5 Ways to Hack The Candidate Experience

5 Ways To HackThe Candidate

Experience

Katrina Kibben, RecruitingDaily.com - @KatrinaKibben

What We’ll Cover

1. How to make your jobs easy to find.2. How to apply UX to online recruiting.3. How to audit your online application process. 4. How to use social networks to build relationships

(and your recruiting reputation).5. How to measure and maximize ROI.

250,000

Source: US Dept of Commerce

Finding Waldo1. Job title and

description 2. Do a search3. Google Trends 4. Findability

Hack #1: Findability

Source: FrugalRecruiter.com

My Test

1 in 5Job

SeekersSource: Jibe

Source: Findly

50%Source: RPO Associate

Hack #2: Snag It

UX Test 1: Over Yonder CTA

UX Test 2: Mobile Check

43%10%

Source: Candidate Experience Awards

UX Test 3: Rule of 10

UX Test 4: Grandma Test

UX Test 5: Trust Buttons

56%Source: Candidate Experience Awards

Hack #3: Follow-Up E-mail

• Say Thanks• Set Expectations• Create A Timeline• Be Human• Be Social

86%Source: Jobvite

Expectation vs Reality

Live Poll

• What social media channels are you using?– LinkedIn– Twitter– Facebook

Hack #4: Facebook

43%Source: Me

Digital Experience Measurements

• Bounce rate• Traffic by source• Network growth• Average session duration• Clicks

Hack #5: Use A Dashboard

http://rdaily.co/canexpdash

That’s A Wrap – Here’s Your Hacks

1. Improve your findability with keywords2. Use pop-ups to capture e-mail addresses3. Send follow up e-mails4. Create talent communities on Facebook5. Dashboard your metrics vs your metrics

Want This Presentation?

• Check out RecruitingWebinars.com.

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@[email protected]

Questions?

Tweet me @KatrinaKibben

any time