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    Copyright @ Oxford University PressInternational Business R. M. Joshi Chapter 16: Global Operations andSupply Chain Management

    International BusinessRakesh Mohan Joshi

    Professor & Chairperson, IIFT New Delhi

    1

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    GLOBAL OPERATIONS

    AND SUPPLY CHAIN

    MANAGEMENT

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    Learn ing Ob ject ives

    To explain the significance of managing global operationsand supply chain

    To elucidate the concept of global operations management

    To explicate global supply chain management To discuss key concepts and issues of maritime

    transportation in international trade

    To elaborate containerisation and multi-modaltransportation

    To examine international organizations associated withinternational maritime transportation

    To discuss institutional framework for maritime transport inIndia

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    Operat ions Management

    Planning, organizing, and controlling all

    resources and activities to provide goods

    and services, which applies equally to

    manufacturing and services.

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    Global izat ion o f Operat ions

    The forces of globalization have led toexpansion of operations on a global scalewhich include

    Global sourcing of inputsGlobal production of goods andservices

    Global transportation of productsGlobal management of entire supplychain

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    Off-shor ingRelocation of business processes to a low-cost

    location by shifting the task overseas. Capital

    assets may be shifted from high-cost locations (for

    example, the US or Europe) to low-cost locations,

    such as India, China, or Latin America.

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    Types of off -shor ing

    Captive off-shoring

    Third party off-shoring

    Near Shoring

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    Strategic Opt ions for

    Trans-nat ional Operat ions

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    Globally ConcentratedOperations

    All production is concentrated at a singlelocation and exported world wide.

    Host Market Operations

    Each production unit produces a range ofproducts to serve the host countrymarkets.

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    Product Specialization for a

    Global or Regional MarketEach production unit produces only one

    product for sale throughout a regional

    market comprising of several countries.

    Trans-national VerticalIntegration

    Each operations facility located in

    different countries either perform aseparate part of operations in a chain

    like sequence.

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    Global In tegrat ion (L ) vs./ Local

    Responsiveness (R)Global integration

    The coordination of activities across the country so as to build

    an efficient operations network and take optimal advantage of

    internalized synergy at similarities across operationallocations.

    Local responsiveness

    A firms attempt to respond to specific needs within varioushost countries.

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    Global Supply Chain ManagementGlobal integration and management of

    business processes across the three major

    systems of supply chain: materials

    management, operations and physical

    distribution.

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    Chapter 16: Global Operations andSupply Chain Management

    In ternat ional Log ist ics

    Conceptualization, design, and

    implementation of a system to direct flow of

    goods and services across national borders.

    Logistics has two distinct components, i.e.,

    materials management and physical

    distribution.

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    Chapter 16: Global Operations andSupply Chain Management

    Managing Global Supply ChainManaging a supply chain globally is far

    more complex due to physical distance,differences in logistics systems and theircompatibility, different legal systems, andnumerous intermediaries involved.

    A seamless and efficient global supplychain consists of major constituents, suchas transportation, warehousing, inventory

    management, packaging and unitization,and information and communicationtechnology,

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    Chapter 16: Global Operations andSupply Chain Management

    Warehousing

    Goods need to be stored so as to bridge thetime gap between the production andmeeting the customer demand.

    The major functions of warehousing include: Storage of goods

    Consolidation

    Breaking bulk

    Mixing or assembly

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    Invento ry ManagementMaintaining inventories is an integral part ofsupply chain management. The principalreasons for holding inventories are

    To maintain uninterrupted supply To optimize buying costs

    To economies production costs

    To take advantage of quantity discounts To cope-up with seasonal fluctuations

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    Pack ing and Unit izat ionPackaging of export cargo is an importantlogistics activity as it facilitates safe and

    smooth shipment of goods. Besides,

    packaging facilitates unitization of export

    cargo that facilitates cargo-handling during

    transit. Containarisatiaon increases the size

    of unit load and facilitates handling and

    transportation of cargo.

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    Transportat ion

    Transportation is an important part ofinternational logistics. Various modesof transport used include:

    Air

    Road

    Rail and

    Ocean transportation

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    Third Party Log ist ics(3PL)

    Outsourcing of more sophisticated logistics

    and supply chain services, especially on a

    global scale.

