2018/2019 COLLABORATION GUIDE · 2018. 4. 24. · Facebook- 4,871 Followers Instagram- 2,880 GoPortsmouthNH.com (4/17– 18) • 132,279 users ... for attendees. Cost – Free to

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2018/2019 COLLABORATION GUIDE

Photo by David J Murray, Clear Eye Photo

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Hello Chamber Collaborative Friends…We appreciate your investment in the work we do at The Collaborative, and we are embarking upon a new fundraising campaign to make it easier for you to do so annually. We have changed up our fundraising model to a Community Collaborative Campaign (C3). This allows our Collaborative Members to budget for your investment on an annual basis by choosing sponsorship and event participation opportunities prior to the beginning of our fiscal year, July 1st. The C3 Team, Collaborative Members who are dedicating time to reach out to our membership, will assist you in deciding how you can benefit the most from your entire membership investment. Thank you for your support of The Chamber Collaborative of Greater Portsmouth! Sincerely,

Valerie Rochon, President & Chief Collaborator

PROMOTIONAL STATISTICSThe Chamber Collaborative of Greater Portsmouth

Email Marketing List - 2,200Facebook - 3,500 followersInstragram - 800 followers

GoPortsmouthNHEmail Marketing List - 8,200 Facebook- 4,871 FollowersInstagram- 2,880 GoPortsmouthNH.com (4/17– 18)

• 132,279 users• Visited 1,016,335 pages• Viewing avg 5.77 pages per

session• Low bounce rate of 10%• High Google search position at

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IMPORTANT INFORMATION• Current sponsors will receive right

of first refusal on all exclusive opportunities

• Collaborative volunteers will be connecting with each member. If you are not contacted please reach Bill MacDonald, [email protected], for help!

• C3 will take place between April 16 - June 15; for the best availability and pricing please make committments between these dates

• No payment is due at contract signing. Companies will be invoiced 60 to 90 days prior to each event to which they’ve committed.

• Collaborative membership dues must be current to participate

• This guide is to be used to start a dialogue. Should you have an idea that isn’t listed here please do not hesitate to contact us.

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BREAKFAST SERIESOur signature Breakfast Forum Series is held regularly throughout the year. The series features national and regional subject matter experts, including celebrated entrepreneurs, business leaders, the Arts and the Economy, and city, state and federal government leaders. A full sit down breakfast is included in the registration fee.

The annual “State of the State” and “State of the City” addresses are integral components of the Breakfast Forum Series.

Projected attendance – 50 to 100 per Frequency – 6 per year Time – 7:30 – 9:00 am

Presenting Sponsor - $10,000 (limit one)

• Events will be branded Breakfast Series Presented by [Sponsor Name]

• Complimentary table at each forum• Opportunity to address attendees at

event• Table tent with logo placed on each

table • Sponsor’s logo placed on the website

with every event and is included in The Source

• Event promoted through all of the Collaborative’s social media outlets

• Sponsor supplied banner will be displayed at each event

Members are offered a wide variety of opportunities to enhance their abilities and training for optimum performance in the marketplace. Topics of interest include technology, human resources, marketing, and networking. Both morning and mid-day offerings are available to members.

EDUCATIONAL SERIES

BUSINESS DEVELOPMENT SERIESThe Business Development Series is made up of facilitated education events put on by the Collaborative’s Membership Enhancement Committee. These two hour events touch on current relevant topics including the latest in marketing, advertising, and human resources. Continental Breakfast is provided for attendees. Cost – Free to members, $10 future member

Projected attendance – 30 to 50 perFrequency – 4 per yearTime – 8:00 – 10:00 am

Presenting Sponsor - $5,000 (limit one)• The events will be branded [Sponsor

Name] Business Development Series • Sponsor’s logo placed on the website

with every event and is included in The Source, Event promoted through all of the Collaborative’s social media outlets


• Opportunity to address attendees at event

• Sponsor will be provided a list of attendees

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POWER BIZ HOURThis annual series features facilitated lunch presentations by members, geared towards our Business Members. Presenters share their knowledge and skills in the areas of marketing, advertising, and other business disciplines. Lunch is provided.

Projected attendance – 25 per eventFrequency – 6 per yearTime – 12:00 – 1:00 pm

Presenting Sponsor - $4,000 (limit one)• The series will be branded Power Biz

Hour by [Sponsor Name]• Sponsor’s logo placed on the website





• Sponsor will be provided a list of attendees

EDUCATIONAL SERIESMANUFACTURERS ROUNDTABLEThe Manufacturers Roundtable brings the local manufacturing community together to discuss solutions to challenges facing the industry. Representatives from local and state government along with education and workforce leaders will participate in the roundtable alongside industry representatives.

Projected attendance – 15-20Frequency – 5 meetings annuallyTime – 11:30 – 1:00 pm

Presenting Sponsor - $2,000 (limit one)• Series to be branded as the

“Manufacturers Roundtable Presented by [Sponsor Name]”

• Sponsor’s logo placed on the website with every event and is included in The Source



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TREND TALKSA collaboration with Leadership Seacoast, these breakfast sessions are discussions on trending current data in Leadership Seacoast’s core topic areas including: Justice, Education, Arts / Culture, Economic Development, Government, Health and Human Services, and Environment. These discussions are open to Leadership Seacoast Students and Alumni, along with The Collaborative’s members.

