2K Event Summary – 2014

Championship Rounds • Madison Square Garden

SYRACUSE • TEXAS • CALIFORNIA • IOWA

November 20-21, 2014

benefiting Wounded Warrior Project2K CLASSIC

THE 2K CLASSIC IS PRODUCED BY: THE GAZELLE GROUP | 475 WALL STREET | PRINCETON, N.J. 08540 | GAZELLEGROUP.COM

2014 Event Summary

2KClassic.com | 1 @2KClassic

SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ..................................................... 3

EVENT HISTORY AND INFORMATION - Tournament Bracket ............................................................................................ 9 - Did You Know .......................................................................................................10 - Results and Awards............................................................................................. 11 - Demographics of College Basketball .................................................................18 - Event Demographics ...........................................................................................19 - Madison Square Garden .....................................................................................20

ADVERTISING & PROMOTION - Summary of Newspaper, Radio, Television and Direct Marketing ....................21 - Samples of Advertisements and Ticket Inserts ............................................... 23

MEDIA EXPOSURE - In-Game Television Exposure .............................................................................31 - Commercial Units ..............................................................................................59 - Supplemental Exposure .....................................................................................63

ON-SITE EXPOSURE & PROMOTIONS - 7th and 8th Avenue Marquees ...........................................................................65 - In-Arena Exposure ..............................................................................................66 - Customized Promotions ....................................................................................68 - Game Ball Deliveries .......................................................................................... 70 - On-Court Presentations ...................................................................................... 71 - Sponsor Recognition ......................................................................................... 72 - Court Time .......................................................................................................... 73 - Post Game Awards Presentation ........................................................................74

PRE-GAME HOSPITALITY - Photographs ....................................................................................................... 75

PRESS COVERAGE - Summary of Media Exposure .............................................................................77

SUMMARY OF CONTENTS


STATUS- Title sponsor designation and category exclusivity. - “2K Classic benefiting Wounded Warrior Project” will be the official name of the

event and will be incorporated into the Event logo.- The Event name or logo will appear in the following locations: - A decal will appear at center court or near center court (depending on the exisiting markings on the court). - A decal will appear on each baseline on the court during the Championship Rounds. - All advertising and promotional activities done by Gazelle, the participating schools, Madison Square Garden, etc. - Decals on backboard supports - Press backdrop - Event merchandise - Mobile application - Press releases and media kits - Tickets and hospitality invitations - Official game ball - Use of the Event logo. - An event representative will serve as a liaison to coordinate the implementation and activation of the sponsorship. - An in-depth qualitative and quantitative summary of the sponsorship will be provided following the event.

The Texas Longhorns defeated the Cal Bears to win the 2014 Championship.

SPONSORSHIP BENEFITS

4 | 2KClassic.com @2KClassic


TELEVISION EXPOSURE- During each nationally televised game, 2K will receive four (4) :30 second commercial units and four (4) minutes of unobstructed “in-game” television exposure on the courtside signage system.- Opening and closing billboards during each nationally televised game.- Full entitlement of each televised broadcast including all graphic, audio and promotional mentions.- Inclusion in all of ESPN’s promotion and coverage of the Event (e.g. promotional announcements, SportsCenter, ESPNEWS, etc.). - The 2K logo will appear in the following locations: - Two (2) court decals - Backboard support decals - Bench chairbacks - Press backdropONLINE EXPOSURE- Exposure and link on the Event website.

RADIO EXPOSURE- Twenty (20) sixty-second commercial units on a high profile sport talk radio station in the New York Metropolitan area. Each commercial unit is divided with thirty seconds of content dedicated to 2K and thirty seconds dedicated to the promotion of the Event.ADDITIONAL MEDIA EXPOSURE- The 2K name and/or logo is included in all promotional and advertising materials and activities (i.e. print, radio, and television advertising, venue signage, posters, press kits, press releases, mobile application, public address announcements, tickets, invitations, etc.).



ON-SITE EXPOSURE- “In-arena” exposure on the courtside digital signage.- Four (4) public address announcements per game.- Four (4) mentions per game on the videoboard and digital ribbon signage.- Four (4) mentions per game on the matrix board.- Two (2) on-site displays in each arena. - Daily mentions on the 7th and 8th Avenue marquees outside Madison Square Garden and Penn Station beginning one month prior to the Event (three per hour from 6 a.m. to midnight) and any other marquees available at Regional Rounds.- The opportunity to involve coaches in advertising and promotional activities in association with the event, including use of coaches’ likenesses and/or in-person appearances.- The opportunity to develop a customized marketing program to leverage 2K’s sponsorship investment.- The opportunity to make an on-court presentation to a representative of Wounded Warrior Project.- The opportunity to create a halftime or timeout on-court promotion.- The opportunity for an employee or customer to deliver the “game ball” prior to the tip off of one of the games.- Entitlement of the Championship Trophy and the opportunity to have a 2K representative present the trophy following the Championship Game.- The right to use game footage and photographs of the Event for promotional purposes.

