-
2015MEDIAKIT
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DMNEWS.COM
LEAD GENERATION•SponsoredPromotion
•WhitepaperoftheDay
•HotListoftheDay
•Telemarketing
•Webcasts
•VirtualEvents
•eBook
•Social
•Source
•OnlineDirectory
BRANDING•Magazine
•dmnews.com
•Newsletters
EVENTS•Marketing&Tech
PartnershipSummit
•MarketingHallofFemme
•40Under40
•Caples
THOUGHT LEADERSHIP•Roundtable
•Nativeadvertising
CUSTOM CONTENT CREATION•eBooks/Surveys/
Microsite
RECRUITMENT•Online
•Print
OTHER•Licensing
Insightonprofitable,data-drivenmarketingstrategies
1 2 4 6
3 57
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
n 100%year-onedirectrequestn 100%BPAqualified
n83%C-Suite/Seniormarketingtitles
n73%Client-Sidemarketers
Marketers need insight that drives customer action and
profitable rev-enue. Getting to that insight takes the right mix of
data, strategy, andtechnology.Direct Marketing
Newsprovidesthecomprehensivecoverageofthehottesttrends,successstrategies,andcoretechnologiesthatmar-ketersneedtogetfromrawdatatoprofitableinsight.DMNdeliversthattimely
informationthrougha robustsetofdigitalofferings that includea
website, email newsletters, eBooks, social media, virtual events,
andwebcasts,aswellasamonthlyprintedition,EssentialGuidesseries,andliveeventsthatcollectivelyserveaBPA-auditedcirculationofmorethan150,000seniormarketingexecutivespermonth.
*BPA AUDITED FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL,
SOCIAL MEDIA AND PRINT
OVERVIEW
VERTICALS INCLUDE:n Online-OnlyRetailers
n TraditionalOutlets
n FinancialServices
n Healthcare
n Technology
n Publishing
n Communications
n Entertainment
n Hospitality
n Tourism&Travel
n Manufacturing
n Education
n Government
n Transportation
n Utilities
n Associations
n Agencies
n Media
Chairman,CMO,CEO,COO,etc.
MarketingManager+
B2BB2C
AgenciesSuppliers
Creative,Operational,Technical,etc.
BothB2C/B2B
Titles
52%
30%
22%
31%
26%
5%
17%
44%
73%JOB TITLE BREAKDOWN:
B2C V. B2B BREAKDOWN:
CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:
Client-SideMarketers
2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
Month In-Depth Success Secrets Topic of Essential Planned Bonus
eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month
Guides Distribution Tough Question Specialty Compilation (Live
& Virtual)
*Adduedatesarethe10thofthemonthprior**AllEssentialGuideswillhavebonusdistributionatDMA2015
***Ineveryissue:coverageofemail,analytics/marketing-tech,anddirectmail/postalorregulatoryissues
2015 EDITORIAL CALENDAR
September
November
October
February
March
April
May
June
July/August
December 2015/January 2016
December/January
2015MarketingOutlook
DataficationofMarketing
Marketing&Tech
InnovationAwards
TheChangingDynamic
ofCustomerLoyalty
MarketingHallofFemme
RedefiningDataPrivacy
ADayintheLifeofDirect
Marketing
What’sNextinCustomerExperienceMarketing
TheIntersectionofAdTech
andMarketing
40Under40Awards
2016MarketingOutlook
ContentMarketing:TheGood,
Bad,&Ugly
BlendingDirectand
BrandMarketing
TimeManage-mentforMarketers
Segment-ationandTargeting
Storytelling
EmailMarketing
B2BMarketing
Omni-channel
Marketing
MobileStrategies
Data/Analytics
LeadGenStrategies
CustomerLifetime
Value
MobileMarketing
Omni-channel
Marketing
PredictiveAnaltyics
DirectResponse
Video
Segmenta-tionandTargeting
LeadGenContent
Marketing
MarketingAuto-mation
Programmatic
Privacy
Social
MarketingLeadership
Attribution
MarketingROI
EmailMarketing
NativeAdvertising
MarketingMeasure-
ment
CustomerLoyalty
—
Marketing&Tech
InnovationAwards
—
—
MarketingHallofFemme
—
—
—
40Under40Awards
ContentMarketingEssential
Guide
Social
DemandGen
ContentMarketing
EmailMarketing
CustomerLoyalty
Data/Analytics
MarketingTech
DigitalStrategies
Segmenta-tionandTargeting
Omni-channel
Marketing
eTailWest
MarketingHallof
Femme,National
PostalForum
ad:techSan
Francisco
—
CRMC
eTailEast
40Under40Awards,
ERA,GraphExpo
DMA2014,Advertising
Week
ad:techNewYork
Marketing&Tech
InnovationSummit
Virtual Event: MobileMarketing
(Feb26)
—
Live Event: MarketingHallofFemme(Apr24)
Virtual Event: LeadGeneration
(May14)
—
Virtual Event: SocialMedia
Strategies(Aug20)
Live Event: 40Under40
Awards
—
Live Event: CaplesAwards
Virtual Event: ContentMarketing
(Dec3);Live Event:
Marketing&TechInnovationSummit
Attribution
2015Predictions;
ContentMarketingEssential
Guide
MarketingAutomation
Marketing&Tech
InnovationSummit
—
—
—
—
OmnichannelMarketing
—
—
EmailMarketing
—
—
DirectMailMarketing
SocialMedia
Strategies;CaplesAwards
Analytics
Virtual Event: ContentMarketing
(Dec3,2014);Live Event:
Marketing&TechInnovationSummit
(Jan29,2015)
Month In-Depth Success Secrets Topic of Essential Planned Bonus
eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month
Guides Distribution Tough Question Specialty Compilation (Live
& Virtual)
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
Allratesarenet
Seemediakitpageforallopportunities
*Dependingoncriteria
*Customoptionsavailable
PRINTINCLUDES DIGITAL AND APP EDITIONSDISPLAY
SOURCE
RECRUITMENT
Frequency Full Half Quarter Frequency Full Half Quarter Eighth
(Includes 4 online (Includes 3 online (Includes 2 online (Includes
1 online job postings) job postings) job postings) job posting)
1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245
3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180
6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055
12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000
20%premiumaddedtobackcoverposition15%premiumaddedtoinsidefrontandinsidebackcoverpositions10%premiumaddedtoallguaranteedrun-of-bookpositions
Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col.