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    Mari t ime Transportat ion in In ternat ional

    TradeOcean transport is responsible forcarriage of 90 per cent of world trade,making it the largest means of transportin international trade.

    Since ocean transportation is the oldestmode of international business, a largenumber of shipping practices are derivedby the customs of trade.It is the low-cost availability and

    efficiency of maritime transport that hasmade it possible to shift industrialproduction to low-cost countries.

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    Types o f Ocean CargoBulk

    Cargo that is loaded and carried in bulk, withoutmark or count, in a loose unpackaged form,having homogenous characteristics e.g. coal,iron ore, fertilizers, grains, oil, etc.

    Break-bulkPackaged cargo that is loaded and unloaded on apiece-by-piece basis, i.e., by number or count.This can be containerized or prepared in groupsof packages e.g. coffee, rubber, steel, etc.

    Neo-bulkCertain types of cargo that are often moved byspecialized vessels, e.g., auto, and logs aretermed as neo-bulk.

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    Containerized

    Cargo loaded at a facility away from the pier

    or at a warehouse into a metal container

    usually 20 to 40 feet long, 8 feet high, and 8

    feet wide.

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    Types of Commercial Vessels

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    On the Basis of Regis t ry Group ings

    Oil tankers

    Bulk carriers

    General cargo vessels

    Container ships

    Other vessels

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    On the Basis o f Type of Cargo Container ships

    Tankers

    Bulk carriers

    Neo-bulk carriers Combination carriers

    Other vessels

    General cargo vessels

    Roll-on and roll off (Ro/Ro) vessels LASH (Lighter aboard ships) vessels

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    On the Basis o f Decks

    Single deck vessel

    The tween deck vessel

    Shelter deck vessel

    Specialized cargo vessel

    Container vessel

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    A lternates fo r Ocean Shipment

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    Charter ShippingOften used for shipment of bulk cargo,the charter vessel does not have anyfixed sailing schedule and can be hired toship the firms cargo on charter basis as

    per the terms and conditions of thecharter party.

    Charter party: The contract madebetween the charterer and ship-owner

    that contains details of the ship, routes,methods of cargo handling, port of call,etc.

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    Forms of Charter ing

    Voyage charter: Contract of carriage in which a

    vessel is hired for transport of a specified cargo

    from one port to another port

    Time charter: Hiring of a ship for a time period

    whereby the ship-owner places the ship with crew

    and equipment at the disposal of the charterer

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    Bare boat (demise) charter: Hiring of a ship for a

    specified period of time during which ship-owner

    provides only the ship whereas the charterer has

    to provide the crew together with all stores and

    bunkers and pays for all operating costs.

    Back-to-back charter: Contract between a

    charterer and a sub-charterer, whose terms and

    conditions are identical to contract (charter)

    between the charterer and the ship-owner

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    Trip time charter: A charterer hires the vessel forsingle voyage or a round trip on terms andconditions similar to time-charter

    Contract of affreightment: A long-time agreementto carry a certain amount of cargo between twoports

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    Contract Terms Used in Vessel Charter ing Gross terms: The ship-owner is responsible for the cost

    of loading, stowing, trimming, and unloading of the

    vessel. Net terms: The ship-owner is not responsible for cost of

    loading and discharge.

    Free in and out (FIO): The charterer has to arrange thestevedores and to load/discharge the cargo on his or her

    own account Free in and out stowed and trimmed (FIOST): Similar toFIO, but charterer is also responsible and bears theexpenses of stowing and trimming

    Shared responsibilities: The charterer and the shipowner both have shared responsibilities in the following

    terms: Free in liner out (FILO): Ship-owner is not responsible for the cost

    of loading but is responsible for cost of unloading

    Liner in free out (LIFO): The ship-owner is responsible for cost ofloading but not for vessel unloading

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    Laytime: This can be expressed in days, hours,tons per day, etc.

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    Other Terms

    SHEX: Sundays and holidays excluded

    SHINC: Sundays and holiday included

    FHEX: Fridays and holidays excluded

    FHINC: Fridays and holidays included

    The other terms used in charter party are:

    As fast as the vessel can (FAC): Maximum rate at

    which a vessel can load / unload

    Notice of readiness (NOR): Formal advice that thevessel is ready for loading / unloading.

