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5 Ways A Mobile Strategy Can Save Retailers Money

May 09, 2015

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Mobile

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With 83% of top retailers providing at least one mobile offering, retailers who fail to engage via mobile are finding themselves playing catch-up. Some retailers haven’t reached a level of complete comfort allocating budget for a mobile strategy, but they haven’t stopped to consider the fact that mobile can actually save money.

Need some convincing? Check out these 5 ways mobile can save retailers money:

  • 2014

    GPSHOPPERMobile Solutions for Retailers and Brands

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    5 Ways Mobile Saves Money

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    1) No More Plastic

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    Retailers can spend more than $500,000 each year producing loyalty and credit cards for their customers

  • Plastic

    5

    Mobile

    Everything in one place

    No plastic cards or paper receipts to worry about

    Saves retailers money from creating loyalty cards

    Easy payment

    Unorganized receipts and rewards

    Less probability of customer making a transaction

    More probability of cards getting lost or stolen

    GPSHOPPER 2014 ALL RIGHTS RESERVED

    Comparison of Plastic vs. Mobile

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    2) Rewards via Push

  • By pushing rewards to customers, they are more likely to make a spontaneous purchase, rather than worrying about a paper coupon.

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    Only 8% of consumers wait or ignore a push notification before checking it.

    ExactTarget

    Rewards sent by push notification are opened 8x more than those sent via e-mail.

    Search Engine Journal

  • 3) Hitting the Bullseye

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  • Retailers can trigger incentives to reach current or prospective customers based on

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    Location

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    Demographics

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    Purchase Patterns

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    and Search History

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    4) Better Branding & Customer Loyalty

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    61% of people have a better opinion of brands when they oer a good mobile experience.

    Latitude

    57% of people wont recommend a company with a poor mobile experience.

    Search Engine Journal

    Better Mobile Experience

    Better Opinion of Brand

    Word of Mouth Marketing

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    5) Dynamic Digital

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    Nuffin$2.79

    GPSHOPPER 2014 ALL RIGHTS RESERVED

    Swap expensive merchandise displays

    and physical structures for Bluetooth Low Energy (BLE) beacon technology

    Engage with consumers directly on their

    smartphones

    Personalize a unique in-store shopping experienceexclusive to each customer

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    61% of people have a better opinion of brands when they oer a good mobile experience.

    Latitude

    57% of people wont recommend a company with a poor mobile experience.

    Search Engine Journal

    Better Mobile Experience

    Better Opinion of Brand

    Word of Mouth Marketing