x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"
1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545
3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520
6x $1,005 $985 $960 $935 $505 $495 $475 $465
12x $955 $915 $895 $875 $475 $460 $450 $435
LEADGENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT
LIST OF THE DAY TELEMARKETING
DeploymentRate $5,965 $3,275 $2,445 UponRequest
CPL* $50-$200
SOCIAL EBOOK
TweetChatSponsor $4,565
Sponsored 2Tweets $1,750Tweets
5Tweets $3,350
TWITTER
LIVEEVENTS
Sponsor $24,000 Reveal $9,500 Sponsor $15,000 GoldSponsor
$7,500
ROUNDTABLE CAPLES* MTPS* HALL OF FEMME*
LEADGENERATIONEVENTS
Editorial $24,875
Partner $19,875
Editorial $7,500
Custom $15,000
Keynote $9,870
Session $9,870
Booth $4,715
WEBCAST VIRTUAL EVENT
2015 ADVERTISING RATES2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
Allratesarenet
ONLINE DISPLAY
SPONSORSHIPS
INTERACTIVE/RICH MEDIA
NATIVE ADVERTISING
NEWSLETTERS
ONLINE DIRECTORY
NATIVE ADVERTISING
JOBS.DMNEWS.COM JOB POSTINGS
Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar
(980x30) Peel Page (see specs)
1month $3,125 $2,545 $2,890 $4,975
3months $3,000 $2,440 $2,780 $4,750
6months $2,880 $2,340 $2,660 $4,557
12months $2,630 $2,140 $2,430 $4,440
CPM $105 $105 $105 —
Frequency Channel (728x90, 300x250 & 300x100) Digital
Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword
(728x90)
1month $7,215 $2,756 $1,575 $1,575
3months $6,625 $2,620 $1,500 $1,500
6months $6,025 $2,478 $1,415 $1,415
12months $5,485 $2,342 $1,340 $1,340
Frequency Prestitial (640x480) Pushdown (980x418) Skin (see
specs) Premium Sidebar (see specs)
1day $1,750 $1,050 $5,250 $3,995
3days $1,650 $995 $4,725 $3,555
6days $1,575 $945 $4,200 $3,155
12days $1,475 $890 $3,675 $2,755
$3,499
Sponsorship Daily Insider (728X90, txt link & logo) Email
Weekly (728X90, txt link & logo) Marketing & Tech Weekly
(728X90, txt link & logo)
1week $5,400 $2,350 $2,350
2weeks $5,150 $2,200 $2,200
3weeks $4,850 $2,050 $2,050
4weeks $4,550 $1,900 $1,900
Text ad only
1week $3,750 $950 $950
2weeks $3,550 $850
$850DailyInsiderdeploys5xaweek,EmailWeekly&Marketing&TechWeeklydeploy1xaweek.Allcostsperweek.
Type Option A Option B Option C
AnnualRate $1,325 $1,130 $900
30-day $330
60-day $550
DIGITAL
ADVERTISING RATES (CON’T)2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
You want sales leads? We have multiple ways to deliver them.
Don’t pick just one – ask about our content syndication program
which will utilize all appropriate lead generation products to
guarantee you the most qualified, up-to-date, sales-and/or
marketing-ready leads.
WHITEPAPER OF THE DAY
Deliveredtoover29K*opt-inintegratedmarketers.Thisbroadcastserviceenablessuppliersandresearchfirmstoannouncewhitepapers,bestpracticeguidelines,researchresultsandotherfreeliteratureinallsectorsofintegratedmarketing.
