Web management or web governance? Whatever you call it, your web team will work better together if they agree on a few top principles of website design and operation. Gerry McGovern's Customer Carewords partnership received nearly 1,000 responses in late 2012 to a survey asking people to select their top 5 web management principles from 44 options. Open the presentation to discover the top principle that everyone agreed upon, from web editors and content creators to IT folk to web managers and more.
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Bob Johnson Consulting, LLC 1
5 TOP WEB MANAGEMENT PRINCIPLES: ACHIEVE CONSENSUS WITHIN YOUR ORGANIZATION
Bob Johnson, Ph.D.President, Bob Johnson ConsultingPartner, Customer Carewords, Ltd
J.Boye Web & Intranet ConferencePhiladelphia, PAMay 6-9, 2013
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AS WE START TODAY…
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Lisa Welchman
• “The good is that time has passed and there are clear norms being established for what an organizational digital presence is comprised of—even if new ideas are cropping up every day.
• “The bad is that there’s a mess to clean up.”• From “Three Digital Governance
Challenges” at http://bit.ly/Y2238M
On the current state of digital affairs since 1995…
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Chaos to control and change… The original is at http://xkcd.com/773/
• Large-Scale• Activity… 2M unique visitors or 8M page impressions per month• Complexity… transactions, log-ins, video, audio, flash etc. • Size… People (15) hours for design, production, maintenance etc.
• Mid-Scale• Activity… 500K unique visitors or 1M page impressions per month• Complexity… similar to large-scale but less of it; no transactions• Size… 8 people to produce content, design, and code
• Small-Scale• Static site w/ no transactions; simple navigation; 1 to 2 people can
Rate each activity, 1 to 10 (best)…Name the person responsible…
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Rate each activity, 1 to 10 (best)…Name the person responsible…
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Reporting the results… activities• What was the total score for 22 activities?• What were the scores for individual activities?• Create three activity rating lists
• Governance activities w/ 8 to 10 points• Governance activities w/ 5 to 7 points• Governance activities w/ 1 to 4 points
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Reporting the results… responsibility• Create two “responsible person” lists
• Governance activities where you know the person responsible• Governance activities where you don’t know who is responsible
• The end result…• You have a base line to evaluate whether or not you have a
functioning “web governance” system• Compare & discuss differences among members of the team.
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3rd: Audit resources• People
• Numbers, skills, responsibilities, time available, evaluation
• Tools• Do people have the tools to do their jobs?
• Processes• Are procedures/standards documented? Is there an
update plan?• Budget
• Does it cover people & tools? Does it reflect future plans?
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STRENGTHENING A WEB GOVERNANCE TEAM…
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Create a functional model…Robert Jacoby at http://bit.ly/Zv0Iph
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FIRST IN THE FUNCTIONAL MODEL…“The right people in the right places.”
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AGREE ON WORKING PRINCIPLES…• Visitor experience comes first• Less is best… less code, less features• Design first, develop second• Constant improvement, innovation• http://www.landmarkgroup.com/blog/2011/07/thoughts-on-buil
CREATE A ROADMAP…• Look ahead 12 to 14 months…• Prioritize what’s most important …• Outline projects w/ start and finish dates• http://blog.xcentium.com/2012/11/web-governance-co