4 th ACTION Meeting with a Marketing Manager As a matter of fact there is not an accurate definition of I.M. In brief, the I.M includes un contractual.

4th ACTIONMeeting with a Marketing Manager

As a matter of fact there is not an accurate definition of I.M.

In brief, the I.M includes un contractual strategies of promotion and communication. E.g advertisement on

TV is an contractual mean of promotion but the social media network is an uncontractual mean of

promotion

It is truth that we are confused about the

notion of innovative marketing (I.M).

Really what does it mean?

Which are the main products and services of your firm?

Our firm creates innovative software solutions which minimize the administrative cost of information regard to the logistics of firms.

Who are the main clients of your company?

Our clients are middle sized and luxury hotels as well as

restaurants and wholesale chains

Do you plan and practice strategy of

promotion about your products?

We give more emphasis to promote our brand name and products through the internet. So we use internet

promotional tools like the “Search Engine Optimization”

Is it useful to increase the promotional expenses in this

difficult business environment?

I think that we should not cut out the promotional expenses in periods of depression. Those expenses are the communication

channel between company and the market. We don’t forget that “big crisis make big chances”.