SPONSORED PROMOTION
Deliveredtoover28K*marketers.SponsorshipsavailableforemailblastofspecialclientpromotionssenttoDirect
Marketing
Newssubscriberbase.Promotionexamplesinclude,butarenotlimitedto:Webcasts,TradeShowExhibition,SpecialAnnouncements,NewProductLaunches,Advertisements,Anniversaries,NewBusinesswins,andCongratulatorymessages.
HOT LIST OF THE DAY
Deliveredto18K*direct,database&interactivemarketers;singlesponsoreddailyHTMLemailblasttoeagersubscribers.Thesedirectmarketerswanttostayinformedonwhat’snewinresponse,compiled,postalandemaillistsinthispopularservicewhichshowcasesonenewmailinglisteverybusinessday.Detailedinfooneachlistandwheretogetitmakethisaninvaluableresourceformailingprofessionals.
TELEMARKETINGOurtelemarketingprogramutilizesouryear-roundcirculationrequalificationeffortstotargetthemostcustomizedleadrequests.Addproprietaryquestionstoourongoingcirculationeffortstoensureyouareonlyreceivingwhatyoudeemanacceptablemarketingorsalesreadylead.*Silverpop2014average
LEAD GENERATION1
LEAD GENERATION2015MEDIAKIT
Whitepaper of the Day
Sponsored Promotion
Hotlist of the Day
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DIRECT MARKETING
NEWSwebcastsareanauthoritativeandinteractivemarketingopportunityforadvertisers,allowingyoutocommunicatethoughtleadershiptoacaptiveaudience.Ledbyasenioredi-tor,webcastsfeaturethemostrespectedmarketingexecutives.SponsoringawebcastdevelopsleadsculledfromtheDirect
Marketing
Newsaudienceinaneducationalandinformativeatmosphere.Weoffertwowebcastsponsorshippackagestoeffectivelymeetyourobjectives:EditorialandPartner.
DIRECT MARKETING
NEWStakesrespon-sibilityforallwebcastpromotions,reg-istrations,andon-demandpromotionsafterwards.Yourwebcastisavailableondemandforayearafteritruns.Youwillreceiveallregistrantcontactinformationandreceiveapersonalizedlinktopro-moteandhostondemand.
Editorial
Partner
DMN
Sponsor
DMN
DMN
DMN
Sponsor
Sponsorhas10minutesattheendofQ&A
Sponsorspeaksonpanel
ContentCreation ModeratorFormat
Speaker Recruitment
Sponsors of Speaking Opportunity
LEAD GENERATION1
LEAD GENERATION EVENTS
WEBCAST
WEBCAST
2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
WHO: Estimated800+marketingdecisionmakers
WHAT:
Anonlineeventtofosterlive,interactivedialoguebetweenmarketers&sponsors
FEB 26 Mobile Marketing/Email
MAY 14 Lead Generation
AUG 20 Social Media
DEC 3 Content Marketing
SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor
benefits by being the exclusive keynote sponsor and aligning its
brand with the keynote speaker (typically a client-side marketer)
and content. This pack-age includes:n Adigitalskinduringthekeynote
topromoteyourcompanyn Ahigh-levelexecutivefromyour
companytakepartintheQ&A withthekeynotespeakern
Yourspeakerclosesthelast 5min.ofthekeynotesessionn
Aboothintheexhibitionhall withunlimitedcontenttoengage
withtheattendeesn Contactdetailsfromallregistrantsn Rate:$9,870
Session Sponsor:Sponsor has a session during which you present a
case study or best practices workshop.n Thesessionis30min.andhas10
min.Q&An Aboothintheexhibitionhall whereyoursalesexecutivescan
engagewithattendeesinrealtimen Yourboothcanholdasmuch
contentasyouwant (whitepapers,ebooks,videos)n
Contactdetailsfromallregistrantsn Rate:$9,870
Virtual Booth in Expo Hall:Sponsor has a booth to engage with
attendees in real time. n Boothcanholdasmuch contentasyouwant
(whitepapers,ebooks,videos)n Contactdetailsoftheattendees
thatengagedwithyourboothn Rate:$4,715
LEAD GENERATION1
LEAD GENERATION EVENTS2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
WHAT IS AN
EBOOK?ContentmarketinghasbecomeincreasinglypopularwitheBooksplayinganessentialpartofacomprehensivecontentmarketingmix.•
UseDirect Marketing Newscontenttoattract,engage,
educate,andconvertcustomers.HaveDMNtakecare
ofthecontentcreation/distributionandbenefitwith
branding,leadgeneration!•
eBooksarefreetoreadersinexchangefortheircontact
informationandanexcellentsourceofengagedleads.
