Microsoft Dynamics & Azure ISV Microsoft Dynamics Sistemi Retail: le innovazioni del Cloud e della multicanalità Lorenzo Sala – CEO PORINI Group Milano, 28 Novembre 2014 Atahotel Executive
Jul 17, 2015
Microsoft Dynamics & Azure ISV
Microsoft Dynamics
Sistemi Retail: le innovazioni del Cloud e della multicanalità Lorenzo Sala – CEO PORINI Group Milano, 28 Novembre 2014 Atahotel Executive
Agenda
1. Multicanalità e Retail Moderno
2. Nuovi Paradigmi Tecnologici
3. Interoperabilità dei Sistemi
4. Sistemi Retail Microsoft Dynamics
5. Convergenza tra POS e CRM
Como | Milan | Porto | New York
Dal negozio al multiretail
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• Approccio classico con vendita instore
• Presenza di negozi tradizionali sul territorio con storicità
• Incentrato sul prodotto
• Multichannel approach (e-commerce, socials, mobile) • Temporary Stores / Corners /
Malls / Mobility • Incentrato sul cliente
Nuovi paradigmi tecnologici
4
Omni
Catalogue
Real Time
Info
Sales
Marketing
Service
Unified
Experience
Interoperabilità dei Sistemi
5
SISTEMI GESTIONALI
CRM | Analytics | Catalogue | ECommerce
SISTEMI RETAIL
1. Da Sistemi unici integrati ad “App
Collection” >> new best of breed
2. Informazioni residenti in più
sistemi necessitano di tecnologie
di integrazione (Real Time Multi
Data Source)
3. Da Intefacce di repliche di dati a
servizi web in cloud interoperanti
tra sistemi
ERP: AX 2012 | Retail New native features designed to integrate customer experience
Avalaible from version R3:
RETAIL EXPERIENCE
• Facebook e Twitter Campaign management (advertise & redeem)
• Omni Catalogue | Store Catalogue
• Recommendations
• Kits & Serial Management
• Real Time Pricing & Cross Selling
CUSTOMER EXPERIENCE • Wish lists (Product gallery & detail page, Checkout experience, Cross
channel scenario)
• Socialize (Ability to “like”, “tweet” and pin home page and product detail
pages)
• Gift cards (Multi company Gift Cards with Intercompany transactions,
Purchase/ redeem gift cards)
• Loyalty
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Microsoft Dynamics CRM
• Duplicate check & Normalizing
• Auditing
• Lead management
• Marketing lists
• Clustering
• Mail Marketing / SMS
• Marketing Campaigns ROI
• Events management
• Customer Service
• Customer Survey
• Loyalty Management & Cards
• Gift Card / Voucher
• Real time analysis tools
• Social integration
• Sentiment Analysis
• Analytics and Predictive model (BI)
Available functionalities (standard + CRM LFR suite)
Loyalty Fashion Retail Addon Suite
Pos: Modern Simplicity
8
Modern UI / Windows 8
Contextual Support while Operating
Touch designed with Virtual Keyboard
Multi-gesture Support
Multi-text Search | Simplified Data Search
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Catalogs Management
Sales Agents & Order Mng.
Consignment Mng.
E-Commerce Order Integration
Order to Slip
Orders & Catalogs
Retail Loyalty & Promo
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Multi-Channel Loyalty Management
Voucher & Promotions
Agreements & Clusters
Invitation codes (e-commerce/socials)
Fidelity Cards Printing
CRM BI Interoperabilty
POS to CRM Integration
BI Multi-channel Analysis
Predictive Retail
Recommendations
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