5 surprisingly simple ways to show customers you care
Jul 14, 2015
87%Of consumers say they want a meaningful relationship with businesses.
Source: 2014 Edelman Trust Barometer
87%Of consumers feel businesses succeed at building meaningful relationships.
Source: 2014 Edelman Trust Barometer
17%
1In the age of data analytics
and mass mailing lists, customers can feel like they
have no identity.
Too much work? Crunch the numbers for a startup team of 5:
10 minutes per email 1 email per person 5 emails per day
25 emails per week 100 emails per month
That’s not bad at all.1
don’t end up like this guy though
Too much work? Crunch the numbers for a startup team of 5:
10 minutes per email 1 email per person 5 emails per day
25 emails per week 100 emails per month
That’s not bad at all.1
The important thing about feedback is showing your
customers it mattered, whether or not you
implement it. 2
3 *sometimes that takes a while.
Issues aren’t resolved when the product is fixed. Issues
are resolved when your customers are happy again.*
Example: Geckoboard tells stories about their customers and
celebrates the unique character of every one.
1 Check in with your customers personally. 2 Ask for feedback (and take it seriously). 3 Follow up with customers after resolving issues. 4 Use social to engage, not to talk about yourself. 5 Celebrate your customers’ success.
So get started now…
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5 surprisingly simple ways to show customers you care
by
Dominic Hung (@dom_hung) +
The GoSquared Team (@GoSquared)