2017 Heart & Stroke Walk Coach's Guide

2017 Heart & Stroke Walk Coach’s Guide

Thank you for volunteering to be a Coach for the American Heart

Association's Heart & Stroke Walk! Coaches drive success.

Get ready to lead your team all the way to the finish line by raising heart beats and funds!

San Francisco

Justin Herman Plaza Friday, September 15 11:30 am—1:30 pm

Redwood City

Marine View Park at Oracle Wednesday, September 20

11:00 am—1:30 pm

San Ramon

Bishop Ranch 8 Sunday, October 8

8:00 am—11:30 am

Oakland

Children’s Fairyland Field Wednesday, October 11

11:30 am—2:00 pm

www.HeartWalkBayArea.org #HeartWalkBayArea

Healthy For Good Sponsor:

About the American Heart Association

Mission:

Building healthier lives, free of cardiovascular diseases and stroke.

Our Impact:

By 2020, to improve the cardiovascular health of all Americans by 20%

while reducing deaths from cardiovascular diseases and stroke by 20%.

Our Work:

• Improving patient care

• Advocating for better health

• Reaching out to populations at risk

• Raising awareness

• Protecting the future

• Educating Americans

• Funding research

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Progress to 2020 Impact Goal

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Why We Need Your Help Every 34 seconds, someone has a heart attack.

Every 40 seconds, someone has a stroke.

One in three Americans has some form of cardiovascular disease.

Cardiovascular disease is the nation’s most costly illness, accounting for $298 billion in direct and indirect costs each year.

Fewer than 1% of all Americans are in ideal cardiovascular health, as defined by the AHA, yet 39% of Americans believe they are in ideal cardiovascular health.

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Table of Contents

Step-By-Step Guide for Coaches 6

Coach Impact and Appreciation 7

Tips To Be a Successful Coach 8

Fundraising Ideas 9

Top Walkers 10 & 11

Online Fundraising 12

Fundraising Prizes 13

Frequently Asked Questions 14 & 15

Did You Know? 16

Need more information? Contact us today at

[email protected]

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Step-by-Step Guide for Coaches

1. Register as a Coach (previously called Team Captain) online at

www.HeartWalkBayArea.org

2. Attend your company’s Coach Kickoff.

3. Recruit 10+ fundraising walkers, and help them register online.

4. Kick-off your team with a quick “heartwalking” activity to raise heart

beats.

5. Post photos on social media of you and your team “heartwalking”

when you make donation requests.

6. Encourage each walker to make a personal donation and raise a

specific amount of money.

7. Set a team fundraising goal. For example: 15 walkers x $250 = $3,750

8. Identify one individual on your team who will strive to raise $1,000+.

9. Encourage your walkers along the way and have fun achieving your

goals!

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Reward Yourself for Making a Difference!

Coach Impact and Appreciation

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Tips to be a Successful Coach

LEAD BY EXAMPLE WITH YOUR PERSONAL FUNDRAISING EFFORTS BY TAKING

THESE FOUR ACTIONS:

1. Make a PERSONAL DONATION to your campaign.

2. Set a personal goal of $250+.

Raising $1,000+ will get you into our exclusive VIP Tent.

3. Personalize your Heart Walk page with a picture or video and share your

“why”.

People who add a photo and share why they walk raise 10x more.

4. Ask for donations! The #1 reason people donate is because they are asked.

Send email messages to friends, family, vendors, suppliers and

co-workers asking them to support you with a donation.

Questions? [email protected] or (510) 903-4050

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Fundraising Ideas Find new ways to engage employees and walkers while contributing to

your company’s Heart Walk fundraising efforts!

Instead Of... Try...

An ice cream

social

Green, no-added-sugar smoothie demo

No-added-sugar yogurt parfait

An unhealthy

lunch sale

Salad bar with healthy fats

Low-sodium burrito bowl

potluck

A bake sale

Heart-healthy snack sale

Sell raw, spiced or no-salt-added nuts

No sugar/salt-added granola bars

Silent and/or live auction

Jeans days

Heart sales

Parking spot incentive

Letter writing campaign

Sports tournament

Minigolf tournament

Office dance party

Adult/corporate recess

Stair climbing challenge

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Become a VIP Walker by raising $1,000+ and receive:

2 passes to the Heart Walk VIP Tent

• Includes catered breakfast/lunch, massages, and more!

