhttp://www.toyota-global.com/investors/financial_result/2016/pdf/q2/summary.pdf


15/31

FA,/A*.R+EUUUUU

#n t&e case oD EE..@ one oD t&is entities =&ic& is in c&arge oD enCironmental issued related to automa%ers is t&e EnCironmentalProtection Agenc:@ EPA) /&is tas% oD t&is agenc: is mainl: to c&ec%t&at all automa%ers Dulfl =it& t&e !ermitted restrictions in !ollutionand contamination limits) #n ot&er =ords@ EPA is in c&arge oD organising !eriodic tests to all Ce&icle manuDacturers to control t&eirleCels oD gas emission and contamination) /&is organisation Dollo=ssome la=s establis&ed b: t&e goCernment and t&e .nited Nations

enCironmental issue meetings@ li%e Dor eam!le t&e clean air act) ecould sa: t&ereDore t&at t&e nort& American goCernment is Cer:eGectiCe in regulating t&is sector)#n Euro!e t&ere are also ot&er organisations =&ic& &aCe t&e sameDunctions as t&e EPA@ but &o=eCer are less eHcient as t&e: &aCe!roCed to use tec&nical controls =&ic& are out oD date and !ermitcom!anies to aCoid being caug&t) KIust li%e t&e recent 8 scandalL)#n >a!an@ &o=eCer@ t&e enCironmental controlling agencies are not soim!ortant due to t&e &uge inColCement t&at t&e goCernment &as in

&el!ing national com!anies@ s!eciall: /o:ota) e could sa: t&at /o:ota &as a great inuence on t&e >a!anese goCernment@ businesses@and ban%ing sector@ due to t&e great !ercentage oD national income itgenerates) For instance@ in 010@ t&e >a!anese goCernment s!ent t&eea!anese :en) /&e aim oD t&is irrational !olic: s&iDt =as to ma%e national !roducts@less e!ensiCe@ s!eciall: Docusing on /o:ota).suall: goCernments dont interCene in currenc: mar%ets@ &o=eCer@ >a!ans big e!orting com!anies@ led b: /o:ota@ =ere Cer: =orried

about losing mar%et s&are in t&e global econom: and t&ereDoredecided to ta%e action)

1"


16/31

/&ereDore@ =e can sa: t&at t&e >a!anese goCernment is etremel:eGectiCe in &el!ing !o=erDul brands suc& as /o:ota@ as t&e: =illreceiCe benefts Drom it)

2. *A-O( 1A(ET:

+urrentl:@ /o:ota accounts =it& 244)106 em!lo:ees around t&e =orld)#n t&e net gra!& =e can see t&e eColution Drom 01 to 01") /&enumber oD em!lo:ees &as increased nearl: in 0)000 em!lo:ees Drom01)

ource5

&tt!5--===)statista)com-statistics-6416-number'oD'to:ota'em!lo:ees-

Not onl: t&e number oD em!lo:ees increases@ but also t&e satisDaction!er em!lo:ee increase in most cases or remains e


17/31

ource5 &tt!5--===)to:ota'global)com-sustainabilit:-societ:-em!lo:ees-

/&e results obtained indicate t&at in general terms@ oCerseasem!lo:ees are more satisfed t&an >a!anese em!lo:ees@ alt&oug&@ =ecan see t&at >a!an;s satisDaction is increasing oCer t&e :ears@ =&ilet&e o!inion oD t&ose oCerseas are more uctuating@ t&e: go u! anddo=n) /&e stud: reCeals t&at t&e 2 most common reasons oD t&e em!lo:eesDor being satisfed in t&e com!an: are5 =or%


18/31

#n t&is case@ t&e uctuating results are t&e ones in >a!an@ andmoreoCer@ t&e oCerseas results are decreasing instead oD increasing@but =e could sa:@ t&e: more or less remain constant)ur!risingl:@ t&e reasons Dor satisDaction oD s&o! oor em!lo:ees aret&e same ones but in diGerent order) /&e frst one Dor t&em is t&e !a:

leCel@ t&en &uman relations at t&e =or%!lace and fnall: =or% a!an or oCerseasL@ =or%ers are more satisfed att&e administratiCe and engineering leCel t&an =or%ing as a s&o! oorem!lo:ee)

