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ONLINE STORYTELLINGBejo International MarCom Seminar 2015
Paulus Veltman
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. TRADITION
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2. PASSIVE CONSUMERS
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Image: Wikipedia
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3. DIGITAL CULTURE
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#SomosTodosMacacos
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#WeAreAl lMonkeys
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1. The power of stories
2. Online storytelling roadmap
3. Secrets of viral video
4. Visual Storytelling
ONLINE STORYTELLING
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THE POWEROF STORIES
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Image: Australian Government | Ministry for the Arts
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STORIES CONNECT PEOPLE
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Image: Mathieu Thouvenin - Flickr
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STORIES EXPLAIN WHAT HAPPENED
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STORIES COMMUNICATE VALUES
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STORIES ADD VALUE
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STORIES TRANSFER EMOTION [CL ICK FOR V IDEO]
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Image: Ed Schipul – Storytelling through Social Media
ELEMENTS OF A STORY
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Image: Ed Schipul – Storytelling through Social Media
PLOT
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JOSEPH CAMPBELL: THE HERO’S JOURNEY
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YOU ARE NOT THE HERO
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YOU ARE THE MENTOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
EMPOWERMENT STORIES
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PAULUS VELTMAN | SPEAKER INNOVATOR
PUBLIC OPINION
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ONLINE STORYTELLING ROADMAP
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[CLICK FOR VIDEO]
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PAULUS VELTMAN | SPEAKER INNOVATOR
#KONY2012
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1. F IND A GOOD STORY
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2. CAREFULLY SELECT AUDIENCE AND PLATFORM
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3. CREATE CONTENT WORTH SHARING
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4. PROVIDE A LANDING PAGE
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5. ENCOURAGE PEOPLE TO SHARE
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1. Find a good story
2. Carefully select audience and platform
3. Create content worth sharing
4. Provide a landing page
5. Encourage people to share
ONLINE STORYTELLING ROADMAP
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SECRETS OFVIRAL VIDEO
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PAULUS VELTMAN | SPEAKER INNOVATOR
[CLICK FOR VIDEO]
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PAULUS VELTMAN | SPEAKER INNOVATOR
[CLICK FOR VIDEO]
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1. The story, not the product
2. Show, don’t tell
3. No need to look glossy
4. Promote your video
5. Timing is key
TIPS FOR CREATING A VIRAL VIDEO
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VISUAL STORYTELING
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PAULUS VELTMAN | SPEAKER INNOVATOR
INFOGRAPHICS
Image: Nikita Silanov (after Joseph Minard, 1869)
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PAULUS VELTMAN | SPEAKER INNOVATOR
2007
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PAULUS VELTMAN | SPEAKER INNOVATOR
2011
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INSTAGRAM NOW
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Image: https://photoworld.com/photos-on-the-web/
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PAULUS VELTMAN | SPEAKER INNOVATOR
YOUTH: VISUAL STUFF RULES
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SELFIES
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SELFIESTICK
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INSTAGRAM
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PAULUS VELTMAN | SPEAKER INNOVATOR
#SEEDSNOW
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MARKETING BOOK
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SHORT VIDEO’S
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SNAPCHAT DISCOVER
Foto: Snapchat
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SHORT VIDEO’S
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LIVE STREAMING
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Image: Anthony Quintano/flickr
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MEERKAT VS. PERISCOPE
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BETTER GET USED TO THEM
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EMOJ I
Image: The Next Web
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PAULUS VELTMAN | SPEAKER INNOVATOR
CAMPAIGN
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HOW OLD DO I LOOK?
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FLICKR: MACHINE LEARNING
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PAULUS VELTMAN | SPEAKER INNOVATOR
INTERACTIVE DOCUMENTARIES
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PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Institute for Creative Technologies
3D HOLOGRAM
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1. Stories and digital culture are a match made in heaven
2. You are not the hero, you are the mentor
3. Tell empowerment stories
4. Do not make boring video’s
5. Young people prefer visual stuff
TAKEAWAYS
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PAULUS VELTMAN | SPEAKER INNOVATOR
[CLICK FOR VIDEO]
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@paulusveltman paulusveltman.com
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