3-1 Market Potential, Market Market Potential, Market Demand, and Market Share Demand, and Market Share Chapter Three • Various forms of Market Demand and Opportunities • Market Potential and Growth • Product Life Cycle • Marketing Mix and Market Share Performance • Market Share and Development Metrics
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3-1 Market Potential, Market Demand, and Market Share Chapter Three Various forms of Market Demand and Opportunities Market Potential and Growth Product.
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Transcript
3-1
Market Potential, Market Market Potential, Market Demand, and Market ShareDemand, and Market Share
Chapter Three
• Various forms of Market Demand and Opportunities
• Market Potential and Growth
• Product Life Cycle
• Marketing Mix and Market Share Performance
• Market Share and Development Metrics
3-2
Market DefinitionMarket DefinitionNarrow vs. Broad Market Focus
3-3
Market OpportunitiesMarket OpportunitiesVertical vs. Lateral Market Demand
3-4
Market PotentialMarket Potential
Market Penetration vs. Market Demand
= Current Market DemandMaximum Market Demand
Market Development Index (MDI)
3-5
Five Forces of Market Five Forces of Market PotentialPotential