2016 healthcare ISSUE briefings

FROM VOLUME TO VALUE

2016 healthcareISSUE briefings

presents

STRONG | UNFILTERED | DISCUSSIONS

SAN DIEGO | INDIANAPOLIS | HOUSTON

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”- 2015 Issue Briefing Attendee

Healthcare leaders depend on the award-winning staff of Modern Healthcare to provide critical insights on the most pressing issues in today’s healthcare business climate. Healthcare remains at its core LOCAL and PERSONAL. Professionals from all healthcare sectors must work together if they’re going to deliver high quality, affordable care.

There are significant challenges healthcare leaders need to overcome as they move from VOLUME TO VALUE. They must keep clinicians motivated within a fast-changing reimbursement environment; they must gain new skills in population health management; and they must maintain patient-centeredness at the heart of their operations.

But how? Modern Healthcare’s 2016 Breakfast Series will provide the latest thinking on each of these issues and more. Join Modern Healthcare and leaders from major healthcare providers as they discuss the latest innovations in how to meet the needs of the populations they serve AND how to improve their clinical and financial outcomes.

“

”- 2015 Issue Briefing Attendee

The best parts of the event were the interaction

between attendees, the ability to ask questions and

obtain feedback, and receiving

authentic responses.

healthcareISSUE briefings

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Great panel discussion and networking opportunity.

It was extremely valuable hearing what healthcare organizations are doing

in real time.

2016 HEALTHCARE ISSUE BRIEFINGS

SAN DIEGO MAR 23 | INDIANAPOLIS MAY 18 | HOUSTON SEPT 13

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Modern Healthcare delivers the same high-level audience at our events as we

do with the readership of our print and digital editorial products. The Modern

Healthcare Issue Briefings were designed with the executive audience in mind

– leaders who seek out critical information and insight.

Anticipated Attendance: 200 (each event)

Based on attendance at other Modern Healthcare conferences and events, we

estimate our audience composition by business sector will be:

And our executive and leadership audience composition will be:

C-SUITEEXECUTIVE/VPDIRECTORMANAGERBOARDOTHER

87%OF ATTENDEES WOULD RECOMMEND A MODERN HEALTHCARE EVENT TO A COLLEAGUE

75%KEY TO DECISIONS MADE AT THEIR ORGANIZATIONS

Past attendee organizations include: Affinity Medical CenterAmerican Heart AssociationBlue Cross Blue ShieldCleveland ClinicDetroit Medical CenterHenry Ford Health SystemMayo Clinic MD Anderson Cancer CenterSt. Jude MedicalSt. Luke’s Health Network Texas Children’s HospitalUniversity of Texas Medical

Source: Modern Healthcare 2015 Event Attendee Survey 45%

10%

7%

3%

35%

35%

20%

8%5%

2%

30%

PROVIDERSUPPLIERPROFESSIONAL ASSOCIATIONPAYEROTHER

70% OF MODERN HEALTHCARE EVENT ATTENDEES HAVE EXECUTIVE TITLES

Source: Modern Healthcare 2015 Event Attendee Survey


STRONG | UNFILTERED | DISCUSSIONSISSUE BRIEFING EVENT ATTENDEES

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San Diego Panel

Indianapolis Panel

Pam KehalyPresident, West Region and

Specialty BusinessAnthem

Michael W. MurphyPresident and Chief

Executive OfficerSharp HealthCare

Chris Van Gorder, FACHEPresident and Chief

Executive OfficerScripps Health

Merrill GooznerMODERATOR

EditorModern Healthcare

Erin HoeflingerPresident

Anthem Blue Cross and Blue Shield

Jonathan S. NalliChief Executive Officer

St. Vincent Health

Houston Panel

To engage, enlighten and inspire attendees, Modern Healthcare enlists leading industry thinkers with decades of experience as Issue Briefing panelists.

COMING SOON

COMING SOON

COMING SOON

COMING SOON





Dennis MurphyPresident, Incoming CEOIndiana University Health

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Pre-Event Promotion• Logo recognition as sponsor in at least 2 full-page, 4-color print ads• Logo recognition as sponsor in digital promotion (when size allows)• Logo recognition on emailed invitations for event• Logo recognition and direct link on the registration area of ModernHealthcare.com for specific

city event• List of event registrants2

Event Visibility• Logo visibility on printed event agenda distributed at each place setting• Logo visibility on event signage• Logo visibility on attendee name tags• Opportunity to have a staffed company table in networking area• Right to place company material in event folder at each place setting• Recognition as the Presenting Sponsor from the podium by the Publisher• Opportunity to make 260 word introductory comments1

• 5 tickets to event• VIP company representative seated at a head table• Opportunity to provide premium item for guest take away

Post-Event• Logo recognition in post-event thank you email to attendees• Recognition in panel discussion recap published in Modern Healthcare magazine and online• List of event attendees2

• Post-event report including survey results and feedback from attendees

Rights

• Product/category exclusivity

PRESENTING SPONSOR1 per event

1 Comments are subject to Modern Healthcare review prior to event and must be topical and not promotional. 2 List of event attendees includes name, title, organization, and email address (post-event only) and will be provided 1 week prior and 1 week following event.

WHY SPONSOR?

• High-profile presenters

• Combines national brand exposure with local market issues

• Collaboration and networking on a local level

• Promoted through print, digital, email and social media



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SUPPORTING SPONSOR6 per event

1 List of event attendees includes name, title and organization only. List will be provided 1 week prior and 1 week following event.

Pre-Event Promotion• Logo recognition as sponsor in at least 2 full-page, 4-color print ads• Logo recognition as sponsor in digital promotion (when size allows)• Logo recognition on emailed invitations for event• Logo recognition and direct link on the registration area of ModernHealthcare.com

for specific city event• List of event registrants1

Event Visibility• Logo visibility on printed event agenda distributed at each place setting• Logo visibility on event signage• Opportunity to have a staffed company table in networking area• Right to place company material in event folder at each place setting• Recognition as one of 6 Supporting Sponsors from the podium by the Publisher• 2 tickets to event• Opportunity to provide premium item for guest take away

Post-Event• Logo recognition in post-event thank you email to attendees • Recognition in panel discussion recap published in Modern Healthcare magazine

and online• List of event attendees1 • Post-event report including survey results and feedback from attendees

WHY SPONSOR?

• High-profile presenters

• Combines national brand exposure with local market issues

• Collaboration and networking on a local level

• Promoted through print, digital, email and social media

Modern Healthcare is the most trusted business news and information brand in the healthcare industry.

Combining the power of a print publication, 24/7 digital news products, robust research and event platforms,

Modern Healthcare reaches the largest and most captive audience of healthcare leaders and influencers.

2016 healthcare ISSUE briefings

Documents