Courtside LED signage shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.



MOBILE APPLICATION- Logo and link on the home page.- Logo and link in the sponsor section.- Banner advertisements with links located throughout the application.- 2K dedicated section which includes a company profile, videos, and links. The “Links” Section includes a link to the 2K website and NBA 2K15 mobile app.

TICKETS AND HOSPITALITY- Forty (40) courtside tickets to each night of the Event.- Forty (40) invitations to the Hospitality Reception (Championship

Rounds only).- One banner at the Hospitality Reception (Championship Rounds only).

A Hospitality Reception is held during the Championship Rounds at Madison Square Garden’s Club Bar & Grill.


EXPOSURE IN OTHER GAZELLE EVENTS2K will receive the following benefits at two separate Gazelle-owned college basketball tournaments:

One (1) :30 commercial unit per game and two (2) minutes per game of unobstructed in-game television exposure on the courtside LED signage during the following games:

Legends Classic: 1. November 17: Oregon vs. Detroit 2. November 18: VCU vs. Toledo 3. November 24: Michigan vs. Oregon 4. November 24: Villanova vs. VCU 5. November 25: VCU vs. Oregon (Consolation) 6. November 25: Villanova vs. Michigan (Championship)

Gotham Classic: 1. December 20: NC State vs. West Virginia 2. December 20: Richmond vs. Pepperdine



TOURNAMENT BRACKET


- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN2. Additionally, two Regional Round games aired on ESPNU and three more were shown on ESPN3. The Pac-12 Network televised two games nationally and The Longhorn Network televised one game nationally, meaning all 12 games were available on a national basis.

- Since 2010, the average rating on ESPN2 of the 2K Classic is .41, well above the average of .30 for colleg basketball on ESPN2.

- John Saunders, Dick Vitale, Len Elmore, and Jeff Goodman served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.

- The 2K Classic was the most highly attended early-season college basketball event in the country, attracting over 130,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 11,500 fans.

- The 2014 2K Classic was the third in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains.

- The Event has featured four eventual national champions – Connecticut (2014), Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 60 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March.

- In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Iowa, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.

Dick Vitale and John Saunders were the broadcast team for two of the four Championship Round games at Madison Square Garden in NYC.

DID YOU KNOW???


Championship Rounds

Regional Rounds

November 21Championship GameTexas 71, Cal 55Consolation GameSyracuse 66, Iowa 63

November 21SemifinalsTexas 71, Iowa 57Cal 73, Syracuse 59

2014 All-Tournament Team Jonathan Holmes (Texas) - MVPJavan Felix (Texas)David Kravish (Cal)Aaron White (Iowa)Chris McCullough (Syracuse)

Texas accepts the Championship Trophy after defeating the Cal Bears at Madison Square Garden.

Syracuse Regional November 14Syracuse 89, Kennesaw State 42November 16Syracuse 65, Hampton 47

Austin RegionalNovember 14Texas 85, North Dakota State 50November 16Texas 85, Alcorn State 53

Berkeley Regional November 14Cal 91, Alcorn State 57November 16Cal 93, Kennesaw State 59

Iowa City Regional November 14Iowa 90, Hampton 56November 17Iowa 87, North Dakota State 56

Fargo SubregionalNovember 21Hampton 82, Alcorn State 69North Dakota State 68, Kennesaw State 55November 22Kennesaw State 83, Alcorn State 80North Dakota State 74, Hampton 66

2014 2K CLASSIC Benefiting WOUNDED WARRIOR PROJECT

SubRegional Round

EVENT HISTORY


Championship Rounds

Regional Rounds

November 22Championship GameUConn 59, Indiana 58Consolation GameBoston College 89, Washington 78

November 21SemifinalsUConn 72, Boston College 70Indiana 102, Washington 84

2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)

UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Mad-ison Square Garden.

Bloomington Regional November 12Indiana 73, LIU Brooklyn 72November 17Indiana 90, Stony Brook 74

Storrs RegionalNovember 14UConn 101, Detroit 55November 17UConn 77, Boston University 60

Boston Regional November 14Toledo 95, Boston College 92November 17Boston College 82, Florida Atlantic 79

Seattle Regional November 14UC Irvine 86, Washington 72November 17Washington 92, Eastern Washington 80

Irvine SubregionalNovember 22Eastern Washington 80, Boston University 68UC Irvine 84, LIU Brooklyn 64November 23Eastern Washington 102, LIU Brooklyn 70Boston University 74, UC Irvine 68November 24Boston University 72, LIU Brooklyn 57UC Irvine 81, Eastern Washington 54