Projected attendance – 30 - 40 per eventFrequency – 6 - 7 presentations throughout the year as topics ariseTime – 7:30 am networking, 8:00 – 9:00 am presentation

Presenting Sponsor - $4,000 (limit one)• This series will be branded as the

‘Trend Talks Presented by [Sponsor Name]”

• Sponsor’s logo placed on the website with every event and is included in The Source, our digital newsletter

• Event promoted through all of the Collaborative’s and Leadership Seacoast social media outlets

• Promoted to Collaborative members and Leadership Seacoast alumni



EDUCATIONAL SERIESSMALL BUSINESS WEEKThe first week of May is the nationwide celebration of our small business community. The Collaborative and the City of Portsmouth partner annually to host a week of celebration and training for our small business community. This is the perfect opportunity for companies that want to show their support for the Portsmouth area’s small business owners.

Projected attendance - 150Frequency - Annually, April 29 - May 3, 2019Time - Various events throughout the week

Presenting Sponsor - $1,500 (limit one)• Two press releases to local media

highlighting the events of the Small Business Week featuring sponsor

• Sponsor representatives will participate in the presentation by Portsmouth City Council proclaiming it Small Business Week in Portsmouth

• Highly visible on Collaborative homepage and Small Business Week page

• Dedicated email to membership and business community about Small Business Week

• Aggressive social media campaign highlighting week long series of programs, mentioning sponsor throughout

• Opportunity to host event for community during the week

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COMMUNICATION

SMALL BUT MIGHTY BUSINESS OF THE MONTHThe Small But Mighty Business Award honors one of our smaller members monthly.

Presenting Sponsor - $3,000 (limit one)• Branded as “2019 Small Business of

the Month Sponsored by [Sponsor Name]”

• Series Name and Brand and sponsor logo posted on the Collaborative website featuring the current winner (365 day presence on website)

• Series Name and Brand along with sponsor logo used on announcement in weekly newsletter announcing the winner (One newsletter insertion per month, 1600+ recipients)

• Photo opportunity for sponsor presenting award to the winner, used in social media postings

THE SOURCE WEEKLY NEWSLETTER SPONSORCollaborative members have the opportunity to include advertisements in our weekly email to our membership. Advertisements will consist of a banner ad and footer ad, providing two placements in the publication. The Source enewsletter is the primary communication tool from the Collaborative staff to the membership and is received by over 1,600 community members.

Newsletter Sponsor - $3,000 (limit one)• Logo in cover photo• Two Banner ads

in each email – 52 per year

• 1600+ recipients per week

“The imparting or exchanging of information by speaking, writing, or using some other medium. Means of sending or receiving information.” We’ve got you covered. Targeted communication options to the Portsmouth area business community!

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COMMUNICATIONPORTSMOUTH COLLABORATIVE FACEBOOK PAGE SPONSOR Don’t miss out! With over 3.1K followers The Chamber Collaborative of Greater Portsmouth Facebook page continues to grow as a resource for community events sponsored by the Collaborative and it’s members as well as pertinent information to support and strengthen our business community.

Page Sponsor - $3,000 (limit one)• Logo in cover photo• 3.1K followers

MEMBER EBLASTCollaborative members have access to more than 1,800 business contacts through the Member Email Blast Program. This marketing program offers the opportunity to connect to the membership in a very targeted manner. eBlasts are a paid program offered exclusively to Collaborative members.

Only two eBlasts will be sent each week; please reserve your week as early as possible. Artwork is required three business days prior to email date.

Pricing - $325 each ($200 for non-profits*)*Non-profit members receive one complimentary eBlast each year subject to availability.

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NETWORKING SERIES

THE MORNING MIXERThis annual series consists of monthly, semi-facilitated, networking events. Attendees have the chance to introduce themselves and their business/profession, as well as network.

Projected attendance – 30-40 per eventFrequency –Monthly on first FridayTime – 8:30 – 9:30 am

Presenting Sponsor - $4,000 (limit one)• The series will be branded Morning

Mixer Presented by [Sponsor Name]• Sponsor’s logo placed on the website





• If requested we will provide sponsor the list of attendees and contact information

Breakfast Sponsor - $800 or donated breakfast (limit 12)• Sponsor will be listed on the event

promotio and thanked at the event• Opportunity to have promotional

material on display

NEW MEMBER PROGRAMThe New Member Program helps integrate and familiarize new members to the Collaborative as well as promote their business through various social media and online platforms. The Chamber Open Doors is a morning orientation program that allows new and long-time members the opportunity to learn how to the get the most out of their investment.

Presenting Sponsor - $2,000 (limit one)• Branded “Member Welcome Presented

by [Sponsor Name]”• Six programs per year – announced in

weekly newsletter, The Source, and on social media


• New Members section on website sponsored by [sponsor logo]

• Name & logo on New Member announcement on social media and The Source weekly

• Opportunity to present members with referral rewards and shared on Social Media

Networking has always been our thing. Connecting with our peers is a big part of what makes up the Collaborative. We offer many networking opportunities each month where you can connect with new clients or customers, colleagues in your field, or potential partners that will help grow your business.

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NEW

NETWORKING SERIESBUSINESS AFTER HOURSBusiness After Hours is the Collaborative’s premier networking series. These events occur 11 times per year (all months except December) at a different host location each month. Attendees have the opportunity to mix and meet other Collaborative members and guests while enjoying complimentary food and beverages.

