www.mapsi.eu MAPSI CONFERENCE Bilbao, 12-14 January 2016 Thursday, 14 January 2014 ARTS PROJECTS AS DRIVERS AND USERS OF INNOVATION Bizkaia Aretoa. ARRIAGA ROOM University of the Basque Country (UPV/EHU). Bilbao MAPSI is a joint educational initiative on the impact of art project that is funded by the Lifelong Learning Programme of the European Union. For the last two years we have been discussing, developing and piloting innovative approaches to incorporate the societal impact of the arts in the design and management of cultural and social projects. This is one of the last discussion activities and we would like to invite you to join us to discuss how art projects can be drivers and users of innovation. On the one side, we will focus on technological innovation, on the other, on social innovation. The programme is further complemented with internal meetings of the project members and some field visits. The attendance at these open sessions is free of charge upon confirmation by sending a mail to [email protected]. These sessions will be broadcasted in streaming. Please follow them in http://ehutb.ehu.es/canal1 10:00 OPEN SESSION 1 ARTS PROJECTS AND TECHNOLOGICAL INNOVATION Presentation and welcome: Beatriz Plaza and Victoria Ateca (University of the Basque Country, UPV/EHU). Digital information and innovative uses to better understand the societal impact of cultural institutions: Beatriz Plaza (University of the Basque Country, UPV/EHU). Digital metrics for cultural projects Ibon Aranburu (University of the Basque Country, UPV/EHU).
This is the program of the MAPSI 2016 Conference organized in Bilbao (Spain) by the University of the Basque Country (UPV/EHU) under the title "Art Projects as Drivers and Users of Innovation"
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MAPSI CONFERENCE
Bilbao, 12-14 January 2016
Thursday, 14 January 2014 ARTS PROJECTS AS DRIVERS AND USERS OF INNOVATION Bizkaia Aretoa. ARRIAGA ROOM University of the Basque Country (UPV/EHU). Bilbao MAPSI is a joint educational initiative on the impact of art project that is funded by the Lifelong Learning Programme of the European Union. For the last two years we have been discussing, developing and piloting innovative approaches to incorporate the societal impact of the arts in the design and management of cultural and social projects. This is one of the last discussion activities and we would like to invite you to join us to discuss how art projects can be drivers and users of innovation. On the one side, we will focus on technological innovation, on the other, on social innovation. The programme is further complemented with internal meetings of the project members and some field visits. The attendance at these open sessions is free of charge upon confirmation by sending a mail to [email protected]. These sessions will be broadcasted in streaming. Please follow them in http://ehutb.ehu.es/canal1
10:00 OPEN SESSION 1 ARTS PROJECTS AND TECHNOLOGICAL INNOVATION Presentation and welcome: Beatriz Plaza and Victoria Ateca (University of the Basque Country, UPV/EHU). Digital information and innovative uses to better understand the societal impact of cultural institutions: Beatriz Plaza (University of the Basque Country, UPV/EHU). Digital metrics for cultural projects Ibon Aranburu (University of the Basque Country, UPV/EHU).
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Aliada and digital humanities Marta González (Tecnalia Corporation) Digital innovation and cultural heritage. Verónica Buey Cieslak (Madrid ICT Audivisual Cluster)
12:00 OPEN SESSION 2 ARTS PROJECTS AND SOCIAL INNOVATION Participatory practices in cultural heritage and social innovation Margherita Sani (Istituto per I Beni Artistici Culturali e Naturali – Emilia Romagna Region) The present and future of Creative Industries in the Basque Country Álvaro Luna (Sinnergiak, University of the Basque Country, UPV/EHU) Cultural heritage and Society Mario Dominguez (Colegio de Arquitectos Vasco Navarro) New Audiences for Cultural Institutions Juan Prieto Rodriguez (University of Oviedo)
16:30 OPEN SESSION 3 COOPERATION IN HIGHER EDUCATION INSTITUTIONS Creative Europe and Europe for Citizens Augusto Paramio Nieto – Creative Europe DESK Spain. Ministry of Education, Culture and Sports. 18:00 OPEN SESSIÓN 4 MAPSI 2016 INVITED LECTURE Culture, Neighborhood Transformation, and Social Wellbeing: The Case of New York City Mark J. Stern (SIAP, University of Pennsylvania)
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Project participants Estonian Academy of Music and Theatre (EE) Estonian Business School (EE) University of Arts Helsinki Sibelius Academy (FI) Laurea University of Applied Sciences (FI) University of the Basque Country, UPV/EHU (ES). Host institution for this meeting. Organizing Committee: Victoria Ateca-Amestoy, Gustavo Baños, Javier Lerena and Beatriz Plaza.
