49689538 Marketing Logistics

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MEANING OF LOGISTICS MEANING OF MARKETING LOGISTICS AIMS IMPORTANCE LOGISTICS FUNCTIONS MARKETING LOGISTICS PLANNING 3PL OBJECTIVES DECISION AREAS CONCLUSION


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Derive from German word Loger

to supply,to support

Narrowly ,it means movement of goods but itis much more than physical handling ofgoods. It includes other functions as well likepurchasing, plant location, plant layout &even disposal of wastes .


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Logistics is strategically managing theprocurement and movement of goods &storage of inventory in all forms

Logistics is the delivery of the requiredgoods, at required place, at required time ,inrequired state & to the required personefficiently.


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Marketing logistics involves planning,implementing & controlling the physical flowof goods and services and related informationfrom point of origin to the point ofconsumption to meet customer requirementsat a profit.


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Marketing logistics addresses

not onlyoutbound distributionbut alsoinbound distribution andreverse distribution .


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Efficient delivery of goods at the leastoperational cost to the organization

Build effective customer relationships

Provide right product to rightcustomers in right place at the right time


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Helps manager to find efficient way to delivervalues

Helps company to maintain their competitiveadvantage

it provides wider availability of alternativesto maintain cost& service standards

It provides various functions such as

procurement ,inward transport, warehousing,recycling & return and waste disposal etc.

Helps service provider to control inventory


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It is very complex process because it includesmany functions:

Transportation

Warehousing Stock control

Order picking

Material handling

Return & waste disposal function


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Step 1: Decide the companys valueproposition to its customers

Step 2: Decide the channel design & networkstrategy for reaching the customer

Step 3: Develop operational executionStep 4: Implementing the solution


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It is denoted as 3PL or TPL. It is a firm that provides a one stop shop

service to its customers of outsourcedlogistics services for part, or all of theirsupply chain management functions.


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To provide better customer services To reduce cost

To increase sales

To establish differential advantage over rivals To develop communication system

To increase reputation


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Orderprocessing

Materialhandling

InventoryControl

Ware-housing

Transport-ation

MarketingLogistics


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Transport is the physical means wherebyproducts are transferred from the places ofproduction to the places of consumption.Modes of transport:-

Rail transportRoad transportWater transportAir transportPipelines


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WarehousingStorage involves the making of proper

arrangements for retaining the goods inperfect state till they are needed by theconsumers & are to be taken to the market.

Inventory ManagementInventory control is an important part of thecost of production. An efficient system ofmaterial control will lead to a significantreduction in production cost.


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Material HandlingIt as a human activity is as old as mankind. Itis understand at every stage of logisticsactivity namely , during production storage transport & packaging processes.Order ProcessingIt is considered as the key to customerservices & satisfaction. It includes receiving,recording, filling & assembling of productsfor dispatch.


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Marketing logistics must be derived frombusiness strategies, rather than solely fromcost considerations. The logistics systemmust be information intensive & establish

electronic links among all the significantparties.


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49689538 Marketing Logistics

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