Projected attendance – 150 – 300 per eventFrequency – 11 per year, fourth Thursday of the month (3rd in November)Time – 5:00 – 7:00 pm

Presenting Sponsor - $5,000 (limit one)• The 2019 Business After Hours Series

will be named “2019 Business After Hours Presented by [Sponsor Name] each month Hosted by [Host Location Name]”

• The Sponsor logo incorporated into the series brand


• Opportunity to have a presentation table at each event, as well as display company banner/logo

• Presenting Sponsor has the opportunity to host one event per year (fee of $600 waived)

Photo by Raya on Assignment

Business After Hours Host - $600 (plus food and beverage for attendees / limit 11) • The host location has the opportunity

to showcase their business• The event will be promoted as “2019

Business After Hours Presented by [Sponsor Name] hosted by [Host Location Name]”

• The host’s logo will be incorporated into the event announcement

• Opportunity to address the attendees

EXECUTIVE CIRCLE LUNCHEONNetworking group for C-level decision makers to come together and connect with their peers in the community over lunch. This group will be exclusive to business owners and local company leaders who want to connect and learn from one another at a higher level. The group meets quarterly (except in July), in January, April, and October.

Projected Attendance – 15 to 20Frequency – 3 per yearTime – 12:00 to 1:30pm

Presenting Sponsor - $1,500 (limit one)• This series to be branded as the

“Executive Circle Luncheon Presented by [Sponsor Name]”

• Signage at each event - opportunity to display logo/banner


Luncheon Sponsor: $600• Opportunity to do a presentation

at the sponsored event (subject to approval)

• Acknowledged at event

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PUBLIC POLICY PROGRAMSPUBLIC POLICY FORUMSThis series works to study and understand the laws, rules, and policies at the local, state, and federal level that govern our society, and how they impact local businesses and social contracts. These events explore ways to provide the tools and pathways to change for the public good.

Projected attendance- 20 to 40 peopleFrequency - monthly on the second Friday, except July, August, and DecemberTime - 8:00 - 9:30 pm

Presenting Sponsor - $4,000 (limit one)• This series to be branded as the

“Public Policy Forums Presented by [Sponsor Name]”

• Series Name & logo used in all announcements through The Source and Facebook postings



LEGISLATIVE RECEPTIONAn annual event to connect local businesses with our Seacoast State and Local elected officials. Members will have the opportunity to discuss important business issues directly with elected officials as they head into an election process, or once Legislators are seated for a new session.

Projected attendance- 50 to 75 peopleFrequency - Held annuallyTime - 5:30 – 7:30 pm

Presenting Sponsor - $1,000 (limit one)• The Reception to be branded as the

“Legislative Reception Presented by [Sponsor Name]”

• Series Name & logo used in all announcements through weekly newsletter, events newsletter, and facebook postings



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SIGNATURE EVENTS

STREET.LIFE! FOR THE LOVE OF PORTSMOUTHOur Annual Dinner is the largest Collaborative networking event of the year. The 2018 event will showcase Portsmouth’s thriving arts community in a late summer event hosted in an area of town experiencing tremendous growth. This event is a great opportunity to network with friends and colleagues while enjoying food, drinks, and entertainment.

Participation Cost - $100 for members, $125 for future members.

Projected Attendance: 400+ guestsFrequency: Annually (Summer)Time: 5-9 pm

Presenting Sponsor - $7,500 (limit one)• 20 Annual Dinner Tickets ($2,000

Value)• 10 VIP Reception Tickets• Banner/Signage exclusively displayed

on main stage • Top Billing with logo on all printed

material including the event invitation and program

• Verbal recognition at event and opportunity to address attendees

• Recognition in all press releases, The Source, social media, and other promotion

Photo by David J. Murray, Clear Eye Photo VIP Reception Sponsor – $5,000 (limit one)• 10 Annual Dinner Tickets ($1000

Value)• 10 VIP Reception Tickets• Banner/Signage displayed in VIP

Reception• Recognition with logo on all printed

material including the event program and sponsor board

• Verbal recognition at event and opportunity to address VIP reception attendees

• Recognition in all press releases, The Source, social media, and other promotion

Food Sponsor - $3,500 (limit one)• Four Annual Dinner Tickets • Four VIP Reception Tickets• Recognition with logo on all printed


• Logo exclusively displayed on Food Stations and on napkins with both stationary food displays as well as passed appetizers

Photo by David J. Murray, Clear Eye Photo

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SIGNATURE EVENTSSTREET.LIFE! CONTINUEDBeverage Sponsor - $3,500 (limit one)• Four Annual Dinner Tickets • Four VIP Reception Tickets• Recognition with logo on all printed


• Logo exclusively displayed at Drink Stations and on cups

Champagne Toast Sponsor - $3,500 (limit one)• Four Annual Dinner Tickets • Four VIP Reception Tickets• Recognition with logo on all printed


• Logo exclusively displayed on Champagne flutes

Stage Sponsor - $3,500 (limit one)• Four Annual Dinner Tickets • Four VIP Reception Tickets• Recognition with logo on all printed


• Logo exclusively displayed on stage

Centerpiece - $3,500 (limit one)• Four Annual Dinner Tickets • Four VIP Reception Tickets• Recognition with logo on all printed


• Logo exclusively incorporated into centerpiece arrangement

Photo Booth - $3,500 (limit one) • Four Annual Dinner Tickets • Four VIP Reception Tickets• Recognition with logo on all printed


• Logo on photos (along with Collaborative logo) and at photo booth

Themed Lounge Sponsor - $3,500 (limit four)• Four Annual Dinner Tickets • Four VIP Reception Tickets • Banner/Signage exclusively displayed

in sponsored lounge area designated for specific art theme. Exclusive logo on area displays and décor

• Opportunity to be present and greet attendees in sponsored area

• Recognition with logo on all printed material including the event invitation and program

• Verbal recognition at event • Recognition in all press releases, social

media, newspaper articles where relevant

Photo by David J. Murray, Clear Eye Photo

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SIGNATURE EVENTSGOLF TOURNAMENTOur annual golf tournament is a great opportunity to have fun and network with other members and their guests. The event will be held September 13th, 2018, at Pease Golf Course .