ECer: :ear /o:ota &olds a meeting =it& all oD its &uman resources!ersonnel to discuss &o= to build a =or% enCironment so t&at t&e=or%ers can trust t&e com!an: and Cice'Cersa@ &o= to build aDrame=or% oD im!roCement@ team=or% and &uman resources based ont&e labour oD /o:ota)#n t&is meeting t&e: discuss t&e maIor initiatiCes Dor t&e !resent fscal:ear@ as =ell as eCaluating t&ose oD t&e last :ear)#n /o:ota@ t&ere are 2 main areas regarding labour5 saDet: and&ealt&:@ &uman resources deCelo!ment and diCersit:)

• aDet: and ?ealt&5ince fscal :ear 014 until t&e !resent@ t&e: aim to establis& aninteractiCe deCelo!ment oD saDet: based on !eo!le@ =or% andt&e =or%!lace) /&e: also =ant to im!lement and carr: out!rograms to create a=areness oD mental &ealt& and !reCent

!roblems) A ne= initiatiCe Dor fscal :ear 01" is to e!and andreinDorce !rotectiCe instructions)

• ?uman Resources deCelo!ment5#n fscal :ear 014@ t&e: ac&ieCed to deCelo! t&e Ne= /o:ota*n'/&e'>ob training@ so Dor fscal :ear 01"@ t&e: =ant toreinDorce t&eir culture oD teac&ing and learning) /&e: are =illingto reinDorce t&e collaboration bet=een trainees and t&eiroCerseas aHliates and Durt&ermore@ t&e: =ant to set u! globaltraining eercises)

• iCersit:5#m!lement !olicies to !romote =omen;s !artici!ation in t&ecom!an: and moreoCer in t&e =or%!lace@ and also continue todeCelo! !rograms and actiCities Dor em!lo:ees to im!roCe t&eirs%ills) ,i%e t&is t&e: encourage =or%ers to =or% aDter t&e age oD retirement age)

/o conclude t&is section@ =e =ould li%e to comment on t&e increasingem!lo:ment o!!ortunities Dor !eo!le =it& disabilities in /o:ota@ a!rogram called /o:ota ,oo!s) #t =as created in A!ril 006 =it&

!eo!le) /&e: are mainl: in c&arge oD !rinting and mail serCices@

1


19/31

issuing Cisitor or em!lo:ee identifcation cards and issuing assetnumber labels)B: A!ril 01"@ 124 =ere =or%ing &ere@ and t&e: receiCed ne=outsourced =or% Drom t&e /o:ota Memorial ?os!ital) /&e: &ad toerase data oD discarded P+s)

ource5 &tt!5--===)to:ota'global)com-sustainabilit:-societ:-em!lo:ees-

'. *E/A* AND (E/,*ATO(Y:

All t&e industries &aCe t&eir o=n regulation@ so t&e automotiCeindustr: &as its o=n la=s and regulations too) ome oD t&e to!icsta%en into account in t&ese la=s and regulations are t&e saDet: oD t&eCe&icles@ +0 emission leCels@ noise and !ollution KDuel econom:L) /&is means t&at all t&e com!anies@ including /o:ota must im!lementsaDet: measures and standards in order to com!l: =it& t&eregulations) ome countries im!lement trade barriers) /&is issue isreall: im!ortant Dor /o:ota@ as it is a =orld=ide com!an:@ so it &as todeal =it& t&ese barriers@ and also =it& ec&ange rates among t&ecountries) /o:ota@ annuall: s!ends a lot oD mone: to com!l: =it& t&ese

regulations@ but t&e: e!ect to continue incurring t&ese e!enses ast&e remed: =ould be more costl:@ as t&e: ma:be &aCe to re!air carsDor Dree Ksuc& as t&e 8ol%s=agen rou! currentl:L) /o:ota &as to ta%eit Cer: seriousl: because c&anges in t&e legislation can also increasecosts)ECer: com!an: &as t&e ris% oD being subIect to legal !roceedings) #nt&e case oD /o:ota@ an automotiCe com!an:@ t&e: can be issued Dor!roduct liabilit: and inDringement oD intellectual !ro!ert:) *D course@t&e: also can be sued because oD t&eir s&are&olders andgoCernmental !roceeding and inCestigations) /&e: are actuall: undergoing some legal !roceedings)For eam!le@ in NoCember 006 /o:ota did a saDet: adCertisingcam!aign in Nort& America sa:ing t&at certain models about t&e