Detroit SubregionalNovember 22Toledo 103, Stony Brook 99Detroit 77, Florida Atlantic 44November 23Stony Brook 67, Florida Atlantic 61Toledo 80, Detroit 78November 24Toledo 94, Florida Atlantic 74Stony Brook 104, Detroit 102 (3OT)

2013 2K SPORTS CLASSIC Benefiting WOUNDED WARRIOR PROJECT

EVENT HISTORY


Championship Rounds

2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)

Championship RoundsNovember 16Championship GameAlabama 77, Villanova 55Consolation GameOregon State 66, Purdue 58

November 15SemifinalsAlabama 65, Oregon State 62Villanova 89, Purdue 81 (OT)

2012 All-Tournament Team Trevor Releford (Alabama)MVP presented by American Airlines

Rodney Cooper (Alabama)JayVaughn Pinkston (Villanova)Devon Collier (Oregon State)A.J. Hammons (Purdue)

Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain, Annie Swanson, Seargent US Army Reserves.

Regional Rounds

Villanova Regional November 11Villanova 80, Marshall 68November 9Villanova 75, UDC 58

West Lafayette RegionalNovember 11Purdue 83, Hofstra 54November 9Bucknell 70, Purdue 65

Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67

Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83

Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63

Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71

Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37

2012 2K SPORTS CLASSIC Benefiting WOUNDED WARRIOR PROJECT

EVENT HISTORY


Championship Rounds

Regional Rounds

November 18Championship GameMississippi State 67, #16 Arizona 57Consolation Game#18 Texas A&M 58, St. John’s 57

November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72

2011 All-Tournament TeamArnett Moultrie (Mississippi St.) MVP presented by American Airlines

Nurideen Lindsey (St. John’s)Kourtney Roberson (Texas A&M)Jesse Perry (Arizona)Dee Bost (Mississippi St.)

Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden.

Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59

Tucson RegionalNovember 9#16 Arizona 67, Duquesne 59November 7#16 Arizona 73, Valparaiso 64

College Station Regional November 9#19 Texas A&M 81, Liberty 59

Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66

Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65

Valparaiso SubregionalNovember 20Valparaiso 84, Duquesne 68UDC 87, Indiana-Kokomo 48November 19Louisiana Tech 81, Akron 76Valparaiso 79, Indiana-Kokomo 48November 18Duquesne 97, UDC 81Valparaiso 62, Akron 59

Akron SubregionalNovember 12Akron 95, Hiram 65

2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER

EVENT HISTORY


2010 - 2K Spots Classic benefiing Coaches vs. CancerMadison Square GardenNovember 18-19, 2010Championship Game#4 Pittsburgh 68, #22 Texas 66Consolation Game#16 Illinois 80, Maryland 76Semifinals#4 Pittsburgh 79, Maryland 70#22 Texas , #16 Illinois 84 (OT)

2009 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 19-20, 2009Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70 Semifinals#24 Syracuse 95, #12 California 73#4 North Carolina 77, #15 Ohio State 73

2008 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 20-21, 2008Championship Game#5 Duke 71, Michigan State 56Consolation Game#4 UCLA, Southern Illinois 60Semifinals#5 Duke 83, Southern Illinois 58Michigan 55, #4 UCLA 52

2007 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 15-16, 2007Championship Game#3 Memphis 81, Connecticut 70Consolation GameOklahoma 69, Gardner-Webb 55Semifinals#3 Memphis 63, Oklahoma 53Connecticut 78, Gardner-Webb 66

All-Tournament TeamAshton Gibbs (Pittsburgh) - MVP

Jordan Williams (Maryland)Demetri McCamey (Illinois)

Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)

All-Tournament TeamWes Johnson (Syracuse) - MVP

Jerome Randle (California)Evan Turner (Ohio State)

Marcus Ginyard (North Carolina)Andy Rautins (Syracuse)

All-Tournament TeamKyle Singler (Duke) - MVP

Kevin Dilliard (Southern Illinois)Darren Collison (UCLA)

Manny Harris (Michigan)Gerald Henderson (Duke)

All-Tournament TeamChris Douglas-Roberts (Memphs)) - MVP

A.J. Price (Connecticut)Blake Griffin (Oklahoma)

Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)

All-Tournament TeamDJ Strawberry (Maryland) - MVP

Kevin Durant (Texas)Drew Neitzel (Michigan State)

Avery Patterson (St. Johns)James Gist (Maryland)

2006 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 17-17, 2006Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. Johns 76SemifinalsMaryland 92, St. Johns 60Michigan State 63, #18 Texas 61

EVENT HISTORY


2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse 81, Texas Tech 46

All-Tournament TeamTaurean Green (Florida) - MVP

Al Horford (Florida)Gerry McNamara (Syracuse)

Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)

2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58

2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66

2002 - AT&T Wireless Coaches vs. Cancer ClassicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71