Participation Cost- $650 per foursome, $162.50 individual includes continental breakfast and lunch

Projected Attendance: 120 playersFrequency: Annually (Fall)Time: 7:30 am-3:30 pm

Presenting Sponsor – $3,000 (limit one)• The event branded as The Chamber

Collaborative Annual Golf Tournament presented by [Sponsor Name]

• Sponsor supplied banner onsite during tournament

• Sponsor logo in day-of program and sponsor board

• Includes two foursomes• Mention in The Source and in all social

media initiatives

Driving Range Sponsor– $2,000 (limit one)• Sponsor banner on display at Driving

Range• Sponsor representative(s) to greet

players at Driving Range• Sponsor branded tournament/contest

at the Driving Range• Sponsor logo in day-of program and

sponsor board• Includes one foursome

STREET.LIFE! CONTINUEDMemento - $2,500 (limit one)• Two Annual Dinner Tickets • Two VIP Reception Tickets• Recognition with logo on all printed


• Logo on Annual Dinner gift

Shuttle - $2,000 (limit one)• Two Annual Dinner Tickets • Two VIP Reception Tickets• Recognition with logo on all printed


• Banner/Signage exclusively displayed on shuttles

After Party - $2,000 (limit one)• Two Annual Dinner Tickets • Two VIP Reception Tickets• Recognition with logo on all printed


• Banner/Signage exclusively at After Party Celebration

Award Sponsor – $1,000 (limit five)Awards – Large Business of the Year, Small Business of the Year, Volunteer of the Year, Collaborator of the Year, Citizen of the Year• Two Annual Dinner Tickets • Two VIP Reception Tickets• Company name on award plaque

(XXX of the year sponsored by [Sponsor Name])

• Opportunity to present award to recipient at the event

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SIGNATURE EVENTSPutting Green Sponsor – $1,000 (limit one)• Sponsor banner on display at putting

green• Sponsor representative(s) to greet

players at putting green• Sponsor themed tournament/contest

at the putting green. The putting green will be a designated stop in the tournament.

• Sponsor mentioned in day-of program and The Source

Registration Sponsor – $500 (limit one)• Sponsor banner on display on the

registration tables• Sponsor representative to greet players

at registration • Sponsor mentioned in day-of program

and The Source

Hole & Tee Sponsorships – $400 (36 available)• Sponsor name displayed at a hole (tee

or hole) • Sponsor name mentioned in day-of

program• Sponsor to set up on the tee of the

hole with display materials to network with all golfers

GOLF TOURNAMENT CONTINUED Player Cart Sponsor – $2,000 (limit one)• Sponsor logo and name on all player

carts• Sponsor supplied banner onsite during

tournament• Sponsor logo in day-of program• Includes one foursome

Beverage Cart Sponsor – $2,000 (limit one) • Sponsor logo and name on all

beverage carts• Sponsor supplied banner onsite during

tournament• Sponsor logo in day-of program• Includes one foursome

Food Sponsor – $2,000 (limit one)• Sponsor supplied banners onsite

during sponsored portion of tournament

• Staffed display table during breakfast and luncheon if requested

• Sponsor logo in day-of program• Includes one foursome

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SIGNATURE EVENTSStage Sponsor – $1,000 (limit one)• Sponsor supplied banner displayed on

the stage at the event• Sponsor logo will be included on

all printed collateral including rack cards and posters that are distributed throughout Portsmouth & the Seacoast

• Sponsor logo will be included on the official heART of the Seacoast website and any Go Portsmouth NH social media

• Sponsor logo included on any print marketing that may include The Edge Magazine, NH Union Leader, and Seacoast Online

Supporting Sponsors – $200• Sponsor name will be included on

all printed collateral including rack cards and posters that are distributed throughout Portsmouth & the Seacoast

• Sponsor name will be included on the official heART of the Seacoast website and any GoPortsmouthNH social media

• Sponsor name included on any print marketing that may include The Edge Magazine, NH Union Leader, and Seacoast Online

heART OF THE SEACOASTA new event to Portsmouth where artists of all kinds from all over Portsmouth and the Seacoast are able to showcase the art they create. The one day festival, held in downtown Portsmouth, will allow artists to display and sell their art, showcase their talent on the main stage, and obtain new clientele for classes and camps.

Projected Attendance: 500Frequency: Annually (October 20, 2018)Time: 11 am-5 pm

Presenting Sponsor – $2,000 (limit one)• The event will be branded as heART

of the Seacoast Presented by [Sponsor Name]

• Sponsor provided banners displayed at both entrances to the event

• Sponsor logo will be included on all printed collateral including rack cards and posters that are distributed throughout Portsmouth & the Seacoast

• Sponsor logo will be included on the official heART of the Seacoast website and any GoPortsmouthNH social media

• Sponsor logo included on any print marketing that may include The Edge Magazine, NH Union Leader, and Seacoast Online

NEW

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RESTAURANT WEEK PORTSMOUTH & THE SEACOASTRestaurant Week is a semiannual ten day culinary extravaganza taking place every spring and fall. Over forty restaurants located throughout Portsmouth and the Seacoast showcase the best of what they offer for three course prix fixe menus at two unbelievable prices: $16.95 for lunch and $29.95 for dinner. Option exists for participating restaurants to extend the $16.95 value price to dinner as well.