16

http://www.toyota-global.com/sustainability/society/employees/http://www.toyota-global.com/sustainability/society/employees/http://www.toyota-global.com/sustainability/society/employees/http://www.toyota-global.com/sustainability/society/employees/


20/31

accelerator !edal) #n >anuar: 010@ t&e: recalled some oD t&oseCe&icles in Nort& America because t&e soDt=are &as an error@ and t&e:=ere not as saDet: as t&e: said) ,ater on@ in t&at same mont&@ /o:otarecalled t&e same cars in Euro!e and +&ina@ and fnall: in Februar:@all t&e cars K=orld=ideL =ere retired@ as t&e accelerator did not =or%

!ro!erl:)A!!roimatel: "00 indiCidual !roduct liabilit: !ersonal inIur: &adbeen recorded since NoCember 006 due to t&e unintendedacceleration oD t&e cars) #n ecember 01@ /o:ota reac&ed anagreement to !a: t&e economic loss claims@ so in fscal :ear 012@ /o:ota recorded a 1)1 billion . dollars !re'ta c&arge to coCer t&eestimated economic loss) /&e fnancial condition and t&e !roft and loss statement can be Cer:aGected b: la=s and regulations)

4. INFA#T(,%T,(E:

/o:ota o=ns a lot oD inDrastructures and Dacilities) /&e: o=n Researc&and eCelo!ment KRL centres@ Production sites all around t&e =orldand moreoCer@ =orld=ide o!erations) /&e: also o=n some museums and memorial Dacilities suc& as5 Planttour and /o:ota 9ai%an Museum@ /o:ota 9uragai%e +ommemoratiCe?all@ a%ic&i /o:oda Memorial ?ouse@ /o:ota Automobile Museum andt&e /o:ota +ommemoratiCe Museum oD #ndustr: and /ec&nolog:)

e =ill begin tal%ing about t&e R centres)

ource5

0


21/31

&tt!5--===)to:ota'global)com-com!an:-!rofle-Dacilities-rTdTcenter)&tml

/&e frst one to be built =as in >a!an) #t is called t&e ?ead *Hce /ec&nical +enter and it =as establis&ed in 16"4) And until no=@ t&e

last one =as t&e /o:ota Motor Engineering and ManuDacturing +o)@establis&ed in +&ina in 010)uring all t&is :ears@ t&e: =ere able to build 1" R centres) All oD t&em !erDorm diGerent actiCities@ Drom Product !lanning@ Ce&icleengineering and basic researc& to eterior and interior color design@adCanced design and &omologation)

As an interesting !oint@ =e =ould li%e to remar% t&at t&e: &aCe noto!ened an: researc& and deCelo!ment centre in ADrica nor out&ADrica :et) /&e: &aCe " in >a!an@ in Nort& America@ 2 in Euro!e@ in Asia Pacifcand 2 in +&ina)

ue to t&ese Dacilities@ t&e: are able to conduct its business =it& "4oCerseas manuDacturing com!anies) MoreoCer@ /o:ota;s Ce&icles aresold in more t&an 170 countries@ so =e can sa: t&e: are a =orld=idecom!an: =it& =orld=ide o!erations)

/&e ma! belo= s&o=s =&ere t&ese oCerseas manuDacturingcom!anies are@ and t&e order in =&ic& t&e: =ere frst used to !roduce /o:ota;s 8e&icles)

ource5&tt!5--ne=sroom)to:ota)co)I!-en-cor!orate-com!an:inDormation-=orld=ide

1

http://www.toyota-global.com/company/profile/facilities/r_d_center.htmlhttp://www.toyota-global.com/company/profile/facilities/r_d_center.htmlhttp://newsroom.toyota.co.jp/en/corporate/companyinformation/worldwidehttp://newsroom.toyota.co.jp/en/corporate/companyinformation/worldwidehttp://www.toyota-global.com/company/profile/facilities/r_d_center.htmlhttp://www.toyota-global.com/company/profile/facilities/r_d_center.htmlhttp://newsroom.toyota.co.jp/en/corporate/companyinformation/worldwidehttp://newsroom.toyota.co.jp/en/corporate/companyinformation/worldwide


