Fashion marketing : Marketing statement, object,Marketing plan, Marketing strategy,Market segmentation,Marketing mix,SWOT analysis & Targeting

Report Presented By the Group of Genius The Creativity of Friends

NAME & I.D. OF THE GROUP MEMBERS

SL NO.

NAME OF THE STUDENT IDENTITY NUMBER

1 S.M.NAZMUL ALAM 131-092-0-135

2 HASAN MAHAMMUD NAYEEM

131-083-0-135

3 SUBHA JUTI MAZUMDER 131-080-0-135

4 ZAHIDUL HAQUE MAZUMDER

131-079-0-135

5 ARJUN GHOSH 131-056-0-135

4

IntroductionGeniusity fashion is one of the leading all

kind of Garments Manufacturing & Exporting  as well as Garments sourcing agents operating from Dhaka Bangladesh.

Company Overview Business Type: Manufacturer, Main Products : T-shirt,Shirt,Pants,Tank

Top,Polo Shirt,Jeans,Jacket. Location : Dhaka Year Established : 2011 Total Revenue : 2.5 – 5 million Doller

“Quality Never Goes Out Of Style “ Geniusity

HISTORYIn 2010, we 5 of our friends make a plan for fashion house.

We First invested for this fashion brand at the end of 2010.

In January,2011 First of all we open our first outlets on Gulshan,that is now our brands headquater.

At the end of December 2011, we open our 2nd showroom at Uttara.

And finally in the year of 2013, we open two new outlets on Bashundhara city shopping mall & Eliphantroad.We also open a showroom in Chittagong in this year.

Products of Geniusity Fashion

Products of Geniusity Fashion

Marketing Statement of GENIUSITY Fashion

Two types of Statement1.Mission Statement

2.Vision Statement

Marketing Statement of GENIUSITY Fashion

Mission Statement:“GENIUSITY encourages the creativity and promotion of individualism through style and fashion at affordable prices.”

GENIUSITI’s mission statement itself shows that:

•The business is in clothing industry.•Its market is all society members.•Geniusities value and goals are related

tosatisfaction the customers matured tastes.

Marketing Statement of GENIUSITY

Vision Statement:

“GENIUSITY will efficiently,

competitively, and technologically

provide quality and fashionable t-

shirts & Jeans at affordable prices for

teenagers and young adults, while

growing from a small start-up

business to a household brand name.”

Our Marketing Objects

People love and trust our company.We will market and distribute the

most appealing and widely

available. Our products

define quality, style and function.

We will clothe the world .

Overall marketing objectives:Increase consumer Satisfaction,decreasedissatisfactionof theplus size consumer

Increase purchase frequency amongplus size customers

Increase brand awareness and favorableattitudesamong consumers

Marketing Plan for Geniusity FashionMarketing Plan for a fashion brands is a most

important issue. We focused on choosing the correct area district

for our stores in each city we decided to target. Moreover, we believed in settling our stores in a high population and traffic areas in each particular city. Because we knew the importance of establishing the recognition, thus, they always attempted to arrange our shops in prestigious districts neighboring other high clothing manufacturers.

Marketing Plan for Geniusity FashionWe have 5 outlets:

1.Gulshan-the headquarter2.Bashundhara city Shopping mall

3.Uttara4.Elephandroad

5.Chittagong

Marketing Plan for Geniusity FashionTo make a profitable brand,Every company

should have the Brand Ambasedor.For These purpose we have a brand ambasedor who is a experienced,specialist on marketing department.

He is Salman Hasan, who have passed his five years job experienced

on a multinational company named NESTLE.

Marketing Plan for Geniusity FashionMajor Strategic Planing for Our company:Make Flat organizations Networking & Communicating with

customers.Clerar level of responsibilities from

consumers.Well defined ling & responsibilities.Team work with responsible leadership.Affordable price for customers.Products avilability all over Bangladesh.

Marketing StrategyThe strategic plan defines the company’s overall

mission and objective and hopes to achieve company’s objectives.Through market segmentation , targeting and positioning the company decides which customers it will serve & how.The company also designs a marketing mix made up of factors under it control product,price,place & promotion.

Marketing StrategyOur companies basic strategy is to cover all of the cities

over the country.

That’s why? Because we want to keep t-shirts,Polo

Shirts,Jacket & jeans at a affordable price to all over the country.

Marketing Strategy

We also target new generation to build a strong

relationship by providing various stylish products.

Marketing Strategy

We want to move customers towards our products. That’s why we are offering new design continuously

Marketing Strategy

We also arrange many fashion

shows for young generation to

entire their mind with our

products.

Market Segmentation for Geniusity Fashion

Our segmentation can be described by the principles of demographic segmentation.

The target customer is usually aged 16-30, with a mid-range income. As part of his/her occupation fashion trends is usually on top.

Market Segmentation for Geniusity Fashion

But not only from a demographic view our segments its targets, our products are also designed based on a psychographic view based on customers hectic lifestyle

There is a list of GENIUSITIS segmentation:

We have segmented the product on the following basis: Geographic Segmentation

Demographic SegmentationPsychographic Segmentation

Geographic Segmentation:

In this segment Geograph is the main part.

Weather is the main topic for this types of

segmentation.

For example –in cold weather area,hot jacket is

preferable but not for hot weather.

Demographic Segmentation:

Demographic segment is done by according to the

Age,

Occupation.

Demographic Segmentation:

In Our country there is a huge amount of young generation from 16 to 30,& most of them are college Or university going.For this reason we have made our products that preferable for them.

Demographic Segmentation:There is a lage number of people in different

occupation,so we also make our products for them by maintain of their salleries.

Psychographic Segmentation

In this segmentation,we try to produce our Geniusity

products according to the

Life style &

Personality.

Psychographic SegmentationIn BD, there are difference between City life

& Village Life. Their life Style & Personality is also different.We have maintained these different life style in our products according to their different personality.

Customer TargetingTargeting in Market is a most important

matter for a companies profit or loss. Our Fashion brand is new in Bangladesh,for these we can’t target directly to all class of customer.

Target market:Upper middle class and middle class

Target Customer Younger generation,

Male, Female.

Marketing Mix of Geniusity:

Marketing Mix of Geniusity:

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The meaning of SWOT:

1.S = STRENGTHS2.W =

WEAKNESSES3.O=OPPORTUNIT

IES.4.T = THREATS

SWOT ANALYSISIn order to suggest an appropriate entry

strategy in the Bangladeshi market, it can be useful to use a SWOT analysis.

SWOT ANALYSISThrough this model,

in fact, it is possible to identify the main obstacles the company has to face, the tools it has to overcome them and the characteristics that can favour its success.

Opportunities:1.Online markets offer a huge growth.2.Growth in the different site in Dhaka city

has huge potential.3.National Expansion especially in emerging

market.4.Emerging markets offer the best growth

opportunities.

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Conclution: GENIUSITY is a fashion thats we try to listed on

top ten all over the country by maintaining all of

the sector that we described above. Finally we

have to announcing the end of our presention by

saying……….” Quality Never Goes Out Of Style ”