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The PainThe Pain
● Many photobook applications
The PainThe Pain
● Many photobook applications
● Low functionality for collaboration
The PainThe Pain
● Many photobook applications
● Low functionality for collaboration
● Group-sourcing content currently involves emails, cutting, pasting, uploads, downloads ie: PAINPAIN
The RemedyThe Remedy
● Single entry, customizable user interface, and contribution management tools
The RemedyThe Remedy
● Single entry, customizable user interface, and contribution management tools
● Import tools from all photo management platforms
The RemedyThe Remedy
● Single entry, customizable user interface, and contribution management tools
● Import tools from all photo management platforms
● Export tools to major photo-book making software
The TechnologyThe Technology
● Single Page Rich Internet Application
The TechnologyThe Technology
● Single Page Rich Internet Application
● Web 2.0
The TechnologyThe Technology
● Single Page Rich Internet Application
● Web 2.0● Platform Enabled
The TechnologyThe Technology
● Single Page Rich Internet Application
● Web 2.0● Platform Enabled● Widget Based
The Business Model
● Free for users
The Business Model
● Free for users● Affiliate Commissions
from BookMaking Vendors Average 10%
The Business Model
● Free for users● Affiliate Commissions
from BookMaking Vendors Average 10%
● Value Added to Existing Market, low competition
The Business Model
● Free for users● Affiliate Commissions
from BookMaking Vendors Average 10%
● Value Added to Existing Market, little competition
● Easy acquisition target
Marketing
● VIRAL: One Bookmaker=Multiple Users & Sales
Marketing
● VIRAL: One Bookmaker=Multiple Users & Sales
● Incentivize early users with discounts offset by commissions.
Marketing
● VIRAL: One Bookmaker=Multiple Users & Sales
● Incentivize early users with discounts offset by commissions.
● Aggressive PR campaign targeting consumer periodicals during holiday season
TheThe MarketplaceMarketplace
● Industry analysts: photobook market to grow to $1 billion by 2010 and $390 million in 2008 (PMA Photo Book Report)
TheThe MarketplaceMarketplace
● Industry analysts: photobook market to grow to $1 billion by 2010 and $390 million in 2008 (PMA Photo Book Report)
● Few players provide for outside contributors; none offer bookmaker customization tools
TheThe MarketplaceMarketplace
● Industry analysts: photobook market to grow to $1 billion by 2010 and $390 million in 2008 (PMA Photo Book Report)
● Few players provide for outside contributors; none offer bookmaker customization tools
● Value added feature encourages collaboration over competition
The TeamThe Team
● Sally Hughes Doherty, CEO: Business Development, Public Relations, Graphic Design.
The TeamThe Team
● Sally Hughes Doherty, CEO: Business Development, Public Relations, Graphic Design.
● Nth Penguin, Technology Development Team Highly Advanced Rich Internet Application Development
The TeamThe Team
● Sally Hughes Doherty, CEO: Business Development, Public Relations, Graphic Design.
● Nth Penguin, Technology Development Team Highly Advanced Rich Internet Application Development
● Gerald Hughes, Marketing and Finance. Focus on data-driven marketing strategies.
● Next Key Hires: CFO, CTO
Projections
● Alpha (Iteration 1 & 2) Release: End September 2008
Projections● Alpha (Iteration 1 & 2)
Release: End September 2008
● First Revenues: October 2008
Projections
● Alpha (Iteration 1 & 2) Release: End September 2008
● First Revenues: October 2008
● Beta Release: November 2008
Projections
● Alpha (Iteration 1 & 2) Release: End September 2008
● First Revenues: October 2008
● Beta Release: November 2008
● Breakeven: February 2009
Financials
● $200 in seed capital● $120 on development
though Iteration 3 and first revenue
● Projected Revenue 2008: $111,900
● Projected Revenue 2009: $3,438,000
2008 2009 2010 2011
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Revenue
Unit Totals
IdeaWarz Key Points
● Relatively low requirement for seed funding
IdeaWarz Key Points
● Relatively low requirement for seed funding● Short timeline to first revenues
IdeaWarz Key Points
● Relatively low requirement for seed funding● Short timeline to first revenues● Short timeline to breakeven
IdeaWarz Key Points
● Relatively low requirement for seed funding● Short timeline to first revenues● Short timeline to breakeven● Ideal M&A candidate
IdeaWarz Key Points
● Relatively low requirement for seed funding● Short timeline to first revenues● Short timeline to breakeven● Ideal M&A candidate● Accessibility and product appeal to all
demographics works well for VenCorps PR and recruitment purposes.
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