22/31

e can see t&at t&e frst 11 =ere in Nort& America)MoreoCer@ =e can see t&at t&e: &aCe manuDacturing com!anies inADrica@ alt&oug& t&e: do not !osses R centres t&ere)

#n a national leCel@ t&e: &aCe 1( !roduction !lants@ but onl: in 7 oD t&em t&e: ensemble t&e fnal !roduct) #n t&e ot&er 6 t&e: Iust!roduce !arts oD t&e Ce&icle suc& as c&assis@ engines@ mec&anicalea!anese industr: and also t&eautomobile industr:)

5. 1A%(OE%ONO1I%:

#n order to anal:se t&e macroeconomic Dactors t&at ma: aGect t&esuccess oD Dailure oD an: com!an:@ =e =ill use t&e */ anal:sis) /&is anal:sis =ill &el! us see =&at eternal Dactors are aGecting

/o:ota@ and &o= t&is auto ma%er &as been able to oCercome an:!ossible inconCeniences)

SWOT

/&e s=ot anal:sis consists oD strengt&s@ =ea%nesses@ o!!ortunitiesand t&reats) /&e strengt&s and =ea%nesses are used as an internalanal:sis oD t&e com!an:@ =&ereas t&e o!!ortunities and t&reats areused in t&e macroeconomic scale anal:sis)


23/31

). #tren6ths

#tron6 brand ia6e5 /o:ota is %no=n Dor being saDe@enCironmentall: Driendl:@ and oGering durable cars) /o:ota;s brand is

t&e most Calued automotiCe brand in t&e =orld@ Calued at V20 billionand sold in more t&an 170 countries)(a!id inno7ation ca!abilities: /&e culture oD /o:ota is strongl:Docused on innoCating constantl:) *ne !rooD is t&at t&e: =ere t&e frstto !roduce in mass and sell &:brid Ce&icles@ as =ell as t&e frst autocom!an: to introduce 9anban@ 9aizen and /otal ualit: ManagementK/ML s:stems)(i6ht i85 /o:ota &as t&e rig&t mi oD !roducts Dor t&e mar%et itserCesQ it uses good mar%et segmentation@ accurate !ositioning andtargeting =orld=ide)Industr" leader: /&e frst com!an: to introduce /M and leanmanuDacturing =as /o:ota and is still one oD t&e most !roftablemanuDacturers in t&e =orld@ alt&oug& man: ot&ers =ere ca!able oD co!:ing its manuDacturing s:stem@ &aCing &ad Dor a long time t&elo=est manuDacturing and !roduction costs =orld=ide) #t is no=ada:st&e industr: leader in !roduction and sales)/lobal su!!l" chain5 /o:ota &as a global su!!l: c&ain t&at is Cer:eHcient and mec&anised@ =&ic& !ermits t&e com!an: to reduce costsand enables resilience and mar%et'based ris% minimization)

/reen cars de7elo!ent leader5 /o:ota =as one oD t&e !ioneers inselling &:brid and eHcient cars) /&e: =ere a=are oD t&e mar%et needoD doing enCironmentall: Driendl: cars@ as !eo!le are Cer: concernedabout +* emissions and Duel'eHcienc:)#tron6 brand !ortfolio5 /o:ota oGers around 70 diGerent carmodels under its name brand) ue to t&is@ it is able to satisD: a =iderrange oD customers as =ell as increasing its brand a=areness) Priusand +orolla are /o:ota;s ags&i! models)

&. 9eanesses

*ittle !resence in eer6in6 arets: /o:ota &as t&e &ig&estmar%et s&are in >a!an@ . and Euro!e) ?o=eCer@ emerging economiesas +&ina or #ndia count Dor a small !ercentage oD /o:ota;s sales)+&ina@ Dor eam!le@ &as no=ada:s t&e largest automobile mar%et@t&ereDore it is diHcult to com!ete =it& ot&er automa%ers t&at do &aCe!resence t&ere) *ne eam!le is M@ t&at &as a &uge mar%et s&are in+&ina)