OPTIONS AND SPONSORSHIPS:DMN EDITORIAL EBOOKS:•
ProducedbyDMNeditorialteamonabi-weeklybasis•
Topicscoverdata-drivenmarketingstrategiessuchasBig
Data,omnichanneltrends,emailmarketing,content
marketing,socialmediaandmore(seeeditorial calendarforcompletelist)•
PublishedontheDMNews.comeBookresourcepage•
Promotedviadedicatedemaildeployments,newsletters,
socialmedia,andonline
Sponsorship includes:• BrandingwithineBook(fullpagead)•
Brandingoncoverpage,landingpage,andall
promotionalemails(sponsor’slogo)• 150leads• Rate:$7,500net
DMN CUSTOM EBOOKS:• Producedon-demandwithin6weeks•
Contentbasedonbriefagreedbetweentheeditorial teamandsponsor•
Contentmayincludesponsor’squotes,case-studies,anddata•
Rate:$15,000net•
Costincludescreation,design,distribution,and150leads•
AdditionalleadsavailableonCPLbasis
EBOOKS2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
WANT TO MAKE A SERIOUS SOCIAL
IMPRESSION?Asponsoredtweetchatisyouranswer.Createdaroundaspecifictopicofyourchoice,tweetchatsarefast-paced,action-oriented,livediscussionsthattakeplacearoundadesignatedhashtag.Theyallowyoutoengagedirectlywithtop-levelintegratedmarketerswhofollow@dmnewswhilealsospreadingawarenessofyourbrandandincreasingyoursocialfootprint.
PRE CHAT:n Sponsorrecruitsspeakers
n 1tweetadaytheweekprior from@dmnews
n 2tweetsadaytheweekofthetweetchatfrom@dmnews
n PostonDMNFacebook&LinkedIn theweekofthechat
n PromotioninourDailyInsider newsletterthedaybefore
n Prestitialpromotingeventday beforeanddayofevent
n Emailblasttoourtwitterfollowers
DAY OF CHAT:n DMNmoderates
n SponsorownsTwitterskin exclusively
POST CHAT:n DMNmoderatorblogsthe “findings”ofthetweetchatfrom
aneditorialperspective
n Storifyyourchatsoa“cliffnote” versionisavailableforanyone
whomissedtheliveevent
*TwitterAnalysis
Twitter Followers
18.4k
Avg. monthly growth
2%
Exposure*
1,216,596impressions
LEAD GENERATION1
SOCIAL2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A
MONTHLY BASISDirect Marketing
NewsSourceisamustforanycompanyseek-ingacost-effectiveopportunitytomaximizeexposure,andthepotentialfornewbusiness.It’sbuiltontheconceptofcontinuity,givingyourcompanyyear-roundvisibilitytothedecision-makerswhoreadthepublication.Makeanimpactanddeeplypenetratethiseliteaudiencebytakingadvantageofavarietyoflistingoptionstomakeyourcompanystandout!
2”x2”
4”x4”
2”x1”
2”x3”
BeoneclickawayfrombuyingdecisionsofthousandsofmarketingprofessionalsturningtotheDirect
Marketing
NewsOnlineDirectoryeveryday.Withover150categories,standoutintheareasthatbestdefineyourcapabilitiesanddriveleadstoyourcompany.
3 OPTIONS AVAILABLE! OPTION A:
$1,325100-worddescription,logo,fullcontactinformation,2corporateassetdownloads,video,socialmedialinks,editoriallinks,featuredlistingonHomePage,featuredlistingchannelpage,featuredinoneweekofDailyInsiderNewsletter,featuredas“CompanyoftheWeek”ondmnews.com
OPTION B:
$1,13075-worddescription,logo,fullcontactinformation,1corporateassetdownload,socialmedialinks,editoriallinks,featuredlistingonchannelpage,featuredinoneweekofDailyInsiderNewsletter
OPTION C:
$90025-worddescription,logo,fullcontactinformation,socialmedialinks,editoriallinks,featuredinoneweekofDailyInsiderNewsletter
LEAD GENERATION1
SOURCE & ONLINE DIRECTORY2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL
EDITIONWhetherit’saprintadvertisementoranexclusivesponsorshipofthedigitaledition,mobileapp,oriPad,Direct
Marketing
Newsmakesiteasyforyoutogetexposureamongstmarketerseverywhere!
BRANDING2
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
PagePeel(seespecs)
PremiumSidebarad(seespecs)
Prestitial(640x480)
Pushdown(980x418)
Leaderboard(728x90)
*Webstats:Omniture2014monthlyaverage
Skin(seespecs)
IMU(300x250)IMU
impressions
now served on
mobile site-
added value!
Monthly Page Views
Monthly Visits
Monthly Unique Visitors
221k 139k 113k
BRANDING2
2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
ThefollowingeditorialnewslettersarepublishedbyDirect Marketing
Newsandareavailableforsponsorship.Sponsorshipincludesaleaderboardandatextboxbannerlocatedabovethefold.
DAILY INSIDER
Delivereddailyto37kintegratedmarketers.Themust-readformarketersandtheiragencieseverybusinessdayforitsbreakingnewscoverageandexpertanalysisonallaspectsofmarketing.
EMAIL WEEKLY
DeliveredeachTuesdaytoover29kemailmarketers.Theprimarysourceoforiginalnews,expertviews,casestudies,bestpractices,andtipsontheever-changingpracticeofemailmarketing.
MARKETING&TECH
WEEKLYDeliveredeachThursdaytoover31k,theMarketing&TechWeeklyisaone-stopsourcetodiscoverthefreshestcontentaroundnewdevelopmentsinmarketingtechnologythatcanhelpbusinessesengagewithnewconsumersandkeeployalonescomingback.