Printed and Digital promotions include • Seacoast Media Group including The

Edge, Seacoast Sunday, York Weekly, York County Coast Star, Sanford News and more. Ads placed in Wicked Local, NH Union Leader, and Weekly Sentinel, iHeart Media, social media and e-newsletters

• Printed collateral including rack cards and posters that are distributed throughout Portsmouth & the Seacoast, and an outer wrap direct mailing piece that is delivered to over 60,000 households throughout the Seacoast region, Southern Maine, and Northern Massachusetts

• The Restaurant Week website will showcase your logo and/or name with a live link to your website

Participation Cost - $300 per occurrence ($375 per occurrence outside of campaign)

Projected Attendance: 75k guests per eventFrequency: Semi-Annual (Spring and Fall) Time: 10 days (Thursday-Saturday)

NOTE: These industry-segment-exclusive sponsors at the $2,000 level or higher per event are reserved: Beer, Beverages, Cleaning, Food Distribution, Insurance, Linen, Liquor, Produce, Seafood, Waste Removal, Wine

Bronze Level Sponsor- $1,500 per event• Logo on all printed and digital

materials• Sponsor Display Table at Restaurant

Week Summit, opportunity to speak with restaurateurs

• Four Attendees for the Kick Off Party

Pewter Level Sponsor- $1,000 per event• Logo on limited printed and digital

materials• Sponsor Display Table at Restaurant

Week Summit, opportunity to speak with restaurateurs

• Two Attendees for the Kick Off Party

Granite Level Sponsor- $500 per event• Sponsor name on limited printed and

digital materials• Attending Sponsor at Restaurant

Week Summit (no display table), opportunity to speak with restaurateurs

• Two Attendees for the Kick Off Party

Photo by Rick Dumont Images

SIGNATURE EVENTS

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HOLIDAY TASTINGOur Holiday Tasting is an enchanting evening of mixing and mingling with friends and colleagues while sampling tastings of wine, local craft beers, and cider, paired with delectable food. The night is full of entertainment and excitement as the winner is selected for the annual raffle.

Participation Cost- $35 for members, $45 for future members.

Projected Attendance: 200-250 guestsFrequency: Annually (December)Time: 5:30-7:30 pm

Presenting Sponsor – $5,000 (limit one)Launch Event• Join us for the announcement of this

rebranded event at the September Business After Hours

• A press release highlighting the support from presenting sponsor to be sent to local media outlets announcing the event

• A promotional email will be sent to our membership announcing the event and ticket opportunities

Promotion• Sponsor logo will be incorporated into

the event logo and utilized in all event promotion

• The event will be highlighted on the Collaborative website homepage

• The event will be highlighted frequently in the Collaborative weekly email publications and social media marketing

Event Night• 10 complimentary guest tickets• Display space provided at event• Opportunity to address attendees at

event• Option to provide take home item at

event

• Supporting Sponsor – $2,500 (limit three)

• Supporting Sponsors’ logos will be incorporated into the event promotion and utilized in all event promotion

• The event will be highlighted on the Collaborative website homepage

• The event will be highlighted frequently in the Collaborative weekly email publications and social media marketing

• Four complimentary guest tickets• Company recognition at the event• Distinction - Only three sponsorships

at the Supporting Level along with category exclusivity



SIGNATURE EVENTS

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HIT THE DECKSHit the Decks is the Seacoast’s way of celebrating that we are officially open for the Summer season. All tourism businesses are encouraged to participate to celebrate the season kick-off. Each participating business offers a special deal for the entire day. From 3-5 pm, a Headquarters Party will take place at a participating restaurant located on the decks with a radio talent, giveaways, and specials.

Participation Cost- $20

Frequency: Annually (May)Time: All Day

Presenting Sponsor – $1,500 (limit one)• The event will be branded as Hit the

Decks presented by [Sponsor Name]• Sponsor supplied banner displayed at

Hit The Decks• Opportunity to address attendees and

on-air presence with iHeart Radio at Headquarters Party

• Logo included on all printed collateral including rack cards and posters that are distributed throughout Portsmouth & the Seacoast, on the Hit the Decks website page, and GoPortsmouthNH social media with live link.

• Logo included on any print marketing which includes The Edge Magazine, NH Union Leader, and Seacoast Online

Supporting Sponsors – $500• Logo and name included on all

printed collateral including rack cards and posters that are distributed throughout Portsmouth & the Seacoast, on the Hit the Decks website page, and GoPortsmouthNH social media with live link.

• Logo or name included on any print marketing which includes The Edge Magazine, NH Union Leader, and Seacoast Online




SIGNATURE EVENTS

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SHOP PORTSMOUTH INITIATIVESSupporting our vibrant downtown business community has always been a priority for us at the Collaborative. This coming year we have four initiatives designed to drive traffic and sales to our downtown merchants. Downtown retailers can select initiatives that they think will work best for them or participate in all four initiatives for one discounted price.

SHOP PORTSMOUTH FRIDAY NIGHTSRetailers are partnering with the restaurants for Shop Portsmouth Friday Nights! Shops will remain open until at least 8 pm every Friday night May though October. During that time, when a consumer makes a purchase they can take their SHOP PORTSMOUTH stamped receipt to any of the participating restaurants. Restaurants can choose what discount or value added they will offer to customers who show their stamped shopping receipts that Friday. E.g. a 10% discount or a free appetizer.

Frequency: Fridays, Memorial Day to Columbus Day

Participation Cost - $250 or sign up for all four retail events for $500 ($125 savings)• 15,000 rack cards with your shop or

restaurant name and street locations• Rack card will be distributed inside

five nearby NH Visitor Centers, in participating restaurants via check insert, at participating shops, Collaborative Visitor Center, and Market Square Kiosk

• Marketing through e-newsletter, social media, PR, GoPortsmouthNH and if funds allow, The Edge, Weekly Sentinel, and Union Leader.