#ecrec": /&e com!an:;s culture oD secrec: is a =ea%ness t&atreduces res!onse times in addressing emerging !roblems)

2


24/31

%lais5 *Cer t&e !ast De= :ears@ /o:ota &ad some large'scale Ce&icleclaims) #n 006@ /o:ota recalled 6 million Ce&icles and in 01Q 7@42million cars) /&is Dacts damage t&e frm;s brand as =ell as &aCingfnancial re!ercussions)

To"ota hierarchical or6ani;ational structure5 /&is structure limitsmaimum eibilit: oD regional o!erations)

3. O!!ortunities

%onsuer needs are chan6in65 As =e %no=@ consumer needs areconstantl: c&anging due to ne= tec&nologies or ne= =a:s oD liCing) /&ereDore@ /o:ota see%s to satisD: a larger amount oD consumers b:introducing constantl: ne= car models)/reen 7ehicle !rootion: No=ada:s@ consumers are more a=are oD t&e air !ollution and negatiCe eGects t&at Ce&icles !roduce) /&egreen&ouse eGect is increased b: emissions oD large


25/31

t&e :en is a!!reciated against ot&er currencies@ /o:ota =ill &aCe lo=er!rofts)Decreasin6 fuel !rices) Alt&oug& Duel !rices tend to increase@ =e&aCe e!erienced alread: recentl: some &eaC: Duel Price decrease@

and t&ere is a &ig& !robabilit: t&at t&is =ill &a!!en again as mores&ale gas is been etracted) /&ereDore@ Duel'eHcient &:brid andelectric cars =ill become less attractiCe to cost conscious consumers@=&ic& are indeed t&e main customer grou! Dor /o:ota;s Prius model) /&is is a t&reat@ as =e mentioned beDore t&at /o:ota Prius model isone oD t&e ags&i! models oD /o:ota)(a< aterial costs. Ra= material !rices are Cer: im!ortant toautomobile manuDacturers because ra= metals are t&e maincom!onent in Ce&icle manuDacturing) /&ereDore@ &ig&er !rices in ra=materials mean &ig&er costs and lo=er !rofts Dor /o:ota)#tron6 co!etition) +om!etition in t&e automobile sector isconstantl: gro=ing) For eam!le@ M =&o is becoming Cer:com!etitiCe aDter its reorganisation@ and 8 grou!@ =&o is isconstantl: gro=ing@ are some oD t&e intense com!etitionmanuDacturers t&at /o:ota &as to Dace)En7ironental re6ulations. oCernments and oHcial entities li%eEPA are constantl: tr:ing to im!roCe enCironmental regulations@ ands!eciall: no=ada:s aDter t&e 8 scandal &a!!ened@ ne= emissionstandards introduced b: t&e goCernment =ill re


26/31

Political Factors

#n 166@ t&e Euro!ean mar%et o!ened its barriers) #n ot&er =ords@ allt&e tariGs and


27/31

0olsetta@ and 8 /uareg)

?ONDA

?onda is a >a!anese Multinational +om!an: incor!orated on 4e!tember 164 =it& its &eada!anL#ts main !roducts are ?onda +iCic@ Accord@ and +R8 )

/ENE(A* 1OTO(#

M is an American automobile com!an: incor!orated in 160) #ts&ead oHce is located at etroit@ Mic&igan K.AL) #ts more !o!ularbrands are +&eCrolet and ?olden)#ts main !roducts are5 ACeo@ *!tra@ and +ommbador)

FO(D

Ford is an American multinational =it& its ?ead oHce at earborn@Mic&igan)K.AL #t =as incor!orated on >une 1(@ 1602)#ts MaIor Products are5 Ford Mustang@ Ford E!lorer @ and FordMondeo)

From t&e !reCious com!etitors oD /o:ota@ =e =ill com!are our

com!an: =it& Ford@ =&ic& is t&e main com!etitor no=ada:s)