Special recognition at the Heart Walk

1 VIP goody bag

Heart Walk t-shirt

Heart Walk fundraising prize (If you opt in at registration)

Invitation to post-walk Award Celebration

VIP parking privileges (San Ramon walk only)

Top Walkers

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THANK YOU to our 2016 Top Walkers Tiila Abbitt

Dr. Nejleh Abed

Michelle A. Albert, MD

Frieda Alessi

Julie Alonso

Marcy Amonette

Faye Anglin

Tracy Archuleta

Kavitha Arivanandam

Miguel Avila

Penny Avril

Nicole Badrinath

Sam Balaji

Marianne Bamonte

Jim Beam

Andrei Behdjet

Gaye Berger

Jeryn Blair

Tammy Blevis

Nicohl Bogan

Dimitry Bokman

Jan Bono

Angel Borja

Ursula N Boynton, MD

Paula Bradley

Nathan Brauer

Erich Braun

Nancy Breckenridge

Eric Brubaker

Jim Bruno

Inge Budirahardjo

Kim Burch

Denise Burns

Patrick Cassidy

Carmen Castro

Mary Cerniglia

Albert Chan

Bruce Chang

Maria Chien

Waheed Choudhry

Roberta Clark

Jay Clemens

Gina Cockburn

Tessa Collins

John Cooke

Cindy Cooney

David Cosenza

Marc Countryman

Michele Coutts

Charles Cowell

Suzanne Cragin

Jonathan Craig

David Cross

Renee Croteau

Carol Culwell

Chiconda Davis

Ashley Deeb

Lauren Dekas

Felice Nina Diamzon

Paige Dickow

Jill DiGiacomo

Laura Doan

Allison Doessel

Leo Dominguez

Keith Donnermeyer

Mariana Duenas

Lowell Dwyer

Madonna Elsbury

Margot Everett

Rebekah Fabel Murtha

Joyce Fan

Jason Feinsmith

Elizabeth Ferber

Conrad Fernandes

Tom Fisher

Jackie FitzGerald

Leslie Fong

Mary A. Francis

Paige Freiberger

Marty Froomin

Peter Fuentes-Afflick

Lilli Ann Funkhouser

Robert Galgiani

Lazaro Garcia

Gavin Geminder

Elaine Genevro

Michael Gill

Jennifer Gleason

Keiko Gluss

Fred Gomes

Roger Goossens

Julia Gray

Mary Grimm

James Gross

Gina Guido

Annette Hackett

Patrick Hamb

Hope Hardison

Parker Harris

Catherine Hartman

Dennis Harvey

Hugh B. Harvey

Victoria Henry

Pat Herrera

Doug Hinzie

Diane Howard

Julie Hoyle

Lucy Huang

Carol Hurst

William Jackson

Sandra Jacobs

Stephanie Jensen

Josh Johnson

Helen Johnson

Cody Johnston

Lindsay Jones

Amy Jorde

Jeff Kalin

Karin Kasra

Vickie Katsifolis

Vince Keehan

Brian Kinion

Joan Klaassen

Emil Knopf

Michael Kolis

Ashok Krishna

Kamala Krishna

Veena Kumar

Thomas Kurian

Deanna La Croix

Karla Lacey

Jeremiah Lane

Jeff Lashins

Diana Lau

John Leatherman

Julie Leau

Lorrena Lee

Isabella Lima Van Oppen

Lionel Liniger

Rima Lobo

Michelle Lopes

Gaspare Lovasco

Kathryn Lynn

Loren Mahon

Teresita Marcelo

Bill Massey

Brian May

Chip McDonald

Shakeya McDow

Ken McNeely

Andrew Mendelsohn

Mimi Mengis

Susie Mesina

Alfonso Miles

Kimi Miyamura

Todd Morris

Jane Moshi

Vickie Moul

Scott Mountford

Janice Murphy

Nagaraj Nadendla

Brenna Nagao

Donna Nathanson

Phyllis Navarre

William Newton

Lisa Nichols

Lyn Nicholson

Hilary Nindorf

Laura Novak

Maria Olson

Allison Paridy

Ravi Pathak

Michael Patterson

Lynne Pereira

Joseph Pickett

Kay Pitman

Angela Polo

Sanjay Poonen

Michael Poplack

Roger Power

Lois Price

Chuck Prosper

Sharath Reddy

Ashley Richardson

Lindsay Ring

Paula Robinson

Heidi Ross

Al Royse

Georges Saab

Scott Salys

Monica Sanchez

Lindsay Sandberg

Bijan Sartipi

Gail Sault

Lisa Schreiber

Mercedes Segura

Ruban Selvakumar

Albina Seriani

Leticia Serrano

Meghan Shah

Banipal Shahbaz

Trisha Siegel

Rita Simpson

Inderjeet Singh

Michael Sirek

Gary Sloan

Elizabeth Smith

Brian Smith

Alexis Sosa

Russ Stanley

Derek Stefan

Laura Steinfeldt

Tim Stephens

Lynne Sterrett

Todd Strumwasser

Kris Stubbs

Manuela Sugars

Jean Tamayo

Keith Tandowsky

Frank Tataseo

Mike Thomas

Kenton Thompson

Margaret Thomson

Lynn Tiemeyer

Fe Tompkins

Randy Trevino

John Trohan

Chris Tsakalakis

Lilian Tsi

Martha Tuma

Mariko Uyeda

Dave Van Horn

Robert Venema

Lynn Wade

Corinna Wan

Jamie Weinstein

Jason Wells

Chandra Welsh

Lina Wen

Joe Wierzbicki

Karl Wilks

Barbara Wills

Ryan Wilson

Michael Wilson

Paul Woolway

Rick Workmon

Mark D Worrell

Maha Yaser-Shihadih

Michael Yau

Yerem Yeghiazarians

Dorothy Yen

Toby Yip

Melody Young

George Zee

Matt Zocchi

Sandra Zuno

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Online Fundraising

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Fundraising Prizes