2001 - IKON Classic benefiting Coaches vs. CancerMadison Square GardenNovember 8-9, 2001Championship GameArizona 75, #6 Florida 71Consolation Game#2 Maryland 82, #16 Temple 74Semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67

All-Tournament TeamHakim Warrick (Syracuse) - MVP

Gerry McNamara (Syracuse)Rodney Carney (Memphis)

Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Mary’s)

Players of the GameTaron Downey (Wake Forest)

Travis Diener (Marquette)Carl Krauser (Pittsburgh)

Jameer Nelson (Saint Joseph’s)

Players of the GameJeremy Hunt (Memphis)Mo Williams (Alabama)

Dwyane Wade (Marquette)TJ Ford (Texas)

All-Tournament TeamJason Gardner (Arizona) - MVP

Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)

Juan Dixon (Maryland)

EVENT HISTORY


2000 - Coaches vs. Cancer ClassicMadison Square GardenNovember 9-10, 2000Championship Game#7 Kansas 82, St. John's 74Consolation Game#17 UCLA 97, #12 Kentucky 92Semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61

1999 - Coaches vs. Cancer ClassicMadison Square GardenNovember 11-12, 1999Championship Game#13 Stanford 72, Iowa 58Consolation Game#1 Connecticut 71, #10 Duke 66 Semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68

1998 - Coaches vs. Cancer ClassicMadison Square GardenNovember 10-11, 1998Championship Game#7 Temple 59, Wake Forest 48Consolation GameIllinois 65, Georgetown 50SemifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49

1997 - Coaches vs. Cancer ClassicContinental Airlines ArenaNovember 11-12, 1997Championship GamePrinceton 38, N.C. State 36Consolation Game#19 Georgia 89, #22 Texas 87SemifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56

1996 - Atlantic City ShootoutAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64

All-Tournament TeamKenny Gregory (Kansas) - MVP

Omar Cook (St. John’s)Keith Bogans (Kentucky)

Drew Gooden (Kansas)Earl Watson (UCLA)

All-Tournament TeamJaron Collins (Stanford) - MVP

Jacob Jaacks (Iowa)Jason Collins (Stanford)

Kevin Freeman (Connecticut)Chris Carawell (Duke)

All-Tournament TeamLamont Barnes (Temple) - MVPRobert O’Kelley (Wake Forest)

Corey Bradford (Illinois)Quincy Wadley (Temple)

Anthony Perry (Georgetown)

All-Tournament TeamBrian Earl (Princeton) - MVP

Luke Axtell (Texas)Kenny Inge (NC State)

Steve Goodrich (Princeton)Ray Harrison (Georgia)

1995 - Atlantic City ShootoutAtlantic City Convention Center

December 9, 1995Penn State 88, Penn 61

LaSalle 68, Marquette 65

EVENT HISTORY


MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN

THE AVERAGE U.S. ADULT.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

COLLEGE BASKETBALL DEMOGRAPHICS


MALE 80%FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17% of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old

EDUCATION 25% completed graduate school 34% completed college 41% completed high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

HOUSEHOLD 15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+

*Information collected from Turnkey Intelligence and on-site survey

EVENT DEMOGRAPHICS


“THE GARDEN”On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.

“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as

THE WORLD’S MOST FAMOUS ARENA.”

“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”

“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”

“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”

- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane

MADISON SQUARE GARDN


TOTAL ADVERTISING IMPRESSIONS: 243,357,009

ADVERTISING IMPRESSIONS

Digital Dates Locations Total ImpressionsESPN.com 11/6-11/16 Run of Site 900,688

NJ.com 10/28-11/21 Sports Pages 440,280

NJ.com Mobile App 10/28-11/21 Mobile 600,208

Behavior and Geo-targeted Ads 10/28-11/21 Internet 942,069

Behavior and Geo-targeted Ads (Mobile)

10/28-11/21 Mobile 450,120

Display Advertising 11/1-11/21 Internet 2,323,677

Facebook Ads 11/1-11/21 Facebook 1,428,329

Facebook Page 1/1-12/31 Facebook 137,706

TheGarden.com 3/9-11/21 Home & Event Page/Calendar 11,092,452

TOTALS 18,215,329

Radio Station Dates Length # of Units Average Listeners Gross ImpactESPN 98.7 11/3-11/21 :60 26 31,140 809,640

ESPN 98.7 11/3-11/21 :30 63 31,140 1,961,820

ESPN 98.7 (live reads) 11/3-11/21 :10 15 31,140 467,100

WFAN 101.9 FM/660 AM (NY) 11/1-11/23 :30 33 64,132 2,116,366

WFAN 101.9 FM/660 AM (NY) 11/1-11/23 :15 15 32,066 480,990

TOTALS 114 189,618 5,935,906

Television Network Households Dates # of Units Viewers Gross ImpactMSG Network 10,909,198 10/28-11/22 64 8,812 563,968