    Running days: Days that run consecutively aftereach other

    Weather permitting: Inclement weather is excludedfrom laytime

    Weather working day (WWD): A day or part of a daywhen weather does not prevent loading/unloading

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    Liner Shipp ing

    Regular scheduled vessel services betweentwo ports.

    Liner or Shipping Conferences

    Collaboration between two or more shipping

    companies to operate vessel in the same trade

    lanes that legally agree not to compete on price,and charge the same freight for the same type of

    cargo and the same voyage.

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    Multi-Modal or Inter-Modal TransportationTransport of goods by at least two different

    modes of transport, such as rail, road, sea,

    or air on the basis of a multi-modal

    transport contract.

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    Types o f Containers

    ISO containers: Standard size containers

    with

    Width: 8 feet Heights: 8 feet 6 inches and 9 feet 6

    inches;

    Lengths: 20 feet and 40 feet

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    Princip le Con figu rat ions o f ISO Con tainers

    Dry containers

    Insulated or thermal containers

    Refrigerated or reefer containers

    Open top containers

    Liquid bulk container

    Dry bulk container

    Flat racks and platforms

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    Swap bodies

    These have many characteristics of inter-modal containers but are not standard ISOcontainers. Strong bottom and a minimalupper body constitute their major

    characteristics.FCL vs. LCL containers

    Use of an entire container in FCL whereas

    partial space in a container is used in LCL

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    International Organizations

    Associated with

    International Maritime

    Transportation

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    In ternational Marit ime Organ ization (IMO)

    A specialized agency of the United Nations

    responsible to develop and maintain a

    comprehensive regulatory framework for shipping

    which includes maritime security and safety,

    environmental concerns, legal matters, technical

    cooperation, and the efficiency of shipping.

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    In ternat ional Labour Organ ization (ILO)Standards of employment and working

    conditions for seafarers are established by

    ILO were adopted by the Maritime Labour

    Convention (MLC) to provide a level playing

    field on a global basis with regard to

    seafarersemployment standards.

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    World Customs Organizat ions (WCO)In June 2005, the WCO unanimously adopted theFramework of Standards to Secure and Facilitate

    Global Trade (SAFE Framework) which provides

    broad outlines and overarching principles

    concerning security and facilitating global supply

    chain, based on two main pillars: customs-to-

    customs cooperation and customs-to-business

    partnership.

    United Nations Con ference on Trade and

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    United Nations Con ference on Trade and

    Development (UNCTAD)

    It monitors development in the field of

    transport security and disseminates

    informations in form of various reports and

    its annualReview of Maritime Transport.

    In ternat ional Organization for

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    In ternat ional Organization for

    Standardization (ISO)In order to enhance supply chain security,consistent with ISPS code, and the WCO

    Framework of Standards, ISO has developed

    certain procedures and standards. Although

    ISO standards are voluntary, they are

    developed in response to market demandbased on consensus of interested parties.

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    Institutional Framework for

    Maritime Transport in India

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    Minist ry of Shipp ingIt is responsible for monitoring and

    development of maritime transport

    infrastructure and formulating policies and

    programmes for development of

    shipbuilding, ship-repair, major ports, and

    inland water transport.

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    National Shipp ing Board

    Established in 1959 it advises the

    Government on matters related to shipping

    and its development.

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    Directo rate General o f Shipp ing

    Established in 1949, it is responsible for

    administration of the Indian Merchant Shipping Act,

    1958 on all matters related to shipping policy and

    legislation, implementation of various international

    conventions promotion of maritime education and

    training, examination and certification, supervisionof subordinate offices, etc.

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    The Shipping Corpo rat ion o f Ind ia Ltd.

    (SCI)Formed on 2 October, 1961 by the amalgamation of

    Eastern Shipping Corporation Ltd. (ESC) and

    Western Shipping Corporation of India Ltd. (WSC),

    the SCI has diversified fleet.

    Con tainer Corporat ion (CONCOR) of

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    Con tainer Corporat ion (CONCOR) of

    IndiaSet up in 1988 aims to develop multi-modal

    logistics support for Indias international and

    domestic containerized cargo and trade. Though rail

    is the mainstay of CONCORs transportation plan,

    road services are also provided according to market

    demand and operational exigencies.