2019 MEDIA KIT
2019 MEDIA KIT
GearJunkie connects with over 10 million readers per year and leads the conversation on all things outdoor, from gear to lifestyle to adventure travel.We work with major outdoor brands on holistic advertising campaigns that include a mix of high-impact digital ads, custom content, giveaways, videos, and more.
ENGAGING CONTENT, A DEDICATED AUDIENCE, THE TRUSTED SOURCE...
CAPABILITIESWe build content. From native articles and original video to reader activations and brand campaigns, GearJunkie o�ers integrated media plans that educate, entertain, and engage.
ARTICLESMICRO-SITESSTORYTELLINGCUSTOM VIDEOSPONSORSHIPSPRODUCT LAUNCHESBRAND AMPLIFICATIONDIGITAL MEDIA CAMPAIGNSSWEEPSTAKES & GIVEAWAYSCONTENT COMMERCE/AFFILIATE
OUR PASSION FOR GEAR RUNS DEEP
We’re gear experts. Our editors break industry news, test the latest gear, and lead conversations ahead of the trends.We live and breathe adventure and the equipment that enables people to get active in the outdoors.
ADVENTURE • APPAREL • BIKING • CAMPING CLIMBING • ENDURANCE • EVENTS • FITNESS
FOOD • HYDRATION • FOOTWEAR • HIKING HUNT & FISH • KIDS GEAR • KNIVES
MOTORS • NEWS • OUTDOOR PACKS • TECHNOLOGY
TRAVEL • WATER WINTER
COVERAGE
REACH
CORE
DEM
O10
YEARLYVISITORS
MILLION
MONTHLYPAGE VIEWS
2.2MILLION
UNIQUEMONTHLYVISITORS
780k
FACEBOOKFOLLOWERS
150k
TWITTERFOLLOWERS
49k
INSTAGRAMFOLLOWERS
62k
E-NEWSSUBSCRIBERS
100k
1:30
MONTHLYVIDEO VIEWS
500k
SYNDICATEDCOLUMNREADERS
500k
68%MALE
GENDER
100kANNUAL
INCOME
18-TO-
44
AGE
MAKE A CONNECTION THAT’S REAL
AUDIENCE
We’re gear experts. Our editors break industry news, test the latest gear, and lead conversations ahead of the trends.We live and breathe adventure and the equipment that enables people to get active in the outdoors.
CURIOUSINSPIREDDEDICATEDADVENTUROUS
WEEKEND WARRIORSOUTDOOR ATHLETES
INDUSTRY PROSCAREER GUIDES
EXPLORERSESCAPISTS
BRAND PARTNERS
Top brands. Hundreds of successful projects & campaigns. Since 2006, companies have turned to GearJunkie to reach an authentic, gear-hungry readership that is ready to engage.
PUT US TO WORKFOR YOUR BRAND
MEDIA PACKAGES
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• High-Impact ROS display• E-News Sponsorship & Ads• Reader Giveaway + Promo
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4HIGH CAMP���������������������������
• High-Impact Display Media • Targeted Category Media• E-News Sponsorships & Ads• Reader Giveaway + Promo• Sponsored Content Series• ‘GearJunkie Live’ Sponsorship• 1 Custom Project (see next page)
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Fully-integrated campaign including the ‘High Camp’ plus additional options for custom projects, video production, microsites, UGCs and more.
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• High-Impact Display Media• Targeted Category Media• E-News Sponsorship & Ads• Reader Giveaway + Promo• Sponsored Content Series• ‘GearJunkie Live’ Sponsorship
Reach millions of readers via a customized media buy with GearJunkie. Or, choose from one of our popular packages here. All packages are scalable to fit your budget and campaign scope.
Contact us today to get started!
VISIT SITE VISIT SITE VISIT SITE VISIT SITE
CUSTOM PROJECTS
ADVENTURE GRANT• Custom Microsite w/integrated branding• Interactive sweepstakes with promotion• Engaging social component
COLUMN SPONSORSHIP• Emerging Gear• Deals; Latest Page; Videos• Top Stories This Week
GREAT URBAN OUTDOORS• Original series on adventure within city limits• Multi-part video & content series• Interactive microsite & engaged audience
EXPLAINER SERIES• A helpful how-to series about gear & adventure• High SEO value• Content & videos published regularly
GearJunkie produces high-quality custom projects with brands. Own one of the below live projects or let us concept a custom project for your campaign.
Contact us today to get started!
GENERAL REQUIREMENTS:
• Accepted file formats: GIF, JPEG, Rich Media & Third Party Served ads.
• Rich Media ads require the use of "clickTAG" in place of URLs. All Rich Media should be in compliance with Google specifications.
• GearJunkie.com uses DoubleClick for Publishers for ad serving. Internal redirects are preferred for third party ads housed in DoubleClick for Advertisers or other DFP instances.
• Full specifications for accepted DFP media types are available online.
• Ads in GearJunkie email newsletters cannot use Rich Media or Third Party Tags.
Mike Santi: Kyle Nossaman: Zach Burton:
[email protected] [email protected] [email protected]
| 612.669.3456| 612.351.239| 320.295.2312
Medium Rectangle 300 x 250 pixels, 100 kB, 15 seconds Max file size 1 MB - Third Party accepted
Mobile Adhesion Unit 360 x 90 pixels, 50 kB, 15 seconds Max file size 500 kB; Third Party accepted
Double Billboard970 x 250 pixels, 100 kB, 15 seconds Max file size 1 MB - Third Party accepted
Site Skin/Wallpaper 2x 475 x 1200 pixels, 100 kB, No animation/video Max file size 1 MB - Static image only, Third Party tracking URLs acceptedRefer to GJ's Site Skin .psd templates for building this unit
16:9 Pre-Roll Video (:15 and :30).mov, .mp4, VAST tag, 30 MBMax file size 30 MB; Third Party accepted
E-Newsletter AdsNewsletter is sent 3 times a week. There are 2 different ad placements:High-Impact 600 x 250, 100 kB, No animation/video/JavaScript - Image only 300 x 250, 100 kB, No animation/video/JavaScript - Image only
GearJunkie Sales Reps:
AD SPECS
GearJunkie AdOps:
Jason Hill: [email protected] | 502.802.5391