5 unequivocal truths of branding The effects of well-managed brands on your business
5unequivocal truths of
brandingThe effects of well-managed brands on your business
introduction
A well-managed brand derives from a product or service delivery truth.
Each following point is an unequivocal truth of well-managed brands.
1 Well-managed brands are resource multipliers.
commands premium pricing
increases productivity and loyalty
reduces cost of entry
sustains differentiation
Thewell-managed
brand{
A well-managed brand…Command premium pricingImprove supplier/channel terms
A well-managed brand…Lower staff turnoverIncrease productivity and loyalty
General & Administrative
A well-managed brand…
Golf shoes w/ TW endorsement – clothes, apparel – balls, irons, woods
Reduce cost of entryinto new categories
A well-managed brand…Sustain differentiationOvercome commoditization
2 Well-managed brands positively affect business performance.
3The effects on the brand,and the effects of the brand
should be key inputs to business decisions.
4Well managed brands contribute to business success.
a key part of business strategy
a reflection to company culture
relevant to customer needs
differentiated from competition
planned and executed holistically &
consistently
regularly assessed and measured
Well-managedbrands are}
5The well-managed brand starts with the CEO.
Thank you!
Please contact:Aaron [email protected]