Level 1 - $100-$249.99 2017 Heart Walk T-Shirt

Level 2 - $250-$349.99 Kitchen Scale Storage Box Lunch Cooler

Level 3 - $350-$499.99 AHA Polo Computer Backpack

Level 4 - $500-$749.99 25-piece Cook’s Kitchen Set Bluetooth Speaker

Level 5 - $750-$999.99 3-piece Ceramic Cutlery Set Plaid Sherpa Blanket

Level 6 - $1,000-$2,999.00 Tablet Noise Canceling Headphones

Level 7 - $3,000-$4,999.99 Imageview Binoculars Instant Photo Camera Bundle

Level 8 - $5,000-$7,499.99 Offset Smoker Standing Mixer

Level 9 - $7,500-$9,999.99 Hybrid Bike Digital Camera Bundle

Level 10 - $10,000+ Food Processor Blu-Ray Home Theater System

Level 1

Level 7

Level 6

Level 3

Level 10

Level 8

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What is the Heart Walk?

The Heart Walk is a non-competitive 3-mile walk that encourages people to take steps toward a heart-healthy lifestyle. This is

an opportunity for corporate teams and individuals to improve their health by raising funds and walking to help fight heart

disease and stroke. The Heart Walk is a free event and is open to the community.

Where do the proceeds go?

Funds raised by Heart Walk participants fund life-saving heart disease and stroke research, community programs and advocacy

efforts. For more information on the American Heart Association, visit www.Heart.org.

What is a Company Leader, Coach and Walker?

Company Leader: Organizes the Heart Walk efforts at your company.

Coach: Helps by recruiting walkers in their department or personal network to be on their team.

Walker: Helps raise funds and awareness through one-on-one contact with co-workers, friends and family.

Top Walker: Participant who raises $1,000 or more! For more information on Top Walker benefits, see page 10.

Who receives a red/white cap?

Red caps recognize heart disease survivors and white caps recognize stroke survivors. On the day of the event, survivors are

encouraged to visit the Survivor Tent to pick up their cap and share their story.

Frequently Asked Questions

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When and where are the Bay Area Heart Walks?

We have four Heart Walks in the Bay Area. Please visit our website for

specific information on each walk’s location, parking and time.

How long is the walk?

The Heart Walk route is approximately 3 miles long. There is also a 1 mile

route available.

Are strollers and pets allowed?

Strollers are allowed! The Heart Walk is a family-friendly event. Pets are

also allowed at all events except in Redwood City on Oracle’s campus.

How do I edit my personal username and/or password?

Log on to www.heartwalkbayarea.org, click “My Profile”, then click

“Change/Reset Password”.

How do I change my personal goal?

Log on to www.heartwalkbayarea.org, click “My Dashboard” , then click

“Edit My Goal”.

How do I edit my Team Name and/or Team Goal?

Log on to www.heartwalkbayarea.org, click “My Team”. To edit your team goal, click the “Edit Team Goal” button on the left.

To edit your team name, please contact [email protected].

How do I assign a co-coach?

To assign a co-coach, please contact the Greater Bay Area Heart Walk team at [email protected].

I received a cash or check donation. How do I enter the donation online?

If you prefer to enter a cash or check donation yourself, log on to www.heartwalkbayarea.org, click “My Dashboard”, then

click “Enter Cash or Checks”.

How do I get cash and check donations to the AHA?

You can give cash and check donations to your American Heart Association staff partner prior to the Heart Walk. In addition,

donations can be brought to the Information Booth at the walks except at our Oakland walk where we are not permitted to

accept cash or checks.

How do I get a t-shirt?

Individuals who raise $100 or more and elect to receive a t-shirt during registration, will get a 2017 Greater Bay Area Heart

Walk t-shirt. T-shirts will be available at each walk and must be picked up that day.

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Did You Know? Donor dollars in the 2015-2016 fiscal year accomplished all of this in the Bay Area

American Heart Association of the Greater Bay Area 426 17th Street, Suite 300, Oakland, CA 94612

(510) 903-4050 [email protected]

www.HeartWalkBayArea.org Facebook.com/AHA.GreaterBayArea Twitter: @HeartWalkSFBay