Ford is t&e Dourt&'largest automotiCe com!an: in t&e =orld in terms oD sales@ selling cars on ( continents) /&e car brands under Ford com!an: are Ford@ Mercur:@ ,incoln and8olCo)As an !oint in DaCour oD /o:ota@ =e &aCe to sa: t&at since t&e mid'60;sFord continuall: loses signifcance in t&e American mar%et@ &o=eCer@CCer t&e same !eriod@ it steadil: increases its s&are in t&e Euro!ean

mar%et) /&is is mainl: due to &ig& labor costs in t&e .))@ &ig&e!enditure on &ealt&care in t&e .))@ strong trade unions in t&e .))K&ig& !ension commitmentsL@ and strong economic gro=t& in lo=ercombustion cars)#n DaCor oD Ford@ =e can sa: t&at it is more economic t&an /o:ota interms oD5

• ominance oD large cars@ in !articular .8s and Pic% u!s)• Ra!id uctuations in oil !rices and legislators striCing to reduce

consum!tion oD materials led to reorganization)•

Restructuring oD t&e t&ree !roduction lines Dor !roduction oD more economic models in Euro!e KMondeo@ Focus etc)L

7


28/31

• Recentl: Ford is tr:ing to ma%e more economic engines in allt&eir models)

• #n 006 t&e: launc&ed 4 &:brid models based on tec&nolog:leased Drom /o:ota@ =&ic& tells us t&at t&e: are some&o=

Dollo=ing t&e /o:ota model)*n t&e ot&er &and@ /o:ota =as t&e biggest carma%er in t&e =orld in006 Kselling more t&an 7)" million carsL@ =&ic& !ositions it oCer Ford) /&e main mar%ets =&ere it o!erates are >a!an and Nort& America@ butrecentl: =e can see a strong gro=t& in Asian and out& Americamar%ets@ as =e said beDore)As =e &aCe mentioned beDore@ one oD t&e %e: !oints to /o:ota;ssuccess &as been t&e deCelo!ment oD &:brid cars) /&e: =ere one oD t&e frst ones to launc& an &:brid car !roduction line@ alt&oug& t&e:latel: leased its tec&nolog: to Ford)No=ada:s@ &:brid /o:ota Prius line@ re!resents a!!roimatel: 72O oD all &:brid Ce&icles sold in t&e .)) o Dar in t&e .))@ /o:ota &as soldmore t&an 1@000@000 &:brid cars)MoreoCer@ /o:ota is also manuDacturing electric cars =it& lit&ium'ionbatteries@ called t&e /o:ota Plug'?8)

)). OPE(ATIONA*+#T(ATE/I%+1A(ETIN/:

#n order to anal:se t&e mar%eting enCironment oD /o:ota@ =e =ill!roceed to anal:se t&e mar%eting mi@ =&ic& s&o=s us t&e strategiesused =&en interacting =it& its target mar%et)As =e %no=@ /o:ota is one oD t&e leading frms in t&e globalautomotiCe industr:@ and t&ereDore t&ere is a =ide range oD consumer!reDerences inside t&eir target@ as =ell as great diCersit: oD local orregional mar%et conditions) /&e mar%eting mi is useDul Dor organizingt&is Cariations) /o:ota started as a local business in 1627 and &asgro=n into a leading global com!an: oD t&e automotiCe sector) At!resent it o!erates in all regional mar%ets ece!t Mongolia and some

!arts oD ADrica and Middle East) /&e mar%eting mi is com!osed b:!roduct@ Price@ !romotion@ and !lace)

). Product:

/o:ota &as a =ide range oD !roducts =&ic& are t&e out!uts Dor t&eirtarget) ?ere are t&e !roduct lines in /o:ota;s !roduct mi5

• /o:ota automobiles• ,eus automobiles• elcab series


29/31

• Marine !roducts• Engines• !are !arts and accessories

#nside eac& oD t&ese sections t&ere are also a great Cariet: oD modelsand t:!es)#nside t&is !roduct mi@ /o:ota automobiles are t&e most !o!ular) /&en =e &aCe ,eus automobiles@ =&ic& are luur: !roducts Drom t&ecom!an:) /&e elcab series are a s!ecial %ind oD Ce&icle@ t&ese are /o:ota automobiles =&ic& are modifed Dor old !eo!le and !eo!le =it&disabilities) *n t&e ot&er &and@ t&e also manuDacture engines@ :ac&ts@and s!are !arts and accessories Dor automobiles and marine !roducts) /&is last !art oD t&e mar%eting mi tells us t&at /o:ota is able to reac&a =ider amount oD mar%et and to reduces mar%et'based ris%s t&roug&a diCerse !roduct mi)

