3 Ways to Re-Engage Your App Users

3 WAYS TO RE-ENGAGE YOUR APP USERS

THE TRUTH: THE ONLY THING WORSE THAN YOUR APP NOT BEING DOWNLOADED IS YOUR APP NOT BEING USED.

THE STATS: 60% OF APPS ARE NEVER DOWNLOADED 20% OF APPS ARE USED ONCE 80% OF APPS ARE ABANDONED AFTER ONE MONTH

CHECK THE ANALYTICS

3 QUESTIONS: >IS THERE A SCREEN WHER USERS CONSISTENTLY EXIT BUT SHOULDN’T BE?

> DO YOU HAVE A HIGH ABANDONMENT RATE AT THE REGISTRATION SCREEN?

>ARE THERE PARTS OF YOUR APP THAT ARE NOT BEING USED BUT SHOULD BE?

WITH GOOGLE ANALYTICS CODE INSTALLED IN YOUR APP, YOU CAN TRACK IN-APP BEHAVIOUR AND HELP ANSWER THESE QUESTIONS AND IDENTIFY DROP-OFF POINTS

OVERCOME THE REGISTRATION HUMP

WAYS TO RESOLE REGISTRATION ABANDONMENT

>USE A SOCIAL MEDIA ACCOUNT FOR QUICK LOG-IN LIKE FACEBOOK AND TWITTER

> GIVE LIMITED ACCESS BEFORE REGISTRATION SO USERS KNOW WHAT YOUR APP IS

>IDENTIFY THE BENEFITS OF REGISTERING AND HOW USERS’ PERSONAL DETAILS WILL BE USED

GET FEEDBACK

INTERACTION WITH USERS

>HAVE USERS REVIEW THE APP IF POSSIBLE

> ASK USERS FOR FEEDBACK IF YOU HAVE THEIR CONTACT INFORMATION AND MAKE SURE YOU NOTE THEIR FEEDBACK WILL BE USED TO IMPROVE THE APP FOR THEM

THIRD PARTY USER TESTING

>USERTESTING.COM ALLOWS YOU TO CHOOSE ANONYMOUS TESTERS, ASK THEM QUESTIONS AND SEE VIDEO OF HOW THEY USED YOUR APP

> YOU’RE ABLE TO SEE THINGS YOU MAY NOT HAVE CAUGHT DURING DEVELOPMENT, LIKE FUNCTIONALITY ISSUES OR GLITCHES

DON’T FORGET!

APP REMARKETING

>USES DISPLAY AND SEARCH ADVERTISING TO PROMPT USERS

> REMINDS USERS ABOUT YOUR APP AND ITS BENEFITS

>ENCOURAGES USERS TO COMPLETE AN ACTION LIKE REGISTRATION

>RECOMMENDS FEATURES AND EXTRAS

MEASURE RE-ENGAGEMENT RESULTS REGULARLY >FREQUENCY OF USE

>FREQUENCY OF DESIRED ACTIONS

>COMPLETION OF GOALS IN-APP

>CHANGERS TO THE USER JOURNEY

>REVIEWS – ARE THERE ANY MORE POSITIVE COMMENTS?

RE-ENGAGEMENT IS NOT A ONE-OFF ACTIVITY, AND YOU SHOULD REVIEW ON A REGULAR BASIS TO COLLECT AS MUCH FEEDBACK AS POSSIBLE TO HAVE CONTINUAL IMPROVEMENT

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