22-GloriaKashani

Facebook: Activation,

Deactivation, & ReactivationBy: Gloria Kashani

Short Presentation

Project Topic:Social Media & Emotion

Prior research has found that college students tend to use Facebook primarily to maintain the existing offline relationships

Justification• Lack of studies focusing on FB users from countries outside USA & Canada

• 1.39 billion monthly active FB users• 82.4% of FB daily active users are from outside USA & Canada

I thought it would be necessary and interesting to compare

American Facebook users vs. Facebook users from other

origins to see how Facebook impacts their lives.

Research Questions1. How does Facebook use or lack of use impact mood?

2. Are there differences across demographic variables or groups?

“I use Facebook every day to discuss and share things with my friends and family in Brazil.” (R)

People rely on Facebook to stay

connected

Facebook is a source of information & news“Facebook is how I discuss...and how I hear about a lot of things going on in the news...” (A)

Main Themes...

“I usually check what’s trending...I think it’s good to be informed of current events...” (S)

“Oh my God, it’s been 10 years...that’s 10

years of my life recorded on Facebook—that’s crazy!” (K)

People are surprised by how much they rely

on and use Facebook

“I procrastinate...using Facebook...

but that’s not a good thing because I end up

anxious about not completing my

assignments...” (J)

Facebook newsfeed impacts peoples’ moods

Main Themes...

Facebook is a Distraction, Which Can

Impact Mood

Implications:• Research: Need for better

understanding of Facebook users from outside the United States • Education: Need to further

educate Facebook users on how they can best manage their newsfeed