MSG+ 10.909,198 10/28-11/22 124 3,273 405,852

TOTALS 188 12,085 969,820

Out of Home Dates Impressions/Day Total Impressions7th Avenue Marquees 9/25-11/21 1,000,000 57,000,000

8th Avenue Marquees 9/25-11/21 700,000 39,900,000

7th Avenue Arcade Banner 8/4-11/21 600,000 78,000,000

Captivate Networks (Office Elevator) 11/9-11/21 66,854 935,954

TOTALS 2,366,854 218,335,954


Ticketmaster Alert4 e-mails to over 1 million subscribers

totaling 4 million impressions

Madison Square Garden4 e-mails to over 304,400 subscribers

totaling 1,217,600 impressions

American Express1 e-mail to over 1,000,000 subscribers

Gazelle Group Database17 e-mails to 14,000 subscribers

totaling over 238,459 impressions

Groupon Offer1 e-mail to 100,000 customers

LivingSocial1 e-mail to 427,136 customers

Syracuse University2 e-mails to over 40,000 subscribers

totaling 80,000 impressions

University of Texas1 e-mail to 85,000 members

University of California Database1 e-mail to 80,000 subscribers

University of Iowa2 e-mails to 70,000 subscribers

totaling 140,000 impressions

WFAN1 e-mail to 100,000 subscribers

OVER 6.4 MILLION IMPRESSIONS

DIRECT MARKETING


Advertisement that ran in the November 2014 issue of Basketball Times.

ADVERTISEMENTS


Tickets on Sale at the Garden Box Office & Ticketmaster.com

Download the App! “College Hoops Events” @2KClassic

2K ClAssiC benefiting Wounded Warrior Project

Championship Rounds • November 20-21 syracuse • Texas • California • iowa

®

WWP14_MSGBanner_halfsize2.indd 1 7/15/14 5:13 PM

2KSportsClassic.com@2KSportsClassic

Examples of posters, banners, and in-arena ads.

ADVERTISEMENTS


ADVERTISEMENTS

Advertisements that ran in Captivate Networks’ office elevators (above) and at the Mall at Short Hills (below).


Animations that ran as Banner Ads on ESPN.com, NJ.com, behavior and geotargeted websites.

ADVERTISEMENTS


Endpage on commercial unit that ran in the New York metropolitan area on MSG Network and MSG Plus.

ADVERTISEMENTS


Examples of Facebook flash advertisements used to promote the 2014 Event.

ADVERTISEMENTS


ADVERTISEMENTS

2K appeared throughout the Event mobile application on the main screen, a 2K dedicated page, and rotating banner advertisements.


The Event Facebook Page has over 3,000

“Likes.”

The Event Twitter Page

has over 1,100 followers.

SOCIAL MEDIA


Artwork

Texasvs.

Iowa

Syracusevs.

California

Syracusevs.

Iowa

Texasvs.

California Totals

2K - NBA 2K15 9:09 5:43 9:30 6:55 31:17

EXCESS TIME 5:09 1:43 5:30 2:55 15:17

Minutes of unobstructed exposure on the courtside signage

Location

Texasvs.

Iowa

Syracusevs.

California

Syracusevs.

Iowa

Texasvs.

California Totals

2K Court Decals 29:01 29:00 28:27 31:42 1:59:10

NBA 2K15 Baseline Decals 41:17 40:11 40:24 45:17 2:47:09

2K Sports Chairbacks 3:07 3:03 5:33 2:27 14:10

2K Sports Backboards 2:22 2:51 1:50 1:19 8:22

Minutes of exposure for court decals, backboard supportdecals, and chairbacks

TELEVISION EXPOSURE


All four games of the 2K Classic Championship Rounds were broadcast on ESPN2.

Number of Graphic and Verbal Mentions During BroadcastDate Game Network Verbal Graphic

11/20/14 Texas vs. Iowa 8 16

11/20/14 Syracuse vs. California 8 21

11/21/14 Syracuse vs. Iowa 9 20

11/21/14 Texas vs. California 8 20

Totals: 33 77

TELEVISION EXPOSURE


NBA 2K15 appeared on the courtside signage during all four of the Championship Round games at Madison Square Garden.

TELEVISION EXPOSURE


TELEVISION EXPOSURE


TELEVISION EXPOSURE

2K and the Event logo apeared on the basket support during all four Championship Round games at Madison Square Garden.


NBA 2K15 appeared on both baselines and 2K appeared adjacent to the Event logo at center court during all four Championship Round games.

TELEVISION EXPOSURE


TELEVISION EXPOSURE

2K appeared on the team bench chairbacks and on the press backdrop during all four Championship Round games at Madison Square Garden.


TELEVISION EXPOSURE

OPENING AND CLOSING BILLBOARDS

NBA 2K15 opening and closing billboards.


