Ryan Fujiu | @ryanfujiu | WMD 2014 How To Leverage Your Product To Discover New Growth Channels
[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels
Jan 27, 2015
Ryan Fujiu, Product Lead of User Growth, Lyft
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![Page 1: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/1.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
How To Leverage Your Product To Discover New Growth Channels
![Page 2: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/2.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
![Page 3: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/3.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
I always need more.
![Page 4: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/4.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
![Page 5: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/5.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
How do you get there?
![Page 6: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/6.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
GROWTH
Existing channels
New channels
![Page 7: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/7.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Optimizing existing channels
![Page 8: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/8.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
What do Airbnb, WhatsApp and Instagram have in common?
![Page 9: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/9.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
![Page 10: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/10.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
![Page 11: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/11.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
![Page 12: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/12.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
![Page 13: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/13.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Want to align your product with the channel?
![Page 14: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/14.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
1. Identify your growth channels
![Page 15: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/15.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
2. Talk to your users
![Page 16: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/16.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
3. Build / optimize your product
![Page 17: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/17.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
&
![Page 18: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/18.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
![Page 19: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/19.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
![Page 20: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/20.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
![Page 21: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/21.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
(woah)
![Page 22: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/22.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Now what?
![Page 23: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/23.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Use case frequency
![Page 24: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/24.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
High frequency
![Page 25: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/25.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Low frequency
![Page 26: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/26.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
![Page 27: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/27.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
GROWTH
Existing channels
New channels
![Page 28: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/28.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
![Page 29: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/29.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Your usecase is a unique!
![Page 30: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/30.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
![Page 31: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/31.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
![Page 32: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/32.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
![Page 33: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/33.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
![Page 34: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/34.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
![Page 35: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/35.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
![Page 36: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/36.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
Thought exercise
![Page 37: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels](https://reader033.cupdf.com/reader033/viewer/2022051400/54c738174a7959f4208b4632/html5/thumbnails/37.jpg)
Ryan Fujiu | @ryanfujiu | WMD 2014
How does your product get better with each friend (co-worker) who
joins?
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