WORDPRESS SEO DONE RIGHT AN INTRODUCTION TO WORDPRESS SEO BY YOAST By / Taco Verdonschot @tacoverdo
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WORDPRESS SEODONE RIGHTAN INTRODUCTION TO
WORDPRESS SEO BY YOASTBy / Taco Verdonschot @tacoverdo
TODAY'S TOPICSWho is Yoast?What is SEO?WPSEO Settings WalkthroughWPSEO Metabox WalkthroughWPSEO Hidden GemsUpdate!
WHO IS YOAST?
WHO IS YOAST?Founder Joost de ValkFounded in 2010Yoast HQ based in Wijchen (NL)
16 people at Yoast HQSupport team abroad
Owner of Google Analytics by Yoast (Premium)Owner of WordPress SEO by Yoast (Premium)
WHAT IS SEO?
WHAT IS SEO?Market share of the biggest search engines in Belgium
Source: (Q3 2014)Pure IM
WHAT IS SEO?
WHAT IS SEO?
WORDPRESS SEO BY YOASTSETTINGS WALKTHROUGH
WORDPRESS SEO SETTINGSGENERAL
WORDPRESS SEO
SETTINGSTITLES & METAS
These settings are just defaults!Using variablesLearn more 'Show date in Snippet preview' doesn't command GoogleWhy hide the metabox?
about Meta Robots!
WORDPRESS SEO SETTINGSSOCIAL
The Open Graph -
Twitter Cards - for .
importance of Social Mediaexample
example thenextweb
WORDPRESS SEO SETTINGSXML SITEMAPS
What is a sitemap?What does a sitemap do?Which ones to use?
WORDPRESS SEO SETTINGSADVANCED
Do not go there unless guided by an experienced SEO.
WORDPRESS SEO SETTINGSTOOLS
Fix large backlogGives overview of keywordsAllows import/export of (SEO) data.
WORDPRESS SEO SETTINGSEXTENSIONS
See what premium products are available.Enter license keys for premium products.
WORDPRESS SEO METABOXWALKTHROUGH
WORDPRESS SEO METABOXGENERAL
Snippet previewFocus keywordSEO TitleMeta Description
WORDPRESS SEO METABOXPAGE ANALYSIS
Not the holy grailGives a lot of hintsSolve red bullets one by oneDo not over optimize!
WORDPRESS SEO METABOXSOCIAL
Depends on social networks enabled in the SettingsFacebook-settings also serve Pinterest (Open Graph)
WORDPRESS SEO HIDDEN GEMS
WORDPRESS SEO HIDDEN GEMSCanonical URLsSitelinks Search BoxRel=prev/next
UPDATE!UPDATE!UPDATE!
QUESTIONS?You can always find me on:
Twitter: WordPress Slack: Not yet on WordPress Slack?
@TacoVerdoTacoVerdo
chat.wordpress.org
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