The venue Bizkaia Aretoa. Avenida Abandoibarra
Managing Art Projects with Societal Impact- Project acronym: MAPSI
www.mapsi.eu LLP Erasmus Multilateral Project. Project number: 2013-3384- 540176-LLP-1-2013-1-EE-ERASMUS-EQR Contacts in UPV/EHU: Beatriz Plaza ([email protected]) Victoria Ateca ([email protected]) Social networks MAPSI on twitter: @MAPSIproject MAPSI on facebook : https://www.facebook.com/mapsiproject
Keywords Arts management, societal impact, innovation, social inclusion, economic impact, networks, education.
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Speakers and projects
Beatriz Plaza
Beatriz Plaza has a PhD in Economics from the Faculty of Economics of the University of the Basque
Country and obtained her MBA from IESE Business School. At present, she works as Professor in Urban
and Regional Economics at this same university. Her research interests include: Cultural Policy as
Development Policy; Urban Regeneration; Economic Impact of Museums; Cultural Branding; Digital
Economies; Measurement and Economic Analysis of Regional Economics; Cultural Economics.
Ibon Aranburu
Ibon Aranburu works as lecturer at the Engineering School of the University of the Basque Country
(UPV/EHU). His main research interests include: new metrics and models for Regional and Urban
Economics; Complex Network Analysis; new ways of gathering data from Internet and other devices;
Cultural Economics. His work experience has been primarily focused on research projects and on the
implementation of information systems.
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Marta González
Mrs Marta González R. BSc in Computing Engineering from the University of the Basque Country and
Master on Manufacturing Advanced Technologies from Basque Country Univ. She currently holds a
position as Semantics Manager at TECNALIA's OPTIMA area. She is a reviewer of the Spanish Ministry of
Education & Science and Dyna magazine (Spanish Industrial Engineers Association). She has a number of
publications on well-known events and magazines in the semantics research field. She has published a
project as a W3C use case in semantic web in 2009.
TECNALIA (www.tecnalia.com) is the leading private and independent research and technology
organisation in Spain and the fifth largest in Europe, employing more than 1,300 people (164 PhDs).
Tecnalia operates in the following market sectors: Industry and Transport, ICT, Sustainable Construction,
Energy and Environment, Innovation Systems, and Health and Quality of Life, and it is very active in FP7,
participating up to June-2012 in 264 projects and coordinating 64 of them. The Optima area (ICT/ESI
Divison) is specialized on the research, development and application of ICT to data intensive fields.
More information:
http://www.aliada-project.eu/
Verónica Buey Cieslak
Deputy Cluster Manager at Madrid ICT-AUDIOVISUAL Cluster, Spain. She holds a Degree in Business
Administration and a Masters Degree in Cultural Management. She has developed her professional career
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as a Marketing Manager and Business Development in PricewaterhouseCoopers, UBS Private Bank and
KPMG. Since October 2008, she is Deputy Cluster Manager of the Madrid ICT-Audiovisual Cluster,
currently working in 5 European projects.
Madrid ICT-Audiovisual Cluster (MAC) is a non-profit business association created in 2007. MAC is a triple
helix cluster focused on ICT and Digital Media, involving public bodies, R&D centres, universities and
companies. MAC aims to: boost the innovation and competitiveness of the industry, promote business
models that encourage the search for new digital technologies and content and contribute to the
development of R&D in all fields related to the digital media and ICT sectors. MAC offers support and
services to its members in R&D, collaborative projects, business development, access to finance,
networking, training and internationalization. All its activity is based on collaboration between industry