&. Place+Distribution

/&e !lace or distribution determines t&e !&:sical !lace =&erecustomers can access t&e !roducts) /&e main !laces Dor distributing /o:ota;s !roducts are dealers&i!s@ and t&is is =&ere most transactionsta%e !lace) ?o=eCer@ t&ere are also t&e retailers@ as an o!tion in /o:ota;s distribution strateg:) ome retailers li%e Dor eam!le Wautosu!!l: stores; sell ot&er !roducts Drom /o:ota@ li%e accessories ors!are !arts) /&is !art oD t&e mar%eting mi s&o=s t&at /o:ota relies&eaCil: on dealers&i!s to sell its !roducts to t&e target mar%et)

3. Prootion

All t&e tactics oD mar%eting communications are coCered b: t&e!romotion strateg:) /&is !art oD t&e mar%eting mi res!onds to &o=t&e com!an: communicates =it& t&e targeted mar%et) /&e !romotionactiCities@ used b: t&e frm are5

1 Personal selling• AdCertising

• Public relations

• ales !romotion

• irect selling

6


30/31

/&e most releCant element oD !romotion used b: /o:ota is !ersonalselling t&roug& dealers&i!s; sales !ersonnel@ =&o !ersonall: !romote!roducts to !otential bu:ers)

econdl:@ t&e: use adCertising on diGerent %inds oD media@ li%einternet@ /8@ ne=s!a!ers@ etc) /o:ota also !romotes its !roducts t&roug& !ublic relations@ li%e t&eMeal Per ?our !rogram t&at donates Dood to Food Ban%@ or t&e /o:ota /oget&erreen !rogram =&ic& su!!orts enCironmentalinitiatiCes) /&e good t&ing about t&ese !ublic relations actiCities ist&at t&e: create a !ositiCe brand image) Furt&ermore@ sales !romotionare also used t&roug& s!ecial deals@ alt&oug& it is less common) /&e:also use direct selling Dor cor!orate clients)B: using suc& a =ide range oD !romotion c&annels@ t&e: !roCe to &aCea com!re&ensiCe strateg: Dor !romoting its business and !roducts)

$. Price

As /o:ota &as a =ide range oD !roducts de!ending on t&e t:!e oD customer or model@ t&e: oGer a =ide range oD !rices) /&ereDore@ t&efrm combines Mar%et'oriented !ricing =it& 8alue'based !ricing) /&e mar%et'oriented !ricing strateg: is used to determine !rices

based on mar%et conditions as =ell as com!etitor;s !rices) /&is!ricing strateg: is used in t&e maIorit: oD /o:ota !roducts@ li%e Doream!le truc%s and sedans)NeCert&eless@ /o:ota also uses Calue'based !ricing Dor &ig&'end ormore e!ensiCe !roducts@ suc& as t&e Prius and ,eus cars) /&is isuseDul because it enables t&e com!an: to set !rices based on t&eactual and !erceiCed Calue oD t&e !roduct)B: using t&is !rice strategies@ /o:ota s&o=s us t&at t&e: are able todetermine t&e !rice leCels based on t&e !erce!tion oD t&e customersand mar%et conditions)

%onclusions

e &aCe seen t&at all t&e com!anies ma: &aCe legal issues anddra=bac%s in t&eir liDec:cle@ but /o:ota@ =it& its !rinci!les andinCestments ac&ieCed to oCercome all t&e bad situations) e mustta%e into account t&at /o:ota at frst =as not eCen an automotiCecom!an:@ and no=ada:s is t&e second largest automotiCe com!an:KaDter eneral MotorsL at a =orld=ide leCel)

e &aCe seen t&at t&e !olitical stabilit: does not de!end on /o:ota@but on t&e countr: =&ere /o:ota !roduces@ moreoCer@ eCer: com!an:

20


31/31

can c&ose in =&ic& countr: to establis&@ so /o:ota mig&t &aCe somecontrol oCer !olitical stabilit:) Furt&ermore@ t&e: &aCe to c&ec% t&ela=s and regulator: com!liances oD eCer: countr: constantl: in orderto reduce costs)A main !oint oD t&e com!an:@ are t&e em!lo:ees) /o:ota ta%es care oD

t&em@ and t&e: are &a!!: KsatisDaction surCe:L@ so t&is means t&att&e !roductiCit: oD t&e em!lo:ees mig&t increases due to =or%ingsatisfed)

AXAE .N P*+* E /. PAR/EE

(eferences

http://www.toyota-global.com

www.Toyota.com

http://marketrealist.com/2014/04/investors-guide-lead-automobile-

manufacturers-financing/

http://www.sec.gov/rchives/edgar/data/10!4"1#/00011!$12"1014%%#$/d20f.ht

m

http://www.abc.net.au/news/2014-02-10/toyota-to-pull-out-of-australia-

sources/"2"0114

http://www.toyota.co.'p/en/about(toyota/facility/toyota(kaikan/museum/facilities.

html

http://newsroom.toyota.co.'p/en/corporate/companyinformation/worldwide

http://www.economicmodeling.com/wp-

content/uploads/200)/02/emsi(siteselectionworkforcewhitepaper-final.pdf

http://www.statista.com/statistics/2!41!2/number-of-toyota-employees/

http://www.wikiwealth.com/swot-threat:toyota-motors:political-risk
http://www.toyota-global.com/http://www.toyota.com/http://marketrealist.com/2014/04/investors-guide-lead-automobile-manufacturers-financing/http://marketrealist.com/2014/04/investors-guide-lead-automobile-manufacturers-financing/http://www.sec.gov/Archives/edgar/data/1094517/000119312510146673/d20f.htmhttp://www.sec.gov/Archives/edgar/data/1094517/000119312510146673/d20f.htmhttp://www.abc.net.au/news/2014-02-10/toyota-to-pull-out-of-australia-sources/5250114http://www.abc.net.au/news/2014-02-10/toyota-to-pull-out-of-australia-sources/5250114http://www.toyota.co.jp/en/about_toyota/facility/toyota_kaikan/museum/facilities.htmlhttp://www.toyota.co.jp/en/about_toyota/facility/toyota_kaikan/museum/facilities.htmlhttp://newsroom.toyota.co.jp/en/corporate/companyinformation/worldwidehttp://www.economicmodeling.com/wp-content/uploads/2008/02/emsi_siteselectionworkforcewhitepaper-final.pdfhttp://www.economicmodeling.com/wp-content/uploads/2008/02/emsi_siteselectionworkforcewhitepaper-final.pdfhttp://www.statista.com/statistics/294192/number-of-toyota-employees/http://www.wikiwealth.com/swot-threat:toyota-motors:political-riskhttp://www.toyota-global.com/http://www.toyota.com/http://marketrealist.com/2014/04/investors-guide-lead-automobile-manufacturers-financing/http://marketrealist.com/2014/04/investors-guide-lead-automobile-manufacturers-financing/http://www.sec.gov/Archives/edgar/data/1094517/000119312510146673/d20f.htmhttp://www.sec.gov/Archives/edgar/data/1094517/000119312510146673/d20f.htmhttp://www.abc.net.au/news/2014-02-10/toyota-to-pull-out-of-australia-sources/5250114http://www.abc.net.au/news/2014-02-10/toyota-to-pull-out-of-australia-sources/5250114http://www.toyota.co.jp/en/about_toyota/facility/toyota_kaikan/museum/facilities.htmlhttp://www.toyota.co.jp/en/about_toyota/facility/toyota_kaikan/museum/facilities.htmlhttp://newsroom.toyota.co.jp/en/corporate/companyinformation/worldwidehttp://www.economicmodeling.com/wp-content/uploads/2008/02/emsi_siteselectionworkforcewhitepaper-final.pdfhttp://www.economicmodeling.com/wp-content/uploads/2008/02/emsi_siteselectionworkforcewhitepaper-final.pdfhttp://www.statista.com/statistics/294192/number-of-toyota-employees/http://www.wikiwealth.com/swot-threat:toyota-motors:political-risk

Toyota Final Project

Documents