FEATURES

Jonathan Holmes was the 2K Player of the Game in the Longhorns Championship win.

TELEVISION EXPOSURE


IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS

TELEVISION EXPOSURE


Artwork

Syracuse vs.

Kennesaw State

Syracusevs.

Hampton

NBA 2K15 6:24 5:08

Event Name with 2K 0:25 0:24

TOTALS 6:49 5:32

Minutes of unobstructed courtside signage

Location

Syracuse vs.

Kennesaw State

Syracusevs.

Hampton

2K Court Decals 31:28 27:33

2K Basket Support Decals 2:20 1:17

TOTALS 33:48 28:50

Minutes of exposure for decals

Mentions

Syracuse vs.

Kennesaw State

Syracusevs.

Hampton

Audio 3 9

Graphic 13 19

TOTALS 16 28

Number of mentions during broadcast

REGIONAL ROUND EXPOSURESYRACUSE. NY


NBA 2K15 appeared on the video board during PA announcements (above) and on the courtside signage (below) during both Syracuse Regional Round games.



2K appeared on the press backdrop (above), on the court (bottom left), and on the basket supports (bottom right) during both Syracuse Regional Round games.




The “2K Shootout” on-court promotion ran during both Syracuse Regional Round games. This lucky fan competed for a chance to win a copy of NBA 2K15.


REGIONAL ROUND EXPOSUREAUSTIN, TX

Artwork

Texasvs.

North Dakota State

Texasvs.

Alcorn State

NBA 2K15 1:53 2:56

Event Name with 2K 3:12 1:58

TOTALS 5:05 4:54


Location

Texas vs.

North Dakota State

Texasvs.

Alcorn State


2K Basket Supports 16:35 24:19

2K Chairbacks 1:34 1:42

TOTALS 32:05 43:16

Minutes of exposure for decals & chairbacks

Mentions

Texas vs.

North Dakota State

Texasvs.

Alcorn State

Audio 1 6

Graphic 10 16

TOTALS 11 22



NBA 2K15 appeared on the courtside signage during both Austin Regional Round games.



REGIONAL ROUND EXPOSUREAUSTIN. TX

2K appeared on the court and on the basket support (right) during both Austin Regional Round games.



2K appeared on the videoboard (above) and on the team bench chairbacks.


REGIONAL ROUND EXPOSUREAUSTIN. TX

The “2K Shootout” on-court promotion was held during both Austin Regional Round games.


REGIONAL ROUND EXPOSUREBERKELEY, CA

Artwork

California vs.

Alcorn State

Californiavs.

Kennesaw State

NBA 2K15 3:03 3:20

TOTALS 3:03 3:20


Location

California vs.

Alcorn State

Californiavs.

Kennesaw State


2K Basket Support Decals 1:18 1:43

2K Chairbacks 3:34 2:40

TOTALS 31:44 31:11

Minutes of exposure for decals & chairbacks

Mentions

California vs.

Alcorn State

Californiavs.

Kennesaw State

Audio 2 2

Graphic 2 2

TOTALS 4 4




NBA 2K15 appeared on the courtside signage during both Berkeley Regional Round games.



2K appeared on the court (above), basket support (right), and team bench chairbacks (below).



2K also appeared on the press backdrop during both Berkeley Regional Round games (left).



NBA 2K15 appeared on the videoboard during PA announcements at each Berkeley Regional Round game.



One lucky fan won a copy of NBA 2K15 after winning the “2K Shootout.”


REGIONAL ROUND EXPOSUREIOWA CITY, IA

Artwork

Iowa vs.

Hampton

Iowavs.

N. Dakota State

2K 0:30 N/A

Event Name with 2K 0:34 N/A

TOTALS 6:49 N/A


Location

Iowa vs.

Hampton

Iowavs.

N. Dakota State

Event Court Decals 24:48 N/A

TOTALS 24:48 N/A

Minutes of exposure for decals

Mentions

Iowa vs.

Hampton

Iowavs.

N. Dakota State

Audio 4 N/A

Graphic 1 N/A

TOTALS 5 N/A




NBA 2K15 appeared on the videoboard (above) during PA announcements and on the courtside signage (below) during each Iowa City Regional Round game.



Another lucky fan won a copy of NBA 2K15 after winning the “2K Shootout” during the Iowa City Regional Round.


