3a. Making television accessible – what is in scope and out ...gmail.com Tutorial on Audio Visual Media Accessibility (New Delhi, India, 14-15 March 2012) 1 © Peter Olaf Looms 2012

© Peter Olaf Looms 2012New Delhi, India, 14-15 March 2012

3a. Making television accessible – what is in scope and out of scope?

Peter Olaf LOOMSChairman ITU-T FG AVA

[email protected]

Tutorial on Audio Visual Media Accessibility (New Delhi, India, 14-15 March 2012)

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mailto:[email protected]

mailto:[email protected]

© Peter Olaf Looms 2012

Check list Target Groups

Value Proposition

Access Options

Proposed Approach

Work Flows & Resources

Costs

Incentives, Sanctions

Business Models

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Check list Target Groups

Stakeholders

Access Options

Proposed Approach

Work Flows & Resources

Costs

Incentives, Sanctions

Business Models

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ContentWhat does this tutorial cover?

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MediaApproaches for TV usabilityApproaches for TV Access services


OutcomesWhat will I be able to do?

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Answer some of these questions:What does the term “media” mean?What can we do to improve TV usability?How can we improve accessibility by offering access services?


What do we mean by media?

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It depends on who we ask...



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Media = STORAGE media



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Media = RECEIVERS or DEVICES



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Media = DISTRIBUTION NETWORK



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Media = RECORDED WORKS



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Media = Content


Media

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content(“work”)

distribution(transmission)

production& exchange

reception(decoding)

use


Activity 3: The need for accessible TV content

Work in pairs.Discuss the accessibility of the following 5 examples.In each case is accessibility......Need to Have?...Nice to Have?

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What does “TV content” mean?

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content(“work”)

What about accessibilityhere?- Need to have?- Nice to have?

TV series

EPG

Parental guide

Emergencyalert

Advert



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Content category Need to have

Nice to have

TV series

Electronic Programme GuideParental guidance screen

Emergency alert

TV advertisement



What are your conclusions?

What points are worth noting?

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What does “TV” mean?

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content(“work”)



reception(decoding)

use



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content(“work”)



reception(decoding)

use

TV setComputerLap-top

SmartphoneComputer tablet

Main screen/second screen

Remote controlKeyboard

Touch interfaceSpeech recogition

Eye tracking



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content(“work”)



reception(decoding)

use



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content(“work”)



reception(decoding)

use

Digital TVTerrestrial

CableSatellite

Hybrid Broadcast/InternetInternetFixed lineWirelessMobile

2.5 G3 G4 G



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content(“work”)



reception(decoding)

use



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content(“work”)


productionand exchange

reception(decoding)

use

DiscoveringSelectingWatchingEnjoying

being......aware

... informed...educated

...entertainedSharing

CritiquingMashing up

Creating


TV: the metaphor of a fruit machine

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content(“work”)



reception(decoding)

use

24© Peter Olaf Looms 2012

InternationalTelecommunicationUnion

#1. Focus on tv usability

Get editorial and production teamsto review their current practices

with a specialist


25© Peter Olaf Looms 2012


The programme was givena make-over in 2011

© Peter Olaf Looms 2012 26


TV drama aims to be more naturalDiscuss intelligibility



Barrier-Free Digital Television 25 May 2011 European Commission


Get editorial and production teamsto review their current practices

with a usability specialist27



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CRTC tells broadcasting industry to turn down the volume on loud television commercials

OTTAWA-GATINEAU, September 13, 2011 — Today, the Canadian Radio, television and Telecommunications Commission (CRTC) announced that broadcasters must control the loudness of TV commercials by September 1, 2012.

If action is possible in countrieslike Canada and Belgiumwe can do it elsewhere.



Barrier-Free Digital Television 25 May 2011 European Commission


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Is radio the key pilar of disaster management?

What about TV and mobiles when there is a natural disaster?

Massive destruction after factory explodes


Discuss the way in which disabilities are portrayed in the media

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A programme for children about a boy who could live more or less like his sighted friends


A Janela da Alma/Window of the Soul A brazilian doc also on the Internet

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Usability checklists for TV programmes

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(this is for the UK)

- ISL in India



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Activity 4: TV usability

Work in groups.After each example, use the relevant checklist from Tiresia to discuss what can be done to improve TV usabilityReport back to plenum on your findings

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Activity 4: Examples

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Use the checklists to analyse the usability of the images in the Indian version of “Who Wants to be a Millionnaire?”



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You can then check the intelligibility of the audio by using the sample of this programme on YouTube!


Activity 4: TV usabilitypostscript

We can use “the Exclusion Calculator”We can use eye-tracking to see how different viewers cope with a given TV programmeWe will soon be able to simulate different kinds of viewers and identify where they have difficulty when watching TV (Dr. Pradipta Biswas, University of Cambridge).

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Original web pageIndian Railways Passenger Reservation Enquiry


Visual Impairment Simulation(Early Wet Macular Degeneration + Colour Blindness)

Problem: Insufficient Fontsize for links on left hand side


Motor Impairment Simulation(Movement time prediction for elderly user)

Problem: links are too close Users may click the wrong one.


Design Optimization

Original Optimized


Simulation to developbetter interfaces

Users Clusters Simulation


Cambridge Simulator

Dr. Pradipta BiswasUniversity of Cambridge

[email protected]


Activity 4: TV usability

What are your conclusions?

What points are worth noting?

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3a. Making television accessible – what is in scope and out ...gmail.com Tutorial on Audio Visual Media Accessibility (New Delhi, India, 14-15 March 2012) 1 © Peter Olaf Looms 2012

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