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5 Ways A Mobile Strategy Can Save Retailers Money
May 09, 2015
With 83% of top retailers providing at least one mobile offering, retailers who fail to engage via mobile are finding themselves playing catch-up. Some retailers haven’t reached a level of complete comfort allocating budget for a mobile strategy, but they haven’t stopped to consider the fact that mobile can actually save money.
Need some convincing? Check out these 5 ways mobile can save retailers money:
Need some convincing? Check out these 5 ways mobile can save retailers money:
2014
GPSHOPPERMobile Solutions for Retailers and Brands
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5 Ways Mobile Saves Money
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1) No More Plastic
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Retailers can spend more than $500,000 each year producing loyalty and credit cards for their customers
Plastic
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Mobile
Everything in one place
No plastic cards or paper receipts to worry about
Saves retailers money from creating loyalty cards
Easy payment
Unorganized receipts and rewards
Less probability of customer making a transaction
More probability of cards getting lost or stolen
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Comparison of Plastic vs. Mobile
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2) Rewards via Push
By pushing rewards to customers, they are more likely to make a spontaneous purchase, rather than worrying about a paper coupon.
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Only 8% of consumers wait or ignore a push notification before checking it.
ExactTarget
Rewards sent by push notification are opened 8x more than those sent via e-mail.
Search Engine Journal
3) Hitting the Bullseye
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Retailers can trigger incentives to reach current or prospective customers based on
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Location
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Demographics
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Purchase Patterns
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and Search History
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4) Better Branding & Customer Loyalty
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61% of people have a better opinion of brands when they oer a good mobile experience.
Latitude
57% of people wont recommend a company with a poor mobile experience.
Search Engine Journal
Better Mobile Experience
Better Opinion of Brand
Word of Mouth Marketing
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5) Dynamic Digital
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Nuffin$2.79
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Swap expensive merchandise displays
and physical structures for Bluetooth Low Energy (BLE) beacon technology
Engage with consumers directly on their
smartphones
Personalize a unique in-store shopping experienceexclusive to each customer
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61% of people have a better opinion of brands when they oer a good mobile experience.
Latitude
57% of people wont recommend a company with a poor mobile experience.
Search Engine Journal
Better Mobile Experience
Better Opinion of Brand
Word of Mouth Marketing
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