• Balloons for outside decoration

Supporting Sponsor - $300 (limit three) • Sponsors will have logo placement

on the rack card. Rack cards will be distributed in five nearby NH Visitor Centers, in participating restaurants via check insert, at participating shops, Collaborative Visitor Center, and Market Square Kiosk.

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SHOP PORTSMOUTH SIDEWALK SALEShop Portsmouth Sidewalk Sale (official name TBD) is the perfect way to clear out summer inventory before the new fall merchandise arrives. Participating shops are asked to set up displays (racks, tables, etc) full of discounted items on the sidewalks outside of their shops.

Projected Attendance: 200+ guestsFrequency: Annually (August 25-26, 2018)Date: August 25-26Time: 11am-5pm

Cost for Participants- $125 or sign up for all four retail events for $500 ($125 savings)• Participating shops will be featured on

printed collateral including bag stuffers and posters to be distributed by each participating shop, at the Market Square Kiosk, and Collaborative Visitor Center

• Participants will also be included on the event page on GoPortsmouthNH.com website as well as all Go Portsmouth NH social media platforms, ShopPortsmouth.org, and the Tourism eNewsletter. Additional marketing will include ads in The Edge Magazine, The Union Leader, and The Weekly Sentinel

FASHION’S NIGHT OUT PORTSMOUTHA night to see and be seen on Portsmouth’s fashion scene. The night is a celebration of individual fashion and style. Locals and guests are invited to step out and show their style while they enjoy different shopping experiences. Participating shops are asked to host unique shopping experiences such as designer trunk shows, live mannequins, style consultants, fashion demonstrations, and more. The evening also features paparazzi, raffles, and a Nightcap Party.

Participation Cost- $125 or sign up for all four retail events for $500 ($125 savings)*Participating retailers must offer in store specials

Projected Attendance: 200+ guestsFrequency: Annually (Fall)Time: 5-9pm

Presenting Sponsor - $1,000 (limit one)• The event will be branded as Fashion’s

Night Out Portsmouth presented by [Sponsor Name]

• Sponsor supplied Banner displayed at FNO Headquarters throughout event

• Sponsor logo on all collateral including bag stuffers that are handed out by participating shops, as well as on the official program

• Logo will be included on the official FNO website, all Go Portsmouth NH social media, and the sponsor board that is displayed at the FNO headquarters and Nightcap Party

• Logo and name will be included in regional marketing that includes The Edge Magazine, NH Union Leader, and on Seacoast Online

SHOP PORTSMOUTH INITIATIVES

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WISH LIST HOLIDAY PROGRAMThe Wish List Holiday Program is a wonderful addition to the Annual Vintage Christmas events. Starting the day after Thanksgiving and running through Christmas Eve, participating shops will provide customers with an official “wish list” for them to write down what they would like from the shop. The wish lists will be sent digitally from the Collaborative to the participating shops. The shops are responsible for inserting their logo on the wish list, printing the wish list, and sending the wish list to the shopper’s provided contact information. Each participating shop is encouraged to offer a discount or special when the wish list items are purchased. This offer is at the discretion of each individual shop. Participating shops are also encouraged to display the “We are a Wish List Store” sign.

Projected Attendance: 200+ guestsFrequency: Annually (Holiday Season)Date: Day after Thanksgiving through Christmas Eve

Cost for Participants- $125 or sign up for all four retail events for $500 ($125 savings)• Participating shops will be featured on

printed collateral including bag stuffers and posters to be distributed by each participating shop, Market Square Kiosk, and Collaborative Visitor Center

• Participants will also be included on the event page on GoPortsmouthNH.com as well as all Go Portsmouth NH social media platforms, ShopPortsmouth.org, and the Tourism eNewsletter. Additional marketing will include ads in The Edge Magazine, The Union Leader, and The Weekly Sentinel

FASHION’S NIGHT OUT PORTSMOUTH CONTINUEDNightcap Party Sponsor - $500 (limit one)• Sponsor supplied banner displayed at

Nightcap Party • Sponsors logo on all collateral

including bag stuffers that are handed out by participating shops, as well as on the official program

• Logo included on the official FNO website, all Go Portsmouth NH social media and on the sponsor board that is displayed at the FNO headquarters and Nightcap Party

• Logo and name will be included in regional marketing that includes The Edge Magazine, NH Union Leader, and on Seacoast Online

Supporting Sponsors – $250• Sponsors’ names on all collateral

including bag stuffers that are handed out by participating shops, as well as on the official program

• Sponsors’ names will be included on the official FNO website, all Go Portsmouth NH social media, and the sponsor board that is displayed at the FNO headquarters and Nightcap Party

• Sponsor name will be included in regional marketing that includes The Edge Magazine, NH Union Leader, and on Seacoast Online


SHOP PORTSMOUTH INITIATIVES

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DESTINATION MARKETINGThe mission of The Chamber Collaborative of Greater Portsmouth’s tourism initiatives is to promote, develop and increase visitation to the Seacoast and create an awareness and understanding of tourism’s effect on the local economy and residents’ quality of life.

Marketing Goals

GOPORTSMOUTHNH.COM WEBSITE LISTINGGoPortsmouthNH.com is the Collaborative’s tourism-focused website for Portsmouth and the Seacoast of New Hampshire and Southern Maine, designed to:• Entice visitors to Portsmouth and the

Seacoast • Provide comprehensive destination

information for visitors and locals• Utilize copy, images, videos, links and

other tools and incorporate them into a persuasive design

• Be attractive and functional on all platforms, including mobile devices using responsive design

The GoPortsmouthNH.com website is designed to highlight your business in your product categories. To maximize visual design and readability, there are no ads on the site. You have the opportunity to promote your business, for a very small annual fee, with listings on each major product page applicable to your business. All purchased listings have live links to your website.

