How to Engage Facebook Users Lisa Marie Wark, MBA @LisaMarieWark www.LisaMarieWark.com www.BuyYourApp.com
Oct 28, 2014
How to EngageFacebook Users
Lisa Marie Wark, MBA@LisaMarieWark
www.LisaMarieWark.comwww.BuyYourApp.com
Founder/Owner: Lisa Marie Wark & Assoc.
Affiliated Associations
Founding Member: Medical Spa AssociationMember: International Spa Association
Public Member: Nevada State Board of Dental Examiners
“Social Media is the BIGGEST shift since the
Industrial Revolution” – Erik Qualman, Socialnomics
“The OLD way of advertising is no longer working….
Like it used to….”
Social Media: What it means to YOUR Medical Practice
Big, important difference: Traditional media = one-
way communication Billboard, print ad,
commercial, “talking at”
Social media = interactive dialogue Blogging, engaging, sharing,
commenting, “talking with”
4
def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.It refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Social Media IS NOT
A fadA replacement for traditional advertisingThe first step and only stepThe magic bulletFREEA monologue/Sales Pitch about YOU
Social Media IS
A Democratization of Marketing, a powerful new venue to integrateEngagement in conversation with your patients.Going where your patients already are or where they want to beTime-consumingListening and dialogue… All about THEM
What is Social Media?
For the Healthcare Industry TRUST is Key
The most three most trusted forms of advertising are: Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS
The question is, how do we engage a patient to influence others?
Word-of-Mouth Goes Virtual
750 million users
The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and
Amazon combined.
Average age is 38
#2 visited site (after Google)
The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.
THAT STATS
EVERYDAY – Respond to inquiries, add fans, post on other pages, share links.
WEEKLY – Feed your blog posts.
Use the paid advertising
Friend pages are for individuals; Fan pages are for businesses.
Don't sell, sell, sell
Lighten up
How to Facebook?
• Each Facebook user spends on average 15 hours and 33 minutes a month on the site
• More than 250 million people access Facebook through their mobile devices
• More than 2.5 million websites have integrated with Facebook
• 30 billion pieces of content is shared on Facebook each month
• 96% of Millennials have joined a social network
• One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
• People spend 700 billion minutes per month on Facebook
Facebook Engagement
Objectives:
1. Increase Your Reach – Fan base
2. Foster a Network of Followers & Champions/Influencers
3. Extend Opportunities of Engagement by Asking Questions
4. Identify Real Trends by Listening to conversations
5. Shape conversations about medicine
Purchasing Profiles
CLIENT #1: Targets women who are a little more racey, sexy, new money, realtors, cocktail waitresses, Vegas club scene. I found some blogs where you can grab imagery that explains the lifestyle....
Purchasing Profiles
CLIENT #2 - Men and women who need helping shedding weight. They need to be inspired and motivated... The lifestyle is moms, professionals, - Really anything on this tumblr page you can use... Feel free to change it up and use before and after photos as inspiration.
CLIENT #3 - Women who want flawless skin... Really pushing the mommy makeovers and anything the Sciton laser does along with the Rejuvapen... Not sexy, more clinical medical concierge marketing profile... More medical, informational, more authority, lots of before and after photos from the sciton laser bbl forever young, bbl bare... maybe 1 post out of 10 on healthy eating or food for beauty...
Purchasing Profiles
CLIENT #4 They have a huge hispanic patient base. Mainly because the doctor is hispanicThey love everything latin.. Brazilian Butt lifts are a big seller for him. So beautiful latin women with that body type is perfect. They also do skin tightening and have the Viora reaction machine... They like the sexy latin look - lifestyle – imagery.
CLIENT #5 As you know they are really pushing the spa- look... Lots of spa imagery, relaxation, beauty ... The flowers the more zen feel. The doctor is very old school as well. So as much zen mixed with beauty imagery..
.
Questionable AppropriateAppropriate
PROFESSIONAL PROFILE
Daily Posting Strategy
Fan Engagement
•187 Reach•10 Likes•1 Comment•2 Shares
•Total Fan Base•>350 Fans
Fan Engagement
•1,086 Reach•25 Likes•3 Comments
•Total Fan Base•>250 Fans
DAILY QUOTES BEAUTY, INSPRIATIONAL, UPLIFTING
Facebook Engagement
Objectives:
1. Increase Your Reach – Fan base
2. Foster a Network of Followers & Champions/Influencers
3. Extend Opportunities of Engagement by Asking Questions
4. Identify Real Trends by Listening to conversations
5. Shape conversations about medicine
Unicorn Medical Weight Loss & MediSpa
Slideshare.net
SocialMediaToday.com
Jeff Bullas’ Blogger
Medical Sculpturing & Gyn Care
Neilsen
And, of course, Blogs, Facebook, LinkedIn, Twitter, and Youtube.
Additional Resources
Lisa Marie Wark, MBA@LisaMarieWark
www.LisaMarieWark.comwww.BuyYourApp.com