22076959 Social Media And Web 2 0 Fundamentals

Accolades Public Relations Social Media Power

Sharable Slide Version

This presentation is the sharable version of the regular Webinar offered in the seriesSome of the case studies have been removed for copyright purposes – permissions have been acquired for those that are featuredPlease visit http://socialmediapower.com/webinars to sign for more of our WebinarsNeither the presenters nor their respective businesses directly endorse any tools discussed in this presentation. There are many social media tools out there, the tools featured here are only a select few that the presenters have had experience using with success.

How to keep from How to keep from falling off the falling off the face of theface of theInternet...Internet...

Copyright 2009, Deltina Hay

With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com...

Author of

A Survival Guide to Social Media and Web 2.0 Optimization

Featuring case studies from host Cynthia Baker of Accolades Public Relations

Why the Social Web?

No secret that it is the future of the InternetLevels the playing field for small and large businessA static Website will no longer cut the mustardNeed an entire (Social) Web presence to succeedSEO is not enough, need to increase your reach

The Social Web

Is more than just blogging and social networkingMedia communities like Flickr & YouTubeSocial bookmarking and crowd-sourced news sites like delicious & Digg

Viral widgets and social applicationsSocial media newsrooms

Document sharing sites like SlideShare and ScribdSocial pages like Squidoo and Hubpages

Tools are built using similar technologies so they are easily integratedAnd the best part is that they are free!

Building a Solid Foundation in the Social Web

Create a strategyPrepare your contentImplement and optimize your toolsIntegrate your toolsEvaluate what is working

A Realistic Beginning Strategy

BlogFacebook presenceLinkedIn profileTwitter accountFlickr accountYouTube account

Preparing Your Content

Key Terms! Key Terms! Key Terms!

Use Google Keyword Tool to Research good key terms (AKA keywords/tags)Use them in:

Blogs:In post body, within titles, as categories and tags

Social networking:In profiles, postings, and status upgrades

Images and Video Clips:In file names, descriptions, and tags

Implementing and Optimizing Tools: Blogs

What is a Blog?Chronological and categorized list of entriesA blog is an RSS feed

What is an RSS feed?RSS=Really Simple SyndicationA “simple” way to subscribe to informationNew entries are “fed” to subscribers automaticallyThink of it as a steady stream or flow of information...

Implementing and Optimizing Tools: Blogs

Options for starting a blog:Host it yourself (WordPress.org)Free or nearly free options:

WordPress.comTypepad.comBlogger.com

Implementing and Optimizing Tools: Blogs

Optimizing your blog:Remember your key termsAdd your blog to FeedBurner.comUse a good search engine optimization pluginAdd to many blog directories like TechnoratiMake it easy for others to subscribe and share...

Blog Subscription Options (email or feed readers)

Subscribing to a Blog via Email (what the subscriber sees)

Subscribing to a Blog via Feed Readers (same post in a feed reader)

Implementing and Optimizing Tools:Social Networking (Facebook, LinkedIn)

Represent yourself authenticallyFollow submission guidelinesJoin or start groupsUse key terms in your profilesUse applications to enhance your presenceKnow the difference between a Facebook Profile and a Facebook Page...

A Facebook Page is for YourBusiness(www.facebook.com/business)

A Facebook Profile is for You

AnOptimizedProfile(LinkedIn)

AnOptimizedProfile(LinkedIn - further down the page)

AnOptimizedProfile(LinkedIn - further still down the page)

Fill in all sections, include key terms, join groups, highlight businesses and experience...

Implementing and Optimizing Tools: Micro-Blogging (Twitter)

As a blogging tool: used for posting short posts or updatesAs a social network: used to interact in real-timeBusinesses and individuals gain “followers”

Implementing and Optimizing Tools: Micro-Blogging (Twitter)

Keep a consistent messageUse key terms in posts to aid in searchUtilize directories like WeFollow.comUtilize tools like TweetDeck and HootSuiteTastefully personalize your page using a tool like twitbacks.comUse attribution when posting other's information

Twitter Profile

Twitter Post Optimized for “longevity”

Implementing and Optimizing Tools:Media Communities (Flickr and YouTube)

Share images on Flickr & Video on YouTubeUse key terms in:

Files namesDescriptionsTagsMeta information Landing pages

Create playlists on YouTube even if you don't have video of your own

Dalton Publishing's Flickr Account (long file names and descriptions that include key terms)

Dalton Publishing's YouTube Playlists (collection of video clips, not necessarily theirs)

Integrating Your Social Web Presence

Social Web is an integrated systemMake your tools work together using:

RSS feedsWidgets & BadgesApplications & Plugins

Integrating with RSS Feeds (example of feeding other social sites into Facebook)

Integrated FacebookProfile (shows blogs and Flickr images that are fed in)

Integrating with Widgets & Badges(shows a Flickr badge, YouTube embedded gallery widgets, upcoming.org events widget, and FriendFeed widget)

Integrating with Applications(Facebook page with Flickr, RSS feed/blog, YouTube, and Bookshare applications)

What we have done so far...

Created our strategyPrepared our contentImplemented and optimized our toolsIntegrated our tools

Evaluate What is Working

Phase out tools that are not workingIntegrate & optimize new tools carefullyKeep abreast of new features in existing toolsBe your own best judge of what is working and what is not...

Case Studies

Interactive Austin 2009Objective

– Increase IA09 conference visibility and attendance

Strategy– Use traditional online marketing

and social media tools, including Twitter, LinkedIn and Facebook

Result– Gained visibility by over 2.4

million Twitter followers – Increased event attendance by

100 new attendees

Dell Factory Outlet loves TwitterObjective

– Boost sales of Factory Outlet specials using Twitter as a channel

Strategy – Use Twitter to tweet unique

coupon codes

Result– Dell sold $500,000 of DFO

products directly attributable to the Twitter feed

– @DellOutlet has over 547,000 followers

Mercury Mambo Business Development

Objective – Hispanic marketing firm wants to

demonstrate expertise in Hispanic markets

Strategy– Accolades PR assisted with

technical set-up, content and strategies of their company blog

Result– Firm’s blog gained top 5 Hispanic

marketing blog status– Blog helped establish agency’s

credibility; gained speaking opportunities to provide Hispanic marketing training to PR firms.

Flamingo-A-Go-Go for Planet CancerObjective

– Increase community support, attendance at the annual fundraiser

Strategy– Use a combined social media &

PR campaign, which could be duplicated in other cities

Result– In two months, the charity’s

Facebook community grew from 0 to 712 members; 80,000 Twitter followers

– Reached fundraising goals and maintained donations while most non-profits experienced 40% decrease in donations

Thank you for participating!Buy the book at these trusted sources or wherever books are sold:

AmazonBarnes & Noble

IndieBoundCynthia Baker

@cynthiabaker AccoladesPR.com & AccoladesCommunications.com

[email protected] Hay

@socialmediapwr & @deltinaSocialMediaPower.com & PlumbSocial.com

[email protected]

Upcoming Webinars...

We limit the number of Webinar attendees so we can answer as many questions as possible, so they fill up fast...Some of our upcoming Webinars include:

Introduction to social media tools and technologiesBuilding an optimized presence in the Social WebIntegrating your Social Web presence

Register at http://socialmediapower.com/webinars

Thank you for your interest!We hope you gained knowledge you can use right away...