BRANDING2
NEWSLETTERS2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DIRECT MARKETING NEWS ANNOUNCES ITS 2015 MARKETING & TECH
INNOVATION SUMMIT
Theone-dayeventlendsinsightintohowmarketingandtechcollaborationcandeliveracompetitiveadvantage.
The Direct Marketing News 2015
Marketing&TechInnovationSummit
isamuch-neededsourceofstrengthinatimeofchange.TheSummit,tobeheldonJanuary29inNewYork,isdedicatedtoexploringhowmarketersandtheir
technologycolleagues—whether in IT,data,mobile,Web
development—enhance marketing performance
inwaysthatwillcreateacompetitiveadvantage.
Theeventwillfeaturekeynotespeakers,expertpaneldis-cussions,interactiveroundtables,andin-depthworkshopsto
give attendees multiple ways to get the informationthey need to
succeed in today’s ever-evolving
market-place.Speakerswillsharedeepinsightintosuchtopicsas:
n Howchiefmarketersshouldrestructuretheir
organizationstoadapttotoday’sdigitalrealities
n Waysthatmarketersandtechteamscanshare
datatocreatemorerelevantandreal-time
customerexperiencesacrosschannels
n Cross-departmentalstrategiesforcontentmarketing
innovation,deployment,andengagement
TheMarketing&TechInnovationSummitisamust-attendevent for any
marketing leader looking to harness
thepoweroftechnologytoenhancetheirmarketingresultsandstandoutfromthecompetition.
Formoreinformation,[email protected].
For sponsorship information,
contactGregZalka:[email protected]
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
SPONSORSHIP OPPORTUNITIES:Session Sponsorship: $14,995n
Deliveryof25-minutepresentation (only2available)n
Inclusionintheday’stakeaways closingsessionn
Contentdistributiontoallattendeeson theday(1item)n
Fullattendeecontactdetailsn Brandingthroughoutthedayn
Brandingonalleventpromotion(online, newsletters,dedicatedemails)n
VideointerviewwithEditor-In-Chief (willbehostedondmnews.comand
availableforyourownuse)n Advertisingondmnews.comagainst
conferencecontent
Keynote Sponsorship: $12,495n Introduction(5-10min)n
Contentdistributiontoallattendeeson theday(1item)n
Fullattendeecontactdetailsn Brandingthroughoutthedayn
Brandingonalleventpromotion(online, newsletters,dedicatedemails)n
VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour
ownuse)n Advertisingondmnews.com
Lunch & Learn Sponsorship: $7,495n
Moderatearoundtablediscussioncovering
topicssuchasC-levelpartnerships,cross-
channelcustomerinsightstrategies,and digitalmarketingtechtoolsn
Contentdistributiontoallattendeesonthe day(1item)n
Fullattendeecontactdetailsn Brandingthroughoutthedayn
Brandingonalleventpromotion(online, newsletters,dedicatedemails)n
VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour
ownuse)n Advertisingondmnews.com
Sponsored Cocktail Hour: $8,995n
Hostcocktailhour(welcomeannouncement)n
Brandingonhigh-toptablesatcocktailhourn
Spinningprizewheelsponsorship(prizesto besuppliedbythesponsor)n
Contentdistributiontoallattendeesonthe day(1item)n
Fullattendeecontactdetailsn Brandingthroughoutthedayn
Brandingonalleventpromotion(online, newsletters,dedicatedemails)n
VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour
ownuse)n Advertisingondmnews.com
Awards Sponsored: $8,995n Detailstofollow
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
AGENDA: Date:Friday,April24th
Time:11:00AM-3:00PM
Place:GrandHyatt(ManhattanBallroom)109E.42ndStreetNewYork,NY10017
KEYNOTE SPEAKER: Peggy Dyer, CMO,AmericanRedCross
2015 HONOREES:Michelle
Bottomley,ChiefMarketing&SalesOfficer,Mercer
Blair Christie,SVPandCMO,Cisco
Lucille Dehart,CMO,Tristar ProductsInc.
Leslie Doty,CMO,Reader’s DigestAssociation
Mish Fletcher,Worldwide
ManagingDirector,Marketing,OgilvyOneWorldwide
Amy Hoopes,CMOandEVP, WenteVineyards
Elizabeth Jackson,CMO,CorporateStrategyEVP,HookLogic
Ashley
Johnston,SVP,GlobalMarketing,ExperianMarketingServices
Maly Ly,VPofGlobalMarketing,Sojern
Natasha Raja,VPofMarketingandCustomerService,Dice
Alicianne Rand,VPof Marketing,NewsCred
Samantha Skey,CMO,SheKnowsMedia
Corinne Sklar,GlobalCMO,Bluewolf
Kate Spellman,SVP,Marketing,Penton
Linda Vetter,VPofMarketing,YesLifecycleMarketing
Melissa Wallace,VPofMarketing,Bitly
Lori Wright,CMO,TIBCOSoftwareInc.
