Jimmy Chandler @uxprinciples about.me/jimmychandler www.uxprinciples.com https://www.linkedin.com/in/jimmychandler [email protected]5-Star User Experience: What Going Out To Eat Teaches Us About UX Design Presented at: The New York Code + Design Academy November 18, 2015 #5StarUX
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5-Star User Experience: What Going Out To Eat Teaches Us About UX Design
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Jimmy Chandler @uxprinciples about.me/jimmychandler www.uxprinciples.com https://www.linkedin.com/in/jimmychandler [email protected]
5-Star User Experience: What Going Out To Eat Teaches Us About UX Design
Presented at: The New York Code + Design Academy November 18, 2015
Jimmy is an independent UX Architect who works with his clients to solve complex problems by designing user-friendly and effective websites and mobile apps. His clients have included Fortune 500 companies, startups, government agencies, and non-profits. Jimmy is a frequent organizer, volunteer, coach, and speaker for UX Camp, IXDA, UXPA, Startup Weekend, and other organizations and events.
Leader in the UX Community
Engagement Channels
Frustrations
Poor design upsets me. I get frustrated with technology easily, as I know many people do. So I can empathize with their plight, and I try to help my clients delightfully engage their customers rather than make them angry.
iPhone 6 MacBook Pro 15”
iPad 3, Kindle
Podcasts, Spotify, Youtube
TV (Roku, Broadcast, no Cable)
What Matters MostLeast Most
Design
Least Most
People’s Needs
Least Most
Technology Platform
B.A. in GovernmentCollege of William and Mary
18 yrsIndustry Experience
Jimmy Chandler | UX Principles
Image Courtesy of Shutterstock
Photo courtesy Maya Jackson
Crunchy Lobster, Spicy Tuna, and Yellowtail and Scallion Rolls, Ichiban Sushi, McLean, VA
Most Important To You
Lobster Ravioli, Fiola, Washington, DC
Food
Service
People
Most Important
• Food quality (tasty)
• Smell and cleanliness
• Cost (value)
• Respect our requests
• Atmosphere/Noise Level
• Easy to get to (parking, transit)
• Accessible
Managing Expectations
Photo courtesy Julie Riederer Nine Types of Lasagna at Tommy Lasagna
First Rule of UXYou cannot not communicate. Every behavior is a kind of communication.
Paul Watzlawick’s First Axiom of CommunicationSource: http://52weeksofux.com/tagged/week_1
• Decide on a restaurant (research) • Make a reservation (phone, Opentable) • Arrive, ask for a table • Wait in the bar • Seating • Greeting, drinks? • Read menu, listen to specials • Order • Drink, eat, converse • (text/email) • Wait staff asks if everything’s ok
• Decide on a restaurant (research) • Make a reservation (phone, Opentable) • Arrive, ask for a table • Wait in the bar • Seating • Greeting, drinks? • Read menu, listen to specials • Order • Drink, eat, converse • (text/email) • Wait staff asks if everything’s ok
• Decide on a restaurant (research) • Make a reservation (phone, Opentable) • Arrive, ask for a table • Wait in the bar • Seating • Greeting, drinks? • Read menu, listen to specials • Order • Drink, eat, converse • (text/email) • Wait staff asks if everything’s ok
“To be on a guest’s side requires listening to that person with every sense, and following up with a thoughtful, gracious, appropriate response.”
Dany Meyer, Setting the Table
Photo Courtesy Julie Riederer, Popcorn Soup at wd~50
Hospitality
How the delivery of a product makes its recipients feel.
Photo Courtesy Julie Riederer, Popcorn Soup at wd~50
Photo Courtesy Julie Riederer, Popcorn Soup at wd~50
Hospitality = delightful and engaging
What Do UX Designers Do?
Photo Courtesy Julie Riederer, Popcorn Soup at wd~50
Hospitality = delightful and engaging
Photo Courtesy Julie Riederer, Popcorn Soup at wd~50
“To be on a guest’s side requires listening to that person with every sense, and following up with a thoughtful, gracious, appropriate response.”
Dany Meyer, Setting the Table
EmpathyThe ability to understand and share the feelings of another.
aka Emotional Empathy
— Indi Young, author of Practical Empathy
Cognitive EmpathyAn intent to understand another person: how they think, what their guiding principles are, what their reactions are…and how those reactions are different from your own
— Indi Young, author of Practical Empathy
InsightThe capacity to gain an accurate and deep intuitive understanding of a person or thing.
Mental Models“an explanation of someone's thought process about how something works”
Facebook reduced deactivation rate by 7% by changing the deactivation screen to note how your friends will no longer be able to keep in touch with you (with photos of selected friends)
Source: Stephen P. Anderson, Seductive Interaction Design
Related Reading• Aarron Walter, Designing for Emotion
• Whitney Hess, So you wanna be a user experience designer — Step 2: Guiding Principles, http://whitneyhess.com/blog/2009/11/23/so-you-wanna-be-a-user-experience-designer-step-2-guiding-principles/