Date Game Network Commercial Unit Airtime (EST)

11/16/14Texas

vs. Alcorn State

2KUS0018000H

8:21 pm

8:48 pm

9:22 pm

9:55 pm

Regional Rounds - University of Texas

Commercial Spots: 4

Date Game Network Commercial Unit Airtime (EST

11/16/14Syracuse

vs. Hampton

2KUS0018000H

4:48 pm

5:07 pm

5:26 pm

5:56 pm

Regional Rounds - Syracuse University

Commercial Spots: 4

COMMERCIAL UNITS


COMMERCIAL UNITS


11/20/14Texas

vs. Iowa

2KUS0018000H

7:23 pm

8:15 pm

8:30 pm

11/20/14Syracuse

vs. California

2KUS0018000H

9:42 pm

9:53 pm

10:43 pm

10:48 pm

11/21/14Syracuse

vs. Iowa

2KUS0018000H

5:09 pm

5:19 pm

6:11 pm

6:20 pm

11/21/14Texas

vs. California

2KUS0018000H

7:42 pm

7:55 pm

8:48 pm

8:58 pm

11/28/14 St. John’s vs. Gonzaga 2KUS0018000H 7:25 pm

Commercial Spots: 16

Championship Rounds - Semifinals, Madison Square Garden

Championship Rounds - Consolation and Championship, Madison Square Garden

NIT Tip-Off (Make Good Unit)


BILLBOARDS AND FEATURES

Date Game Network Unit Airtime (EST)

11/20/14Texas

vs. Iowa

Billboard 7:24 pm

Billboard 8:43 pm

Player of the Game 9:07 pm

11/20/14Syracuse

vs. California

Billboard 9:33 pm

Billboard 9:42 m



11/21/14Syracuse

vs. Iowa

Billboard 5:00 pm

Billboard 5:10 pm


11/21/14Texas

vs. California

Billboard 7:30 pm

Billboard 7:43 pm


Championship Rounds - Semifinals, Madison Square Garden

Championship Rounds - Consolation and Championship, Madison Square Garden


11/16/14Texas

vs. Alcorn State

Billboard 8:21 pm

Billboard 9:55 pm


Regional Rounds - University of Texas

Date Game Network Unit Airtime (EST

11/16/14Syracuse

vs. Hampton

Billboard 4:41 pm

Billboard 5:46 pm


Regional Rounds - Syracuse University


COMMERCIAL UNITS

Date Length Station Airtime (EST) Qty11/04/2014 :60 12:13pm, 1:27pm 2

11/05/2014 :60 9:55am 1

11/07/2014 :60 5:43pm 1

11/09/2014 :60 8:17am 1

11/10/2014 :60 10:59pm 1

11/11/2014 :60 8:27am, 12:43pm, 11:16pm 3

11/12/2014 :60 11:55am 1

11/13/2014 :60 11:47am, 1:59pm 2

11/14/2014 :60 12:16pm, 6:13pm 2

11/15/2014 :60 3:58pm 1

11/16/2014 :60 10:13am 1

11/17/2014 :60 12:44pm, 1:26pm 2

11/18/2014 :60 1:59pm, 10:35pm 2 Total Radio Spots: 20

Sponsored Radio Commercial Units on ESPN 98.7


TELEVISION- The 2K Classic benefiting Wounded Warrior Project was featured in ESPN’s

promotional spots and on ESPN.com’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.

RADIO- Championship Round coaches participated in interviews on ESPN Radio, on both

national and New York programs.

SOCIAL MEDIA- The 2K Classic benefiting Wounded Warrior Project has become very active in social

media. The event’s Facebook and Twitter pages continue to grow. - In 2014, a Twitter campaign was used to spread news about the event through the national and local media.- In addition, several head coaches promoted the event on their Twitter accounts.

Texas Head Coach Rick Barnes talks with the press after defeating California in the Championship game.

SUPPLEMENTAL EXPOSURE


7TH AND 8TH AVENUE MARQUEES AND BANNER

ON-SITE EXPOSURE


ON-SITE EXPOSURE

VIDEOBOARD

NBA 2K15 appeared on the videoboard and digital wedges during PA announcements.


ON-SITE EXPOSURE

DIGITAL UPPER RIBBONS

NBA 2K15 also appeared on the digital upper ribbons.


CUSTOMIZED PROMOTIONS

In the 2K on-court promotion, two lucky fans played a game of NBA 2K15 on the Madison Square Garden court for a chance to win a copy of the game.

ON-COURT PROMOTIONS



ON-COURT PROMOTIONS

Fans were able to watch the game on the centerhung scoreboard.



GAME BALL DELIVERY

Billy Inglis of 2K delivered the game ball prior to tip-off of the Championship game.



Take-Two Interactive’s Dave Edwards presents former Marine Corps Sergeant and Wounded Warrior Outreach Coordinator, Danny Rodriguez and a group of wounded warriors with an autographed Event basketball.

ON-COURT PRESENTATIONS


CUSTOMIZED PROMOTION

2K was recognized during halftime of the Championship game for its longtime support of the Event.

SPONSOR RECOGNITION


COURT TIME

2K took over Madison Square Garden for a pick-up game with employees and colleagues.



AWARDS PRESENTATION

2K’s Billy Inglis presented the Championship trophy to the the University of Texas.

