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27 Things Your Referral Program Needs To Win
Ivan Kirigin [email protected]
@ikirigin
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1 / 27 set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin [email protected] @ikirigin
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2 / 27 measure happiness
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NPS via promoter.io
Ivan Kirigin [email protected] @ikirigin
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3 / 27 sharable tracking link
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4 / 27 reflect invite status
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5 / 27 symmetric bonus
Ivan Kirigin [email protected] @ikirigin
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6 / 27 avoid money
Ivan Kirigin [email protected] @ikirigin
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7 / 27 don’t be a downer
Avoid telling people they’ve earned $0 or 0 credits
Ivan Kirigin [email protected] @ikirigin
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8 / 27 call out the link
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9 / 27 add social sharing
Ivan Kirigin [email protected] @ikirigin
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10 / 27 email
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11 / 27 bulk email
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12 / 27 local messaging services
Ivan Kirigin [email protected] @ikirigin
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13 / 27 customize landing pages by inviter
Ivan Kirigin [email protected] @ikirigin
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14 / 27 Deep link to custom mobile landing pages
Ivan Kirigin [email protected] @ikirigin
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15 / 27 streamline registration by invitee
Ivan Kirigin [email protected] @ikirigin
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16 / 27 track sharing source
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17 / 27 find comparable metrics
participation rate = senders / actives
spread rate = recipients / sender
click rate = clicks / recipient
registration rate = registrations / click
product: registrations / actives
viral coefficient
Ivan Kirigin [email protected] @ikirigin
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19 / 27 test custom messages
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20 / 27 test positioning
Give a Widget get a Widget
Get extra Widget free
Give the gift of Widgets
Go anywhere, stay for less!
Refer friends, get $X off your next Widget
Get credit
Ivan Kirigin [email protected] @ikirigin
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21 / 27 prompt in the product flow
Ivan Kirigin [email protected] @ikirigin
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22 / 27 suggest invites
Ivan Kirigin [email protected] @ikirigin
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23 / 27 top funnel == repeat messaging
Ivan Kirigin [email protected] @ikirigin
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24 / 27 reminders of invitation status
Ivan Kirigin [email protected] @ikirigin
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25 / 27 give credits for alt invite channels
Ivan Kirigin [email protected] @ikirigin
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26 / 27 expect fraud
Ivan Kirigin [email protected] @ikirigin
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27 / 27 test flows
Ivan Kirigin [email protected] @ikirigin
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28 / 27 track others
Ivan Kirigin [email protected] @ikirigin
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Ivan Kirigin !
[email protected] !
@ikirigin