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International BusinessRakesh Mohan Joshi
Professor & Chairperson, IIFT New Delhi
1
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GLOBAL OPERATIONS
AND SUPPLY CHAIN
MANAGEMENT
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Learn ing Ob ject ives
To explain the significance of managing global operationsand supply chain
To elucidate the concept of global operations management
To explicate global supply chain management To discuss key concepts and issues of maritime
transportation in international trade
To elaborate containerisation and multi-modaltransportation
To examine international organizations associated withinternational maritime transportation
To discuss institutional framework for maritime transport inIndia
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Operat ions Management
Planning, organizing, and controlling all
resources and activities to provide goods
and services, which applies equally to
manufacturing and services.
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Global izat ion o f Operat ions
The forces of globalization have led toexpansion of operations on a global scalewhich include
Global sourcing of inputsGlobal production of goods andservices
Global transportation of productsGlobal management of entire supplychain
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Off-shor ingRelocation of business processes to a low-cost
location by shifting the task overseas. Capital
assets may be shifted from high-cost locations (for
example, the US or Europe) to low-cost locations,
such as India, China, or Latin America.
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Types of off -shor ing
Captive off-shoring
Third party off-shoring
Near Shoring
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Strategic Opt ions for
Trans-nat ional Operat ions
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Globally ConcentratedOperations
All production is concentrated at a singlelocation and exported world wide.
Host Market Operations
Each production unit produces a range ofproducts to serve the host countrymarkets.
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Product Specialization for a
Global or Regional MarketEach production unit produces only one
product for sale throughout a regional
market comprising of several countries.
Trans-national VerticalIntegration
Each operations facility located in
different countries either perform aseparate part of operations in a chain
like sequence.
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Global In tegrat ion (L ) vs./ Local
Responsiveness (R)Global integration
The coordination of activities across the country so as to build
an efficient operations network and take optimal advantage of
internalized synergy at similarities across operationallocations.
Local responsiveness
A firms attempt to respond to specific needs within varioushost countries.
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Global Supply Chain ManagementGlobal integration and management of
business processes across the three major
systems of supply chain: materials
management, operations and physical
distribution.
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Chapter 16: Global Operations andSupply Chain Management
In ternat ional Log ist ics
Conceptualization, design, and
implementation of a system to direct flow of
goods and services across national borders.
Logistics has two distinct components, i.e.,
materials management and physical
distribution.
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Chapter 16: Global Operations andSupply Chain Management
Managing Global Supply ChainManaging a supply chain globally is far
more complex due to physical distance,differences in logistics systems and theircompatibility, different legal systems, andnumerous intermediaries involved.
A seamless and efficient global supplychain consists of major constituents, suchas transportation, warehousing, inventory
management, packaging and unitization,and information and communicationtechnology,
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Chapter 16: Global Operations andSupply Chain Management
Warehousing
Goods need to be stored so as to bridge thetime gap between the production andmeeting the customer demand.
The major functions of warehousing include: Storage of goods
Consolidation
Breaking bulk
Mixing or assembly
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Invento ry ManagementMaintaining inventories is an integral part ofsupply chain management. The principalreasons for holding inventories are
To maintain uninterrupted supply To optimize buying costs
To economies production costs
To take advantage of quantity discounts To cope-up with seasonal fluctuations
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Pack ing and Unit izat ionPackaging of export cargo is an importantlogistics activity as it facilitates safe and
smooth shipment of goods. Besides,
packaging facilitates unitization of export
cargo that facilitates cargo-handling during
transit. Containarisatiaon increases the size
of unit load and facilitates handling and
transportation of cargo.
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Chapter 16: Global Operations andSupply Chain Management
Transportat ion
Transportation is an important part ofinternational logistics. Various modesof transport used include:
Air
Road
Rail and
Ocean transportation
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Third Party Log ist ics(3PL)
Outsourcing of more sophisticated logistics
and supply chain services, especially on a
global scale.
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Mari t ime Transportat ion in In ternat ional
TradeOcean transport is responsible forcarriage of 90 per cent of world trade,making it the largest means of transportin international trade.
