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From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al. Copyright © 2012. Reproduced with the permission of the author.
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31_ the Marketing Mix and the Product (2012)

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  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.

  • From: Marketing Culture and the arts, 4th Ed. Colbert, F. et al.

    Copyright 2012. Reproduced with the permission of the author.