3 strands of market

UNIVERSAL AND MARKETING

Katy PerryKaty Perry is an artist on Capitol records, a subsidiary of Universal Music group. She is a worldwide known singer. This shows that her marketing, publicizing and advertising is very effective.

PublicityRaising awareness about the artist’s image or new

album/single. The record label does not pay for this. For example Katy Perry could appear on a chat show or

magazine to talk about her latest album.

Advertising

• Advertising is the record label directly selling the product or album the artist has made. An example for Katy Perry is an advert on the tube. This is effective as millions of people use the tubes everyday so lots of people will see it.

Promotion

• Promotion is a partnership/sponsorship with another company. This is where a company synergizes with another with a different target audience. An example of Katy Perry’s is her adverts for “Popchips”