POST GAME AWARDS


The Pregame Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill.

A sponsor “Thank You” placard was displayed at the entrance of the Club Bar and Grill.

HOSPITALITY RECEPTION


Sponsors and VIPs enjoyed a meal and drinks before heading to their seats to watch the game.

HOSPITALITY RECEPTION


As the nation’s premier early-season college basketball event, the 2K Classic benefiting Wounded Warrior Project annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the Subregional Round site, and the local news areas in which the participating institutions are located.

In 2014, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Classic benefiting Wounded Warrior Project was featured in articles in, but not limited to, the following media:

- USA Today - NBCSports.com - Getty Images

- SI.com - Atlanta Journal-Constitution - Icon Sportswire

- ESPN.com - San Jose Mercury News - New York Beacon

- New York Times - Syracuse Post Standard - The Sports Network

- New York Daily News - Des Moines Register - Sports on Earth

- New York Post - Cedar Rapids Gazette - SNY.TV

- CBSSports.com - Bleacher Report

In all, over 90 reporters and photographers representing more than 60 media outlets were issued credentials to the Championship Rounds of the 2014 2K Classic benefiting Wounded Warrior Project.

Texas’ Jonathan Holmes and Demarcus Holland talk to the media following the Longhorns Championship win.

PRESS COVERAGE

LegendsClassic.com | 79@LegendsBBall

tournament bracket

80 | LegendsClassic.com @LegendsBBall

Located in the heart of downtown Brooklyn and just five miles from midtown Manhattan, the 675,000-square-foot, state-of-the-art sports and entertainment venue is home to the NBA’s Brooklyn Nets. The Barclays Center is a community centerpiece for the borough. Integrated into one of the busiest urban intersections in the New York metro area, Barclays Center is continuing to set a new standard as the showcase venue for the world’s most thrilling entertainment and sports events.

Barclays Center Facts:Opening Date: September 21, 2012 Square Footage: 650,000 sq. ft.Seating Capacity: Approximately 18,000 for basketball and up to 19,000 for concertsLuxury Suites: 101Bars/Lounges: 4Clubs: 4 and 40/40 CLUB & RestaurantWebsite: www.barclayscenter.com

barclays center


television exposure

Minutes of unobstructed exposure on the courtside digital signage

Date Game Network Time

11/24/14 Villanova vs. VCU 3:55

11/24/14 Michigan vs. Oregon 4:25

11/25/14 VCU vs. Oregon 5:13

11/25/14 Michigan vs. Villanova 4:24TOTAL TIME

EXCESS TIME 17:579:57


NBA 2K15 appeared on the digital courtside signage during all four Legends Classic Championship Round games at Barclays Center.

television exposure


television exposure

NBA 2K15 also appeared on the digital baseline signage during all four Legends Classic Championship Round games at Barclays Center.



11/25/14 VCU vs. Oregon 2KUS0018000H 7:48 pm

11/25/14 Villanova vs. Michigan 2KUS0018000H 10:46 pm

Championship Round Commercial Spots: 3

Championship Rounds - Consolation and Championship, Barclays


11/17/14 Oregon vs. Detroit 2KUS0018000H 11:51 pm

11/18/14 VCU vs. Toledo 2KUS0018000H 6:42 pm

Regional Round Commercial Spots: 2

Regional Rounds - University of Oregon


11/24/14 Villanova vs. VCU 2KUS0018000H 7:31 pm

Championship Rounds - Semifinals, Barclays Center

Regional Rounds - VCU

commercial units

@GothamClassic GothamClassic.com | 85

REGIONAL ROUNDSCAMPUS SITES


SHOWCASE ROUNDMADISON SQUARE GARDEN, NEW YORK, NY


tournament schedule

86 | GothamClassic.com @GothamClassic

Date Game Network Time

12/20 NC State vs. West Virgnia 3:26

12/20 Richmond vs. Pepperdine 3:42

Minutes of unobstructed television exposure on the courtside signage

TOTAL TIME

EXCESS TIME

TOTAL TIME7:08

3:08

TELEVISION exposure

@GothamClassic GothamClassic.com | 87

NBA 2K15 appeared on the digital courtside signage during both Showcase Games at Madison Square Garden.

on-site exposure

88 | GothamClassic.com @GothamClassic


12/20NC State

vs.West Virgnia

2KUS0027000H10:06 pm

10:55 pm

11:41 pm

Showcase Round - Madison Square Garden

Total Commercial Units: 3

Date Game Network Units Airtime (EST)

12/20NC State

vs.West Virgnia

Billboard (Bonus)

11:41 pm

Showcase Round - Madison Square Garden

commercial units,,Billboards, FEATURES

2K Event Summary – 2014

Documents

media exposure

exposure promotions

event logo

event demographics

game television exposure

com2014 event summary

event history

supplemental exposure