Yael Zheng,CMO,Tintri
CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhouse
brands havemuch in common: dyna-mism, flexibility,
incisive-ness,intelligence.Sodothewomenwhositatthemar-keting helms
of many ofthese companies. Whetherthey run marketing at
astartuporatanestablishedbrand, these female mar-keting chiefs have
risen tothe apex of the professionaschampionsofintegrated,direct
marketing strategiesin their organizations. Joinus at the 2015
MarketingHall of Femme (MHoF) tomeet the women whosemarketing
strategies havemade thebiggestbusinessimpactoverthepastyear.
M A R K E T I N G
2 0 1 5
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
CONGRATULATORY PARTNERSGold Partner - $11,950n
Brandingattheevent’spodiumand welcomesigns,andonallpromotion
leadinguptotheevent
n Tableof10attheeventforyourteamand honoree(valueof$3,300)
n Honoreeprofileonatwo-pageplaque
framewithbrassfinish,makingitthe perfectdisplayoptionforsuch
achievementwhilereinforcingyour brandwithstyle
n Chilledbottleofchampagnewithyour personalized,dedicatednoteto
yourhonoree
n
Congratulatoryadvertinthe2015HonoreeBook,distributedattheevent’sluncheon
n
Full-pagecongratulationsadvertintheMarketingHallofFemmeeditorialfeaturepublished
intheJuneissueofDirect Marketing News
n
Full-pageadintheMarketingHallofFemmeeBook,deployedtotheDMNaudience
n BrandingonStep&Repeat
Silver Partner - $7,500n
Brandingattheevent’spodiumandwelcomesigns,andonallpromotionleadingupto
theevent
n
Half-table(fivetickets)attheeventforyourteamandhonoree(valueof$1,995)
n
Chilledbottleofchampagnewithyourpersonalized,dedicatednotetoyourhonoree
n
Congratulatoryadvertinthe2015HonoreeBook,distributedattheevent’sluncheon
n
Half-pagecongratulationsadvertintheMarketingHallofFemmeeditorialfeature
publishedintheJuneissueofDirect Marketing News
n
Half-pageadintheMarketingHallofFemmeeBook,deployedtotheDMNaudience
n BrandingonStep&Repeat
M A R K E T I N G
2 0 1 5
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
EVENT SPONSORSExclusive Roundtable Sponsorship -
$16,500Kickingoffthedayatthe2015MarketingHallofFemmeisanexclusiveroundtable(RT)forhonoreesonly.Thoseexecutivesparticipatingwillhavetheopportunitytoshareinsightanddiscusspressingissuesandcurrenttrendswithotherhonoreesattending.ExamplesoftopicstobediscussedincludetheevolvingroleoftheCMO,collaboratingwiththeCIO,andkeepingontopofissueslikecustomerexperienceandBigData.
n SponsorhasaseatatRTalongsidethehonorees(mustbetop
marketerinattendance)
n KeypointofRTwillbereferencedintheMarketingHallof
FemmeeBookandmainfeatureoftheJuneissueofDirect Marketing News
n Brandingattheeventandonallpromotionleadinguptotheevent
n
Half-table(fivetickets)attheevent(includingoneattendeeforRT)
n Congratulatoryadvertinthe2015HonoreeBook,distributedat
theevent’sluncheon
n Full-pagecongratulationsadvertintheMarketingHallofFemme
editorialfeaturepublishedintheJuneissueofDMN
n Exclusiveaccesstotheclosed-doorphotoshootwiththe
honorees,takingplacebeforetheRT
n BrandingonStep&Repeat
Exclusive Cocktail Reception Sponsorship - $12,500n
Logobrandingatnetworkingcocktailreceptionasagobo
n ExclusivesponsorfortheChampagneDiamondRaffleand
presentationofchampagnetothewinner
n Retentionofallbusinesscardsfromraffleparticipants
n Sponsoraddressestheaudiencewithacongratulatorytoastto
thewinners
n RecognitionintheeventcoverageoftheJuneissueofDMN,in
theMarketingHallofFemmeeBook,andonline
n Congratulatoryadvertinthe2015HonoreeBook,distributedat
theevent’sluncheon
n Full-pagecongratulationsadvertintheJuneissuetoallhonorees
n BrandingonStep&Repeat
n Threeticketstotheevent
Exclusive Luncheon Sponsorship - $8,950n
Brandingattheeventandonallpromotionleadinguptotheevent
n Half-table(fivetickets)attheevent
n Sponsorwillhavefiveminutesonstageortheoptionof
introducingthekeynotesession(dependentonavailability)
n Co-brandedcake-popsMarketingHallofFemmelogoand
sponsorlogo,alongwithbrandednapkins
n Congratulatoryadvertinthe2015HonoreeBook,distributedat
theevent’sluncheon
n Half-pagecongratulationsadvertintheMarketingHallofFemme
editorialfeaturepublishedintheJuneissueofDirect Marketing News
n BrandingonStep&Repeat
Photobooth Sponsorship - $9,500 (Deadline for booking is March
30) n Brandingattheeventandonallpromotionleadinguptotheevent
n Guestswillbeinvitedtotakesouvenirphotosattheeventinthe
brandedphotobooth.
