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19 Ways to Get More Customers Online brought to you by NerdyGirl Writers
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Page 1: 19 Ways To Get More Customers Online

19 Ways to Get More Customers Online

brought to you by NerdyGirl Writers

Page 2: 19 Ways To Get More Customers Online

In today’s world of reaching the world without having to leave your living room, engaging

potential customers is crucial to a business.

We live in a new world where everything can be bought and sold from the comfort of our homes, so having a STRONG ONLINE PRESENCE is a MUST.

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To build a successful business you need extend your brand identity and marketing

strategy into the digital world.

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Here are 19 PROVEN ways to help you build a solid reputation and

presence online, which gets YOU more customers.

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Your Website

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1. Build an Effective Website:

● Is your website easy to navigate?

● How hard is it to find crucial information?

● Do you have a clear call-to-action?

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2. Create a Company Blog:

● SEO: Higher chances of getting onto the first page of search engines

● Customer Outreach: Solving problems for potential customers

● Customer Retention & Referrals: Draw your existing customer base back to you by publishing useful content

● Reputation: Establishes YOUR authority in YOUR industry

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3. Nurture (and Grow) Your Email List:

● Create engaging and personalized messages that draw customers BACK to you.

● Make the reader feel special & cared for

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4. Create a Sales Funnel:

● Create a special piece of exclusive content and offer it for free in exchange for an email address

● Prove that you are worthy of a potential client's attention

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Getting Social

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5. Establish Effective Presence on Social Media:

● Curate engaging content

● Engage with your customers

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6. Do Some Social Listening:

● Know when people are talking about you

● Know when conversations relevant to your industry are happening on Social Media and participate in them.

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7. Don’t Forget Pinterest:

● Does each one of your blog posts feature at least one Pinterest friendly image?

● Did you install that Pin It button for easier sharing?

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8. Use LinkedIn as a Source for New Leads:

● Join relevant LinkedIn groups and participate in conversations

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Cultivate Relationships

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9. Make Friends With Influencers:

● Comment regularly on THEIR posts

● Share THEIR content

● Engage with THEM on Social Media

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10. Publish Expert Roundups:

● Use other’s authority to your advantage

● Establish your authority in the field by connecting

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11. Feature Others’ Content:

● Tag them on Social Media when you share their content

● Add your own personal endorsement of the content

● Be generous, be different, and be memorable

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12. Don’t Forget Your Existing Network:

● Provide them with useful tips & other quality content

● Reach out & say HI from time to time

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Other Ways To Promote

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13. Create & Publish Helpful/Entertaining Videos:

● You can use your phone or computer’s built in camera to capture videos

● Videos are an excellent way to boost SEO

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14. Try Podcasting:

● Connect with influencers by interviewing them or featuring them

● Check out libsyn.com to see how easy it is to get started

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15. Promote Your Blog Using Syndication Services:

Try out the following services:

● Outbrain● Zemanta

● SimpleReach

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16. Create Infographics:

● Infographics make it easier to process large amounts of data in a visually appealing way

● These are also shared a lot on Pinterest & other Social Media

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Advertise With Paid Ads

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17. Advertise on Social Networks:

● Almost every platform offers a paid advertising plan

● Paying for ad space circumvents the evolving Social Media algorithms

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18. Experiment With AdWords:

● Use Google’s unique method to get in front of potential customers

● Google provides businesses the option to pay for clicks which which means you only pay when someone clicks on your ad

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And Most Importantly...

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BeHuman

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19. Be Human:

● Create a spirit of HONESTY

● Everything you publish online has to be consistent

● Use a headshot as a profile photo rather than a logo– because people like working with people they feel like they know, not

faceless corporations

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Need a hand with all of this?

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