Promoting Accessible Broadcasting for Persons with Disabilities Peter Olaf Looms DR (Danish Broadcasting Corporation) [email protected], [email protected]ITU Europe and CIS Regional Workshop on Mainstreaming ICT Accessibility for Persons with Disabilities Odessa, Ukraine, 1-2 November 2010
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Promoting Accessible Broadcasting for Persons with Disabilities Peter Olaf Looms DR (Danish Broadcasting Corporation) [email protected]@dr.dk, [email protected].
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Transcript
Promoting Accessible Broadcasting
for Persons with Disabilities
Peter Olaf LoomsDR (Danish Broadcasting Corporation)
E-inclusivenessCurrent challenges – from awareness to use
AwareAware that access service exists that access service exists
Can find Can find access serviceaccess service
Can use Can use access serviceaccess service
Benefits Benefits from access servicefrom access service
Challenge Solutions
• Look at the four stepping stones from awareness to use
• Demand side goals• Service definition in
terms of what is needed, not which technologies are used (”technology-agnostic service definition”)
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E-inclusivenessCurrent challenges – from awareness to use
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E-inclusiveness Current challenges
Stakeholders and digital television
The blind men and the elephantThe blind men and the elephantThe big picture needs contributions from all stakeholdersThe big picture needs contributions from all stakeholders
Stakeholders and digital television
Subtitles for TV adverts - Subtitles for TV adverts - Think out of the boxThink out of the box
Stakeholders and digital television
Signing for video clips - Signing for video clips - Think out of the boxThink out of the box
Stakeholders and digital television
Consensus is more effective than coercionConsensus is more effective than coercion
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E-inclusiveness Challenges that we should meet
Thank you!
Contact particulars until 31/12
Peter Olaf LoomsDR, Danish Broadcasting CorporationDR MediaStrategy & ProjectsDR-ByenEmil Holms Kanal 20DK-0999 Copenhagen CDENMARK