n Photoswillbeprintedincolor,leavingguestswithasouvenir
photowhichincorporatestheirlogoforlong-termexposureand
associationwithamemorableevent
n Custombackdropincludessponsor’slogo
n Photoscanbeuploadedontosocialmediasitesinreal-time
byattendees
n Allphotostakenattheboothcanbeuploadedinreal-timeonto
socialmediasiteswithsponsor’stwitterhandle
n Congratulatoryadvertinthe2015HonoreeBook,distributedat
theevent’sluncheon
n Threeticketstotheevent
n BrandingonStep&Repeat
Social Media Sponsorship - $4,950n
Brandingattheeventandonallpromotionleadinguptotheevent
n Brandingonasocialmediavisualizationwallthatdisplaysall
socialcommentsandliveinteractions
n Retentionofalltwitterhandlesfromparticipants
n OwnershipoftheWi-Finameandpassword
n SponsorwillrevealthewinneroftheMarketingHallofFemme
socialtweetcontest.Prizeisabottleofchampagne–sponsor
canprovideanadditionalprize.ContestwillbejudgedbyDMN
Editor-in-ChiefGingerConlon.
n Threeticketstotheevent
n BrandingonStep&Repeat
M A R K E T I N G
2 0 1 5
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
CELEBRATING THE MOST INFLUENTUAL PEOPLE IN MARKETINGJoin us in
September in New York for the Direct Marketing
News40Under40AwardsandLuncheon,wherewe’llcelebrateyoungmarketingleaderswhoarenot
only succeeding, but excelling despite the
manychallengesthey’refacedwithtoday.
The Direct Marketing News editorial team judgednominations from
across agencies, brands, and ven-dors to select 40 professionals
under the age of 40whoareamong thebrightestandmostambitious
intheintegrated,digital,andtraditionaldirectmarketingfields.Alongwithafestiveawardsceremonytohonortheir
accomplishments, the luncheon will feature
apaneldiscussionamongseveralpastwinnerswhowilldiscusstheirsuccessstrategiesandwhatthey’redoingnow
to maintain their career and company
momen-tum.Youwon’twanttomissthisexcitingday!
SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP:
$22,500
nAseatatthetable
n Influencetheconversation
- Prominentspeakingopportunity
- Involvementinthecreationoftheagenda&
topicstobecoveredwiththeeditorialteam
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toandattheevent
nEditorialcoverageoftheroundtableinthe Novemberissue
nFullpageadinNovemberissuecoveringtheeventnAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
KEYNOTE SESSION: $12,500
n Introductionofkeynotespeaker
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
toeventandattheevent
nHalfpageadintheNovemberissuecovering theevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content) PANEL DISCUSSION:
$12,500
nModerate/hosttheconversation
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
toeventandattheevent
nEditorialcoverageintheNovemberissueand www.dmnews.com
nHalfpageadinNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500
nSponsorshipofChampagneRaffle(businesscarddrop)
nPresentationofthechampagnetothewinner
nThebusinesscardsofallparticipants
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
PHOTO SHOOT SPONSORSHIP: $9,500
nExclusivesponsorshipofthephotoshoot
nExclusiveaccesstothehonoreesthroughoutthe photoshoot
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
GOLD SPONSORSHIP: $7,500
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup
toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout
September(ROSandfixedagainst40u40content)
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
Direct Marketing News’ ROUNDTABLE SERIES FOR 2015 will address a
wide range of topics critical to marketers, including:
Theroundtablesbringtogethermarketerstodiscussimportantissuesandrelevanttopicsofconcerntomarketingexecutives.The8to12participantswillincludeclient-sidemarketersandhigh-levelthoughtleaders.
FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n
Deliverinsightn Demonstrateexpertise
n Sharethoughtleadership
Before the
event:Inclusionwithinpromotionalactivitiesleadinguptotheevent.Invitesforatten-danceincludementionofsponsor.Sponsorcansuggestprospectsandclientstheywouldlikepresent,butfinaldecisionwillbemadebyDirect
Marketing Newseditors.
During the Event:
Sponsortoattendandparticipateinclosed-doorroundtablewithoneseatatthetable.
After the
event:Feature-lengtheditorialcoveragewithfull-pagedisplayadvertisementforsponsortoappearinDirect
Marketing News’printeditionandonlineatdmnews.com.
n Analyticsand measurementn BigDatan Consumerprivacyn
E-commercen Emailmarketingn Leadgeneration
n Mobilemarketingn Searchmarketingn Segmentation andtestingn
Socialmedian Womeninmarketing
DMN Roundtable Terms & Conditions: Videotaping the
roundtable session is prohibited. The roundtable event will take
place between the hours of 8:30a and 11:00a with breakfast being
served. Request for different meals or time of day will come at a
surcharge to the sponsor. Under no circumstance should the details
of the round-table discussion be published in any format including
print, online, social media channels, etc by the client or any
attendees prior to the publication date.