Enhanced Listing - $299 per year• Business name, address, phone, and

link to website • Two photos on listing page;

multimedia (video, five highlight links, eight plus photos, reps, social media links, and map) on more info page

• 300 character description; expanded to 1600 character on MORE INFO page

Basic - $199 per year • Business name, address, phone, and

link to website • One photo on listing page; social

media links and map on MORE INFO page

• 200 character description

Target MarketsTarget Markets include the drive market (within a 100 mile radius) as well as the distant domestic markets and a growing international market. We appeal to couples, families, and singles with interests in culinary, shopping, and soft adventure, for leisure and business travel.

• Promote Portsmouth as a year-round destination

• Increase overnight stays and length of stays

• Increase awareness for ticket sales for attractions, activities, tours, and events

• Increase traffic in retail shops and restaurants

• Generate business and economic development via tourism

• Enhance the visitor experience

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DESTINATION MARKETINGOFFICIAL VISITORS’ MAP OF PORTSMOUTH & THE SEACOASTThe Collaborative, in response to requests from our member businesses, created a comprehensive map of downtown Portsmouth and the Seacoast area. This map has been designed to be a very useful tool for our front-line staff to assist visitors. Advertisers on the map are listed alphabetically by category. This eliminates the cost of producing an ad and presents a more upscale look and feel, better reflecting our area. The map is yet another Collaborative initiative that is focused on supporting our local economy by working with local designers, printers and distributors whenever possible.• The large map folds to 3.75” x 8.5” to

fit into racks, pockets and purses• Two maps in one• Businesses full listings on the regional

map side • Business names appear

at pinpoint map locations• Businesses not located downtown

will have off-map indicators on the downtown map side, with names appearing at pinpoint location and full listings on the regional map side

• Map will be

posted on GoPortsmouthNH.com in downloadable format

• Easy to read, full color listings in sections for EAT, SHOP, PLAY, STAY, ARTS & CULTURE, and SERVICES

• Easy to use. The map is in a clear, uncluttered format and is printed for ease of use with highlighters

• 150,000 copies printed and distributed throughout Portsmouth, Boston Transportation Centers, all NH State Rest Areas, in brochure racks throughout the Seacoast of NH, Southern Maine, and Massachusetts, as well as at regional travel shows in New York, Boston, and Connecticut

Advertising RatesMap Listing $599Special Campaign Price $499(payment must be received by 3/15/19)Highlighted Listing Upgrade - $ 50

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HARBOR GUIDE: THE OFFICIAL GUIDE TO PORTSMOUTH & THE SEACOASTVisitors to the Seacoast region have spent more than $1.5 billion on the services that you are providing every day: food, lodging, jewelry, gifts, car rentals, theater tickets, museums, and sight-seeing. Advertising in the Harbor Guide ensures that you’re reaching the people who spend time on the Seacoast• Harbor Guide is the only

comprehensive, upscale guidebook devoted to serving both locals AND visitors from Maine, New Hampshire, Massachusetts, and beyond

• Circulation in Seacoast communities from Southern Maine and the Seacoast of New Hampshire to the North Shore of Massachusetts, and at five New Hampshire Rest Areas closest to the Seacoast

• Targeted circulation in fine shops, restaurants, lodging properties and additional distribution through Harbor Guide advertisers throughout the Seacoast

• Harbor Guide is delivered directly to the guest rooms and lobbies of the Seacoast region’s hotels, resorts, bed & breakfasts and Chambers of Commerce in Maine, New Hampshire and Massachusetts

• Available in PDF format on GoPortsmouthNH.com

• Published continually for more than two decades by Big Brown Books, it has a proven track record for quality and results

• Distributed at the New York, Boston, and Connecticut travel shows

Tourism Member Listing - $0

The Collaborative is pleased to collaborate with Big Brown Books, who own and publish the Harbor Guide, to provide a comprehensive listing of all tourism and hospitality Members, at no charge, in the At-A-Glance grids in the back of each of the five sections: EAT, SHOP, STAY, PLAY and ESSENTIALS, as appropriate.

In addition, Members (and non-members) can enhance their exposure in the Harbor Guide by purchasing ads. See rates below. Your agreement to purchase an ad through the C3 campaign is a space reservation only for the 2019-2020 edition - at the 2018-2019 rates. Final pricing, which may include discounts such as for multiple ads, will be discussed and contracted when your sales representative contacts you in Spring 2019.

Rates Per Insertion (includes color)2 Page Spread - $3,500Full Page - $1,950Full Page Premium Placement - $2,0001/2 - $1,2501/4 - $7501/8 - $450

Ad rates include a 25-word write-up in appropriate section.

DESTINATION MARKETING

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TRAVEL CONSUMER SHOWSEach year the Collaborative represents Portsmouth & the Seacoast at consumer holiday shows in New York City, Boston, Connecticut, and Canada. As a member, you will be represented at each show via the Harbor Guide, where every member is listed in the At-A-Glance grids as a membership benefit. All members have the opportunity to showcase their business more by providing us with a supply of your rack cards and gift cards for giveaways.

Projected attendance:New York Times Travel Show- 33,000+ Boston Area Travel Show- 20,000+Destinations and Day Trips (Hartford Courant Show)- 5,000+

Sponsorship - $1,500 all domestic shows• Table cloth says PORTSMOUTH NH

sponsored by [Sponsor Name]• Free trip sponsor. Example: This trip

is sponsored by [Sponsor Name]• Social media mention • Tourism eNewsletter mention and in

The Source

Participation - $35 per show or $100 (one $25 gift certificate must be provided per show)• Portsmouth & the Seacoast listing in

the Travel Show Programs• Bundle your brochures with other

members into categories, e.g., History Lovers, Romantic Getaway, Culinary Foodies,etc.