Since ocean transportation is the oldestmode of international business, a largenumber of shipping practices are derivedby the customs of trade.It is the low-cost availability and
efficiency of maritime transport that hasmade it possible to shift industrialproduction to low-cost countries.
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Types o f Ocean CargoBulk
Cargo that is loaded and carried in bulk, withoutmark or count, in a loose unpackaged form,having homogenous characteristics e.g. coal,iron ore, fertilizers, grains, oil, etc.
Break-bulkPackaged cargo that is loaded and unloaded on apiece-by-piece basis, i.e., by number or count.This can be containerized or prepared in groupsof packages e.g. coffee, rubber, steel, etc.
Neo-bulkCertain types of cargo that are often moved byspecialized vessels, e.g., auto, and logs aretermed as neo-bulk.
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Containerized
Cargo loaded at a facility away from the pier
or at a warehouse into a metal container
usually 20 to 40 feet long, 8 feet high, and 8
feet wide.
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Chapter 16: Global Operations andSupply Chain Management
Types of Commercial Vessels
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On the Basis of Regis t ry Group ings
Oil tankers
Bulk carriers
General cargo vessels
Container ships
Other vessels
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On the Basis o f Type of Cargo Container ships
Tankers
Bulk carriers
Neo-bulk carriers Combination carriers
Other vessels
General cargo vessels
Roll-on and roll off (Ro/Ro) vessels LASH (Lighter aboard ships) vessels
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On the Basis o f Decks
Single deck vessel
The tween deck vessel
Shelter deck vessel
Specialized cargo vessel
Container vessel
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A lternates fo r Ocean Shipment
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Charter ShippingOften used for shipment of bulk cargo,the charter vessel does not have anyfixed sailing schedule and can be hired toship the firms cargo on charter basis as
per the terms and conditions of thecharter party.
Charter party: The contract madebetween the charterer and ship-owner
that contains details of the ship, routes,methods of cargo handling, port of call,etc.
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Forms of Charter ing
Voyage charter: Contract of carriage in which a
vessel is hired for transport of a specified cargo
from one port to another port
Time charter: Hiring of a ship for a time period
whereby the ship-owner places the ship with crew
and equipment at the disposal of the charterer
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Bare boat (demise) charter: Hiring of a ship for a
specified period of time during which ship-owner
provides only the ship whereas the charterer has
to provide the crew together with all stores and
bunkers and pays for all operating costs.
Back-to-back charter: Contract between a
charterer and a sub-charterer, whose terms and
conditions are identical to contract (charter)
between the charterer and the ship-owner
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Trip time charter: A charterer hires the vessel forsingle voyage or a round trip on terms andconditions similar to time-charter
Contract of affreightment: A long-time agreementto carry a certain amount of cargo between twoports
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Contract Terms Used in Vessel Charter ing Gross terms: The ship-owner is responsible for the cost
of loading, stowing, trimming, and unloading of the
vessel. Net terms: The ship-owner is not responsible for cost of
loading and discharge.
Free in and out (FIO): The charterer has to arrange thestevedores and to load/discharge the cargo on his or her
own account Free in and out stowed and trimmed (FIOST): Similar toFIO, but charterer is also responsible and bears theexpenses of stowing and trimming
Shared responsibilities: The charterer and the shipowner both have shared responsibilities in the following
terms: Free in liner out (FILO): Ship-owner is not responsible for the cost
of loading but is responsible for cost of unloading
Liner in free out (LIFO): The ship-owner is responsible for cost ofloading but not for vessel unloading
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Laytime: This can be expressed in days, hours,tons per day, etc.
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Other Terms
SHEX: Sundays and holidays excluded
SHINC: Sundays and holiday included
FHEX: Fridays and holidays excluded
FHINC: Fridays and holidays included
The other terms used in charter party are:
As fast as the vessel can (FAC): Maximum rate at
which a vessel can load / unload
Notice of readiness (NOR): Formal advice that thevessel is ready for loading / unloading.
