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4 Steps to Give Your Computer Consulting Marketing a New SPIN (Slides)
Jul 14, 2015
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SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
4 Steps to
Give Your Computer
Consulting Marketing
a New SPIN
Creative Commons Image Source: Flickr BUILDWindows
SPHomeRun.com
SPIN stands for
“Situation-
Problem-
Implication-
Need/Payoff”
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It’s a Simple 4-Step
Process That Can
Be Easily Adapted
for Marketing
Messages
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Sketch Out the
Business Context
With Brief
Information on the
Client and Goals
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Describe the
Difficulty
Experienced or
Opportunity Out of
Reach for the Client
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State the Negative
Impact of the
Situation on the
Client’s Business
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Give a Short
Description of the
Need, and the Clear
& Precise Benefits
Experienced
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You Could Then
Complete This
Piece of Computer
Consulting
Marketing With
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Just a Few Words
on the Solution
That Turned the
“Need/Payoff”
Benefits into Reality
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If You Use any
Other Acronyms
like SPIN in
Marketing,
Which Are They?
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Have You Modified
or Expanded on
Any For Your Own
Purposes?
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Tell Us About
Them in the
COMMENTS
Section Below
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
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