• We invite press from each market to visit and write articles; participants have first chance to meet with these journalists

SEACOAST BREWERIES AND CRAFT CIDER MAP The Collaborative, in response to requests from our member tourism businesses, created a regional map of our local craft breweries and cider crafters, to serve the growing popularity of this market niche.• The map is an 8” X 14” quarter fold

pamphlet that folds to 3.25” x 8” to fit into racks, pockets and purses

• Businesses have full listings including address, phone, and website information on the listings page, and pinpoint locations on the regional map side

• Map will be posted on GoPortsmouthNH.com in downloadable format

• 15,000 copies printed and distributed throughout Portsmouth, nearby NH State rest areas as well as regional travel shows

Breweries Map Listing - $150 per year (minimum of 13 participants)


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TRADE SHOW PROGRAMSDiscover New England – International marketing organization funded by the six New England States, with offices in N.H, the U.K. and Germany.

DNE Summit in April – one on one meetings with Tour and Receptive operators interested in the New England product. We have 30+ pre-scheduled appointments with operators and press from China, Japan, Italy, Germany, the United Kingdom and the United States.

Canadian Market Brochure Distribution – Through the New England Tourism Center in Montreal, we distribute the Harbor Guide and Official Map at Canadian trade shows, on trade missions, and through inquiry fulfillment. We also have an ad in the East Coast Traveler Magazine, live links from the NETC website, and promotion in NETC’s monthly newsletter.

On-going Trade & Press Outreach & FAMS – The Collaborative is in contact with international tour operators and press year round. Participants in the international program will be the first contacted to either host a FAM or as suggested partners for contracting.

Participation - $200 (Minimum of 10 participants) Provide rates for 2019-2020 at 20% off rack for Tour Operators and 30% off rack for Receptive Operators. • Be represented at the only

international travel trade show dedicated to the New England market

• Your business and net rates (see below) will be discussed with only those tour operators who fit your needs, and vice versa

• You control the yield management. By closely managing your room, restaurant and ticket blocks and release dates, you can maximize your revenue during peak and slow periods.

• Program participants receive right of first refusal to host the many international tour operator and press FAMs

• Bottom line: Increased revenue from guaranteed guests, using GUARANTEED marketing dollars. Other than the co-op fee, it does not cost you a penny until a guest is in your hotel, dining in your dining room, drinking at your bar, aboard your attraction, or shopping in your retail shop.

• Suggested participants: hotels, inns, attractions, activities, tour companies, and group restaurants

NOTE: Rates are not final until you have completed negotiations with the Tour and Receptive operators; they are for informational purposes only. No one from the Collaborative is authorized to contractually obligate you in any way. Rates will be held confidential except to provide to the appropriate operators. The operators will require blocks which, once contracted, must be honored.


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PORTSMOUTH HARBOUR TRAIL SELF GUIDED WALKING TOUR & MAPLearn more about the history and heritage of which the Portsmouth residents are so proud with this self-guided walking tour of the downtown.

Print & Distribution:Annually print 500 copies, distributed at the Collaborative Visitor Center and the Market Square Kiosk (seasonal).

Sponsorships - $500 (limit one)• 1/2 page ad, outside back cover, ability

to place an “offer” in ad

TOURISM SUMMITEvery February, representatives from the tourism industry join together to receive updates from City representatives and the Collaborative. We dive into what’s happening in the City and how it affects your business. Following the City update, the Collaborative presents on what the Collaborative is doing for destination marketing, ending the day with an interactive workshop. Before, in-between, and after, the attendees have a chance to network. This event is a free event to tourism members.

Projected Attendance – 60 to 80 peopleDate: February 2019Time: 8 am - Noon

Summit Sponsorship - $1000• Sponsor provided banner displayed at

event• Thanked during opening remarks as

presenting sponsor• Opportunity to address attendees at

event• Logo exposure on PowerPoint breaks• Display table provided for handouts

Coffee Sponsor - Coffee provided for attendees• Logo exposure on PowerPoint breaks• Sign at coffee station “coffee provided

by [Sponsor Name]

Breakfast Sponsor - Food provided for attendees• Logo exposure on PowerPoint breaks• Sign at food “Breakfast provided by

[Sponsor Name]

Venue Sponsor - Provide host location• Logo exposure on PowerPoint breaks• Thanked during opening

remarks as host


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CO

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U

NITY COLLABO

RA

TIO

N CAMPAIG

NTHANK YOU TO OUR AMAZING TEAM OF VOLUNTEERS!

Campaign CoChairsBriggs Buzzell, Stout Heart

Tim Dabrieo, Waddell & Reed Inc.

Campaign VolunteersJennifer Blais, Bank W StaffingMonte Bohanan, Music Hall

Katherine Burger, Cornerstone VNATom Kressler, Optima Bank & Trust

Becky Kates, Krempels CenterCatie Medeiros, The Kane Company

Amanda Muscara, Northeast CreationsMichael “Roy” Sullivan, Binnie Media

Dan Witham, Sheraton Portsmouth Harborside Hotel

PORTSMOUTHCOLLABORATIVE.ORG/C3

2018/2019 COLLABORATION GUIDE · 2018. 4. 24. · Facebook- 4,871 Followers Instagram- 2,880 GoPortsmouthNH.com (4/17– 18) • 132,279 users ... for attendees. Cost – Free to

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