Running days: Days that run consecutively aftereach other
Weather permitting: Inclement weather is excludedfrom laytime
Weather working day (WWD): A day or part of a daywhen weather does not prevent loading/unloading
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Liner Shipp ing
Regular scheduled vessel services betweentwo ports.
Liner or Shipping Conferences
Collaboration between two or more shipping
companies to operate vessel in the same trade
lanes that legally agree not to compete on price,and charge the same freight for the same type of
cargo and the same voyage.
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Multi-Modal or Inter-Modal TransportationTransport of goods by at least two different
modes of transport, such as rail, road, sea,
or air on the basis of a multi-modal
transport contract.
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Types o f Containers
ISO containers: Standard size containers
with
Width: 8 feet Heights: 8 feet 6 inches and 9 feet 6
inches;
Lengths: 20 feet and 40 feet
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Princip le Con figu rat ions o f ISO Con tainers
Dry containers
Insulated or thermal containers
Refrigerated or reefer containers
Open top containers
Liquid bulk container
Dry bulk container
Flat racks and platforms
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Swap bodies
These have many characteristics of inter-modal containers but are not standard ISOcontainers. Strong bottom and a minimalupper body constitute their major
characteristics.FCL vs. LCL containers
Use of an entire container in FCL whereas
partial space in a container is used in LCL
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Chapter 16: Global Operations and
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International Organizations
Associated with
International Maritime
Transportation
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In ternational Marit ime Organ ization (IMO)
A specialized agency of the United Nations
responsible to develop and maintain a
comprehensive regulatory framework for shipping
which includes maritime security and safety,
environmental concerns, legal matters, technical
cooperation, and the efficiency of shipping.
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Chapter 16: Global Operations and
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In ternat ional Labour Organ ization (ILO)Standards of employment and working
conditions for seafarers are established by
ILO were adopted by the Maritime Labour
Convention (MLC) to provide a level playing
field on a global basis with regard to
seafarersemployment standards.
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World Customs Organizat ions (WCO)In June 2005, the WCO unanimously adopted theFramework of Standards to Secure and Facilitate
Global Trade (SAFE Framework) which provides
broad outlines and overarching principles
concerning security and facilitating global supply
chain, based on two main pillars: customs-to-
customs cooperation and customs-to-business
partnership.
United Nations Con ference on Trade and
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United Nations Con ference on Trade and
Development (UNCTAD)
It monitors development in the field of
transport security and disseminates
informations in form of various reports and
its annualReview of Maritime Transport.
In ternat ional Organization for
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In ternat ional Organization for
Standardization (ISO)In order to enhance supply chain security,consistent with ISPS code, and the WCO
Framework of Standards, ISO has developed
certain procedures and standards. Although
ISO standards are voluntary, they are
developed in response to market demandbased on consensus of interested parties.
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Institutional Framework for
Maritime Transport in India
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Minist ry of Shipp ingIt is responsible for monitoring and
development of maritime transport
infrastructure and formulating policies and
programmes for development of
shipbuilding, ship-repair, major ports, and
inland water transport.
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Chapter 16: Global Operations and
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National Shipp ing Board
Established in 1959 it advises the
Government on matters related to shipping
and its development.
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Directo rate General o f Shipp ing
Established in 1949, it is responsible for
administration of the Indian Merchant Shipping Act,
1958 on all matters related to shipping policy and
legislation, implementation of various international
conventions promotion of maritime education and
training, examination and certification, supervisionof subordinate offices, etc.
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The Shipping Corpo rat ion o f Ind ia Ltd.
(SCI)Formed on 2 October, 1961 by the amalgamation of
Eastern Shipping Corporation Ltd. (ESC) and
Western Shipping Corporation of India Ltd. (WSC),
the SCI has diversified fleet.
Con tainer Corporat ion (CONCOR) of
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Con tainer Corporat ion (CONCOR) of
IndiaSet up in 1988 aims to develop multi-modal
logistics support for Indias international and
domestic containerized cargo and trade. Though rail
is the mainstay of CONCORs transportation plan,
road services are also provided according to market
demand and operational exigencies.