THOUGHT LEADERSHIP4
ROUNDTABLE SPONSORSHIP2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
WHAT IS NATIVE
ADVERTISING?Nativeadvertisingisanonlineadvertisingmethodinwhichtheadvertisergainsattentionbyprovidingcontent
in the context of the user’s experience. Native advertising formats
match both the form
andfunctionoftheuserexperienceinwhichitisplaced.Inotherwords,aformofpaidmediawheretheadexperiencefollowsthenaturalformandfunctionoftheuserexperienceinwhichitisplaced.
DMN EDITORIAL
GUIDELINES:Partnercontentcontributedexclusivelytodmnews.com(e.g.opinioncolumns,video)shouldbepoint-of-viewpiecesthatalsoofferlearninginsuchareasasbestpracticesandtrends.Theycantakeastandonacurrentissueorpresentasolutiontoacommondirectmarketingchallenge.Contentshouldbenon-commercial.Ideally,opinioncolumnsshouldbebetween500and1,000words.Wereservetherighttoeditopinioncolumnsforstyleandclarity.
DMNews.comreadersareseniorexecutiveswhoareresponsiblefordefining,driving,implementing,andrunningtheirorganization’sdirectmarketinginitiatives.TheseexecutivesprimarilyincludeCMOs,vicepresidents,anddirectorsinmarketingandrelatedareaslikeanalyticsandcustomerexperience.Theyrunmarketingprimarilyatlargeenterprisesandmedium-sizefirmsacrossindustries,withanequalsplitamongB2B,B2C,andB2B2Corganizations.Contentshouldprimarilyaddresstheneedsandrecognizetheexpertiseofthesesenior-levelmarketers.Allnativeadvertisingcontentwillbelabeled“PartnerContent”
EXAMPLE ON HOME PAGE:NATIVE ADVERTISING ON DMN:3rd story on Home
page for 1st week3rd story on Daily Insider for 2 days6th story on
home page for 2nd week6th story on Daily Insider for 2 days2 DMN
tweets in 1st weekArchived on DMN for a month Cost: $3,499
NATIVE ADVERTISING ON DMN
THOUGHT LEADERSHIP4
2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
DirectanddigitalmarketersturntoDirect Marketing
Newstogetaninsider’sviewonthelatestandgreatestintheindustry.Narrowyoursearchandhoneinontheperfectcandidatebypublishingthejobopportunitiesatyourcompanywiththeindustryheavy-weight.Preferprint?ThinkWebisthewaytogo?We’vegotyoucoveredonbothfronts.
7,372 500%
Avg. monthly page views 2014 Employer Registration Growth
*Stats:JobTarget2014
RECRUITMENT6
RECRUITMENT2015MEDIAKIT
JOBS
-
Contact Information: Greg Zalka I 646-638-6027 I
[email protected]
ENHANCE YOUR CONTENT WITH DIRECT MARKETING NEWS’ CUSTOM
REPRINTSDirect Marketing News
(DMN)contentcanbereprintedinitsoriginalformorcustomizedtomeetyourspecificrequirements.ChoosebetweenelectronicPDFsandhardcopiesforauniqueandcost-effectivewaytomarketyourcompany,itsservicesandsolutions.DMN
reprintscanbeusedinhandouts,mediakits,directmailings,andincorporatedisplays.
ELECTRONIC MARKETING AND WEB LICENSE (EPRINTS):•
DMNproducesanddeliversaready-to-use,customPDF
ofaDMNarticleofyourchoice,whichcanincludeyour
companylogoandcontentdetails
• YourcompanyhasunlimitedrightstothePDFtoput
onwebsites,sendviaemail–essentiallyforany digitalpurpose
• IdealforemailmarketingandPRcampaigns
• Non-printable:$700,Printable:$1,700
* Thelicenseislimitedtooneyear.Additionalchargefor
longeruse.
HARD COPY REPRINTS:•
Includesyourcompany’slogoandcontentdetails
• Includes250hardcopies,plusdeliveryofthereprintsto onesite
• 4-color,100lb.stock,single-sided
• Idealfordisplayingatconventionsandforsalescollateral
• Halfpage:$1150,Fullpage:$1,440
MARKETING COLLATERAL LICENSE:•
AllowsyourcompanytousepartsofDMNeditorialquotes andlogo
• Idealforontheweb,inbrochures,andinpressreleases.
• Rate:$650
* Thelicenseislimitedtooneyear.Additionalchargefor
longeruse.
PLAQUE:• 12’’X15’’plaquewithpersonalizedengraving(cherry,oak
orblackmattebase)
• Includesproofing,formatting,production,andshipping
• Halfpage:$790,FullPage:$825
FULL MARKETING LICENSE PACKAGE:• Includes non-printable ePrint,
250 single-sided hard-
copy reprints, plus the marketing collateral license
• Rate: $2,175
*All rates are net**Minimum 500 copies for Hard Copy
Reprints
RECRUITMENT6
LICENSING, REPRINTS & EPRINTS2015MEDIAKIT